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OK let's not talk about YouTube's channel analytics and overall Analytics a bit more in depth because

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what people are doing wrong in their channel critics are they're going to their channel analytics like

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that and watching how many watch time of views they got or how many views they got how many subscribers

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they got what was their reach.

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And each and every day and they are scratching their heads why there is an app why there is a down why

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there is some things that are going well why there are some things that are not going well etc etc.

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But what they are doing wrong is they do not understand that the metrics that you see in your analytics

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in your channel analytics is the combination of all metrics of each and every single video.

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Well they know this but they don't want to understand this.

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What do I mean by that is that what your videos are doing individually that that is what dictates the

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main channel analytics and main channel growth meaning that you need to concentrate on each and every

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video separately and see how they are growing instead on fixating on your channels growth overall because

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if your videos individually every single video individually is doing well then your channel in its entirety

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is doing well.

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And each and every video is fueling entire channels growth.

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Concentrate on that.

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Think of this as something like that do not think over Channel 16.

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Oh did I get many views today why do I get less views etc etc..

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Concentrate on each and every single video.

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Because when you go to the reach tab for example and go to the impression CAGR and you have like seven

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point six percent in one day you have five point nine percent and they have eight point seven percent.

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You don't understand what's going on right.

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You cannot work on this when you see the growth then trend for example I'm gonna show you in the 90

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days tab when you see that you see that is actually stabilizing and overall there is a growth trend

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of 17 percent.

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When you see the world trend you know that you are doing right you're doing things right.

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You're doing something right but you have no idea what you're doing right.

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You will have no idea what is actually working because you may have a channel that you have you may

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have dozens of different types of thumbnails or different thumbnails and you have no idea which one

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actually works and which one is actually doing better than the others.

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But when you go to the separate videos individually even with the least amount of views from the least

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to the best you might start understanding what is actually working.

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Plus when you go to the other stuff not just I'm not just talking about the city I'm talking about any

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other thing for example average viewer duration y your average duration is actually up even though you

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see that there's a bunch of ups and downs but that's actually because the views are going up and it's

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stabilizing.

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That's just stabilization right here.

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Why the view average duration is up.

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What is contributing to that.

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You have no idea.

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Right.

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Because it just happens.

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You should be in control of stuff more you are in control of the stuff like that the better for you.

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And each and every video individually will help you do that.

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First of all let's open one of those videos.

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This is video that has been recently uploaded.

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It has only 47 views but round six hours of watch time which is very good.

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It earned me two subscribers.

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If you go to the average retention rate average rejoice in is seven minutes which is extremely good.

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Twenty three percent of the watch that because the video is around 30 minutes.

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You see the real time activity et cetera et cetera.

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So what do you see right here is that you see the gradual decrease in average viewer duration right

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that you don't see a drop you all don't don't don't mention that in the beginning because this is always

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what happens don't don't measure this this drop right here in the first minutes it's in every video

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because people usually don't know what kind of videos they are going for and they usually just go and

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see and they drop or or these drop happens when the people are when people are doing the preview I'm

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going to show you what I mean by that.

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If you go to the YouTube like that when you see when you hover over the video sometimes it will just

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order playing like something like that.

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This is I think I'm not sure about this because this is not a very old thing.

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I think this is counted as a view.

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And when you're scrolling this on your mobile sometimes the video just starts playing without a sound

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and this is counted as a view and what people just keep scrolling this thing just drops immediately.

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You understand that.

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That's why it drops that much.

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You need just to start looking at this at around one minute mark because you if you're losing it like

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90 percent of the viewers lower than 1 minute mark then you are doing the video was very wrong.

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That means that most likely your thumbnails are misleading you are doing using you click bait and people

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are just not liking what you do.

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So there this is 100 percent not what people are expecting.

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So you are making your expectations very wrong.

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So you should fix your thumb and titles if the drop of more than 80 or 90 percent is within the first

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minute.

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So this is what what it me.

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So this is what we are trying to understand right now.

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If you go for the rotational analysis you see that people are just gradually gradually gradually dropping

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and around 14 percent or maybe 17 percent are actually getting to the end.

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So this slope right here is a good slope.

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You may even think why why 70 percent is going to then till the end.

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It's good.

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Well this is a 32 minute video and the one 17 percent is actually getting until the end even though

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they are probably just skipping some stuff because we have as low as maybe nine percent here if around

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five to 10 percent is going all the way to the end.

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This is good especially for the really long videos this is good thing.

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So this means that this video is actually capturing those peoples attention that are actually looking

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at the video.

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You may not see that there are a lot of views but the watch time is pretty good for this amount of use.

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If you go to the rich you see that there are not a lot of views because there are not a lot of impressions

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because YouTube does not think that not a lot of people may be interested in this video.

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So when you compare it to the CTA which is 8 percent which is very good.

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Again anything about anything between two to 10 percent is good.

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The higher the better.

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I would highly suggest you aim to more than 5 percent because that means that your channel will start

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growing rapidly.

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Aim for more than 5 percent.

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You have less than 5 percent start a b testing.

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We're going to talk about a b testing or we already did in the other lecture.

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So we're going to talk about this later but you see the CCR is good.

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If you go to the overall channel analytics you see that channel impression is seven point four percent.

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And this video has 8 percent CAGR meaning that this video is actually contributing in increase of the

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CTA.

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That means that this thumbnail is actually good enough.

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So you need to concentrate on something on thumbnails that is that looks round like these all this theme

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is something like this.

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For example if you are into gaming if you know what Skyrim is if you know what Elder Scrolls games is

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you will recognize this logo.

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And that's why I use this logo.

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And that's why I use these colors because this is an epic picture on the background and the logo in

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the foreground and you immediately get interested plus with the title you understand what the video

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is all about.

