1 00:00:05,100 --> 00:00:11,010 Let's just start talking about future growth cycles, elements separately, all of them separately, 2 00:00:11,010 --> 00:00:17,700 and the first element is, of course, videos or are of course, this is not it's art videos because 3 00:00:18,180 --> 00:00:21,230 you are not creating just one video. 4 00:00:21,240 --> 00:00:25,200 You are most likely creating multiple videos for your channel. 5 00:00:25,200 --> 00:00:28,900 And it is probably one of the most important element of the growth cycle. 6 00:00:29,220 --> 00:00:34,560 I would say that one only essential element of the growth, obviously the human side. 7 00:00:35,100 --> 00:00:41,010 But OK, let's just talk about the videos, how it actually works, how that you work part, it plays 8 00:00:41,370 --> 00:00:44,760 in a loop and how you can use it. 9 00:00:44,790 --> 00:00:46,260 So let's start with the first one. 10 00:00:46,950 --> 00:00:56,220 And the most important one is that videos are the loop starters, meaning that if you don't have videos 11 00:00:56,670 --> 00:00:59,080 to loop, it doesn't exist. 12 00:00:59,940 --> 00:01:08,010 This is I'm telling you, the majority turns out to the people who wants to go big on YouTube but haven't 13 00:01:08,010 --> 00:01:10,030 created a single video. 14 00:01:10,590 --> 00:01:16,410 My friends, you cannot go on YouTube if you don't have videos. 15 00:01:17,330 --> 00:01:25,340 It sounds very obvious for everyone else, for everyone, probably, but turns out not a lot of people 16 00:01:25,340 --> 00:01:30,860 actually understand that if you don't have videos, forget about going on YouTube. 17 00:01:31,220 --> 00:01:33,790 This is a loop starters. 18 00:01:33,800 --> 00:01:36,610 If you don't have videos, you don't have Loop's. 19 00:01:36,620 --> 00:01:38,750 There's nothing to grow. 20 00:01:39,200 --> 00:01:43,010 Channel doesn't exist without the videos. 21 00:01:43,010 --> 00:01:43,990 You can create channels. 22 00:01:44,000 --> 00:01:46,340 Without the videos, there will be nothing there. 23 00:01:46,640 --> 00:01:48,640 But there will be nothing to grow. 24 00:01:49,160 --> 00:01:51,510 There will be nothing to do there. 25 00:01:51,750 --> 00:01:58,160 So remember, the videos are loop starter and without them Loop's doesn't exist. 26 00:01:58,340 --> 00:02:00,350 Next is more videos you have. 27 00:02:00,650 --> 00:02:01,940 More loops will start. 28 00:02:01,950 --> 00:02:06,710 I hope you understand what the loops actually are because if you don't, it's going to be a bit difficult 29 00:02:06,710 --> 00:02:07,310 to understand. 30 00:02:07,460 --> 00:02:14,150 Just to give you a little bit of reminder, loops are the different elements of your videos and of your 31 00:02:14,150 --> 00:02:17,240 YouTube channel that allowed your YouTube channel to grow. 32 00:02:17,900 --> 00:02:22,400 I hope that you understand it, but if you don't, probably by the end of the session you will see no 33 00:02:22,730 --> 00:02:23,520 more videos. 34 00:02:23,540 --> 00:02:26,550 You have more loops will start. 35 00:02:27,080 --> 00:02:30,770 This is very self-explanatory and very simple to understand. 36 00:02:31,160 --> 00:02:38,480 And that means that quantity of the videos matter, meaning that each and every video derives their 37 00:02:38,480 --> 00:02:44,030 own separate loop, meaning that they draw their own impressions, their own views, their own subscriber's 38 00:02:44,180 --> 00:02:49,520 algorithm, learns from their own and everything, etc., etc. They're given their own watch time and 39 00:02:49,520 --> 00:02:57,190 everything like that, etc., etc. means that more videos you have, more growth loops you are creating. 40 00:02:57,200 --> 00:03:02,060 Most importantly, the videos themselves are connected. 41 00:03:02,060 --> 00:03:04,400 Different videos are connected to each other. 