1
00:00:00,060 --> 00:00:03,840
Okay now let's focus on audience retention analysis.

2
00:00:03,840 --> 00:00:10,050
It is very important thing that a lot of people are overlooking and audience retention allowances is

3
00:00:10,050 --> 00:00:16,210
the best way to understand where do you want to put your cards.

4
00:00:16,230 --> 00:00:22,710
Your YouTube cards we didn't talk about YouTube cards a lot because I don't think that it is necessary

5
00:00:22,710 --> 00:00:25,230
for the beginners to understand you can put it as a beginning.

6
00:00:25,230 --> 00:00:28,860
You can put your cards wherever you want it.

7
00:00:28,890 --> 00:00:34,620
It will not make a big of a difference but when you try to understand your analytics you and you understand

8
00:00:34,620 --> 00:00:39,970
your audience retention that's where you can start putting your cards.

9
00:00:40,110 --> 00:00:41,760
So first things first.

10
00:00:41,760 --> 00:00:45,840
You see this audience retention bonuses you can go and see more.

11
00:00:45,870 --> 00:00:47,540
You see this audience retention right here.

12
00:00:47,550 --> 00:00:54,300
And what is very good with a new studio is that you can see exactly what points you are talking about

13
00:00:54,300 --> 00:00:54,730
right here.

14
00:00:54,770 --> 00:00:58,060
Again see this is a just game play video.

15
00:00:58,060 --> 00:01:00,010
There is nothing big of a difference here.

16
00:01:00,150 --> 00:01:04,090
But do you see that you have an immediate drop a right here.

17
00:01:04,090 --> 00:01:10,700
Yes it can see like people are dropping after 19 seconds and they're dropping to to 58 seconds.

18
00:01:10,770 --> 00:01:15,870
What you can do is you can go and do on a 19 second right here.

19
00:01:15,870 --> 00:01:18,540
Put the card right here.

20
00:01:18,540 --> 00:01:24,560
What at this moment because you can because a lot of people are actually moving away from this video.

21
00:01:24,640 --> 00:01:29,430
I can put a card of your other video right away here right away.

22
00:01:29,430 --> 00:01:34,320
People are going to come here and they're going to see the card right away because they wonder go can't

23
00:01:34,320 --> 00:01:36,780
come to a video they're going to watch for 19 seconds.

24
00:01:36,810 --> 00:01:42,690
That means that they're giving you a chance to impress them basically to get them interested and if

25
00:01:42,690 --> 00:01:48,840
they're not interested when they card will pop up right here they are there is a chance that they will

26
00:01:48,840 --> 00:01:53,580
click it and get to another video maybe other type of video will get it will interest them.

27
00:01:53,610 --> 00:01:56,730
That's what you are trying to do it right here.

28
00:01:56,730 --> 00:02:00,750
When you go and watch this you can see there is a very gradual drop right here.

29
00:02:00,750 --> 00:02:02,390
There is nothing big of a difference.

30
00:02:02,460 --> 00:02:03,600
And you see it increase here.

31
00:02:03,600 --> 00:02:09,220
That means that people are actually very likely they're jumping to this point.

32
00:02:09,240 --> 00:02:13,560
Maybe the people that were right here they jumped to this point to see whatever the hell is happening

33
00:02:13,590 --> 00:02:16,890
just to understand what the video is all about what you can do.

34
00:02:17,050 --> 00:02:19,010
And then after this you will have to have a drop.

35
00:02:19,020 --> 00:02:24,240
What you can't do is put another card right here when you put another card right here.

36
00:02:24,360 --> 00:02:29,070
When people are going to jump there or when people are going to get to this point they have an option

37
00:02:29,070 --> 00:02:35,640
to get to the other video other type of the video not the same type of video but other type of the video.

38
00:02:35,790 --> 00:02:41,440
They can go and put the card right here and this will have you can see the chart card right.

39
00:02:41,440 --> 00:02:41,870
Go right here.

