1
00:00:00,150 --> 00:00:07,860
OK, so let's talk about starting a podcast or podcasting, so here's the thing, podcasting is one

2
00:00:07,860 --> 00:00:15,150
of the most powerful ways to get your message across in the 21st century with so many people now being

3
00:00:15,150 --> 00:00:21,210
able to listen to podcasts while they're exercising, while they're running, while they're out and

4
00:00:21,210 --> 00:00:22,810
about, while they're driving rain.

5
00:00:23,130 --> 00:00:26,440
It's one of the best ways to consume content, right.

6
00:00:26,490 --> 00:00:31,130
Versus would like YouTube, where you can consume content and learn different things.

7
00:00:31,410 --> 00:00:38,250
However, you have to have the video capabilities and you have to have your attention right on the video.

8
00:00:38,490 --> 00:00:41,880
Podcasting is completely audio based.

9
00:00:42,090 --> 00:00:43,710
You can download different apps.

10
00:00:43,710 --> 00:00:49,230
You can download different episodes onto your phone, onto your computer and listen to them at your

11
00:00:49,230 --> 00:00:49,640
leisure.

12
00:00:49,650 --> 00:00:52,170
So let's look at starting a podcast now.

13
00:00:52,680 --> 00:00:58,590
One of the first things that I want you to understand is that a very few really, if any, cybersecurity

14
00:00:58,770 --> 00:01:03,390
professionals are ethical hackers are using podcasts to get their message across.

15
00:01:03,390 --> 00:01:11,280
So you can easily start a podcast and be able to talk about different world events, maybe the cybersecurity

16
00:01:11,280 --> 00:01:16,770
industry as a whole, ethical hackers, different things that are going on in the world that have to

17
00:01:16,770 --> 00:01:17,930
do with the subject matter.

18
00:01:17,940 --> 00:01:18,280
Right.

19
00:01:18,300 --> 00:01:25,140
And then if you make your episodes where they're, you know, 45 minutes to an hour long, you'll have

20
00:01:25,140 --> 00:01:27,240
people that will listen to these.

21
00:01:27,240 --> 00:01:27,560
Right.

22
00:01:27,720 --> 00:01:29,360
Typically all the way through.

23
00:01:29,790 --> 00:01:37,590
And so with the ease of access and how you can start a podcast literally with having just a microphone,

24
00:01:37,590 --> 00:01:42,600
a computer and some recording software, and some of the recording software is free.

25
00:01:42,840 --> 00:01:49,440
I mean, forty fifty dollars in total is what you would need to spend to have an actual podcast up and

26
00:01:49,440 --> 00:01:49,800
running.

27
00:01:50,220 --> 00:01:50,570
Right.

28
00:01:50,850 --> 00:01:57,180
And then if you want to do a little bit more and have like an actual graphic set up there for your actual

29
00:01:57,180 --> 00:02:05,850
show, and then you can submit also your actual show in episodes to different directories and they'll

30
00:02:05,850 --> 00:02:14,820
push it out to all of the different podcast directories such as Spotify, Apple, Amazon and all these

31
00:02:14,820 --> 00:02:17,920
different other podcast websites.

32
00:02:17,960 --> 00:02:19,560
So here's the thing.

33
00:02:19,980 --> 00:02:26,250
When you have like a blog post and you're putting out content out there, yeah, those were great and

34
00:02:26,250 --> 00:02:29,540
they're great for Google and to get that type of exposure.

35
00:02:29,550 --> 00:02:35,010
However, when somebody is going on your website and they're reading a blog post, oftentimes they're

36
00:02:35,010 --> 00:02:36,090
just going to skim it.

37
00:02:36,090 --> 00:02:37,320
They're going to look through it.

38
00:02:37,770 --> 00:02:42,560
If you think about videos, videos are typically 10 minutes or so, five minutes or so.

39
00:02:42,960 --> 00:02:49,530
And so in comparison to videos, it's going to be a lot easier for the listener to consume the content.

40
00:02:49,560 --> 00:02:54,660
So now let's go over what are the tools, what are the things that you need to do in order to start

41
00:02:54,660 --> 00:02:55,280
a podcast?