42 00:03:04,400 --> 00:03:10,550 To give you a brief explainer of that is that when you create a video, if you have a similar video 43 00:03:10,550 --> 00:03:18,800 on the channel and you prefer one video to another, you're feeding one loop to another loop, creating 44 00:03:18,800 --> 00:03:24,230 the process all over again, creating the loop all over again, meaning that you're basically transforming 45 00:03:24,230 --> 00:03:27,110 one individual viewer into two. 46 00:03:27,110 --> 00:03:29,330 They are even more different loops. 47 00:03:29,690 --> 00:03:36,440 And this loops are circling and growing more and more and more and more and more videos you have. 48 00:03:36,560 --> 00:03:39,260 More loops will start not a lot. 49 00:03:39,260 --> 00:03:45,710 Not all of the videos will have a different will have the same loops, but every single one of them 50 00:03:45,710 --> 00:03:46,340 will be different. 51 00:03:46,460 --> 00:03:50,510 But the more you have more chances of growth, you will have. 52 00:03:50,510 --> 00:03:57,770 And for that reason, quantity, especially in the beginning, that we're going to be back just in a 53 00:03:57,770 --> 00:04:02,060 few minutes, especially in the beginning, matters the most. 54 00:04:02,180 --> 00:04:11,930 Let's talk about the quality high quality videos start stronger loops, meaning that the better video 55 00:04:11,930 --> 00:04:19,040 you have, the stronger loop will will perform, meaning that it will have better impressions, more 56 00:04:19,040 --> 00:04:23,330 impressions, more impressions will drive probably more clickthrough rate. 57 00:04:23,330 --> 00:04:30,920 And to viewers, that transformation between creative transformation, between impressions to the viewers 58 00:04:31,610 --> 00:04:36,320 more what time you have, which is probably the highest contributor to the watch time, is the quality 59 00:04:36,320 --> 00:04:40,850 of the video, more watch time you have and more subscribers you have. 60 00:04:41,210 --> 00:04:46,940 This is how high quality works, but not necessarily. 61 00:04:47,480 --> 00:04:53,000 You might have the best and highest quality video in the world and it will be only the single video 62 00:04:53,210 --> 00:04:56,960 on your channel and it would still not perform. 63 00:04:57,560 --> 00:05:06,410 Its quality of the video does not guarantee the growth, but quantity maybe in a different states maybe 64 00:05:06,410 --> 00:05:12,410 is to guarantee you more or less, but practically guarantees you the growth. 65 00:05:12,590 --> 00:05:16,010 So quality versus quantity here is number four for you. 66 00:05:16,310 --> 00:05:25,580 Quantity first, quality after quality does not matter if there is nobody to watch your videos. 67 00:05:25,580 --> 00:05:28,220 So people are always asking the question, what is better? 68 00:05:28,370 --> 00:05:32,180 What is better to make more videos or make better videos? 69 00:05:32,570 --> 00:05:41,330 And for that, people, in the beginning I say more videos are better because people are more people 70 00:05:41,330 --> 00:05:46,400 will start seeing you and more they will start ignoring the lower quality of the video. 71 00:05:46,700 --> 00:05:52,700 But I don't mean that you can do a crappy video with the the worse microphone, the worse camera, the 72 00:05:52,700 --> 00:05:53,720 worse video editing. 73 00:05:53,720 --> 00:05:54,650 I don't mean like that. 74 00:05:55,040 --> 00:06:00,470 I mean that at least you need to have an average quality, average quality and a lot of average quality 75 00:06:00,470 --> 00:06:05,150 videos are better than a few high quality videos. 76 00:06:05,480 --> 00:06:06,650 That's what I mean like that. 77 00:06:06,800 --> 00:06:08,990 Not a lot of bad quality videos. 