40
00:02:41,910 --> 00:02:48,370
So that that's that's a really really good that's a really cool thing that you if you press ratio you

41
00:02:48,540 --> 00:02:53,280
can explain everything to you can see the flatness show the viewers are watching from start to finish.

42
00:02:53,280 --> 00:02:54,350
Nice work.

43
00:02:54,360 --> 00:02:58,620
This is the best case scenario that you want the gradual decline in the midst of yours are losing a

44
00:02:58,620 --> 00:03:00,480
bit of attention over time.

45
00:03:00,480 --> 00:03:01,500
It's not bad.

46
00:03:01,530 --> 00:03:06,840
A bit of attention is not bad but many of you are watching or sharing those parts of your video.

47
00:03:06,840 --> 00:03:12,120
The other mean they're jumping this means of your skipping over this parts of the video which is right

48
00:03:12,120 --> 00:03:14,160
here is skipped over this part of the video.

49
00:03:14,160 --> 00:03:20,190
You can even put the card right here if you want and then what you can't see is the sudden job means

50
00:03:20,190 --> 00:03:26,600
of yours are living the video or the specific part while that's the thing that you don't want.

51
00:03:26,700 --> 00:03:27,780
You need to just ignore it.

52
00:03:27,810 --> 00:03:29,420
You need to just work on this.

53
00:03:29,430 --> 00:03:31,590
That means that we will have something like this.

54
00:03:31,590 --> 00:03:34,680
Your video is bad video itself.

55
00:03:34,740 --> 00:03:36,200
You have something like this.

56
00:03:36,210 --> 00:03:41,940
That means that this thing these parts are actually a bit boring and people are still giving you chance

57
00:03:41,940 --> 00:03:46,320
and just they're just going through the different part what people are doing this that means they're

58
00:03:46,320 --> 00:03:50,580
specifically looking for something or something and you can put the cards right there just to gain their

59
00:03:50,580 --> 00:03:55,450
attention as much as possible when there's something like that's it's not that it's usual means that

60
00:03:55,450 --> 00:03:59,390
the video is pretty long and it's really a drag or something like that.

61
00:03:59,460 --> 00:04:02,530
You need to work on your video itself.

62
00:04:02,670 --> 00:04:04,530
If you increase this if you have this well.

63
00:04:04,560 --> 00:04:05,370
Perfect.

64
00:04:05,370 --> 00:04:12,750
So what does some like that tried to identify these slopes and hills and valleys and dips in your channel

65
00:04:12,780 --> 00:04:16,560
and put the cards accordingly.

66
00:04:16,560 --> 00:04:22,680
Because there is not much else that you can do or otherwise what you can do which is a bit more important

67
00:04:23,010 --> 00:04:26,070
is watch the parts that people are dipping and skipping.

68
00:04:26,130 --> 00:04:27,060
What what's the parts.

69
00:04:27,090 --> 00:04:28,020
What did you do there.

70
00:04:28,020 --> 00:04:31,780
The people are actually skipping those parts and not getting interested of all reasonable.

71
00:04:31,980 --> 00:04:33,390
This you see drop from here.

72
00:04:33,400 --> 00:04:34,420
An apple from here.

73
00:04:34,440 --> 00:04:38,760
So what was happening in this part from here to here.

74
00:04:38,770 --> 00:04:45,660
Yeah people are actually not got interested and then they just went away to try to avoid these types

75
00:04:46,110 --> 00:04:49,490
of parts in your videos as much as possible.

76
00:04:49,500 --> 00:04:50,090
So you know that.

77
00:04:50,100 --> 00:04:50,340
OK.

78
00:04:50,370 --> 00:04:52,500
This is the thing that people do not like.

79
00:04:52,620 --> 00:04:55,710
You know what I should try to not do it in the next video.

80
00:04:55,800 --> 00:04:59,890
So try to do something like that.

81
00:04:59,940 --> 00:05:08,400
Concentrate on gain on slopes and hills and valleys on your audience retention and use your cards and

82
00:05:08,790 --> 00:05:12,150
future videos accordingly while distribute.

83
00:05:12,150 --> 00:05:13,590
For today let's go to the next one.