1 00:00:00,090 --> 00:00:00,290 OK. 2 00:00:00,300 --> 00:00:04,560 This will be the last lecture less official lecture of the Intermediate section. 3 00:00:04,590 --> 00:00:08,300 And here we're going to talk about realistic growth time. 4 00:00:08,330 --> 00:00:12,510 So you created already your YouTube channel you're already probably pretty familiar with our YouTube 5 00:00:12,510 --> 00:00:13,140 channel. 6 00:00:13,140 --> 00:00:15,630 You have done some videos you have done some editing. 7 00:00:15,630 --> 00:00:20,370 You are already into it and now you have a question. 8 00:00:20,550 --> 00:00:27,440 How long it will be that I will not have any views or held if your views or no subscribers or just a 9 00:00:27,440 --> 00:00:28,830 few subscribers. 10 00:00:28,830 --> 00:00:33,800 How long it will continue until I will grow. 11 00:00:34,080 --> 00:00:40,410 And this the question that is very very very very difficult to answer because every single channel is 12 00:00:40,740 --> 00:00:47,100 completely unique and completely different and every single channel has one thing that is unique to 13 00:00:47,100 --> 00:00:47,690 those channel. 14 00:00:47,700 --> 00:00:53,640 Only one thing that is completely unique to this channel as only one thing is you the creator. 15 00:00:53,750 --> 00:00:58,710 No two channels can have the same creator and they're completely different. 16 00:00:58,710 --> 00:01:05,020 And it's very difficult to say what is the realistic growth time but let's just try to answer this first 17 00:01:05,020 --> 00:01:05,400 things. 18 00:01:05,430 --> 00:01:09,340 Let decide let's define what growth is. 19 00:01:09,390 --> 00:01:13,780 So many people are very very focused on subscriber numbers. 20 00:01:13,800 --> 00:01:14,220 OK. 21 00:01:14,220 --> 00:01:19,680 Like maybe my channel will grow when I will have hundreds subscribers or when I'll have a thousand subscribers 22 00:01:20,010 --> 00:01:21,940 or hundred thousand subscribers. 23 00:01:22,080 --> 00:01:30,060 They have arbitrary goals of subscriber numbers but it is very very wrong because subscribers are not 24 00:01:30,150 --> 00:01:37,110 indicative of your channel's growth your views and your watch time is because there are a lot of channels 25 00:01:37,260 --> 00:01:39,960 that have a lot of views but not a lot of subscribers. 26 00:01:40,110 --> 00:01:44,430 And there are a lot of channels with a lot of subscribers but not a lot of use. 27 00:01:44,430 --> 00:01:50,210 So your channel when you have a lot of views your subscribers will come. 28 00:01:50,280 --> 00:01:55,440 Subscribers are coming with the viewers but use does not come come with subscribers. 29 00:01:55,680 --> 00:02:02,010 So you need to understand that views are far more important metric for you and watch time than the subscribers. 30 00:02:02,010 --> 00:02:08,070 So focus on how many views maybe daily views or month of views if we want to focus you get and then 31 00:02:08,070 --> 00:02:13,020 watch time because watch time is more like what YouTube is focused on views it what you can be focused 32 00:02:13,020 --> 00:02:18,330 on the user potentially how many times you are exposed to subscribers and what time is for how long 33 00:02:18,330 --> 00:02:22,390 you're exposed to subscribers and you divide the growth. 34 00:02:22,590 --> 00:02:25,560 It should be positive and accelerated. 35 00:02:25,560 --> 00:02:30,570 That means it should be in plus and you have views and watch them cannot be in minus. 36 00:02:30,570 --> 00:02:32,900 You cannot lose use and watch them. 37 00:02:32,910 --> 00:02:35,150 It's practically physically impossible. 38 00:02:35,160 --> 00:02:39,590 You can lose subscribers though and what why what I mean. 39 00:02:39,600 --> 00:02:46,280 And the third case in here is that positive and accelerated and should not be just one positive. 