1 00:00:00,090 --> 00:00:06,390 OK let's not talk about Channel topic in depth channel topic because there's the thing that people are 2 00:00:06,390 --> 00:00:12,540 actually struggling with and they are asking in many YouTube comments in many forums and in many places 3 00:00:12,780 --> 00:00:15,560 on what your channel topic is about for example. 4 00:00:15,570 --> 00:00:17,010 Oh I created a gaming channel. 5 00:00:17,040 --> 00:00:18,690 Nobody's watching my gaming channel. 6 00:00:18,690 --> 00:00:20,660 Nobody's watching my videos. 7 00:00:20,700 --> 00:00:28,980 And the problem is those individuals don't understand difference between two broad topics and finishes. 8 00:00:28,980 --> 00:00:36,840 This is a very very important thing to understand because the broader the niche the broader the audience 9 00:00:36,990 --> 00:00:41,340 and the harder it is to get people to watch your videos. 10 00:00:41,340 --> 00:00:45,780 Let's just start with the broader topic and discuss what broad topic is. 11 00:00:46,080 --> 00:00:54,980 Well broad topic is anything that is broad and contains many niches and sub pernicious. 12 00:00:55,140 --> 00:00:57,420 As an example I'm giving to is gaming. 13 00:00:57,420 --> 00:00:59,070 Gaming is a broad topic. 14 00:00:59,070 --> 00:01:01,240 Gaming is not a niche. 15 00:01:01,290 --> 00:01:06,070 Gaming is a broad topic for a number of finance is a broad topic. 16 00:01:06,090 --> 00:01:08,190 Beauty is a broad topic. 17 00:01:08,190 --> 00:01:10,060 Tech is a broad topic. 18 00:01:10,080 --> 00:01:14,760 Every single one of those things are broad topics. 19 00:01:14,840 --> 00:01:22,700 Are not niches gaming calling gaming a niche is a very wrong thing because you have as an example. 20 00:01:22,710 --> 00:01:26,220 I'm gonna give you an example I'm gonna give you of course in every single one of them but calling the 21 00:01:26,220 --> 00:01:33,420 gaming niche is wrong because same thing can be called a people that per play for example Magic The 22 00:01:33,420 --> 00:01:40,890 Gathering The card collection game and or for example the NFL they're completely different people and 23 00:01:40,890 --> 00:01:44,450 there's completely different audience they are not the same thing. 24 00:01:44,550 --> 00:01:51,480 Even both of them even though Muslims are called gamers they're completely different individuals with 25 00:01:51,480 --> 00:01:54,390 completely different tastes. 26 00:01:54,390 --> 00:01:56,720 And you need to think of this like that. 27 00:01:56,880 --> 00:01:58,880 You need to go down. 28 00:01:58,890 --> 00:02:02,570 You need to Nish down do not think as a broad topic. 29 00:02:02,640 --> 00:02:02,960 Yes. 30 00:02:02,970 --> 00:02:11,610 First choose the broad topic jumping from topic to topic is an absolute taboo on a YouTube do not jump 31 00:02:11,610 --> 00:02:12,920 from topic to topic. 32 00:02:12,960 --> 00:02:18,330 Do not jump from gaming to finance or finance to beauty or from beauty to tech and then back to gaming 33 00:02:18,360 --> 00:02:26,550 because you will not succeed because those videos have completely different audiences and you will not 34 00:02:26,760 --> 00:02:31,330 be able to gather them on one place. 35 00:02:31,380 --> 00:02:39,060 Now as for the news topic and this topic is anything that is narrow enough that it interests very particular 36 00:02:39,060 --> 00:02:40,770 group of people. 37 00:02:40,920 --> 00:02:48,360 As an example I'm giving to you strategy games is in each topic making money from YouTube is a niche 38 00:02:48,360 --> 00:02:51,870 topic summer clothing is a niche topic. 39 00:02:51,890 --> 00:02:53,720 Photoshop is a niche topic. 40 00:02:53,790 --> 00:03:00,860 As for the two to explain each and every one of their strategy games is a niche topic of the gaming. 41 00:03:00,990 --> 00:03:01,920 Know that's broad topic. 42 00:03:01,920 --> 00:03:09,870 For example niche topic is the way way way narrower making money from YouTube is a niche topic of the 43 00:03:09,870 --> 00:03:15,630 finance broad topic and summer clothing is a niche for the fashion. 44 00:03:15,640 --> 00:03:20,520 Photoshop is niche for tech or for design or whatever the other thing that you want that is actually 45 00:03:20,520 --> 00:03:21,780 broader than this one. 46 00:03:21,900 --> 00:03:28,710 You need to go down very very niche and narrow burnished down but I would call it we call it the knees 47 00:03:28,920 --> 00:03:35,640 gnashing down because you will have that group of people your potential audience will be the group of 48 00:03:35,640 --> 00:03:39,770 people that are close and similar to each other. 49 00:03:39,900 --> 00:03:47,080 The more similar the people that you are making videos for are the more closer to each other better 50 00:03:47,080 --> 00:03:47,710 too. 51 00:03:47,720 --> 00:03:54,030 It's better to make it easier to create a video that these particular individuals will like and gather 52 00:03:54,030 --> 00:03:54,850 around. 