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Okay.

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Now welcome back.

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So in this lecture we're going to go through the analytics and I'm going to explain to you what every

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single number in an analytics means.

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So first of all in order to access analytics all you need to do is just press your icon right there

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and access a YouTube studio.

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And then after that all you need to do is to go to analytics right here and right here.

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You can have an analytics overview.

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So here we are going to go through every single thing every single number that.

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What does it mean.

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We're not going to delve into each and every no way to dip because this is more like an advance stuff

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that you don't need to know while you are just getting good.

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The huge four feet deep into the YouTube game.

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So let's just go through it and I will explain everything that you will need to know.

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So first things first you need to understand that you will have five tabs on the top.

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It is over you reach engagement audience and revenue.

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We're going to go through each and every one of them so as you can see when I change the tab entire

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view just changes as well so we're going to go through these right away so let's start with an overview

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tab for you to understand what does this means or is this tab is divided into few different sections.

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This is the main overview second right here.

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The real time section and elitist video section.

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So what you have here.

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Let's start with the real time real time section is an only place on YouTube analytics dashboard it

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was on a computer and at least at the moment that updates alive like every five to 10 seconds.

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I think it's every 10 seconds you will see wanting to light up right here in this blue circle liable

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to right now it's updated and it is going you delighted you you the life subscriber count and live view.

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It's going to show you everything live and here are each and every hour of the last 48 hours is the

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life of you count is going to show you every single hour and if you press see more you're going to go

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within this tab and see each and every video that is getting views for the last 48 hours a day for the

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last 60 minutes the last 60 minutes tab right here.

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So you can go and watch your watch.

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Which of your videos are getting views and what on how they are doing overall over the last 48 hours

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the latest videos are basically the cards that's showing you that a typical performance for the video

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is time for another four hours for first of all the one day and 18 hours of there was this video up

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the views are average every year tuition is up and watch time is up et cetera et cetera when you go

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and switch to different types of different videos as because hey this is Disney studios doing completely

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awful.

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So you only said maybe you should not do these videos type etc. that are just just to take a look at

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these videos and you will understand what you will need to do with your videos we're going to continue

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equating certain types of videos or just a third up ignore them and even main Overview tab you have

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and of course main graph right here Rick.

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You have a main card giving you a approximate information about how your channel is doing.

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As you can see it's certainly saying that my challenging exceptionally good side has 12000 views in

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the last 20 days.

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It's usually it was getting 1000 to 2000 views but I just saw I was not active on this channel.

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That's why these views ever really numbers were low.

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And since I became active for the last four month or two their views went to skyrocketed went up like

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one day when I was getting 1000 views per month.

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Now I basically a thousand was paid two days for per 48 hours.

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Here it shows you different views different watch time subscribers and your estimated revenue for me

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my estimated revenue is not up here because this channel is not monetized.

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This channel has a revenue tab for you Would you not have learned the tab under thousands of crabbers

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and until we get monetize this general has a revenue tab separately because it was monetize in the past

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because this channel is pretty old meaning that the when I was when I created this channel the rule

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where the thousand subscribers and 4000 hours watch time was not yet active.

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So that's why I I still have revenue tap despite not being monetize.

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So you know that if you had channel created and monetize partner in the past before I think at the beginning

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of 2018 you will going to have this revenue tap.

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If it was created after this date then you are not going to have to have this revenue tap.

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So when you go to the each and every one click each and every metrics its it's showing you the analytics

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the graph of last 28 days.

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By the way this every single thing is showing you with the last 20 days because you have chosen the

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last 28 days right here if you will change this type for them for the last 90 days.

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Every single graph will show you the analytics for the last nine days except of course the real time

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in the latest videos every single thing will switch the 90 days in every single graph of a single line

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of fish the 90 days.

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You can play with this one for the different years for different months for the custom dates you can

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see how your channels are growing and the dynamics variable when you open this one for 28 days you see

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that channel actually is growing but you don't see a huge spike from here to here.

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So just maybe a very gradual increase.

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But when you see for the 90 days you see it actually that the increase is pretty pretty big and if you

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go for the last two hundred five days you see that it's actually pretty pretty steep growth up which

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is very very good.

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So just take care and get get look into this or we're going to go through this little things in a more

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advanced app.

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But for now just you need to know what does all these means.

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These are the views.

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These are just just have used to understand what this means.

