OK, so let's talk about starting a podcast or podcasting, so here's the thing, podcasting is one
of the most powerful ways to get your message across in the 21st century with so many people now being
able to listen to podcasts while they're exercising, while they're running, while they're out and
about, while they're driving rain.
It's one of the best ways to consume content, right.
Versus would like YouTube, where you can consume content and learn different things.
However, you have to have the video capabilities and you have to have your attention right on the video.
Podcasting is completely audio based.
You can download different apps.
You can download different episodes onto your phone, onto your computer and listen to them at your
leisure.
So let's look at starting a podcast now.
One of the first things that I want you to understand is that a very few really, if any, cybersecurity
professionals are ethical hackers are using podcasts to get their message across.
So you can easily start a podcast and be able to talk about different world events, maybe the cybersecurity
industry as a whole, ethical hackers, different things that are going on in the world that have to
do with the subject matter.
Right.
And then if you make your episodes where they're, you know, 45 minutes to an hour long, you'll have
people that will listen to these.
Right.
Typically all the way through.
And so with the ease of access and how you can start a podcast literally with having just a microphone,
a computer and some recording software, and some of the recording software is free.
I mean, forty fifty dollars in total is what you would need to spend to have an actual podcast up and
running.
Right.
And then if you want to do a little bit more and have like an actual graphic set up there for your actual
show, and then you can submit also your actual show in episodes to different directories and they'll
push it out to all of the different podcast directories such as Spotify, Apple, Amazon and all these
different other podcast websites.
So here's the thing.
When you have like a blog post and you're putting out content out there, yeah, those were great and
they're great for Google and to get that type of exposure.
However, when somebody is going on your website and they're reading a blog post, oftentimes they're
just going to skim it.
They're going to look through it.
If you think about videos, videos are typically 10 minutes or so, five minutes or so.
And so in comparison to videos, it's going to be a lot easier for the listener to consume the content.
So now let's go over what are the tools, what are the things that you need to do in order to start
a podcast?
So the first step to creating your own podcast is to have an idea for your show.
You want to talk about cybersecurity as a whole, or do you want to talk about maybe world events regarding
cybersecurity, perhaps a specific area, maybe penetration testing, maybe compliance, whatever that
may be?
Right.
The thing you need to understand here is that there's no right or wrong answer, just having some sort
of name that is consistent with what you're looking to talk about.
And then once you have your show up and running, one of the things that you can also do is reach out
to other professionals in the cybersecurity field that are, you know, celebrities in that space and
reach out to them and interview them.
Right.
Let them know that you started a podcast about cybersecurity, about hacking, and that you love to
have them on the show so that, you know, others could benefit and they could learn more about that
individual.
Right.
So this is a great way to create authority through association.
So, for example, let's say you have somebody on your podcast that is very well-known in the industry
and you are talking with them and you're associating and interviewing them, that is automatically going
to push that credibility authority through association onto you.
So very powerful way there to get the authority through association.
And then when you're starting a podcast, it's very inexpensive.
Like I mentioned, all you need is a simple microphone, a headset and some recording software such
as Audacity Tisia or Screen Flow.
Now, audacity is free and it's super simple, super easy.
And then the microphone will cost you twenty or thirty dollars.
And also, like I mentioned with the syndication networks, once you create your content, you can automatically
sign up to get them distributed to a bunch of other platforms such as Spotify, Amazon, Apple as well.
And they'll automatically get pushed out every single time that you publish a new episode.
Right.
All you got to do is press the submit your podcast and it'll go to.
All of those different networks, syndication, so what I want to show you now is an example podcast
that I have where I talk about digital marketing, the digital marketing space as a whole, and show
you kind of what I went through and essentially how simple it is for you to get started as well.
OK, so here is my podcast here.
It's the Elite Digital Entrepreneurs podcast, and it talks about essentially being an online entrepreneur,
starting an online business, starting an online digital agency.
And I talk about different things as far as how to get clients, how much to charge for clients, the
differences between Facebook and Google ads, all these different things here.
And I've actually stopped recording episodes, however, for about a year or so.
I was recording them quite consistently.
And so and even still to this day, I'm getting listeners, I'm getting downloads, I'm getting a new
audience members.
Right.
Because once you're able to create these, they're on the Internet forever.
Right.
And so you can create these and get these syndicated out to different places.
Like I mentioned, my podcast is hosted on Busse Broadcom.
So if you go to both Broadcom, I think it's like ten to fifteen dollars per month for you to be able
to get hosting here.
So let's see here.
Twelve dollars a month is probably the recommended 12 to 18.
And then you can go over here.
And what happens is once you create these, you'll automatically get published to Spotify.
So let me show you here how this is able to get picked up by a bunch of other different types of syndication
networks.
So through my online platform, they're behind the scenes, so to speak.
Here I'm able to just one click of a button, submit all of my episodes or an episode once it gets released
all the way through to all of these different syndication.
So let me just show you where I'm actually posted on.
So tune in dotcom apple podcasts.
Listen, no try stitcher.
Right.
All of these different places here and it's automatically posted for free through the actual bus.
Right.
So I'm on Apple here and then listen, notes, stitcher and a bunch of other ones or actually this is
not mine right here.
This is somebody else's.
However, I just want to give you an idea here of how simple it is.
I just have a simple microphone.
I have audacity and Cortesio that I use.
And I just, you know, created these from essentially my YouTube videos.
That's what I initially did.
I essentially recorded a bunch of YouTube videos and then I turned them into actual podcast episodes.
So that's another way you can repurpose content.
And so, yeah, that's essentially what I wanted to walk you through as far as creating a podcast.
Right.
All you need is podcast hosting simple microphone.
You can get your graphics here through fiber and you should be good to go.
So that's going to be here for starting a podcast and we'll see you on the next one.