1 00:00:00,050 --> 00:00:00,320 OK. 2 00:00:00,330 --> 00:00:02,930 Let's not talk about uploads scheduling. 3 00:00:02,940 --> 00:00:10,590 So by scheduling I don't mean just the straight up present schedule upload or in the YouTube uploading 4 00:00:10,590 --> 00:00:11,040 workflow. 5 00:00:11,040 --> 00:00:12,930 No but everyone is scheduling. 6 00:00:12,930 --> 00:00:20,310 I mean the how you should schedule your upload let me know when you should upload your videos and how 7 00:00:20,310 --> 00:00:27,420 often you should upload your videos because there's a question where everybody is asking which is better 8 00:00:27,420 --> 00:00:32,640 to upload daily upload twice a day upload once a week upload once a month etc etc.. 9 00:00:32,730 --> 00:00:38,490 Let's just talk about those and let's talk about all the pros and cons of those upload routines that 10 00:00:38,760 --> 00:00:41,520 we have in order to understand what's the difference. 11 00:00:41,520 --> 00:00:46,720 So let's just talk about three different upload routines that you can have for YouTube. 12 00:00:46,720 --> 00:00:51,000 Well you know of course have whatever however upload routine that you want whatever number that you 13 00:00:51,000 --> 00:00:51,480 want. 14 00:00:51,540 --> 00:00:57,900 But so let's just talk about this three and have a pretty big understanding was good understanding what's 15 00:00:57,900 --> 00:01:00,540 the difference between those those three. 16 00:01:00,540 --> 00:01:07,130 So we can have a daily apples mean that you are uploading your videos every single day uploading. 17 00:01:07,170 --> 00:01:09,850 It's kind of the wrong day. 18 00:01:09,930 --> 00:01:10,650 Should you upload. 19 00:01:10,650 --> 00:01:11,600 No I said publish. 20 00:01:11,640 --> 00:01:15,870 Let's say the publishing daily publishing every single day because you can upload like every single 21 00:01:15,870 --> 00:01:21,090 day but do not publish any videos daily publishing weekly publishing mean that you are a publishing 22 00:01:21,180 --> 00:01:27,270 one video a week or you can go and publish any custom date. 23 00:01:27,270 --> 00:01:35,880 You can go and choose three times a week or maybe one times a month or one time that in two weeks or 24 00:01:35,880 --> 00:01:40,050 whatever the schedule that you want. 25 00:01:40,080 --> 00:01:44,350 Let us talk about them and let just see which one is it good for you. 26 00:01:44,450 --> 00:01:46,830 Let's talk about there are pros and cons okay. 27 00:01:46,830 --> 00:01:48,120 Let's go to the daily uploads. 28 00:01:48,160 --> 00:01:52,280 Now I'm still calling Apple because I'm still getting used to you telling Apple. 29 00:01:52,300 --> 00:01:52,470 OK. 30 00:01:52,500 --> 00:01:54,380 That so-called uploads not publishing. 31 00:01:54,720 --> 00:01:55,100 OK. 32 00:01:55,170 --> 00:02:02,070 Let's start with the pros of daily uploads it is a very good for the fat channel population means that 33 00:02:02,070 --> 00:02:05,950 your channel will get full of videos very very very quickly. 34 00:02:06,000 --> 00:02:12,630 Usually the channel would 30 videos can be considered as a full populated channel and 30 videos you 35 00:02:12,630 --> 00:02:15,310 can do this in a single month. 36 00:02:15,420 --> 00:02:20,040 It is showing you faster channel growth because you have so many videos that your channels are going 37 00:02:20,040 --> 00:02:26,790 to be going faster and you have more entry points to the channel mean that we have 30 videos to potentially 38 00:02:26,790 --> 00:02:33,060 have 30 entry points in your channel which is 30 times more when you have only one video and those videos 39 00:02:33,060 --> 00:02:39,600 are feeding each other giving it entry points each other and just transforming the war each other's 40 00:02:39,600 --> 00:02:42,710 growth into already channels goals et cetera et cetera. 41 00:02:42,720 --> 00:02:48,330 It's going like it's like snowball effect and transforming your channel growth into something something 42 00:02:48,390 --> 00:02:49,830 really really really big. 43 00:02:49,830 --> 00:02:50,640 Sounds good right. 44 00:02:50,650 --> 00:02:51,720 It's amazing. 