OK, so let's talk about client consulting, so this is going to be after you've been able to get some
experience with doing some bug bounty hunting, perhaps doing a little bit of freelancing, going to
these different platforms where the clients are actually there.
And all you really got to do is apply to the jobs, doesn't require your own ability to source client
client consulting is going to be a little bit more challenging.
But it also comes with the higher reward.
With client consulting.
You need to set up your own company as an organization such as, let's say, cybersecurity pros or cybersecurity
zazie company or X, Y, Z company, or you can have it as your name.
And let's say John Smith, LLC Consulting or John Smith Cybersecurity Consulting.
Right.
So it depends on how you want to go about it.
You can do it either or there's no wrong there's no right way to go about it.
It all depends on what is the most comfortable for you and which route you want to take.
And so it's first recommended, like I mentioned, that you do freelancing projects so you can get some
experience, you can get some testimonials that you can even copy and paste on your website so that
client potential clients can see that you've actually been able to get others results.
Right.
That's one of the most important things to be able to showcase on your website is previous clients results
and showing that you've been able to help others get a result.
Right.
And one of the best ways to get clients is by reaching out to either the owner or someone in the IT
department and mentioned that you're concerned because you've come across some security issues that
are really prevalent.
I wouldn't necessarily say that you have actually gone into their code and you've gone access to their
system because that is a violation of rights and you can actually get in trouble.
So I don't recommend that you mentioned to them that you actually were, you know, having access,
had access to their system just mentioned, hey, there is some new type of bugs or some, you know,
different types of vulnerabilities that we just came across or something along those lines.
Right.
You want to remain with a little bit of mystery there?
Have a little bit of curiosity because it'll allow the company to be curious about your message and
respond back to you.
OK, and so here's the thing with client consulting.
This is going to be the most difficult as far as, you know, making money because it requires you to
get your own clients and the whole client consulting thing is going to be a whole nother skill.
So if you're just starting out in your, you know, by yourself and you're just working, you know,
let's say for your own company that you've just created, do you not only need to be doing the actual
physical work of the, let's say, penetration testing, but you also need to walk people through like
a sales process where you, let's say, have them fill out an application on your website.
You get on a quick discovery call, and then you walk them through the, you know, next steps or the
process for showing them what you're going to do and then you sign them on as a client.
So that's going to be something else that you need to develop on your own.
And so that's why the client consulting is a little bit more difficult.
However, like I mentioned, with it being more difficult, it also comes with higher reward because
you get larger projects.
I mean, a lot of these contracts when I was working with a lot of these private security companies,
I mean, their contracts are well into the six figures for, you know, six, eight months rent.
And so there is a lot of opportunity here, just a matter of whether or not you want to go down this
route or you're more comfortable doing the freelancing work or just doing the hacker one or just doing
the bug bounty hunting.
Or if you just want to get a job right.
It's all up to you now.
We're going to go to my computer and I'm going to show you an example of Anthony's website, his client
consulting site, and then I'm going to show you mine at security, Élodie, and we're going to show
you kind of how you want your website to be set up.
What are the different things you want to cover?
And let's go ahead and go to my computer now.
OK, so here's Anthony Timber's dotcom.
This is Anthony's actual kind consulting website.
You can see it's a very nice website, very modern.
And he has some stats here that talks about these different factors.
Right.
So mentioning that every thirty nine seconds there's a hacker attack.
Forty three percent of them target small businesses.
Right.
So this is great here because what he's doing is telling businesses that if they don't have a plan right,
they don't have a cybersecurity strategy, then they are at risk.
And especially with the, you know, growing of actual cybersecurity, you know, black hats, it's
important to be able to educate the clients and let them know that they are at risk.
And it's oftentimes when they.
Expected or, you know, they don't think that it could ever happen to them and then lo and behold,
that happens and it just needs to happen once in order for the business to get, you know, unfortunately,
you know, taken down or held ransom with the example that I mentioned previously where a hacker can
take over the entire network or some files and require that you pay a ransom in order for them to release.
So you can see here his website goes over the different services, a compliance, the assessments,
the testing here.
He has testimonials.
Right.
So this is what you want to do, like I mentioned, after you've got some experience, some reviews,
and you can even take a lot of the reviews that you get from like five or maybe different, you know,
platforms and put them on here so that clients can see that you've actually been able to get some results.
And so here are some services.
Why cyber security consulting about US industries?
Typically, you are going to work in the very beginning with a variety of different industries, and
then if you want to maybe niche down and just, let's say, work with health care companies and just
provide them penetration testing, that can really also help you land more of those types of clients.
Right.
Because if your penetration expert just focusing on the health care industry space.
Right, then you're going to be able to command a higher type of pay and then higher contract value,
because that's your whole area of focus.
Right.
And so now let me show you my security Élodie dotcom consulting website as well.
Here I work with a lot of cybersecurity businesses and helping them develop their value proposition
to help develop their marketing plan and also do some sales consulting as well.
So you can see here the record areas of focus, marketing strategy, lead generation sales support.
And then I have some testimonials here.
And then I have this that goes to the actual contact form.
Right.
And then I educate them as far as the different stages that we go through to actually get them qualified
leads.
Because what I found is a lot of these folks in the cybersecurity space are very good at what they do.
However, they lack oftentimes a sales process, maybe sales training.
And so that's kind of where I come in and add value to the team.
And so I got some different brands here that we've been able to get our clients projects with.
And then I go to the services here and just essentially shows the deliverables here.
One of the first things we do is a marketing strategy, and then we do enterprise outreach.
We actually run code outreach campaigns through actual email marketing and LinkedIn.
So that's probably going to be one of your best bets for you if you're looking to jump into the cyber
security consulting space is by doing direct outreach through called email, through LinkedIn lead generation
and being able to reach out to your potential clients.
So that's going to be here for the client consulting section.
As you can see here, there's essentially going to be a little bit of a learning curve with client consulting
because you need to have some sort of sales process to walk clients through your actual plan and how
you onboard them.
And a lot of times you can develop that in the freelancing stage.
So let's say with the freelancing stage, you may be first, get them on a call and then you then do
some kind of quote or some kind of strategy or some kind of outline or plan, and then you get them
on a follow up call and actually close a deal.
And so that's typically how it goes.
You have the initial discovery call to find out what they're wanting to accomplish, the pain points.
Right.
And then you maybe put together some kind of strategy plan and then you get them on another call and
walk them through it and then close the deal.
OK, so that's going to be here for the client consulting session and we'll see you on the next one.