40 00:02:46,350 --> 00:02:52,020 Accelerated means that we should get more and more views with every single coming months that it is 41 00:02:52,020 --> 00:02:53,100 going through. 42 00:02:53,100 --> 00:02:57,990 For example if you get 100 hundred used your first month your next month you should get 200 views not 43 00:02:58,020 --> 00:03:04,110 cumulatively but separate in the second month and each year together it should be 300 views and just 44 00:03:04,110 --> 00:03:06,840 given an example just an example I should not. 45 00:03:06,900 --> 00:03:10,950 I'm not saying that you could have the certain amount of views or subscribers and like that just an 46 00:03:10,950 --> 00:03:11,880 example you see. 47 00:03:11,940 --> 00:03:16,420 To tell you what acceleration means that month you should get 400 additional views. 48 00:03:16,650 --> 00:03:19,160 Then another eight hundred etc. etc.. 49 00:03:19,350 --> 00:03:25,860 In this case we're talking about doubling every single month it's accelerates by 2 every single month 50 00:03:25,890 --> 00:03:27,520 like doubling every single month. 51 00:03:27,630 --> 00:03:33,120 That's what it should be like not doubling but it should accelerate growth every single time more you 52 00:03:33,120 --> 00:03:36,130 have more you should gain. 53 00:03:36,200 --> 00:03:42,740 This is what growth means and here is the answer of the question about a realistic growth time you see 54 00:03:43,220 --> 00:03:51,230 every channel will grow at its own pace and no two channels even with identical content will have the 55 00:03:51,230 --> 00:03:52,730 same growth. 56 00:03:53,150 --> 00:04:01,760 So that means no one and I mean no one can tell you exactly how long it will take for a channel order 57 00:04:01,760 --> 00:04:06,590 to lease on average how long it will take for a channel to grow. 58 00:04:06,620 --> 00:04:12,420 No one can tell you if someone will give you some prog prognosis or some like that they're just git. 59 00:04:12,430 --> 00:04:15,920 They're just coming up with the numbers they don't know exactly. 60 00:04:15,920 --> 00:04:25,350 Nobody knows because again there is one variable that no one can predict and it is you one variable 61 00:04:25,350 --> 00:04:28,040 that nobody can predict. 62 00:04:29,200 --> 00:04:36,670 I can't give you some things that you can expect but and I can't tell you what effects your growth. 63 00:04:36,940 --> 00:04:41,920 But nobody can tell you when you can grow when you can have hundreds subscribers or hundred views per 64 00:04:41,920 --> 00:04:42,310 day. 65 00:04:42,310 --> 00:04:50,060 Nobody can tell you that until you will already get there but I can tell you for sure but it will take 66 00:04:50,060 --> 00:04:57,290 multiple months or years to realistically see any growth on your channel that any growth that you might 67 00:04:57,440 --> 00:04:59,970 consider as a good. 68 00:05:01,000 --> 00:05:07,000 Because 10 views a month you will not consider good results maybe a hundred views a month you'll not 69 00:05:07,000 --> 00:05:13,600 considered good results and in many cases 10 views a day you will not consider yours as a good results. 70 00:05:13,610 --> 00:05:15,960 You may consider good results maybe a thousand views a day. 71 00:05:15,970 --> 00:05:21,910 Maybe I don't know maybe 10 subscribers a day that might be was considered a good results and you will 72 00:05:21,910 --> 00:05:25,150 not see good results multiple months and by multiple months. 73 00:05:25,150 --> 00:05:29,470 I don't mean 2 3 months I mean 6 8 9 months minimum. 74 00:05:29,500 --> 00:05:31,910 I mean an absolute bare minimum. 75 00:05:31,910 --> 00:05:39,670 If you're doing everything correct and if you're lucky which is very rare for the beginner You Tubers 76 00:05:40,660 --> 00:05:46,720 in many cases YouTube YouTube's just leave the YouTube of the first three months of YouTube because 77 00:05:46,720 --> 00:05:53,110 they see very little if any growth on their channel and they just completely turn off and just leave 78 00:05:53,140 --> 00:05:59,010 because they are focused on numbers more than a producing content. 