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Lots of people just don't care about the technical details of why it's better from a consumer point

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of view.

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And if you're explaining this to management, it becomes very easy.

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Six is better than five.

5
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I'm walking here in the forest.

6
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Why does that matter?

7
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Well, the great thing is, I can pull out my phone and I can still check my email if I want to.

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Now, for a lot of us, when we go out into nature, we don't want to have access to the Internet.

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But I think for many of us, we still want to be connected.

10
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Now, the great thing about the cellular network is I can see how good my signal is by simply looking

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at my phone.

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It's just shifted actually from 3G to 4G.

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So I know that 4G is better than 3G because of the simple numbering convention used in cellular networks.

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I know that 5G is going to be better than 4G and 4G is better than 3G simply because of the numbers.

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So really happy that I've walked up this hill a bit, a bit out of breath, but my signal has improved

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from 3G to 4G, which is great.

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Internet connection is now better, but in wi fi we don't have that.

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Well, we didn't have that.

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We had weird numbers and names like 8 to 11 B in the past.

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From a non-technical users point of view, they just didn't seem to be any logic.

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We have edited at 11 B and then we go to A and then suddenly we go to G and then we go to N and then

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we go to a, C and now X.

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There's no logic in that.

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So you know which channels are used?

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Who cares about the channels?

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If you're a non-technical user, all you care about is speed and reliability.

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So which standard allows me to connect to the Internet more quickly with less trouble and which one

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is quicker?

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All I care about is getting to Facebook as a user.

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I don't care about the underlying infrastructure.

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I mean, as an analogy, do you care how your electricity gets to your house?

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No.

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All you care about is that when you turn the lights on, they go on.

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So from a non-technical user's point of view, the same thing applies.

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They don't care if A is better than G, it's better than A, C or whatever.

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They just want better throughput, better reliability.

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And I think the wi fi alliance has done something really good here.

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They've changed the naming convention used.

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They've changed the name.

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So rather than talking about a C or a X from a layman's point of view or a non-technical user's point

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of view, we can now talk about wi fi six, wi fi five, wi fi four.

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So n is wi fi four not as good as a C, which is wi fi five which is not good as a six which is wi fi

43
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six.

44
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It's so much easier for a non technical user to understand which wi fi is better.

45
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Six is obviously better than five, which is obviously better than four.

46
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And guess what?

47
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Yeah, I've got a 4G connection.

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I know once again that 4G is better than 3G, which is better than 2G.

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I don't have to understand the technical details of why it's better.

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I just know it's better because four is better than three.

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And in the same way I know as a consumer or user non-technical person, that wi fi six is better than

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wi fi five better than wi fi four for lots of people just don't care about the technical details of

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why it's better from a consumer point of view.

54
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And if you're explaining this to management, it becomes very easy.

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Six is better than five.

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If they want to know the technical details, you can get into the technical details and we'll discuss

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that in this video.

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But you don't have to.

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You can simply say six is better than five, just like you and probably many people at, you know,

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just to just assume or know in inverted commas that 4G is better than 3G and they'll know that five

61
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G is better than 4G.

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We just assume that because that's what we've been told without actually understanding necessarily.

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It may not be true for you, but for a lot of people the technical details of why 4G is better than

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3G.

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As a consumer, we just realize that if we get a 4G connection, the Internet is going to be faster.

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So I'm going to be happier.

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Same is true now for wi fi.

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If I get a wi fi six router, I'm going to be a lot happier then someone who's got a wi fi three router

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or wi fi full router because it's going to be quicker, it's going to be better, it's going to be easier

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to connect.

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And all I care about is getting to Facebook, getting to Instagram, getting to certain websites as

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quickly as I can.

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I don't care about the technical details.

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So this rebranding exercise makes a lot of sense, and it makes it a lot easier for vendors to brand

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their routers and their wireless devices so that users know which device is better.

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A device with a branding of six is going to be better than a device with a branding of five or four.

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Just like we know that five G is better than 4G, which is better than 3G.

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So makes a lot of sense.

