1 00:00:00,060 --> 00:00:05,730 Okay now let's talk about how to choose the topic and type of the channel. 2 00:00:05,730 --> 00:00:09,000 It is a very very important thing to think about. 3 00:00:09,000 --> 00:00:15,720 At the beginning of your channel journey at the very beginning at least very very close to the channel 4 00:00:15,720 --> 00:00:22,920 creation because it is a bit more difficult to change it in the future and it will reset it may reset 5 00:00:23,430 --> 00:00:29,190 the progress that you already done but it is not forbidden to change a topic and the type of the channel 6 00:00:29,280 --> 00:00:36,920 a bit in the future but try to come up with a topic and to type at the very beginning or close to it 7 00:00:36,920 --> 00:00:37,430 beginning. 8 00:00:37,440 --> 00:00:42,930 For example if you go and upload 50 videos on a certain topic and type it then decided you don't want 9 00:00:42,930 --> 00:00:43,790 this anymore. 10 00:00:43,860 --> 00:00:52,910 Changing it will result in Alienation of your audience and it's better to have the topic and the and 11 00:00:53,040 --> 00:00:54,980 of the channel at the very very beginning. 12 00:00:54,990 --> 00:01:01,050 But first before we go talk about talking about what topics you choose what types to choose etc. Today 13 00:01:01,080 --> 00:01:06,150 let's discuss sort of topic and the type of the channel actually means. 14 00:01:06,150 --> 00:01:08,440 So let's go with the topic first. 15 00:01:08,730 --> 00:01:11,240 So what is the topic of the channel. 16 00:01:11,250 --> 00:01:17,470 Topic of the channel is what your channel is about and only YouTube. 17 00:01:17,490 --> 00:01:24,850 This is usually called a niche niche is a very very narrow type of the topic basically. 18 00:01:25,170 --> 00:01:31,560 For example is your channel about technology or is your channel about making money online or is your 19 00:01:31,560 --> 00:01:34,920 channel about gaming or specific gaming. 20 00:01:35,010 --> 00:01:43,650 So you need to understand that for example the channel about gaming is is a topic but it's not a niche. 21 00:01:43,850 --> 00:01:46,160 It's a bit a bit of difference. 22 00:01:46,230 --> 00:01:53,650 It's quite a big distinction because gaming is very were very broad sense. 23 00:01:53,730 --> 00:02:02,400 In a sense it's a very very broad thing and just classifying a gaming as a topic is a bit more difficult 24 00:02:02,780 --> 00:02:05,130 than it's classifying as a genre. 25 00:02:05,130 --> 00:02:08,120 Gaming is more like a genre and then the topic. 26 00:02:08,160 --> 00:02:15,240 So if you want to go with a gaming topic you can say that let's say strategy games is the topic or the 27 00:02:15,240 --> 00:02:20,540 niche whatever you want to call it because it's a very very vague distinction like many people are calling 28 00:02:20,550 --> 00:02:22,590 niche gaming a niche. 29 00:02:22,590 --> 00:02:27,060 But in my opinion gaming is not a niche it's a genre and close to the topic. 30 00:02:27,060 --> 00:02:34,680 So you need to choose something that you want you do that you want your channel is about for example 31 00:02:34,680 --> 00:02:40,200 against strategy games of your water technology you're concentrating on Max maybe on Mac computers or 32 00:02:40,200 --> 00:02:47,130 on Apple computers or you're concentrating on on iPhones or for example in if you go with one of my 33 00:02:47,130 --> 00:02:48,010 channels I have one. 34 00:02:48,010 --> 00:02:56,580 Well I have gaming channel as well which is more concentrated on sci fi and fantasy games and specifically 35 00:02:56,580 --> 00:03:05,130 in that I am focusing more on modded games meaning that modding the games that are not made sci fi or 36 00:03:05,130 --> 00:03:08,500 fantasy alike and transforming it into the fantasy life. 37 00:03:08,510 --> 00:03:17,160 For example if I'll take it I'll take a strategy game but that is about a historical battles and transforming 38 00:03:17,190 --> 00:03:22,420 it into the end and transforming into the Lord Of The Rings strategy. 39 00:03:22,460 --> 00:03:23,460 It's something like that. 40 00:03:23,460 --> 00:03:29,960 It is like making the topic and narrowing it down as much as possible. 41 00:03:29,970 --> 00:03:37,290 And with this I find very very specific audience that will like my channel we're going to go about the 42 00:03:37,290 --> 00:03:43,950 specific specificity vanishing down a bit later but you understand a topic that is as narrow as possible 43 00:03:43,950 --> 00:03:50,930 you don't need to choose as broad as possible because choosing a broad topic or getting closer to genre 44 00:03:50,970 --> 00:03:57,760 than just topic or niche will make it a bit harder because because the topic is way too big. 45 00:03:57,840 --> 00:04:01,960 The people are the people are very very different in the genres. 46 00:04:01,990 --> 00:04:02,640 Like it. 47 00:04:02,650 --> 00:04:07,740 They're very very living within a single genre as well for a number of people in the gaming commission 48 00:04:08,100 --> 00:04:11,600 are completely separate from like let's say the shooter. 