78 00:06:09,200 --> 00:06:15,970 A lot of average quality videos mean that you need to have a standards for an audio that we talked a. 79 00:06:16,280 --> 00:06:20,950 Previous sections, you have a little bit of basic standards for the audio, you had a basic sense for 80 00:06:20,950 --> 00:06:22,870 the viewer or don't have a video at all. 81 00:06:22,870 --> 00:06:23,620 It doesn't matter. 82 00:06:23,890 --> 00:06:26,340 And you need to have very basic standards of the editing. 83 00:06:26,740 --> 00:06:28,230 That's all you need to have. 84 00:06:28,240 --> 00:06:36,400 And for that reason, quantity matters and subscribers and algorithms are main features of the video. 85 00:06:36,430 --> 00:06:40,230 Remember, this video videos are part of the loop. 86 00:06:40,240 --> 00:06:43,030 And if you know what will be the loop is the circuit rotates. 87 00:06:43,340 --> 00:06:46,860 It goes from one place to another and comes full circle back. 88 00:06:47,320 --> 00:06:52,870 But again, as I said, every single element let me just show you again the growth cycle. 89 00:06:53,050 --> 00:06:55,180 Every single element is feeding. 90 00:06:55,180 --> 00:06:58,290 Every other element like this feeds all of that. 91 00:06:58,300 --> 00:07:03,300 This feeds all of them, not not all at once, but separately, like feed the actual watch them. 92 00:07:03,310 --> 00:07:08,710 Impression's will feed subscriber's impressionable feed learning impression's will feed videos as well. 93 00:07:08,830 --> 00:07:15,340 Views to feed Impression's Watch Time subscriber separately like you hear your critics maltose with 94 00:07:15,340 --> 00:07:20,770 only two elements, but they are the part of the big six element loop that that's what I mean. 95 00:07:20,770 --> 00:07:21,130 Like that. 96 00:07:21,400 --> 00:07:27,850 And subscriber's an algorithm like these two are the main features of the videos, meaning that they 97 00:07:28,090 --> 00:07:31,990 give the most to the videos because of the subscribership algorithm. 98 00:07:31,990 --> 00:07:34,330 You get more impressions, views and watch time. 99 00:07:34,540 --> 00:07:36,520 That's what matters in this case. 100 00:07:36,520 --> 00:07:42,610 For that reason, all the elements, as I said, all the elements of the fit videos, but only subscribers 101 00:07:42,610 --> 00:07:45,850 and algorithms can guarantee the strong start. 102 00:07:46,420 --> 00:07:54,760 For that reason, no matter what big YouTube will upload, no matter how crappy the video is, they 103 00:07:54,970 --> 00:07:59,830 always get a few thousand views in the first few hours or maybe the first 24 hours. 104 00:08:00,160 --> 00:08:07,360 They always get the views because subscribers wants to watch this and they go and watch it. 105 00:08:07,580 --> 00:08:11,290 An algorithm knows the people who loves that. 106 00:08:11,290 --> 00:08:15,670 This type of channel, because they have algorithm, can learn a lot of different things from, let's 107 00:08:15,670 --> 00:08:18,400 say, 100000 subscriber pool, a lot of different things. 108 00:08:18,400 --> 00:08:23,350 For that reason, algorithm shows this video to more people even outside of the subscriber box. 109 00:08:23,860 --> 00:08:25,270 So that's that's important. 110 00:08:25,280 --> 00:08:27,910 So subscribers and algorithm are main features of the videos. 111 00:08:28,180 --> 00:08:37,390 And for that reason, you need to focus on subscribers and algorithm in order to go to make your videos 112 00:08:37,750 --> 00:08:38,980 start strong. 113 00:08:39,310 --> 00:08:44,800 You cannot actually play an algorithm because the algorithm actually learns for from reviews, from 114 00:08:44,800 --> 00:08:45,790 subscribers, anything like that. 115 00:08:45,820 --> 00:08:49,660 You cannot control algorithm, but you can control the subscribers. 116 00:08:50,230 --> 00:08:53,110 And we're going to talk about subscribers, of course, when all the feature lectures. 117 00:08:53,440 --> 00:09:01,330 And let's just go to the next element of the YouTube growth cycle, which is precious Zeder.