53 00:03:54,900 --> 00:04:00,360 You need to be very very specific at least at first. 54 00:04:00,360 --> 00:04:07,320 The bigger you will go yes it's situation changes but at the very beginning you need to be as narrow 55 00:04:07,380 --> 00:04:09,360 as possible. 56 00:04:09,360 --> 00:04:13,700 There will be a question of course that he had the narrower the initiate the less audience will have 57 00:04:13,830 --> 00:04:20,490 yes the less audience less potential audience you have it it will be more difficult for you to be discovered 58 00:04:20,820 --> 00:04:27,990 but the narrower your topic is it will be easier to retain whomever is the former whomever stumbles 59 00:04:28,350 --> 00:04:35,040 upon your videos the people who find your topic will actually be looking for your niche they will be 60 00:04:35,040 --> 00:04:41,460 looking for a niche specifically and there is more likely that they will stay and this accumulate will 61 00:04:41,460 --> 00:04:48,690 accumulate more and more people afterwards knees down as far as possible videos that are very cultural 62 00:04:48,690 --> 00:04:55,380 related to each other make them binge watch you will binge watching is another important thing that 63 00:04:55,380 --> 00:05:02,700 you need to consider the narrow their niche is the closer it is the closer related your videos are more 64 00:05:02,700 --> 00:05:08,820 videos people will watch and thus increasing the chance of them subscribing to your channel. 65 00:05:08,820 --> 00:05:15,510 For example if you are creating strategy games an individual that came to a channel came for the strategy 66 00:05:15,510 --> 00:05:16,870 game pituitary your game. 67 00:05:16,950 --> 00:05:21,600 And if you're playing the games that are actually called the strategy game and this individual sit down 68 00:05:21,600 --> 00:05:28,890 and watch every single video about the strategy games that you create there is very very very high chance 69 00:05:28,890 --> 00:05:29,670 that he will subscribe. 70 00:05:29,700 --> 00:05:36,270 Even if you watch in other video except the ones he stumbled upon their chance that he will subscribe 71 00:05:36,270 --> 00:05:42,870 you for the second video is far far far higher magnitudes higher than he will subscribe for the first 72 00:05:42,870 --> 00:05:48,810 video so you need to create the content that is being watchable and it is easier to create a video watchable 73 00:05:48,810 --> 00:05:58,110 content when you are very very initial down now as for the practical examples of what you need to do 74 00:05:58,110 --> 00:06:01,760 with issues and what you you can go or with your chance. 75 00:06:01,890 --> 00:06:06,480 So have a few issues at the same topic at the beginning. 76 00:06:06,480 --> 00:06:09,010 For example if you are a gaming channel. 77 00:06:09,020 --> 00:06:09,420 Yeah. 78 00:06:09,580 --> 00:06:13,790 I'm retarded rotating around gaming channels because this is the thing that I know about. 79 00:06:13,830 --> 00:06:16,800 Well it's all if you want a business channel I'm going to talk about this as well. 80 00:06:16,800 --> 00:06:23,190 For example if your gaming channel creates a topic create ambitious kid content about niches that are 81 00:06:23,190 --> 00:06:30,210 closely related to each other but still a bit different from each other for example creates topics about 82 00:06:30,210 --> 00:06:37,020 strategy games or about sci fi games or about fantasy games all at the same time create this video separately. 83 00:06:37,180 --> 00:06:38,360 Then don't try. 84 00:06:38,370 --> 00:06:40,480 Go for more than three topics at the same time. 85 00:06:40,500 --> 00:06:47,100 For example if you are creating videos about finance that talk about personal finance talk about investing 86 00:06:47,340 --> 00:06:52,860 and talk about at an all creating a smaller business on line like this is a three niche topics that 87 00:06:52,860 --> 00:06:56,570 are actually related to each other but not the same thing. 88 00:06:56,610 --> 00:07:01,370 Experiment with no more than three with new niches at the same time. 89 00:07:01,410 --> 00:07:05,520 Don't go more than three because it will be more difficult for you to create more videos. 90 00:07:05,520 --> 00:07:11,570 It's not just that it's bad for you it will be difficult for you to create videos for more than three 91 00:07:11,560 --> 00:07:15,670 niches that focus on the issues that drives more views. 92 00:07:15,720 --> 00:07:19,770 Like take a really close attention to the videos that are getting views. 93 00:07:19,890 --> 00:07:25,980 See that one of the issues will get far more views than another wants luck eventually. 94 00:07:25,980 --> 00:07:28,490 Not not not not immediately. 