42
00:02:55,290 --> 00:02:59,960
So the first step to creating your own podcast is to have an idea for your show.

43
00:03:00,210 --> 00:03:06,270
You want to talk about cybersecurity as a whole, or do you want to talk about maybe world events regarding

44
00:03:06,270 --> 00:03:12,960
cybersecurity, perhaps a specific area, maybe penetration testing, maybe compliance, whatever that

45
00:03:12,960 --> 00:03:13,410
may be?

46
00:03:13,410 --> 00:03:13,770
Right.

47
00:03:14,200 --> 00:03:19,890
The thing you need to understand here is that there's no right or wrong answer, just having some sort

48
00:03:19,890 --> 00:03:23,030
of name that is consistent with what you're looking to talk about.

49
00:03:23,040 --> 00:03:27,840
And then once you have your show up and running, one of the things that you can also do is reach out

50
00:03:27,840 --> 00:03:34,500
to other professionals in the cybersecurity field that are, you know, celebrities in that space and

51
00:03:34,500 --> 00:03:36,270
reach out to them and interview them.

52
00:03:36,270 --> 00:03:36,540
Right.

53
00:03:36,780 --> 00:03:41,790
Let them know that you started a podcast about cybersecurity, about hacking, and that you love to

54
00:03:41,790 --> 00:03:47,730
have them on the show so that, you know, others could benefit and they could learn more about that

55
00:03:47,730 --> 00:03:48,240
individual.

56
00:03:48,240 --> 00:03:48,450
Right.

57
00:03:48,480 --> 00:03:52,400
So this is a great way to create authority through association.

58
00:03:52,410 --> 00:03:57,960
So, for example, let's say you have somebody on your podcast that is very well-known in the industry

59
00:03:58,290 --> 00:04:04,350
and you are talking with them and you're associating and interviewing them, that is automatically going

60
00:04:04,350 --> 00:04:09,230
to push that credibility authority through association onto you.

61
00:04:09,240 --> 00:04:13,860
So very powerful way there to get the authority through association.

62
00:04:14,250 --> 00:04:17,550
And then when you're starting a podcast, it's very inexpensive.

63
00:04:17,550 --> 00:04:22,950
Like I mentioned, all you need is a simple microphone, a headset and some recording software such

64
00:04:22,950 --> 00:04:25,710
as Audacity Tisia or Screen Flow.

65
00:04:25,710 --> 00:04:30,900
Now, audacity is free and it's super simple, super easy.

66
00:04:31,140 --> 00:04:34,020
And then the microphone will cost you twenty or thirty dollars.

67
00:04:34,050 --> 00:04:40,380
And also, like I mentioned with the syndication networks, once you create your content, you can automatically

68
00:04:40,380 --> 00:04:49,980
sign up to get them distributed to a bunch of other platforms such as Spotify, Amazon, Apple as well.

69
00:04:50,250 --> 00:04:55,440
And they'll automatically get pushed out every single time that you publish a new episode.

70
00:04:55,440 --> 00:04:55,740
Right.

71
00:04:55,920 --> 00:04:59,970
All you got to do is press the submit your podcast and it'll go to.

72
00:05:00,060 --> 00:05:06,120
All of those different networks, syndication, so what I want to show you now is an example podcast

73
00:05:06,120 --> 00:05:13,770
that I have where I talk about digital marketing, the digital marketing space as a whole, and show

74
00:05:13,770 --> 00:05:19,440
you kind of what I went through and essentially how simple it is for you to get started as well.

75
00:05:19,860 --> 00:05:22,230
OK, so here is my podcast here.

76
00:05:22,440 --> 00:05:29,460
It's the Elite Digital Entrepreneurs podcast, and it talks about essentially being an online entrepreneur,

77
00:05:29,940 --> 00:05:33,270
starting an online business, starting an online digital agency.

78
00:05:33,600 --> 00:05:40,830
And I talk about different things as far as how to get clients, how much to charge for clients, the

79
00:05:40,830 --> 00:05:44,960
differences between Facebook and Google ads, all these different things here.