49 00:04:11,620 --> 00:04:12,280 The. 50 00:04:12,810 --> 00:04:17,580 Niche is very very different from the strategy and you should if you're a Grimm making an FBI content 51 00:04:17,580 --> 00:04:20,280 doesn't mean that people that like selling your games will like it. 52 00:04:20,280 --> 00:04:27,270 So you make you understand this you need to go as narrow as and is as narrow as possible don't go quite 53 00:04:27,300 --> 00:04:33,600 as narrow as possible go with a very very specific topic you can of course expand a bit later but at 54 00:04:33,600 --> 00:04:41,970 first try to go with as narrow as top as possible and what's most importantly do make as content about 55 00:04:42,480 --> 00:04:46,680 about a topic that you know don't go into these things that you don't understand. 56 00:04:46,710 --> 00:04:56,730 But if you just want to know know always go to the topic that you know always 100 percent you need to 57 00:04:56,730 --> 00:05:02,850 be expert in the field or at least you need to be closer to the expert because people need to come to 58 00:05:02,850 --> 00:05:09,360 you for the knowledge or entertainment or whatever you do we're doing that will go to type in just a 59 00:05:09,360 --> 00:05:14,440 few seconds but you need to know this things well. 60 00:05:14,480 --> 00:05:20,090 B you need to know this things more than you viewer do for viewer to beat viewable. 61 00:05:20,130 --> 00:05:21,840 If it's meta it makes sense of course. 62 00:05:21,840 --> 00:05:26,730 Now let's switch to the type we're going to of course attended topically to in more an Intermediate 63 00:05:27,480 --> 00:05:30,690 section and look we're going to return to topic more and more. 64 00:05:30,690 --> 00:05:37,170 But let's switch to the type right now like type when you choose a topic you are choosing type only 65 00:05:37,170 --> 00:05:42,930 after that you can choose the type beforehand but the topic is like a type is not the thing that you 66 00:05:42,930 --> 00:05:49,770 know type is the thing how how you will give out your content how you create your content what type 67 00:05:49,770 --> 00:05:52,080 of format your content will have. 68 00:05:52,080 --> 00:05:55,880 And usually we have three main types of content. 69 00:05:56,040 --> 00:06:01,260 They are not completely independent meaning that you create the one type of content you cannot create 70 00:06:01,260 --> 00:06:04,110 a second one or you cannot merge two of them. 71 00:06:04,110 --> 00:06:05,990 All three of them at that at once. 72 00:06:06,060 --> 00:06:12,780 But if you want to have a distinction you can distinct you can differentiate the types of content into 73 00:06:12,780 --> 00:06:14,580 three different types. 74 00:06:14,580 --> 00:06:23,420 First is education meaning that this content is meant to like teach people what you are doing a in in 75 00:06:23,430 --> 00:06:24,360 certain topic. 76 00:06:24,360 --> 00:06:25,540 Second is entertainment. 77 00:06:25,560 --> 00:06:30,630 You are just entertaining people and people who are should enjoy and have fun with the content. 78 00:06:30,630 --> 00:06:36,420 And last but not least is information slash news content mean that you are talking about the stuff that 79 00:06:36,420 --> 00:06:40,330 is happening right now and giving a news breakdown etc. etc.. 80 00:06:40,500 --> 00:06:48,120 Education entertainment content is more evergreen content many that they are active and they are watchable 81 00:06:49,020 --> 00:06:55,590 for a really long time but usually have less views and informational content are usually active and 82 00:06:55,590 --> 00:07:00,750 important at the moment of the recording they have they are very short live content but they gain a 83 00:07:00,750 --> 00:07:02,750 lot of use as well. 84 00:07:02,790 --> 00:07:04,170 But there is a bit more risk. 85 00:07:04,170 --> 00:07:10,140 Again we're going to talk about the types and topics later but you need to know as a beginner that you 86 00:07:10,140 --> 00:07:16,500 need to choose one of them concentrate on one of them first on one of the types of the content and then 87 00:07:16,500 --> 00:07:21,780 you can spill out as as as you will learn as you will understand while your videos as you will understand 88 00:07:21,780 --> 00:07:26,640 your strength and what you can do with your videos you can more spill out into the other types or you 89 00:07:26,640 --> 00:07:32,250 can just merge all of them at the same time or do all of the videos at the same time just understand 90 00:07:32,250 --> 00:07:35,880 that different types of content has different audiences as well. 91 00:07:35,880 --> 00:07:43,710 Even within the same very narrow niche even within the same very narrow niche different types of content 92 00:07:43,710 --> 00:07:49,530 have different audiences so if you'll create one type of audience in a one very narrow news you will 93 00:07:49,530 --> 00:07:52,550 get very very specific audience. 94 00:07:52,650 --> 00:07:58,770 It is very very very great thing to have so this will be it for the topic and type you don't need to 95 00:07:59,010 --> 00:08:01,440 need to know more than this. 96 00:08:01,530 --> 00:08:03,870 At the same time and let's just get to the another lecture.