45 00:02:51,720 --> 00:02:52,890 It's actually very very good. 46 00:02:52,890 --> 00:02:59,550 I'm actually doing daily uploads on one of my channels and the growth has been immense but there is 47 00:02:59,550 --> 00:03:00,860 a concern as well. 48 00:03:01,020 --> 00:03:04,390 It is very very hard to maintain daily upload. 49 00:03:04,410 --> 00:03:05,190 Why. 50 00:03:05,190 --> 00:03:11,490 Remember what we learned in a previous lectures YouTube is not a sprint it's a marathon potentially 51 00:03:11,490 --> 00:03:14,310 that can last for your entire life. 52 00:03:14,310 --> 00:03:23,460 So uploading video every single day for the coming ten years maybe or 20 years or 50 years it's it is 53 00:03:23,460 --> 00:03:26,090 practically impossible. 54 00:03:26,090 --> 00:03:32,460 It's a very very very difficult to maintain focus will shift often because you are doing so many things 55 00:03:32,460 --> 00:03:40,290 that and you will want to do more and more and more things because you cannot think of the things for 56 00:03:40,350 --> 00:03:46,650 the one topic because eventually you're going to run out of ideas and then you're going to shift to 57 00:03:46,650 --> 00:03:50,880 other ideas and then other ideas and in other ideas in and channel will start drifting from one place 58 00:03:50,880 --> 00:03:52,520 to another to another to another. 59 00:03:52,590 --> 00:03:57,180 Again because of the third rules and not enough ideas you will not have enough ideas for daily content 60 00:03:57,180 --> 00:04:03,480 because you will have to do videos so often and so fast that your ideas will not just have time to brew 61 00:04:03,480 --> 00:04:04,860 in your head. 62 00:04:04,860 --> 00:04:10,650 And the fourth reason is you're always on the run doing this every single day you're all you always 63 00:04:10,650 --> 00:04:19,100 have a deadline you are very close to deadline every single day because you cannot walk cannot on the 64 00:04:19,110 --> 00:04:23,910 video for tomorrow until you have finished a video for today and the same for the after tomorrow and 65 00:04:23,910 --> 00:04:30,630 the day after tomorrow you will need to do very very fast and just be always on the run which is not 66 00:04:30,870 --> 00:04:32,240 sustainable. 67 00:04:32,640 --> 00:04:39,600 And for that reason people who are doing daily upholds are burning out very fast. 68 00:04:39,630 --> 00:04:42,620 This is a problem of fast burnout is a problem. 69 00:04:42,630 --> 00:04:47,180 So again the question while Why am I doing a daily uploads. 70 00:04:47,190 --> 00:04:52,890 Well because because it is comfortable for me depending on the channel theme and channel topic that 71 00:04:52,890 --> 00:04:56,830 I do it is completely different for the channel to channel bases. 72 00:04:56,940 --> 00:05:01,870 But for someone daily uploads work for someone else it doesn't. 73 00:05:01,880 --> 00:05:04,580 So we'll talk about this a bit later in this lecture. 74 00:05:04,580 --> 00:05:11,440 Now let's talk about weekly applause So what does weekly applause or he can do like any other arbitrary 75 00:05:11,630 --> 00:05:18,560 long amount of time so weekly applause Plus you can have higher quality content because you have more 76 00:05:18,560 --> 00:05:20,570 time to work on your videos. 77 00:05:20,570 --> 00:05:25,520 And that's why plus you will have more polished video ideas and videos themselves meaning that you're 78 00:05:25,520 --> 00:05:31,550 going to have more smaller and find the finer details on your videos unlike the daily upload. 79 00:05:31,700 --> 00:05:36,590 You have a steady growth because you are putting only one video a day. 80 00:05:36,590 --> 00:05:42,080 The growth will not be fast but it will be steady because every single video is very good and it will 81 00:05:42,080 --> 00:05:46,010 just go up and up put out very steadily impulse but slowly. 82 00:05:46,670 --> 00:05:53,360 And it is great for long term growth because like in 30 weeks 30 weeks which is like little more than 83 00:05:53,360 --> 00:05:58,060 six months more than half half a year 30 weeks. 