95 00:07:28,590 --> 00:07:33,660 You need to look at them for a few weeks maybe a few months and you will see that particular videos 96 00:07:33,660 --> 00:07:39,330 will get far more views than the other ones and you will need to focus on the ones that are getting 97 00:07:39,330 --> 00:07:48,000 more views and then start experimenting with the issues that are closely related to the topic. 98 00:07:48,050 --> 00:07:50,600 This shopping that actually drives more views. 99 00:07:50,610 --> 00:07:57,660 For example if you aren't doing a sci fi strategy games for example you can focus on creating videos 100 00:07:57,660 --> 00:08:07,260 about sci fi RPG is maybe for example or sci fi SPSS and you'll see that if those videos are getting 101 00:08:07,260 --> 00:08:12,780 more viewers than vanishes before that you do understand that you are doing the correct thing then you 102 00:08:12,780 --> 00:08:13,500 will understand it. 103 00:08:13,520 --> 00:08:19,100 OK sci fi things actually work now and then you will go and start going up. 104 00:08:19,140 --> 00:08:25,110 Niche niche later meaning that you will concentrate on everything sci fi and then later and later later 105 00:08:25,290 --> 00:08:30,420 you're going to go with more and more games focusing more and more niche experimenting with more and 106 00:08:30,420 --> 00:08:36,060 more stuff and then going up the niche meaning that you will go to more broader talks more broad gaming 107 00:08:36,360 --> 00:08:42,720 or maybe even go and completely go out of the gaming topic and culture and everything that is sci fi. 108 00:08:42,720 --> 00:08:47,790 For example you can focus on not just sci fi gaming but you can focus on sci fi movies you can focus 109 00:08:47,790 --> 00:08:54,210 on sci fi merchandise you can go on focus on sci fi maybe yet at no cost playing and you will go at 110 00:08:54,360 --> 00:09:03,060 your sci fi will become your niche that actually spans several broad topics but you need to be very 111 00:09:03,060 --> 00:09:04,080 careful in that. 112 00:09:04,200 --> 00:09:09,780 I'm talking about this about those stuff in a span of months or even years. 113 00:09:09,780 --> 00:09:15,540 This is not that you will do for example sit down and experiment three niches in a week then find out 114 00:09:15,570 --> 00:09:21,030 OK one video got five more views than the other one that focus on that video because you got by more 115 00:09:21,030 --> 00:09:23,130 views and create similar topics. 116 00:09:23,130 --> 00:09:28,620 And then two weeks later you are already out of the niche completely and go creating top videos about 117 00:09:28,620 --> 00:09:34,530 broad topics that is completely bonkers and completely out of the videos that you are creating at first. 118 00:09:34,530 --> 00:09:36,710 No don't do this. 119 00:09:36,810 --> 00:09:42,580 These things that I'm talking with our experiment and issues should spend months or even years. 120 00:09:42,600 --> 00:09:45,540 Remember YouTube is not a sprint. 121 00:09:45,660 --> 00:09:47,190 It is a marathon. 122 00:09:47,190 --> 00:09:50,640 It is really really long a marathon. 123 00:09:50,640 --> 00:09:55,400 It can become your future work your future job. 124 00:09:55,440 --> 00:09:57,510 So just concentrate on it like that. 125 00:09:57,510 --> 00:09:59,340 Do not haste. 126 00:09:59,340 --> 00:10:03,770 Do not hurry Don't rush it again. 127 00:10:03,850 --> 00:10:07,650 Give me some time to find out whether it is good or not. 128 00:10:07,720 --> 00:10:10,570 This is the essential thing. 129 00:10:10,600 --> 00:10:12,550 Do not rush it. 130 00:10:12,670 --> 00:10:17,650 Just because the certain views are getting a few more of you said videos are getting a few more views 131 00:10:17,850 --> 00:10:18,650 today. 132 00:10:18,700 --> 00:10:23,890 It doesn't mean that it will get more views tomorrow and you will need to be very careful because there 133 00:10:23,890 --> 00:10:30,460 are some things that is different in the videos that is not niche related and that might be the one 134 00:10:30,460 --> 00:10:32,020 that is driving the views that might be. 135 00:10:32,020 --> 00:10:33,670 That is why I think you are driving you use. 136 00:10:33,710 --> 00:10:38,050 Maybe you did a different intro maybe you do different now Troy maybe you did something in the middle 137 00:10:38,050 --> 00:10:42,730 maybe you are in particularly good mood on that day and that's why driving give use and then you will 138 00:10:42,730 --> 00:10:47,860 change your niche because yeah because you thought it was because because of this topic of the video 139 00:10:48,040 --> 00:10:54,100 and if I now that your viewers are completely interested in this topic and because it was a different 140 00:10:54,100 --> 00:11:03,040 thing that was driving the views to that video you need to be very very very careful and the more you 141 00:11:03,040 --> 00:11:08,620 will create the videos more time will pass more you will understand it well this will be it for this 142 00:11:08,620 --> 00:11:10,420 lecture let's go let's just go to the next one.