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And then you've got to go and watch it if you understand what it is.

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Then you're going to watch it if you if you don't understand what it is you usually go in the video

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and just drop very very soon.

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So that's that's that's OK.

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There is no problem with the drop then all the subscribers you see that this video is generating subscribers.

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If you are generating any subscribers this is already good.

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Any subscribers.

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If it's only just two already good concentration or something like that then go on engagement.

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You see the view duration is pretty high pretty high.

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However what overall watch time is very good.

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Like it's drops in an average.

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It's not below average.

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So this means this video is pretty good and you can concentrate on creating the videos like that.

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Let's take a look at the other video now and see if there is something any anything different.

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So this video right here it generated two hundred and eighty seven views and 21 hours of Watch time.

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But this video has much lower average viewer duration.

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So four point twenty four.

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So in many cases the people are just do not are not into what the video is all about.

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So is it because of the city ya know city hours pretty good.

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Let's go and concentrate on other stuff.

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No.

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People are just yet.

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It's sometimes people are just not into the theme or the expected something different coming to the

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video you see that we have in the in this video we had a drop of a media drop off to around 43 percent

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after one minute while here we have around 33 percent so this is drop is a bit more severe.

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So this is not what people were expecting.

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So maybe people were expecting a review type of video and they came up to the game play type of video

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or maybe they expected some analysis and there is this completely different thing.

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So this is the thing that people were not expecting.

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So you might want to change the title or change something.

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I don't know just work on the stuff because in this case the title is not saying that it is actually

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gameplay video.

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If I did part one or something like that then people might be more understanding whether it's the gameplay

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or not.

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If I had to like number one like I have in this case to understand people many people would understand

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that it's actually a multipart video and they would expect whatever they would expect exactly what it

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is.

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In this case I probably need to work on the titling not on the thumbnail though because thumbnail is

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good because it's again it has round 8 percent of C TR plus you need to concentrate on the other stuff

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as well like for example in this case in Reach is your traffic sources you see a majority of the people

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are coming from the search that means that people are actually searching at this type of video they're

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actually searching actively searching for it which is very interesting thing this.

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That means that you might want to actually concentrate on this because people are actively searching

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for it because 90 percent is coming from the search and you have what they're searching for.

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So you might want to concentrate on this plus because it's coming from external external is kinda like

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the search thing because as you can see majority of the thing views are coming from search and weirdly

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enough from Facebook.

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So people who are probably someone shared it and that's why it's coming from external.

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So that means that search you need to constrain and search and you need to create more videos about

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this one because this might drive you a new traffic new people from outside.

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In my case it didn't generate any subscribers for me because my channel is not about this type of videos

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but it actually is really really good average re duration.

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Yeah.

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Need to concentrate more on titling to let people know exactly what it is.

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It might decrease my overall CPR or views but it might it will increase my retribution.

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But still four minutes and 30 seconds is still very very very good.

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I'll go to the overall tell.

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It's exactly my every channel duration.

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So it's not a problem.

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Let's see maybe another type of video like like this one.

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This is a very interesting thing.

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This is the very interesting thing that I want to concentrate on.

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This video has around the same blow duration but as you can see it has a lower C TR And why is the thing.

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Well the thing is because I am working on a b testing of this a lot of this video.

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The thumbnail has changed.

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And as you can see that this this is the day where the thumbnail has been changed.

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And as you can see as it's your went a bit up on the thumbnail has changed and I need to concentrate

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on the CTA of this video.

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For example if I will go and not change since search since published since uploaded.

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But if I go for the custom and I want to say a video uploaded I do not order remember when it was uploaded.

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Actually it was uploaded on.

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Let me just check the date first of April.

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So if I go right here and I will go for the custom date and I will go from the 1st of April No not January

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of 0 go the beginning will be first of April and the chain next date will be let's say the 18th of April.

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I will know that this is the city are by 44 percent of the other thumbnail that I use.

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We're going to talk about this a bit later but now I change its thumbnail and now it is different.

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So we're going to we're going to work on this.

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So we're going to work on this 100 percent.

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But let's watch that.

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One of the biggest videos of the channel 12000 views as you can see the views are going up and up and

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up and up and up and if you will see the curve it's actually increasing in size like killing everything

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on the average or on average because yet there is nothing closer to this average of 900 1000 thousand

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percent more.

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On average I have like thirty nine views but this video had 12000 views so we had to come to a different

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audience retention right here.

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This video is actually false you don't see around twelve minutes long but think you see video is dropping

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gradually.

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It does not look very steep drop.

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So meaning that people are actually watching this video on average and usually are getting whatever

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they want in the beginning of the video and then other than that that they just ignore it.

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So this is very very good curve that you need to take a look and what you need to concentrate on on

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an average duration and audience retention we're going to talk about this of course a bit later as well

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is the card so where the people are dropping you're going to put the cards on them.

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We're going to talk about this of course in the future videos right here I'm going to put the rich tab

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CCR and may zinc and weirdly enough it is increasing because YouTube understands as you can see from

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impression YouTube understands what type of people want to watch this video and then it is more and

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it's more and more better on the showing this to certain type of people but because as you can see as

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on the lows it has five point seven percent but in highest it has as much as 16 percent and YouTube

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understands what type of people would want to watch this.

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You are giving this video time and people are understanding more and more what this video is all about.

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So this is the things that you need to concentrate on in your analytics your each and every video individually.

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Tiniest things tiniest changes you need to concentrate on those because this is what will grow your

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channel diesel fuel the overall growth of the channel.

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You need to put you in your channels growth and each and every video individually is this fuel.

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So this will be it for this video.

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Let's go to the next one.