79 00:05:59,020 --> 00:06:02,560 That's what kills the youtube channel numbers. 80 00:06:02,560 --> 00:06:04,150 I need these numbers. 81 00:06:04,150 --> 00:06:05,970 I want these amount subscribers. 82 00:06:05,980 --> 00:06:07,680 I want this amount of views. 83 00:06:07,690 --> 00:06:11,530 This is what kills your YouTube channel. 84 00:06:11,530 --> 00:06:17,770 You are not focusing on something some numbers because all that you consider as an achievement. 85 00:06:17,770 --> 00:06:20,500 No we just want numbers. 86 00:06:20,500 --> 00:06:23,550 You are not focusing on the videos and channel itself. 87 00:06:23,560 --> 00:06:31,090 You need to create something you wanted to become father or mother not because you want to have an 18 88 00:06:31,090 --> 00:06:32,170 year old child. 89 00:06:32,170 --> 00:06:39,700 No it's a process of being a parent of growing together of learning the things together. 90 00:06:39,700 --> 00:06:46,000 This is the process and the more time will go more time you spend with your child with your kid and 91 00:06:46,000 --> 00:06:49,330 friends will understand this you are not parent this might be a bit difficult to understand but parental 92 00:06:49,330 --> 00:06:57,340 consent is more time you spend with your kid the more valuable it becomes and more you know less you 93 00:06:57,340 --> 00:07:04,950 think about the numbers with this care father how old he is or how heavy he is or how how tall he is 94 00:07:04,960 --> 00:07:07,360 you don't think about those things. 95 00:07:07,540 --> 00:07:13,240 Think about the time span you think about what you brought to this world and this is the U.S. should 96 00:07:13,780 --> 00:07:15,670 treat your YouTube channel in this way as well. 97 00:07:15,700 --> 00:07:17,610 Yes you want the results. 98 00:07:17,710 --> 00:07:18,690 Yes. 99 00:07:18,730 --> 00:07:26,170 And when you work on it when you really work on it really not spending an arbitrarily arbitrary amount 100 00:07:26,170 --> 00:07:26,830 of hours. 101 00:07:26,830 --> 00:07:32,200 No just improving with every single video that you will create. 102 00:07:32,200 --> 00:07:35,080 Then you will have your results. 103 00:07:35,080 --> 00:07:41,700 You will have your results when you approve and try to improve with every single video that you create. 104 00:07:41,710 --> 00:07:43,650 You will have results. 105 00:07:43,660 --> 00:07:46,930 This is guaranteed. 106 00:07:46,990 --> 00:07:53,290 I know that I'm not allowed officially to just give you a realistic petitions but you will grow if you 107 00:07:53,290 --> 00:07:55,780 put work and if not enough work. 108 00:07:55,840 --> 00:08:04,220 If you put work constant work plus your first 6 months to a year your videos will still be crappy enough 109 00:08:04,580 --> 00:08:08,890 for it to be considered good video so to spend some time in improving them. 110 00:08:10,080 --> 00:08:15,180 And let's talk about what effects your growth just to give you a realistic understanding of when you 111 00:08:15,180 --> 00:08:16,080 go through this. 112 00:08:16,610 --> 00:08:22,380 I came up with five different things that can affect your growth and from red from the get go you will 113 00:08:22,380 --> 00:08:27,690 see that some things is very difficult to achieve for the beginner YouTube channel. 114 00:08:27,690 --> 00:08:31,180 And that's why it is difficult to grow the channel. 115 00:08:31,200 --> 00:08:33,510 Let's just go through them one by one. 116 00:08:33,510 --> 00:08:37,430 First is that affects your channel growth is of course your channel topic. 117 00:08:37,530 --> 00:08:43,200 So what your channel is all about and if the channel is about everything and all over play all over 118 00:08:43,200 --> 00:08:44,540 the place of course it's worse. 119 00:08:44,640 --> 00:08:47,820 So don't make a channel that is all over the place. 