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OK, so let's talk about writing a book to gain authority and credibility as an ethical hacker.

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So here's the thing.

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One of the most important things that you want to be able to be conveying to your audience, to potential

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employers is that you are an expert in your field, you are authoritative, you are credible.

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And one of the best ways that you can do that is by writing a book and letting others know that you

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are a subject matter expert in your field.

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And even if you don't write like a very in-depth book or you go into super duper detail.

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Right.

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As long as you have a book that you've written or that you've published or whatever that may be, that

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in and of itself will get you to a whole nother level.

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And a really good example of this is I had a buddy of mine who worked with attorneys as a marketing

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agency, and one of the things that he mentioned was he would be constantly trying to get these clients

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on board, these attorneys.

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And it was quite frustrating because the attorneys were quite difficult to get his clients.

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However, as soon as he wrote a book on the subject matters as far as how attorneys can leverage social

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media or online advertising to get customers to get clients, that immediately changed the game for

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him.

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And now he had associations.

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He had different attorneys actually coming to him and seeing him as an actual expert, credible, authoritative

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company because he wrote a book.

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And it was simply just the fact that he wrote a book on this subject matter.

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Right.

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And that in and of itself is what really makes a difference.

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Right.

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Because we talked about the website, the social media.

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Right.

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And those are all great and fantastic.

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And I would say requirement.

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However, when you can write a book, I mean, this takes you to a whole nother level.

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And so here's how simple it is.

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You can really write just a simple ebook, you know, 30 pages, 50 pages, maybe like a cheat sheet

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guide.

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Or you can actually self publish a book on your own.

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And this is very simple, very easy.

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Just think about Amazon now where they have the Kindle publishing or the ability for you to actually

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write a book and get it actually printed out.

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Right.

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When somebody makes a purchase on the Amazon store to buy your book and then goes to the actual printers

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and they print it out and then they ship it out to the actual customer.

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So there is no need to actually order 50 copies, 100 copies or whatever to have stock.

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You can essentially do like a print on demand.

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Just think about what this would do for you as you're going in applying for a job.

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Right.

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And also, if you decide to go to a consulting room.

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Right.

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Just think about the example that I mentioned with the attorney.

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If you're able to go to clients and let them know that, hey, you've written a book on cybersecurity,

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on how, let's say health care companies or energy companies or financial companies can protect themselves

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from, you know, cybersecurity threats and attacks.

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Right.

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You're providing value up front.

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You're positioning yourself as the authoritative, credible expert, and you're just putting the ball

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essentially on your court.

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Right.

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And so just like I mentioned, with self publishing, you can easily get a book set up through Amazon.

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You can have a cover design on Fiverr for ten to fifteen dollars.

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And then also you can go to Fiverr and now even walk you through here and have somebody ghostwrite the

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book for you.

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Let's say that you write out like a general outline or maybe like a summary of, hey, you know, I

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want to cover these ten topics.

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And here's a little brief summary about these topics.

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And I want you to expand further on these topics and then you take that summary for each of those topics

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and you go to Facebook and you have somebody actually write the entire book for you so you can get the

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actual content.

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Right.

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And so let's go to my computer and I'll show you an overview of the five year platform where you can

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go and find somebody to write the actual book for you, where you can get some graphics, and then we'll

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walk through the Amazon publishing as well.

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OK, so here we are in fiber and type, then up here, book cover and go to search.

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And here you'll find people that will create different book covers for you.

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Right.

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You can go and just open these up here and you can look at the different designs that resonate mostly

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with you.

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Let's open this up right here.

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And so this is a kind of work that these guys do here.

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You can look at the different covers are done in the past.

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You can look at the actual cost here.

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So.

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Thirty five dollars back and spine design.

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Sixty dollars for back.

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Spine design, Sourcefire, 3D mockup, this one here, 50, 85 and 120, so you're looking at around

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fifty dollars or so, maybe two eighty dollars to be able to design an actual book cover.

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And then as far as for the writing.

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Let's go over here.

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So in here, ghostwrite or ghost, that's even type in psycho go ghost writer.

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And let's go to the top here, and if you want to break this down for the most highly relevant or the

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best ones here as far as the category, this could a top rated and then level one and let's go to apply.

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And so here you can find different writers, I will be the best ghostwriter for you, low cost, high

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quality fantasy to see here children's book.

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Copyrighter, ghostwriter.

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So here you can just find different people that will write different books for you.

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Let's see here.

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Best selling e-book ghostwriter, so here's a ghostwriter as well, one right here as well.

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And so what you can do is just literally go to these people and go with an outline and say, hey, I

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want to cover these particular topics and I want you to expand on them and maybe have, let's say,

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you know, five hundred words or a thousand words per topic or section, and these guys will take it

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and run with it.

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Right.

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And so that's how simple it is for you to be able to have somebody write you a book with, you know,

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your own actual outline in summary, and get the actual cover design created.

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And then now let's go over here to Amazon self publishing.

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Right.

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Because once you have your book and all that set up already with the design and everything, you just

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got to go to Amazon here and do the self publishing and you'll be able to get listed on the platform.

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So this is essentially how this works, right?

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You get to market fast, takes about less than five minutes here and will be available worldwide.

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You can make money on the sales and you can publish in digital and print.

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Right.

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Remember, the book doesn't get printed until somebody actually makes a purchase.

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And then once it's purchased, then that sale gets automatically to the publisher, to the printer.

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They print it out and then they mail it out to the actual customer.

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So let's even look at this.

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Go to Amazon here.

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And I want to show you essentially what some of these folks have here as far as cyber security books.

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So let's go to.

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Woops, let me type in here.

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So I typed in the cyber security here and you can see some of these are self published books like this

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one here.

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Here's another one right there, cyber security for Dummies that see here.

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Yeah, so a lot of these books here are just self published, right, just ethical hacker experts that

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come in here and just create these books.

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Let's see here.

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Ethical hacking.

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Right.

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This is just some subject matter expert.

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And you can look at to kind of some ideas here as far as what these guys have done in the past, so

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this guy here has, let's say, 10 different.

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I think he has 10 different subjects or or 15 about 20 different types of sections here.

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So go to Amazon, get some ideas as far as what other people are doing out there, and then you can

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actually use these as references as well.

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So Elijah Lewis, right?

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I mean, I don't know if this guy is, you know, a hacker professional or is he a black hat guy, but

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he's done quite a bit here as far as self publishing.

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So that's essentially how simple and easy it is to create a book.

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This will work wonders for you as far as being able to set yourself apart in the marketplace.

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And if you want to go around the consulting route as well, it'll also be able to play a big factor.

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I mean, you can potentially provide this is like a lead magnet for visitors when they come on your

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website or for potential clients, you know, as far as freelancing clients that you may have so that

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you can show them and let them know, hey, I've actually written a book on the subject matter.

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And, you know, that's why I'm an expert.

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So very powerful here that's going to be here for this one.

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And we'll see you on the next one.