1
00:00:00,090 --> 00:00:05,850
OK in this lecture we are going to go through the key word research.

2
00:00:06,000 --> 00:00:13,680
Or more importantly we're going to go through whether it is that important to go with a keyword research.

3
00:00:13,680 --> 00:00:21,630
In 2020 allergists discover it and discover the truth behind this and how it actually works.

4
00:00:21,630 --> 00:00:27,480
First things first let's think about what the key words are and why do you need it.

5
00:00:27,480 --> 00:00:29,310
You probably have seen many YouTube videos.

6
00:00:29,310 --> 00:00:31,690
People are going through those as things and going.

7
00:00:31,800 --> 00:00:32,040
Yeah.

8
00:00:32,040 --> 00:00:35,070
Q Are these keyboard that keywords are very important to a keyboard search.

9
00:00:35,220 --> 00:00:40,980
SAGAL You're going to see a billion different videos about keywords etc. etc. But now let's actually

10
00:00:40,980 --> 00:00:51,660
understand what keywords are keywords are the data in your youtube mainly in your title right here in

11
00:00:51,660 --> 00:00:58,830
your description right here in your tags right here and in your close captions or subtitles you want

12
00:00:58,830 --> 00:01:01,010
to call this right here.

13
00:01:01,050 --> 00:01:13,980
That actually explains to YouTube what your video is all about not to the viewers to their YouTube because

14
00:01:14,190 --> 00:01:16,490
viewers are not going to go through the attacks.

15
00:01:16,530 --> 00:01:21,310
Viewers are not going to go and read entire of the description what they're going to see is they're

16
00:01:21,330 --> 00:01:23,990
going to just see the thumbnails and titles.

17
00:01:24,030 --> 00:01:29,910
That's what they're going to see before they are going to get to the video and all of these that I said

18
00:01:30,270 --> 00:01:37,380
the titles descriptions subtitles tags This is all for YouTube algorithm.

19
00:01:37,380 --> 00:01:44,700
If you want to call it or YouTube itself to understand whether what what what the video is all about

20
00:01:45,540 --> 00:01:51,180
because when you just created a YouTube channel you know what your videos are about.

21
00:01:51,210 --> 00:01:58,020
YouTube does know who your videos are going to be good for you they have no idea and they need to understand

22
00:01:58,020 --> 00:02:05,070
what your videos are about and that's why your keywords help them to understand and you need to understand

23
00:02:05,070 --> 00:02:11,010
that there are different things like titles and descriptions are far far far more important for the

24
00:02:11,010 --> 00:02:16,680
YouTube keyword understanding than the tax because you could write anything you want in attacks and

25
00:02:16,680 --> 00:02:21,730
unless you have software like or like for them for that you buddy or video Q or something like that.

26
00:02:21,870 --> 00:02:23,880
Let me open the video here as well.

27
00:02:23,880 --> 00:02:25,970
You're going to see the video your tags right here.

28
00:02:25,980 --> 00:02:31,620
If it's you if you don't have such software you most likely are not gonna even see this tax so you need

29
00:02:31,620 --> 00:02:39,390
to really well understand that tax are practically have zero impact but if you use it it's still not

30
00:02:39,390 --> 00:02:42,380
going to be bad for you it might have some impact.

31
00:02:42,480 --> 00:02:49,050
And I would still suggest you to use that but as far as I know tags do not affect keywords that much

32
00:02:49,440 --> 00:02:54,480
your subtitles or whatever you talk not the subtitles that you added whatever you really talk because

33
00:02:54,750 --> 00:03:00,150
YouTube is is pretty good on understanding what you're talking about your titles and your thumbnails

34
00:03:00,180 --> 00:03:07,950
are far more important for the keywords how the keyword actually work for YouTube when you gave YouTube

35
00:03:08,220 --> 00:03:09,710
different keywords.