120 00:08:47,920 --> 00:08:54,600 You need to be very certain topic but the broader the topic is and more popular the topic is more potential 121 00:08:54,600 --> 00:08:58,790 viewers topic has more competition you will have as well. 122 00:08:59,650 --> 00:09:02,590 So it will be you will have a lot of potential audience. 123 00:09:02,590 --> 00:09:08,060 But this a lot of potential audience is already served with a lot of potential creators. 124 00:09:08,190 --> 00:09:10,830 So we will be very very difficult for you to be seen. 125 00:09:11,380 --> 00:09:17,290 But if your potential audience is small me the topic is not competitive and or is is very small. 126 00:09:17,290 --> 00:09:20,410 You will reach your maximum and then you can go nowhere. 127 00:09:20,410 --> 00:09:25,600 Meaning that if your topic has potential audience of hundred people when you get to hundred people let's 128 00:09:25,600 --> 00:09:28,230 say one hundred views for your videos. 129 00:09:28,280 --> 00:09:34,330 There is nowhere else to go and your deeds grows very very slowly locked. 130 00:09:34,370 --> 00:09:36,500 Audience of the topic not the views. 131 00:09:36,500 --> 00:09:37,280 There we are slowly. 132 00:09:37,280 --> 00:09:39,430 Your views will go slowly as well. 133 00:09:39,680 --> 00:09:43,850 So you need to find a perfect balance between three things. 134 00:09:43,970 --> 00:09:51,710 The thing that you like and you know that it's together the thing that is that has quite a big audience 135 00:09:52,010 --> 00:09:54,230 and think that is not competitive. 136 00:09:54,260 --> 00:09:58,520 That said we need to find and that's most difficult thing in the beginning of the YouTube channel. 137 00:09:58,520 --> 00:10:02,940 That is a very difficult thing but I'm pretty sure you will find something like that. 138 00:10:03,020 --> 00:10:10,280 You will not find a perfect thing that you love completely love to do that has no other people creating 139 00:10:10,340 --> 00:10:12,590 any content and has millions of audience. 140 00:10:12,650 --> 00:10:19,300 You will not find something like this but you can get as close to perfect as you can. 141 00:10:19,300 --> 00:10:21,940 Next thing is your skill. 142 00:10:21,940 --> 00:10:23,640 It's not a skill of the video creation. 143 00:10:23,650 --> 00:10:27,280 It's a skill of whatever you're doing in your videos. 144 00:10:27,280 --> 00:10:32,830 If it's an into entertainment meaning how entertaining you are if it's an education how knowledgeable 145 00:10:32,830 --> 00:10:39,250 you are on a certain topic etc cetera it's your skill the better do you know how to do the thing the 146 00:10:39,250 --> 00:10:46,480 better it will be for you because your audience will see this right away and they will come to you for 147 00:10:46,480 --> 00:10:52,450 the advice and for entertainment or civil or whatever you're doing they will know that you know this 148 00:10:52,450 --> 00:10:56,980 stuff better than most of the people so they will come to you. 149 00:10:57,010 --> 00:10:59,140 And this affects your growth. 150 00:10:59,140 --> 00:11:00,880 The next is the quality. 151 00:11:00,880 --> 00:11:06,730 It is not as big a fact as you might think but it still affects your growth and quality I mean that 152 00:11:07,030 --> 00:11:09,320 how good your videos are. 153 00:11:09,430 --> 00:11:13,970 Are you recording with a webcam or Black Magic Pocket cinema 6k. 154 00:11:14,140 --> 00:11:17,900 Are you recording with the webcam microphone. 155 00:11:17,920 --> 00:11:26,580 Or let's say sure S.M. 7 be one of the best microphones in the market right now it affects you because 156 00:11:26,610 --> 00:11:33,630 the higher quality your videos are more tolerant your viewers are too whatever you're doing in your 157 00:11:33,630 --> 00:11:34,630 video. 158 00:11:34,710 --> 00:11:39,860 It's not that effective that you might think but it's still had some effect. 