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This is a watch time in hours meaning that how many hours of watch them were generated overall by all

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of use in the last 28 days.

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How many subscribers were generated here.

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And here you are going to have how much money you generated through the monetization if you want station

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is on of course on the bottom you will see which videos were uploaded on that day that you are looking

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for.

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And then you can see exactly what videos were up to see whether the videos are actually playing a big

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part for your overall views or watch time.

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You can see that if for a view on for example that this video was up here and maybe there is a correlation

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between the spike and this video you get I just need to look into it when you go down you see the top

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videos for the period that you chose and in this case the period is 28 days.

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It's showing you the average duration and it's showing you the views it's showing you every duration

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in percentages and in time as well.

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So to understand what this all this mean you could press more if you want to just go to the details

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and see the graphs etc. etc..

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Again this is more advanced stuff.

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You don't need to know this at first because don't get obsessed with numbers just yet.

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You are not on the level to get obsessed on numbers.

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Just know what is happening on the channel.

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That's all that you need to do just to know whether the certain videos are doing better than the other

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videos just because of this you need these numbers just because of that.

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Not to to be worried.

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Oh I have a hundred numbers or 100 views per day while someone has 10000 thousands like that don't obsess

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about this at all.

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Just use analytics for your own good.

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Then we're going to go through the reach tab reach that basically showing you everything about how your

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content is getting discovered and how it's getting viewed.

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Right here we have four different metrics.

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First impressions impressions means how many times your thumbnails were actually shown to the people

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who were either looking for the videos or just going through the home or our recommended section or

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maybe suggested video.

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This is exact number of how many people YouTube tried to show your video.

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This so you know exactly as you can see this is growing from 36 to 65 days.

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You can see it's going in 200 that got around 200 impressions to a few thousand.

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So you will understand exactly how YouTube is being distributed over how your video is being distributed

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on the YouTube.

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So you would understand whether your channel is growing or not.

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Here is art.

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Here are impressions click through it or seek you are.

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That means how many percentage of the impressions were transformed into views.

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Meaning that this seven point three percent in the last 28 days from one hundred fifty one hundred five

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thousand impressions clicked on the video and transformed into views.

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This means that the higher the number of the better 7 percent is fairly average and I would say even

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more on the upper part of the average.

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Usually the average is around two to 10 percent.

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So 10 percent is really really good and just realize don't get way too.

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Just don't look into this no way too much as at the beginning because at the beginning this number will

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fluctuate a lot because you will have not a lot of videos and the impression going through it will be

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all over the place.

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Maybe from a rural run from zero to 70 percent and more views you get more stable it becomes and the

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line becomes more and more stable.

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For example if I'll show you of other dates even right here.

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As you can see it's fluctuates and it's all over the place right here because I had far less impressions

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here and like you two had a hard time to calculate a real CCR.

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Right here at the more views I got and you can see just you usually looks like that it went down but

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it actually does just straighten up.

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That's that's what a day you'd become like a less luxury agents.

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I understand that my CCR is usually from somewhere from 6 percent to all the way to 8 percent so this

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is this is what I needed to know and this is what this information is giving to me.

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This I've used regular.

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The same thing is from the overview but usually overview is taking different data from this taps and

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showing you just on the top.

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That said we can see their own reviews right here and this are unique viewers.

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That means that these are how many use you got and this has how many viewers you have.

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As you can see I have around 8000 viewers and 12000 views meaning that a lot of people are actually

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viewing my video more than once or viewing more than one video.

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That's.

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You need to understand that this is very good.

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The bigger difference between this number the better for you because this means that your viewers are

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coming back for more videos which is very very good.

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When you go down from here from the main graphs by the way you can see every single graph I see more

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tabs with you and you can go and get more detailed data if you want to know about them.

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When you go down right here you're going to see a bunch of different cards.

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I would say that I would call them cards.

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I don't know what YouTube is calling them but I would call them cards.

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These are traffic sources meaning that where your traffic is coming from.

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Meaning that where do people click you're on your videos from search from external meaning that from

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outside of YouTube from playlists from suggested videos from browser features etc etc. You can see for

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me it is more in the search because I optimize my videos first for search equity the videos that are

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easily searchable that's why the majority of the views are coming from the search.

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This is what you will see in the beginning.

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More or larger you will become larger and more popular your videos are going to become more views will

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come from browser features and suggested videos.

