OK, so let's talk about writing a book to gain authority and credibility as an ethical hacker.
So here's the thing.
One of the most important things that you want to be able to be conveying to your audience, to potential
employers is that you are an expert in your field, you are authoritative, you are credible.
And one of the best ways that you can do that is by writing a book and letting others know that you
are a subject matter expert in your field.
And even if you don't write like a very in-depth book or you go into super duper detail.
Right.
As long as you have a book that you've written or that you've published or whatever that may be, that
in and of itself will get you to a whole nother level.
And a really good example of this is I had a buddy of mine who worked with attorneys as a marketing
agency, and one of the things that he mentioned was he would be constantly trying to get these clients
on board, these attorneys.
And it was quite frustrating because the attorneys were quite difficult to get his clients.
However, as soon as he wrote a book on the subject matters as far as how attorneys can leverage social
media or online advertising to get customers to get clients, that immediately changed the game for
him.
And now he had associations.
He had different attorneys actually coming to him and seeing him as an actual expert, credible, authoritative
company because he wrote a book.
And it was simply just the fact that he wrote a book on this subject matter.
Right.
And that in and of itself is what really makes a difference.
Right.
Because we talked about the website, the social media.
Right.
And those are all great and fantastic.
And I would say requirement.
However, when you can write a book, I mean, this takes you to a whole nother level.
And so here's how simple it is.
You can really write just a simple ebook, you know, 30 pages, 50 pages, maybe like a cheat sheet
guide.
Or you can actually self publish a book on your own.
And this is very simple, very easy.
Just think about Amazon now where they have the Kindle publishing or the ability for you to actually
write a book and get it actually printed out.
Right.
When somebody makes a purchase on the Amazon store to buy your book and then goes to the actual printers
and they print it out and then they ship it out to the actual customer.
So there is no need to actually order 50 copies, 100 copies or whatever to have stock.
You can essentially do like a print on demand.
Just think about what this would do for you as you're going in applying for a job.
Right.
And also, if you decide to go to a consulting room.
Right.
Just think about the example that I mentioned with the attorney.
If you're able to go to clients and let them know that, hey, you've written a book on cybersecurity,
on how, let's say health care companies or energy companies or financial companies can protect themselves
from, you know, cybersecurity threats and attacks.
Right.
You're providing value up front.
You're positioning yourself as the authoritative, credible expert, and you're just putting the ball
essentially on your court.
Right.
And so just like I mentioned, with self publishing, you can easily get a book set up through Amazon.
You can have a cover design on Fiverr for ten to fifteen dollars.
And then also you can go to Fiverr and now even walk you through here and have somebody ghostwrite the
book for you.
Let's say that you write out like a general outline or maybe like a summary of, hey, you know, I
want to cover these ten topics.
And here's a little brief summary about these topics.
And I want you to expand further on these topics and then you take that summary for each of those topics
and you go to Facebook and you have somebody actually write the entire book for you so you can get the
actual content.
Right.
And so let's go to my computer and I'll show you an overview of the five year platform where you can
go and find somebody to write the actual book for you, where you can get some graphics, and then we'll
walk through the Amazon publishing as well.
OK, so here we are in fiber and type, then up here, book cover and go to search.
And here you'll find people that will create different book covers for you.
Right.
You can go and just open these up here and you can look at the different designs that resonate mostly
with you.
Let's open this up right here.
And so this is a kind of work that these guys do here.
You can look at the different covers are done in the past.
You can look at the actual cost here.
So.
Thirty five dollars back and spine design.
Sixty dollars for back.
Spine design, Sourcefire, 3D mockup, this one here, 50, 85 and 120, so you're looking at around
fifty dollars or so, maybe two eighty dollars to be able to design an actual book cover.
And then as far as for the writing.
Let's go over here.
So in here, ghostwrite or ghost, that's even type in psycho go ghost writer.
And let's go to the top here, and if you want to break this down for the most highly relevant or the
best ones here as far as the category, this could a top rated and then level one and let's go to apply.
And so here you can find different writers, I will be the best ghostwriter for you, low cost, high
quality fantasy to see here children's book.
Copyrighter, ghostwriter.
So here you can just find different people that will write different books for you.
Let's see here.
Best selling e-book ghostwriter, so here's a ghostwriter as well, one right here as well.
And so what you can do is just literally go to these people and go with an outline and say, hey, I
want to cover these particular topics and I want you to expand on them and maybe have, let's say,
you know, five hundred words or a thousand words per topic or section, and these guys will take it
and run with it.
Right.
And so that's how simple it is for you to be able to have somebody write you a book with, you know,
your own actual outline in summary, and get the actual cover design created.
And then now let's go over here to Amazon self publishing.
Right.
Because once you have your book and all that set up already with the design and everything, you just
got to go to Amazon here and do the self publishing and you'll be able to get listed on the platform.
So this is essentially how this works, right?
You get to market fast, takes about less than five minutes here and will be available worldwide.
You can make money on the sales and you can publish in digital and print.
Right.
Remember, the book doesn't get printed until somebody actually makes a purchase.
And then once it's purchased, then that sale gets automatically to the publisher, to the printer.
They print it out and then they mail it out to the actual customer.
So let's even look at this.
Go to Amazon here.
And I want to show you essentially what some of these folks have here as far as cyber security books.
So let's go to.
Woops, let me type in here.
So I typed in the cyber security here and you can see some of these are self published books like this
one here.
Here's another one right there, cyber security for Dummies that see here.
Yeah, so a lot of these books here are just self published, right, just ethical hacker experts that
come in here and just create these books.
Let's see here.
Ethical hacking.
Right.
This is just some subject matter expert.
And you can look at to kind of some ideas here as far as what these guys have done in the past, so
this guy here has, let's say, 10 different.
I think he has 10 different subjects or or 15 about 20 different types of sections here.
So go to Amazon, get some ideas as far as what other people are doing out there, and then you can
actually use these as references as well.
So Elijah Lewis, right?
I mean, I don't know if this guy is, you know, a hacker professional or is he a black hat guy, but
he's done quite a bit here as far as self publishing.
So that's essentially how simple and easy it is to create a book.
This will work wonders for you as far as being able to set yourself apart in the marketplace.
And if you want to go around the consulting route as well, it'll also be able to play a big factor.
I mean, you can potentially provide this is like a lead magnet for visitors when they come on your
website or for potential clients, you know, as far as freelancing clients that you may have so that
you can show them and let them know, hey, I've actually written a book on the subject matter.
And, you know, that's why I'm an expert.
So very powerful here that's going to be here for this one.
And we'll see you on the next one.