84 00:05:58,130 --> 00:06:06,440 It might sound a lot of time but remember again YouTube is a marathon and you will read quickly realize 85 00:06:06,440 --> 00:06:13,730 that you when you took this much time to upload once a week it actually was pretty beneficial for you 86 00:06:13,760 --> 00:06:24,110 because now you have a 30 GRE two videos online unlike 180 average to lower than average videos because 87 00:06:24,500 --> 00:06:29,170 you people are going to watch your 30 which just far more than the average 180 video. 88 00:06:29,270 --> 00:06:31,940 So that's it that is very very good. 89 00:06:31,940 --> 00:06:40,070 The concern is that again the growth is slow it's much slower than the daily content upload it is very 90 00:06:40,070 --> 00:06:41,850 very very slow. 91 00:06:42,020 --> 00:06:50,330 And to be fair what what people might not think it is not fast not way slower than the daily upload 92 00:06:50,360 --> 00:06:55,800 weirdly enough not the way slower but still it's slower and slower. 93 00:06:55,820 --> 00:07:01,610 Channel population the same thing you until you want to go look first 30 weeks will pass or maybe 20 94 00:07:01,610 --> 00:07:06,150 weeks or more 40 or 50 depending on how populated you want your channel to be. 95 00:07:06,320 --> 00:07:09,770 It will take for 40 weeks to get your channel up and running. 96 00:07:09,770 --> 00:07:14,510 It's quite a lot of time it's it's much more than 30 days. 97 00:07:14,530 --> 00:07:20,210 So that's that's a bit problematic and it takes far longer to lift off meaning that when you have one 98 00:07:20,210 --> 00:07:24,920 hundred and eighty videos for example for uploading for six month there is high on chance that one of 99 00:07:24,920 --> 00:07:30,530 the videos will level lift off and get viral and just go bigger and bigger while with 30 videos you 100 00:07:30,530 --> 00:07:32,810 will have far lower chance of that. 101 00:07:32,810 --> 00:07:35,000 So just be mindful of that. 102 00:07:35,060 --> 00:07:40,610 But because your channels are actually far your videos actually are far better they might get a higher 103 00:07:40,610 --> 00:07:42,550 chance because of the quality of the video. 104 00:07:42,560 --> 00:07:49,600 So you never know but it actually takes longer on average for the view for the videos to to blow up. 105 00:07:49,610 --> 00:07:54,860 Now let's talk about the custom schedule that can be any schedule that you want. 106 00:07:54,860 --> 00:08:01,370 This is the best schedule because there's this schedule that you want this custom schedule can meet 107 00:08:01,700 --> 00:08:07,820 every single day every single week every single three days every single five days every single two weeks 108 00:08:08,000 --> 00:08:13,970 every single month whatever that you want the custom schedule is a schedule that fits you. 109 00:08:13,970 --> 00:08:15,590 That's how you should start. 110 00:08:15,800 --> 00:08:19,450 And it is good because schedule depends on skill and time. 111 00:08:19,470 --> 00:08:26,290 I mean that how much time you need to get the best video that you can like as quick as you can can be 112 00:08:26,290 --> 00:08:27,140 shifted easily. 113 00:08:27,220 --> 00:08:33,880 Meaning that you can increase or decrease the customs schedule increasing the difference between reduced 114 00:08:33,890 --> 00:08:39,760 is not good but you can decrease easily without any big problem and it is a perfect balance between 115 00:08:39,760 --> 00:08:46,390 the time that you have and the quality and the concept practically none because you dictate your own 116 00:08:46,390 --> 00:08:47,110 growth. 117 00:08:47,110 --> 00:08:53,580 You can work daily for the videos then you will work daily for the videos. 118 00:08:53,710 --> 00:09:01,540 For example in my case one of my gaming channels I uphold every single day because I can produce content 119 00:09:01,570 --> 00:09:03,220 that can be uploaded daily. 120 00:09:03,240 --> 00:09:09,640 I even sometimes upload twice a day because I do not see every single day and I do not upload the record 121 00:09:09,640 --> 00:09:11,350 and upload it every single day. 122 00:09:11,350 --> 00:09:15,510 I just sit down choose one day back produce the content because my day. 123 00:09:15,500 --> 00:09:19,060 This is the type of content that does not require a bunch of editing. 