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What is YouTube really what YouTube really is.

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The question is seemingly very simple but let's just try to answer it.

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So YouTube is now try.

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Just think what YouTube actually is and then woods to try and compared to my answer.

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So sit down.

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Pause this minute.

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Pause this video for a few seconds maybe a few minutes I don't really I don't care.

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You can you can play it for I would tell me what.

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And think of what YouTube bits and write it down.

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And if you don't want to try to download games you can remember it.

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Just a few things YouTube is this this this and that.

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Think of this.

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Few things maybe let's go with the three or four things.

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What you two bits and then you can compare it to my answer.

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You can post a video right now and I wait OK.

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Let's assume that you are done.

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Let's go through the things that YouTube actually is.

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YouTube is four things YouTube is this four things.

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YouTube is video hosting platform.

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YouTube is social media platform.

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YouTube is search engine and YouTube is advertising business.

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YouTube is all of those things at the same time and they are all interconnected and they have impact

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on what you do as a YouTube and as YouTube creator and as a viewer as well.

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So each and every one of these affects like give us like one thing that it does for YouTube like some

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things that it does for YouTube.

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It impacts like one side of the YouTube and it is a one part of the YouTube you understand what do I

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mean when I go through each and every one of them we've got to go through each and every one of them.

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And when you go through all this and you win you understand what these things are what these four parts

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are.

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You will have a better understanding not just as a creator but as a viewer as well.

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When you go to the channels of the other creators you will start seeing a bit more which will help you

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in the future to understand more and just gain some information from the other channels so let's go

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and start with the video hosting platform.

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So YouTube is video hosting platform means that it hosts the video for the creator meaning that it takes

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the video that you upload to the platform and put it on YouTube domain for you.

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And this concerns only the unlisted or not maybe aired on some private part of the YouTube.

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This is uploading video for you.

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Just put the video there.

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That's it.

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That's what video hosting platform means and it impacts the video quality side of the youtube to give

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understanding what this means is that it is giving you the quality side me that is what's with the resolution

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it is what frame rate it is what codec it is.

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The twins coding side the audio side etc cetera.

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This all is governed by YouTube as the video hosting platform.

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Is it important.

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Yes.

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Because it's a technical part of youtube because with this knowledge that you can gain from the video

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hosting platform when you go to the other creators channels and videos you will see that they have a

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certain quality of the video certain resolution of the video.

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They have a certain codec maybe they're using we're going to talk about this in an intermediate and

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advanced parts of course as well.

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But just YouTube give you some understanding what the perfect video will be for you in the future.

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Next a social media platform.

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YouTube has a social media platform allows an interaction with the video content.

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It's your comments.

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It's your likes dislikes and it is your discover ability features meaning that when YouTube understands

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that you watch the video and you liked the video.

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YouTube will show you a similar type of videos from the other creators.

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This is the social part.

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Were you liking the video.

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Is the social part of the platform and it will start giving you the other videos.

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This cover other videos.

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This is what happens on videos on YouTube's recommended section on the training section.

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This is what it gives you.

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And with it it increases your reach showing you more and more and more people.

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And it is a social part of the YouTube.

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Now let's go to the next one.

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Search Engine.

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YouTube is the search engine.

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Very very powerful thing that you need to utilize Absolutely.

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It allows people to find your content to a video.

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This is when you have you when you video goes public it impacts the search ability for the new year

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meaning that if as a social media platform people will stumble upon your videos discover your videos

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with the search engine.

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People are directly finding your videos and searching your videos.

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They're looking for your videos.

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That's the distinguishing part of the social media platform of YouTube and the search engine off YouTube.

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People are directly searching for your videos and they're finding it.

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And this is a data part of the YouTube.

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What does it mean that YouTube is getting information for the search engine from your video.

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And this metadata is as like metadata basically which metadata is titles descriptions tags thumbnails

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and the video subtitles even what you talk about in the video is a part of metadata.

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And this is the data part and with this compilation YouTube is showing an understanding that what people

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how people can find your videos and showing when people are getting their inquiries when they're looking

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for the videos.

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Of course we're going to go through this when we are it will optimize the video for search engine as

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well.

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Last but not least is YouTube as an advertising business.

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YouTube is an advertising business.

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That's how YouTube is making money.

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This is how the content is monetized.

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Very important type very important part.

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It impacts income made.

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How much money you and the YouTube makes both of you not just you or just YouTube both of you make and

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it impacts reach.

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What does this mean is that if your video was making money and a lot of money for you and for YouTube

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as well.

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YouTube will try to show this video to more and more people and directly tied to the social media part.

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It always shows good and well monetize videos to more people than an ad monetize wants.

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So that's why advertising understanding YouTube as an advertising business is important and understanding

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what YouTube is will allow you to have great basis and will allow you to see more as a viewer as well.

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I mean that again if you go to the other people's channels you will see more things you will see more

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details.

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Now what type of titles are gaining more views.

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What type of descriptions are getting more views.

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What type of tags are getting more views.

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What type of stumbles are getting more use.

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What types of monetization is getting me that only the beginning and annual advertisements or the media

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advertisements or many advertisements or little advertisements or what type of let's say how many likes

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you need for your video to succeed.

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I like to dislike ratio or does it have an impact.

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How many comments do you need.

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You will start seeing more and more information.

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Understand this things and you will be one step ahead then.

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Every new creator.

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So let's just go to the next picture.