36
00:03:09,900 --> 00:03:18,390
YouTube is trying to find out who this keyword will be good for they're either going to push this word

37
00:03:18,930 --> 00:03:24,900
of these videos with the keywords either through the Recommended section either to the suggested video

38
00:03:24,900 --> 00:03:31,200
section right here or in the search with people are looking for the specific keywords they see that

39
00:03:31,200 --> 00:03:37,410
people are picking up these videos and they're watching it they will understand that these videos are

40
00:03:37,500 --> 00:03:46,590
good and then they are going to push this to even more people but not to every people but to the same

41
00:03:46,590 --> 00:03:54,780
type of people who actually watch this video and as it grows if they watch this as well their YouTube

42
00:03:54,780 --> 00:04:00,030
is going to watch show with even more people even more until they are going to run out of people who

43
00:04:00,090 --> 00:04:05,400
is similar to the first audience and they are going to trust show to the different audiences and if

44
00:04:05,700 --> 00:04:11,610
this circle will end basically they don't have any new audience to show your videos to the video will

45
00:04:11,610 --> 00:04:17,650
start dying down until the new people will start showing you are showing up who have the tendencies

46
00:04:17,700 --> 00:04:22,050
that they might like such videos et cetera et cetera then YouTube will put this video to those guys

47
00:04:22,050 --> 00:04:22,450
as well.

48
00:04:22,500 --> 00:04:27,540
That's why you see a lot of videos like let's say a year ago like this one because YouTube decided that

49
00:04:27,720 --> 00:04:34,150
this video might be interested for me interesting for me and the event is three years ago video it's

50
00:04:34,260 --> 00:04:37,550
it was not interesting in the past but it might be interesting right now.

51
00:04:37,620 --> 00:04:40,560
So it's pushing it to me right now.

52
00:04:40,590 --> 00:04:46,800
That's why you see a lot of older videos now what's for the keywords and key words the actual keyword

53
00:04:46,800 --> 00:04:52,690
research it might be very controversial and just bear in mind with me.

54
00:04:52,870 --> 00:05:02,590
Keyword research is not important because YouTube is understanding what your videos are about when you

55
00:05:02,590 --> 00:05:08,040
talk in your videos all the time when keyword research is important.

56
00:05:08,230 --> 00:05:15,730
Only time that keyword is is important is when you're creating videos that can be search specifically

57
00:05:16,420 --> 00:05:19,660
for example top eleven best movie sequels.

58
00:05:19,670 --> 00:05:21,340
Who is going to search for this one.

59
00:05:21,340 --> 00:05:22,410
Nobody.

60
00:05:22,450 --> 00:05:27,220
The problem with the scaling in RPG is no one is going to search for it.

61
00:05:27,220 --> 00:05:29,890
Somebody is going to search for the Path of Exile review.

62
00:05:29,890 --> 00:05:30,590
Yes.

63
00:05:30,670 --> 00:05:32,290
This is the searchable video.

64
00:05:32,290 --> 00:05:34,880
Somebody is going to search for Aurora for extra review.

65
00:05:34,900 --> 00:05:35,700
Yes.

66
00:05:35,800 --> 00:05:37,880
This is the searchable review of video.

67
00:05:37,930 --> 00:05:40,590
Maybe someone's gonna serve a Darth Vader compilation.

68
00:05:40,600 --> 00:05:41,050
Yes.

69
00:05:41,080 --> 00:05:45,940
Maybe somebody will search for it but nobody's going to search for it under undervaluing my intel ninety

70
00:05:45,940 --> 00:05:48,500
nine 86 x e gave huge results.

71
00:05:48,500 --> 00:05:53,890
Nobody's gonna look for it but as you can see they still have the views despite not having keywords

72
00:05:54,250 --> 00:05:55,240
but keyword is this.

73
00:05:55,240 --> 00:06:00,030
This too is their still keyword right here there are no keywords you're scaling in our produce.

74
00:06:00,030 --> 00:06:06,030
Yeah it's gonna be very difficult for this individual to come to a to compete with any other people

75
00:06:06,030 --> 00:06:09,360
who is using words scaling an RPG using the words.

76
00:06:09,360 --> 00:06:15,000
Yes but if you're creating videos that can be searchable for example how to make a youtube thumbnail

77
00:06:15,450 --> 00:06:18,400
then yes you need to go and research keywords.

78
00:06:18,660 --> 00:06:24,960
But even though you do this YouTube understands perfectly the different types of these different variation

79
00:06:24,960 --> 00:06:25,200
of this.

80
00:06:25,200 --> 00:06:31,050
For example how to make a thumbnail of for YouTube not the usual thumbnail or ultimate YouTube custom

81
00:06:31,050 --> 00:06:36,210
thumbnail or how to make YouTube thumbnails for free or how to make really good the thumbnails on YouTube

82
00:06:36,420 --> 00:06:40,530
or how to make a youtube thumbnail with Photoshop etc that you see older variation.