124 00:09:19,060 --> 00:09:24,940 I sit down and record content for I don't for entire day for twelve hours maybe and twelve hours worth 125 00:09:24,940 --> 00:09:29,940 of content can get me there 20 days worth of content and that's it for one single day. 126 00:09:29,980 --> 00:09:32,920 The second day I will just quickly edit those videos. 127 00:09:32,920 --> 00:09:38,050 Third day I will quickly upload those videos and order all the thumbnails or the metadata and three 128 00:09:38,050 --> 00:09:41,340 days of work will get me 20 days of content. 129 00:09:41,350 --> 00:09:45,500 Meaning that giving the 17 days for me to be absolutely free. 130 00:09:45,580 --> 00:09:48,100 So that's how it works for me. 131 00:09:48,550 --> 00:09:51,330 But that's because I know how to do my content. 132 00:09:51,340 --> 00:09:52,860 I know my content. 133 00:09:52,870 --> 00:09:57,580 I know my audience I know how they are watching and what they are watching. 134 00:09:57,580 --> 00:09:59,280 That's why it works for me. 135 00:09:59,290 --> 00:10:05,110 For example on my other channel I cannot upload more often than once every three days because that's 136 00:10:05,110 --> 00:10:08,140 a time I need to get the video idea. 137 00:10:08,140 --> 00:10:14,800 Good video idea to sit down to record and to edit this say this video to polish this video to upload 138 00:10:14,800 --> 00:10:15,490 this video. 139 00:10:15,520 --> 00:10:19,290 I cannot go more than more often than once every three days. 140 00:10:19,480 --> 00:10:25,220 I cannot I can't go more rare but if I will go more rare I know that I will have way too much time old 141 00:10:25,240 --> 00:10:31,480 start wasting my time just wasting so I did I decided to give myself once every three days and I applied 142 00:10:31,480 --> 00:10:34,820 consistently once every three days and this is what you should choose. 143 00:10:34,870 --> 00:10:39,910 Choose custom schedule for your self. 144 00:10:39,910 --> 00:10:41,320 Choose your own schedule and stick to it. 145 00:10:41,320 --> 00:10:44,850 Eventually you will pump out more videos in less time. 146 00:10:45,070 --> 00:10:48,730 But think long term and don't point burn out yourself. 147 00:10:48,730 --> 00:10:50,890 This is a very important thing to know. 148 00:10:50,890 --> 00:10:57,790 Just put this inside your head because maybe in two months after uploading the videos to weekly you 149 00:10:57,790 --> 00:11:01,460 will realize that you can actually create videos daily. 150 00:11:01,480 --> 00:11:07,420 You can create the videos daily and then switch to daily uploads and you'll soon realize after just 151 00:11:08,290 --> 00:11:13,300 one month of video uploading that this was a mistake and because it will burn. 152 00:11:13,480 --> 00:11:17,100 It will start burning you out very very very quickly. 153 00:11:17,400 --> 00:11:24,400 And yeah dude you didn't think long term used to the short term because you knew that you could do what 154 00:11:24,460 --> 00:11:29,860 daily videos but you didn't think that you could do daily videos like for real long time because you 155 00:11:29,860 --> 00:11:36,010 didn't think this through and now you will have to switch back more into more rare upload schedule that 156 00:11:36,010 --> 00:11:40,930 your subscribers might not like because some people might cut your videos because you are uploading 157 00:11:40,930 --> 00:11:47,770 often and now you are not uploading often and will just throw your channel off the balance and consistency 158 00:11:47,800 --> 00:11:51,460 is the key for the successful YouTube channel. 159 00:11:51,460 --> 00:11:55,110 Think long term long term. 160 00:11:55,160 --> 00:12:01,270 Try to think of the next three to five years or how you can upload the videos how many videos you can 161 00:12:01,270 --> 00:12:03,400 upload for next three to five years. 162 00:12:03,460 --> 00:12:06,300 Then sit down and choose your own schedule. 163 00:12:06,310 --> 00:12:07,900 So this will be it for this one. 164 00:12:07,900 --> 00:12:08,820 Let's go to the next one.