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OK.

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Now you came up with a knish you have understanding what he wanted do you have understanding what your

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videos will be about but now you need to go and think of types of the videos that you will create for

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your channel.

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Actually unlike the knish you can mix and match types of the videos that you will create on your channels

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because if the knish is far more important than type but if you will stick to the one type of the video

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it's even better because people will have a certain expectations for your videos and from now one they

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will trust your videos more and they will know what to expect from a video.

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So we're going to talk about three types of videos and we're going to go through them in depth right

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now.

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So first let's start with an educational videos educational type of videos it is very very prevalent

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on YouTube there are lot of videos on YouTube to talk about education and many people are actually getting

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on YouTube for an educational video.

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So watch this video.

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Let's go through their parameters.

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So educational reduced educates you about the topic of the video or about the channel.

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So that means that after this video of the individual that watches your video will go out go away with

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a certain skill or certain knowledge.

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You see educational videos are very very mistaken for informational videos and informational literacy

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is a separate type of interest that we're going to talk.

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But unlike informational videos this gives you a long term education about the certain topic.

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This thing is not related to the things that is happening in an immediate time around your immediate

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place.

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This is more a long term and gives you knowledge rather than information.

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You have to be very very distinctive with this education will be just from informational videos.

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It can be about any topic educational videos.

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These are very broad.

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It can be made about any any any topic that you want.

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Educational videos about gaming no problem created guides and tips and tricks for education for a certain

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game.

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You want to have a real tech teach how to use computer how to use microphone up to use camera one to

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go about beauty know how to learn how to teach how to make and how to have how they apply makeup how

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to choose the better clothes etc etc. It's all educational videos and viewers should learn something

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by the end of the video.

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Debt is very important.

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Should be a long term knowledge that they will attain the best thing about educational videos and that

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it is more a long term content evergreen content that people are calling it and that is very very very

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good type of content because no matter when you upload it it might give you views a years maybe down

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the line.

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There are videos that I've seen that people are searching for and there are years down the line it's

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still generating you use more even they will start generating views more and more with it time usually

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videos are generated maximum of views at the beginning and then it will be stable to go down but educational

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videos usually are completely different because they're joining more and more views later down the line

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they go up and then they a peak they plateau and they go down that's what they do.

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This is very very good type of content at the beginning at least because educational videos are actually

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very good searchable content as well.

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People are searching for these types of videos and these contents are actually low risk and medium reward.

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You cannot go wrong with an educational videos because people if people actually gain some value this

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is the most value giving for the viewers.

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Content on YouTube.

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This most value giving and this is the lowest risk for you because it's easy.

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People will go get information and go away or we'll search for more information and subscribe.

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And this is medium reward because people who usually find educational videos are specifically looking

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for them and they're specifically looking for the specific video but not for the niche or the topic.

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So usually when they watch this video they go away but because it's easily searchable it's going through

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the medium reward type very good video type if you want to start a YouTube channel.

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Very very good video for the starters next is entertainment videos these type of videos is made for

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the entertainment basically to entertain the viewers.

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It can be about any topic and probably the most popular on YouTube is a blog a type of videos.

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They are entertainment videos whatever you think or not.

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These are not blogs are entertainment type of videos because people are watching them not to gain and

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knowledge not to gain information.

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They want to entertain them selves like that's the skits funny videos the funny montages These are all

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entertainment videos.

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These are the videos that's main goal is to retain viewers attention and entertain while doing it.

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This is a very very important thing.

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You need to retain the viewers attention.

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It is very hard to turn of yours attention with an entertainment video and you need very specific skills

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to do so.

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And usually a people majority of the people are getting with an entertainment of videos on YouTube but

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not the majority of the viewers are coming forward and entertainment on YouTube at least not anymore.

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In the past majority of the people were coming for entertainment right now Maduro not like it's 50 50

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between all the street not 50 really like another one third for each and every type of the videos on

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average at least.

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And it is more long term content content as well.

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But unlike the educational videos it is not easily searchable content.

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It's not searchable but it is easily discoverable because YouTube algorithm is usually very good at

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showing people those entertainment videos that other people actually found out very funny and retained

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their attention and the people that are entertained.