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But right now for me because the chances fail is more it's getting the majority of the views from the

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youtube search.

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Here are your impression conversion funnel it shows you how many impressions you got which is fifteen

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point nine percent is from YouTube recommended content with these are home page and reel and watch page.

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This will usually contain suggested video as well.

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Higher the number is the better for you the rest of this is practically from external from playlist

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from youtube search etc etc..

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Seven point three percent CPR transformed into seven point four thousand views from those impressions

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me.

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This is the this from.

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This is what it counts.

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It usually does not count all the information because it cannot count the city are from all the use

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but it did.

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For me it's the bigger difference Bill from there from this one because I have a lot of views coming

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from external and from playlist that's why it usually does not have any CTE are just discussed during

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interviews so that's why it's it's a bit different No.

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How much average duration did I get.

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And what was the watch time that I got from this one.

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As you can see the difference between this number and I'm going to show the engagement this number is

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pretty high.

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So yeah.

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That's you understand how many of you are actually getting from the YouTube recommending your content.

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Here is external.

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Likewise you can see like it's 13 percent is coming from the external and 61 percent of those 13 percent

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is coming from Google search.

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Therefore I read it from YouTube itself and I don't know why it's showing the YouTube but as an external

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but it just shows you what as it gets in somebody as it is not is also very limiting such traffic maybe

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shown under the YouTube because the video was played within you to player regardless of the external

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location mean that it was on the other website but with a YouTube player.

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So yeah that that's that's what it does.

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Here are the playlists 8 percent and you can see that which planets are getting the most views.

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Here are suggested videos meaning that which videos are suggesting your content here.

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Many videos will not be your videos so just know that not not all you will.

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The videos suggest this video content is mainly coming from the other videos rather than your videos.

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And here are a youtube search terms so you would understand what search terms people are actually looking

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for and which of them are actually coming to your videos.

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As you can see they have a bunch of different search terms and you will see exactly which search teams

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are driving your traffic.

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Now let's go to the engagement tab which has only two metrics right here.

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Watch time.

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An average viewer duration watch time exploded already an overview tab it's exactly the same watch time.

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This way as this one you can just go and sit idly and see how many watch hours you've got.

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And on average how for how long your videos were viewed for every single date.

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When you go down you see the top videos we generating you the most watch time you're going to see the

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top end cards by videos meaning that how many of the views was this videos got from and cards.

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These are from top playlists which players are doing the best this are which element of the end card

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is doing the best.

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I mean that was the playlist was the best full of your most recent upload or channel or subscribe and

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right here are the top cards.

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If you're using cards of which cards are getting the most clicks right here let's go to the audience

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tab now.

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Audience tab is showing you unique viewers hear what.

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That the same thing in I think in the rich habits exactly the same every page views per view worming

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that in my case is one point five meaning that at least two viewers are watching three videos.

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Basically that's that what it means.

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My subscribers how my subscribers numbers are changing and when you go down you watch them from subscribers

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and not subscribers.

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If you want to know this your top countries which countries are generating you the most viewers your

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age and gender of your view ships.

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So you would know who is watching give you uses against the majority of my viewers are coming from 18

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to 44.

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I do not have any views from 13 to 17 years and a majority of them are male not majority all of them

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are male technically and how many of your viewers are actually using subtitles or species.

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Right here you're gonna go through the revenue when you unlock your monetization you're going to see

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your estimated revenue you going to see to how many months has played back to you I mean that how many

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videos actually got ads shown to them.

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How many views.

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And this is the CPM the cost per mile.

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Or how many how much money you are being paid per thousand views.

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You're going to see the monthly estimated revenues here at top earning videos revenue sources at types

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and transaction revenues are going to see all this and your revenue urbanization will be unlocked so

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I you see there but you'll bunch a bunch of information this is by the way the new studio is like sea

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of information ocean of information here that you could use.

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Just don't think of the numbers or way too much think of the numbers of the showing of how your videos

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are actually doing.

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Not that how much views you should get if you or you'll just concentrate on the how on the numbers on

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the results of first of all I want to 1000 describe last year regardless of how good my video is I want

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1000.

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Travis you you can't get one of our subscribers or you want a thousand views here you can get those

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ones.

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But why you are getting those and how you're getting those.

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This is what you'll get you through the long term.

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Remember this is a marathon not a sprint.

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So this will be it for today.

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Let's go to the next one.