83
00:06:40,530 --> 00:06:50,740
YouTube will understand what you will need to do is just to use the words that perfectly describe your

84
00:06:51,100 --> 00:06:53,980
video title or whatever the video is.

85
00:06:53,980 --> 00:07:00,490
They use it in your titles in your description just explain wow what your video is.

86
00:07:00,520 --> 00:07:02,560
That's all that you need to do.

87
00:07:02,560 --> 00:07:12,070
Just explain what it is and how it is because YouTube is an algorithm is a program that works in not

88
00:07:12,070 --> 00:07:17,860
the way that you think you are can cannot trick that YouTube YouTube knows what your video is about

89
00:07:18,160 --> 00:07:24,580
and YouTube knows who are the people who might like your video and then they are showing it to them.

90
00:07:24,580 --> 00:07:29,900
If those people will like your videos then YouTube will show you more people and that more and that

91
00:07:29,920 --> 00:07:35,860
war if they will not like two videos YouTube will not you not yield to this video to any more people

92
00:07:36,160 --> 00:07:42,070
and next time they are going to show this video to less people because they understand it maybe they

93
00:07:42,070 --> 00:07:43,120
were wrong.

94
00:07:43,120 --> 00:07:44,700
Trials and errors.

95
00:07:44,710 --> 00:07:46,960
Thats how they do their trying.

96
00:07:46,990 --> 00:07:48,700
If it works then there continue.

97
00:07:48,730 --> 00:07:50,260
It doesn't work then doesn't continue.

98
00:07:50,290 --> 00:07:52,090
That's how they work.

99
00:07:52,090 --> 00:07:58,090
Now as for the keywords actually if you want to know exactly what type of words that you want to use

100
00:07:58,090 --> 00:08:01,760
or what type of words that people might be looking for.

101
00:08:01,780 --> 00:08:03,040
That's a very important thing.

102
00:08:03,040 --> 00:08:08,860
That's a different thing that people are looking for the key words are important for search.

103
00:08:08,860 --> 00:08:09,610
That's what it is.

104
00:08:09,610 --> 00:08:13,570
Keywords are important for Search not for recommended for search.

105
00:08:13,570 --> 00:08:17,620
Search is not the majority of the views you are gonna get recommended and suggested views.

106
00:08:17,620 --> 00:08:21,250
That's where you're gonna get the majority of the views from even though in the beginning it's going

107
00:08:21,250 --> 00:08:22,200
to be search.

108
00:08:22,380 --> 00:08:28,900
Probably 99 95 percent of your views might be from search for the keyword research I suggest you to

109
00:08:28,900 --> 00:08:36,430
use the YouTube's search bar for example or even going gonna go for YouTube thumbnail thumbnail maybe

110
00:08:36,430 --> 00:08:39,380
thumbnail sketch or something like that and see what people are looking for.

111
00:08:39,410 --> 00:08:44,240
Often editorial or some they may care some but size thumbnail template that people are looking for.

112
00:08:44,320 --> 00:08:47,480
That's not what words you want to use.

113
00:08:47,530 --> 00:08:51,370
That's what people are actually looking for.

114
00:08:51,430 --> 00:08:55,180
If we're gonna use a YouTube thumbnail size or something like that you'd want the standard you're talking

115
00:08:55,180 --> 00:09:00,360
about size and not about creation of the thumbnail itself or if you're creating an iPhone.

116
00:09:00,400 --> 00:09:04,960
People will know that you're talking about let's say let's say let's go over you have some new iPad.

117
00:09:04,960 --> 00:09:07,030
People are looking for it on iPad.

118
00:09:07,120 --> 00:09:10,600
Yes people are actually looking for an iPod which is very good.

119
00:09:10,600 --> 00:09:16,230
And the user can see a lot of videos are pretty old and that's actually a very good idea for me.

120
00:09:16,350 --> 00:09:21,550
I think I'm gonna need to create a video about this one as well so you can search for it in there in

121
00:09:21,550 --> 00:09:25,390
the future if you're going to watch this video maybe I have created a video about this as well because

122
00:09:25,390 --> 00:09:27,130
a lot of videos are pretty old.

123
00:09:27,160 --> 00:09:28,270
Let me see the median here.

124
00:09:28,280 --> 00:09:34,480
The average age in the top videos are two years two years so yeah that's probably going to create the

125
00:09:34,480 --> 00:09:35,570
video about it.