159 00:11:41,260 --> 00:11:43,900 The next is that next to probably. 160 00:11:44,140 --> 00:11:51,100 Let's start with the number four is that very very difficult thing at first to achieve it. 161 00:11:51,100 --> 00:11:53,440 It's a number of videos. 162 00:11:53,440 --> 00:12:00,220 How many videos you have on the channel being that how complete your channel is. 163 00:12:00,460 --> 00:12:04,990 It is very important thing for your growth being that when people is coming to your video when people 164 00:12:04,990 --> 00:12:09,200 are somehow stumbles upon your video and first things first. 165 00:12:09,220 --> 00:12:13,780 Less videos you have it's harder for the people to stumble upon your videos and more the people the 166 00:12:13,900 --> 00:12:18,610 videos you have it's easier for people stumble upon the videos when people some of a person would stumble 167 00:12:18,610 --> 00:12:27,280 upon videos and like it and then go go to your channel and see that you only have four videos they will 168 00:12:27,280 --> 00:12:33,520 immediately think that your not that you were channel is new and you're just creating something they 169 00:12:33,520 --> 00:12:36,660 will think that you are not creating enough videos. 170 00:12:36,730 --> 00:12:42,850 These subconscious think right away and they will just go and never come back until you have enough 171 00:12:42,850 --> 00:12:46,360 videos maybe so you need to have enough videos. 172 00:12:46,360 --> 00:12:50,050 You need to have constant stream of videos. 173 00:12:50,050 --> 00:12:51,820 That's why consistency is the key. 174 00:12:51,850 --> 00:12:53,620 For example we choose to do one day. 175 00:12:53,620 --> 00:13:02,080 What we do week every single week in just a year will have 52 videos and 52 videos is very very good 176 00:13:02,090 --> 00:13:09,540 no and more videos you have again more entry points you'll have more search terms you can rank for more 177 00:13:09,810 --> 00:13:10,430 people. 178 00:13:10,680 --> 00:13:15,550 More people will find the videos that are interesting they're interested in your topic. 179 00:13:16,550 --> 00:13:23,830 And higher the chance you'll have more growth and in a first few months you will not have a lot of videos 180 00:13:24,990 --> 00:13:28,200 as a time will pass as the years will pass. 181 00:13:28,260 --> 00:13:34,650 You'll have more and more and more and more of your videos that every single video of yours. 182 00:13:34,980 --> 00:13:40,470 Oil First things first will become better as time will go because you will learn a lot of things and 183 00:13:40,470 --> 00:13:46,110 you will start seeing and watching your videos in a completely different manner and every single video 184 00:13:46,110 --> 00:13:49,090 that you created will drive audience. 185 00:13:49,140 --> 00:13:54,630 Every single video separately will draw audience to your channel as a whole. 186 00:13:54,630 --> 00:13:59,910 So that's why the number of videos is important and what is very important. 187 00:13:59,910 --> 00:14:03,210 Which weird enough it is the size of your channel. 188 00:14:03,210 --> 00:14:09,310 The smaller your channel is the less likely people will subscribe to your channel. 189 00:14:09,390 --> 00:14:11,240 It's completely nonsense right. 190 00:14:11,300 --> 00:14:17,250 Like it should not be like that because the big channels they don't need a lot of subscribers but still 191 00:14:17,250 --> 00:14:22,170 they get thousands of subscribers per day maybe tens of thousands of subscribers that per day and you 192 00:14:22,350 --> 00:14:28,800 would zero subscribers or very few subscribers you barely get any subscribers in months. 193 00:14:28,830 --> 00:14:30,180 Is it fair. 194 00:14:30,180 --> 00:14:31,230 No. 195 00:14:31,230 --> 00:14:33,090 Is it because YouTube is unfair. 