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But there is very big assets here because a lot of people are actually creating those type of videos

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the entertainment videos are way too many on YouTube and because of that it is more higher risk because

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you have a higher risk that your videos will not get discovered at all because your videos there are

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many videos are very difficult to search because it's about your idea about your stuff about the things

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that you find entertaining at or about the other things that you decided it is entertaining.

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And for that reason it is very difficult to find those content.

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It has a very difficult keywords people not know exactly what to look for.

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And for that reason you are heavily reliant on sharing your content and you are heavily reliant on YouTube's

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algorithm for people to find these videos and for that reason it is very very high risk and it's still

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medium reward because of that if your videos will go viral and usually entertainment videos are only

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videos that go viral educational videos are not going viral entertainment videos are going go viral

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if it will go viral.

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Yes it is high reward but it is rare in a long term it is not giving you high reward in the long term

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it's still a medium reward.

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I would still I would call it going to the same reward as an education.

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It's not correct if the video will go wild you will go to medium high to high reward.

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Yes but because it is a very high risk and it is very very difficult to discover than entertainment

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videos.

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I would say it's a medium reward.

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Another thing that people that I did not talk about in the medium and Internet videos are actually majority

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of the gaming videos are entertainment videos like absolute majority.

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The game plays are entertainment videos and those videos are actually having gaming videos are easier

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to discover because they're easier to find because people will know exactly what they are looking for.

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But again because very high competition the risk is still pretty pretty high okay last type of video

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that we're going to talk about it's informational videos.

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It is different from educational videos because it is made to inform viewers about a particular topic.

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I would not say topic outside the news but to give you more better understanding.

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It's better to change the word topic for event.

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It's me to give form inform people about a particular event rather than topic event that is happening

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right now or happening in the near past or the near future.

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To give you information for example if you're making video about a topic that's happening that that

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is happening in the near past for example probably in some situation about the government changes in

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staff etc etc. That is happening right now we're at was happening just not a really long time ago and

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it's still affects our day to day life right now in a big time.

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Then it's informational video.

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But if we're talking about World War 2 even though it was an informational type information it back

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when it was happening right now it is an educational type because it's past its results have been cemented

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in the past.

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And right now we are living in the world where this thing will not change what will do will not change.

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And this is a very very big event that can not be changed more transform into an educational type while

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informational type is thing that is about event that is happening right now or in the near past on the

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near future it can be about any topic absolutely any topic.

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There is no limitation in that it can be an attack about gaming about about beauty anything it can be

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about anything.

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It's different from educational videos.

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Again eat.

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Is it different from educational videos.

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And it is more short term content unlike entertainment and educational videos because the events are

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happening right now and people aren't interested in these topics right now and it is high risk high

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reward because a lot of people are interested in information that is happening right at this moment

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and it is high risk because you will have to constantly create content about the new information constantly

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and you will have to compete against more.

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It's a high prestige look outlets for example like TV shows or about the bigger challenge channels or

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something like that.

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It is far more difficult to compete with them and that's why it is high risk but the reward is high

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as well because you are getting bunch and bunch and bunch of views in a really really short amount of

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time.

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But again it is not a long term and usually the videos that got maybe hundreds of thousands views are

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just a day ago.

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We'll get maybe 20 to 50 views like in just a week later or something like that.

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It's it's still it's going down really really really really quickly and you have to realize that you

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have to understand that these types of videos is not exhaustive.

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It's a it's a usual and regular types of videos you can come up with any other type of videos or you

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can mix and match all these things together you can create a video that is at the same time informational

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educational and entertaining and there are a bunch of examples of like that and these videos that are

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mixing together are usually an amazing thing and probably the amazing thing will be to mix entertainment

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with educational and mix entertainment with informational because these types of videos are great not

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just to provide individuals with an information or knowledge but it is great to retain their attention

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for really really long time and just to entertain them as well as an example.

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Probably the the big example that I can give you is not actually a youtube thing but it's on YouTube

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as well for example show by a late night show by John Oliver which is providing you with any information

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that is happening in right now but in an entertainment thing you're like in a comedy show style or something

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like that or a Daily Show on Comedy Central for example which is providing you the information in an

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entertaining manner.

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They are working the best and that's what you should concentrate on.

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Choose your best type of video and focus on that or maybe come up with another type of video whatever

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you see fit.

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So will be it for now.

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Let's go to the next one.