126
00:09:35,710 --> 00:09:36,890
Other thing that you could do.

127
00:09:37,480 --> 00:09:40,260
There's nothing better than going just for search.

128
00:09:40,260 --> 00:09:42,660
There is nothing better than just going for the search.

129
00:09:42,670 --> 00:09:47,710
So you would understand what people are looking for and other than that you can use a keyword researcher

130
00:09:47,790 --> 00:09:49,560
keyword explorer off to buddy.

131
00:09:49,570 --> 00:09:52,810
In this case you can go in to go and lunch to Buddy and lunch.

132
00:09:52,810 --> 00:09:54,100
Keyword explorer.

133
00:09:54,100 --> 00:09:58,450
And if you go for the YouTube thumbnail here you know did I right.

134
00:09:58,510 --> 00:09:58,720
Yeah.

135
00:09:58,750 --> 00:09:59,980
Yeah I'm good.

136
00:10:00,430 --> 00:10:03,060
Nailed it.

137
00:10:03,120 --> 00:10:05,120
No I just want a YouTube thumbnail.

138
00:10:05,170 --> 00:10:06,400
YouTube yes.

139
00:10:06,410 --> 00:10:07,490
Explore.

140
00:10:07,520 --> 00:10:10,840
You don't see that people are looking it's practically giving you same stuff.

141
00:10:10,910 --> 00:10:13,010
It's saying you institute it's poor.

142
00:10:13,020 --> 00:10:14,670
It's even worse for myself.

143
00:10:14,780 --> 00:10:18,860
But because a lot of people are actually creating videos about this.

144
00:10:18,860 --> 00:10:21,260
There is a huge competition etc cetera.

145
00:10:21,590 --> 00:10:27,820
But this program this software can not accounting to everything.

146
00:10:27,830 --> 00:10:29,290
They cannot count everything.

147
00:10:29,300 --> 00:10:33,230
So they say that's poor because it's pretty competitive.

148
00:10:33,230 --> 00:10:38,840
And yes you could do something else but still if you are going to go with this one you can still be

149
00:10:38,840 --> 00:10:40,970
competitive somebody somebody else is gonna watch it.

150
00:10:40,970 --> 00:10:42,650
If it's if it's good.

151
00:10:42,650 --> 00:10:43,800
Of course.

152
00:10:43,820 --> 00:10:53,600
So overall my outtake from everything is this search just just right the titles correctly meaning that.

153
00:10:53,810 --> 00:10:54,290
Right.

154
00:10:54,290 --> 00:11:01,070
Watch your videos are about don't try to be using the a bunch of different than random words in your

155
00:11:01,070 --> 00:11:05,060
descriptions just right with the good right with the good descriptions where of course we're going to

156
00:11:05,060 --> 00:11:09,330
have if if we haven't had or before that I think we had it already.

157
00:11:09,350 --> 00:11:11,690
If not I'm going to create a lecture.

158
00:11:11,810 --> 00:11:17,440
We're going to have a lecture about the descriptions are too crafted good descriptions et cetera.

159
00:11:17,510 --> 00:11:23,780
Use the good tags for the tags the Youtube right to Buddy and with IQ we're going to help you a lot.

160
00:11:23,810 --> 00:11:29,000
Just search for what people are looking for whether the videos are old or not whether you can compete

161
00:11:29,000 --> 00:11:36,830
with them or not and just go for it just just create the wheels about whatever you want and try to do

162
00:11:36,830 --> 00:11:38,700
them as best as you can.

163
00:11:38,720 --> 00:11:42,770
We are in a different section I'm pretty sure you already know how to do that and you already know how

164
00:11:42,770 --> 00:11:43,150
to do that.

165
00:11:43,160 --> 00:11:46,020
Well so just go on and create that.

166
00:11:46,250 --> 00:11:52,100
And the question why you didn't talk about this before in the beginning intermediate sections because

167
00:11:52,100 --> 00:11:54,080
it's not that important.

168
00:11:54,080 --> 00:11:59,090
Trust me the what is important is how you titled your videos.

169
00:11:59,100 --> 00:12:04,820
Now that thing is important and we're going to talk about this in the future lecture but the keyword

170
00:12:04,820 --> 00:12:12,860
research itself it is not as important anymore as it was in the past or this was it for this one let's

171
00:12:12,860 --> 00:12:13,640
go to the next one.