196 00:14:33,090 --> 00:14:33,940 No. 197 00:14:34,200 --> 00:14:43,140 It's because human mind is unfair when people are coming to your videos and see a lot of use they subconsciously 198 00:14:43,140 --> 00:14:43,890 think that OK. 199 00:14:43,890 --> 00:14:49,470 This might be good because a lot of people are watching this and they're very very forgiving of whatever 200 00:14:49,590 --> 00:14:51,350 flaws that your videos have. 201 00:14:51,450 --> 00:14:56,070 And when they see that a lot of videos have a lot of views they are most likely to subscribe to your 202 00:14:56,070 --> 00:15:00,510 channel because if it's a topic that they want to know about if they come to your channel they're more 203 00:15:00,510 --> 00:15:02,070 like to subscribe. 204 00:15:02,070 --> 00:15:08,200 But when they see your video with very little views no matter what the quality. 205 00:15:08,230 --> 00:15:16,860 No matter how good the video is they see the video that has very little views and they say OK something 206 00:15:16,860 --> 00:15:17,790 is wrong with this channel. 207 00:15:17,790 --> 00:15:22,970 Why nobody is watching this videos and they will just not subscribe. 208 00:15:23,090 --> 00:15:24,480 It's not about everyone. 209 00:15:24,480 --> 00:15:27,390 Not everyone does this but many does it. 210 00:15:28,290 --> 00:15:37,870 So counterintuitively you need to have a large channel to grow faster and the smaller channel goes slower. 211 00:15:37,890 --> 00:15:43,380 That's what kills a majority of the channels in the beginning because a lot of people seeing that bigger 212 00:15:43,380 --> 00:15:45,210 channels are getting a thousand subscribers. 213 00:15:45,300 --> 00:15:51,660 They at least expect to get few subscribers a day when they start in a way they do not get it. 214 00:15:51,810 --> 00:15:56,860 They just completely turn off just do not want to do this anymore. 215 00:15:57,090 --> 00:16:02,970 Even for a single second because they think that this is a scam and oh nobody can do this or they are 216 00:16:02,970 --> 00:16:07,110 lying with the numbers blah blah blah blah blah blah view boarding etc etc. because they couldn't do 217 00:16:07,110 --> 00:16:08,620 it. 218 00:16:08,630 --> 00:16:18,100 The thing is the truth is is that beginners have the hardest time to grow on YouTube perhaps because 219 00:16:18,100 --> 00:16:25,990 they are so sold so many people starting on YouTube all at the same time. 220 00:16:26,290 --> 00:16:35,780 All together and it's like being in a very being seeing very very very very very very very crowded place. 221 00:16:35,780 --> 00:16:39,740 It's difficult for you to grow and bigger you become less crowded. 222 00:16:39,740 --> 00:16:42,260 YouTube becomes for you the less crowded. 223 00:16:42,890 --> 00:16:53,110 So that's why the size affects your growth and overall my friends just don't focus on numbers only focus 224 00:16:53,530 --> 00:17:03,280 on numbers only reason while you're allowed to focus on numbers is when numbers will help you to grow 225 00:17:03,470 --> 00:17:07,780 or will help you to understand what is wrong or what is right. 226 00:17:07,780 --> 00:17:14,890 With your videos because numbers shows you whatever is wrong or right video that's getting more views 227 00:17:15,280 --> 00:17:16,110 is right. 228 00:17:16,120 --> 00:17:19,300 Video is getting with with more much time is right. 229 00:17:19,360 --> 00:17:21,580 Video getting more subscribers is right. 230 00:17:21,580 --> 00:17:23,690 That's what Europe must we must focus on. 231 00:17:23,890 --> 00:17:35,380 Comparatively only between your videos between your videos not anyone else's videos your videos its 232 00:17:35,430 --> 00:17:36,990 overall growth. 233 00:17:36,990 --> 00:17:45,780 Time is depending on whatever work you are going to put in to your videos and that amount of work. 234 00:17:45,840 --> 00:17:49,690 But what kind of work and for how long. 235 00:17:49,690 --> 00:17:51,120 So this will be it for this one. 236 00:17:51,120 --> 00:17:52,070 Let's go to the next one.