80
00:05:45,000 --> 00:05:49,620
And I've actually stopped recording episodes, however, for about a year or so.

81
00:05:49,830 --> 00:05:51,930
I was recording them quite consistently.

82
00:05:51,930 --> 00:05:57,960
And so and even still to this day, I'm getting listeners, I'm getting downloads, I'm getting a new

83
00:05:57,960 --> 00:05:58,980
audience members.

84
00:05:58,980 --> 00:05:59,300
Right.

85
00:05:59,550 --> 00:06:02,520
Because once you're able to create these, they're on the Internet forever.

86
00:06:02,520 --> 00:06:02,870
Right.

87
00:06:03,090 --> 00:06:08,940
And so you can create these and get these syndicated out to different places.

88
00:06:09,510 --> 00:06:13,010
Like I mentioned, my podcast is hosted on Busse Broadcom.

89
00:06:13,020 --> 00:06:19,920
So if you go to both Broadcom, I think it's like ten to fifteen dollars per month for you to be able

90
00:06:19,920 --> 00:06:21,840
to get hosting here.

91
00:06:22,110 --> 00:06:23,160
So let's see here.

92
00:06:23,160 --> 00:06:26,760
Twelve dollars a month is probably the recommended 12 to 18.

93
00:06:27,090 --> 00:06:29,160
And then you can go over here.

94
00:06:29,160 --> 00:06:35,340
And what happens is once you create these, you'll automatically get published to Spotify.

95
00:06:35,490 --> 00:06:43,170
So let me show you here how this is able to get picked up by a bunch of other different types of syndication

96
00:06:43,170 --> 00:06:43,530
networks.

97
00:06:43,530 --> 00:06:49,140
So through my online platform, they're behind the scenes, so to speak.

98
00:06:49,140 --> 00:06:56,850
Here I'm able to just one click of a button, submit all of my episodes or an episode once it gets released

99
00:06:56,850 --> 00:06:59,890
all the way through to all of these different syndication.

100
00:06:59,910 --> 00:07:02,910
So let me just show you where I'm actually posted on.

101
00:07:02,910 --> 00:07:06,060
So tune in dotcom apple podcasts.

102
00:07:06,360 --> 00:07:08,670
Listen, no try stitcher.

103
00:07:09,270 --> 00:07:09,620
Right.

104
00:07:09,630 --> 00:07:17,690
All of these different places here and it's automatically posted for free through the actual bus.

105
00:07:17,970 --> 00:07:18,210
Right.

106
00:07:18,220 --> 00:07:26,220
So I'm on Apple here and then listen, notes, stitcher and a bunch of other ones or actually this is

107
00:07:26,220 --> 00:07:27,190
not mine right here.

108
00:07:27,210 --> 00:07:28,170
This is somebody else's.

109
00:07:28,170 --> 00:07:32,040
However, I just want to give you an idea here of how simple it is.

110
00:07:32,760 --> 00:07:34,530
I just have a simple microphone.

111
00:07:34,830 --> 00:07:37,920
I have audacity and Cortesio that I use.

112
00:07:38,250 --> 00:07:42,690
And I just, you know, created these from essentially my YouTube videos.

113
00:07:42,690 --> 00:07:44,010
That's what I initially did.

114
00:07:44,400 --> 00:07:52,230
I essentially recorded a bunch of YouTube videos and then I turned them into actual podcast episodes.

115
00:07:52,230 --> 00:07:55,520
So that's another way you can repurpose content.

116
00:07:55,920 --> 00:08:01,980
And so, yeah, that's essentially what I wanted to walk you through as far as creating a podcast.

117
00:08:01,980 --> 00:08:02,240
Right.

118
00:08:02,580 --> 00:08:05,790
All you need is podcast hosting simple microphone.

119
00:08:05,940 --> 00:08:10,080
You can get your graphics here through fiber and you should be good to go.

120
00:08:10,080 --> 00:08:14,210
So that's going to be here for starting a podcast and we'll see you on the next one.