1 00:00:00,366 --> 00:00:03,066 Hello and welcome to this new section on classification. 2 00:00:03,066 --> 00:00:04,200 Very exciting. 3 00:00:04,200 --> 00:00:08,866 Classification is a very popular and important tool in machine learning. 4 00:00:08,866 --> 00:00:10,866 So I'm super excited to get started. 5 00:00:10,866 --> 00:00:12,466 Let's have a look. 6 00:00:12,466 --> 00:00:12,833 All right. 7 00:00:12,833 --> 00:00:17,200 So classification can be defined as a machine learning technique to 8 00:00:17,200 --> 00:00:21,833 identify the category of new observations based on training data. 9 00:00:22,433 --> 00:00:25,766 this is different to regression where we had to predict a continuous number. 10 00:00:25,966 --> 00:00:29,100 Here we use classification to predict a category. 11 00:00:29,500 --> 00:00:32,466 Another important thing is that it's a type of supervised learning algorithm. 12 00:00:32,466 --> 00:00:36,600 We'll discuss this a bit more when we reach the next section on clustering. 13 00:00:37,000 --> 00:00:41,800 And there are actually a variety of applications of classification 14 00:00:41,800 --> 00:00:46,400 from medicine to marketing to business and lots of different areas. 15 00:00:47,100 --> 00:00:48,266 Let's have a look at a few. 16 00:00:48,266 --> 00:00:51,266 So for example, you have customers of a business 17 00:00:51,466 --> 00:00:54,600 and you would like to predict which ones are likely to stay 18 00:00:54,800 --> 00:00:56,633 and which ones are likely to leave. 19 00:00:56,633 --> 00:00:58,966 This is also called churn modeling. 20 00:00:58,966 --> 00:01:00,600 Very important 21 00:01:00,600 --> 00:01:03,933 because if you can predict which customers are likely to leave 22 00:01:03,933 --> 00:01:08,333 your business in the next month or six months, then you can take actions 23 00:01:08,533 --> 00:01:12,733 and send them special offers, or ask them about their feedback 24 00:01:12,900 --> 00:01:15,433 and make certain changes so that they stay. 25 00:01:15,433 --> 00:01:18,433 So it's, very powerful tool for businesses. 26 00:01:18,700 --> 00:01:21,366 Another application is, email. 27 00:01:21,366 --> 00:01:25,733 So for instance, if you get an email, it might be classified 28 00:01:25,733 --> 00:01:29,466 as normal mail or it might be classified as important an urgent mail. 29 00:01:29,466 --> 00:01:31,866 It might have a special marker, especially if using Gmail. 30 00:01:31,866 --> 00:01:34,866 You'll see those little, chevrons 31 00:01:34,866 --> 00:01:38,300 or triangles at the beginning of a message saying that it's important. 32 00:01:38,666 --> 00:01:42,066 Or it might be categorized as a promotion and it might be put into a 33 00:01:42,066 --> 00:01:43,033 separate folder. 34 00:01:43,033 --> 00:01:47,066 So it's not a filling up your main, inbox which you use for work. 35 00:01:47,400 --> 00:01:49,866 Or it might be categorized as spam. 36 00:01:49,866 --> 00:01:52,700 So spam filters have become very good. 37 00:01:52,700 --> 00:01:56,700 over the past few years, we barely see any spam in our inboxes. 38 00:01:57,133 --> 00:02:00,566 and that is thanks to classification algorithms. 39 00:02:01,400 --> 00:02:04,700 And another, application is image recognition. 40 00:02:04,800 --> 00:02:08,000 so, for instance, here we have images of dogs and cats. 41 00:02:08,266 --> 00:02:12,800 classification would be able to separate dogs, from cats. 42 00:02:13,133 --> 00:02:15,266 So those are just a few examples. 43 00:02:15,266 --> 00:02:16,966 As you can see, it's a very powerful tool. 44 00:02:16,966 --> 00:02:20,100 There are lots of algorithms that fall into this family of classification 45 00:02:20,100 --> 00:02:24,033 in machine learning, and they have a variety of applications. 46 00:02:24,266 --> 00:02:27,066 So I'm very excited to explore this section further with you together. 47 00:02:27,066 --> 00:02:29,466 And until next time, enjoy machine learning.