1 00:00:05,070 --> 00:00:12,300 We got to the important part of the YouTube growth cycle, and it is these are the views. 2 00:00:12,900 --> 00:00:20,670 So views are probably the most important thing that you want to drive towards your videos and more views. 3 00:00:20,670 --> 00:00:24,570 You have more your YouTube channel grows, right? 4 00:00:25,050 --> 00:00:27,130 Well, yes, kinda. 5 00:00:27,180 --> 00:00:33,810 And kind of not because views are just the part of the cycle, but probably because one of the most 6 00:00:33,810 --> 00:00:37,040 important parts of the cycle is by what people will be saying this. 7 00:00:37,050 --> 00:00:44,190 And let's just talk about the views of what are actually the views just to have a really detailed general 8 00:00:44,190 --> 00:00:51,120 understanding that they helped channel listening to what our views, in fact, views are transformed 9 00:00:51,450 --> 00:00:52,530 impressions. 10 00:00:52,950 --> 00:00:57,490 So his view is an action taken towards impression. 11 00:00:57,750 --> 00:01:08,220 So this is if impression was at the first actual introduction to your content to the viewer, the view 12 00:01:08,220 --> 00:01:12,810 is first action taken towards your view, towards your content. 13 00:01:12,840 --> 00:01:16,680 So, again, first, your action is creation of the video. 14 00:01:16,860 --> 00:01:24,960 Your introduction of that video is an impression and the view is action of the viewer taken towards 15 00:01:25,260 --> 00:01:26,250 an impression. 16 00:01:26,310 --> 00:01:31,590 It is the first action, and that's why it is very, very important. 17 00:01:31,600 --> 00:01:39,210 So this is the first indicator that someone might be interested in your videos. 18 00:01:39,600 --> 00:01:47,580 And for that reason, let's talk about the fact number two is title in thumbnail titles and thumbnails 19 00:01:47,610 --> 00:01:50,640 are only things that drive use. 20 00:01:51,600 --> 00:01:58,020 Nothing else, only these two things we had, right, you might think, oh, you need to have a good 21 00:01:58,020 --> 00:02:02,100 video in order to have views or, you know, you need to have a good editing, you need to have a very 22 00:02:02,100 --> 00:02:03,550 good personality, etc., etc.. 23 00:02:03,990 --> 00:02:12,750 No, literally, titles and thumbnails are only things that drive use because what is the view? 24 00:02:13,050 --> 00:02:20,370 Again, let's remember just a few from a few minutes ago, view is transformed impressions. 25 00:02:20,640 --> 00:02:22,530 So what impression gets a click? 26 00:02:23,070 --> 00:02:25,020 It becomes the view. 27 00:02:25,410 --> 00:02:25,980 That's it. 28 00:02:25,980 --> 00:02:29,760 Not not when the good view of a good video is getting a click. 29 00:02:29,850 --> 00:02:32,640 No, literally just impression that gets a click. 30 00:02:33,030 --> 00:02:38,030 And the ratio between impressions and views are called electorate. 31 00:02:38,520 --> 00:02:42,750 So why doesn't it matter if the video is good or not? 32 00:02:43,080 --> 00:02:43,770 Actually, no. 33 00:02:43,770 --> 00:02:48,870 You might you might have the most crappy video ever and the worst quality of the video ever. 34 00:02:49,020 --> 00:02:55,050 And nobody will blink an eye because the view is you will still get view if you will get good to have 35 00:02:55,050 --> 00:02:55,860 you had good titles. 36 00:02:55,900 --> 00:03:00,960 And those if you have a crappy video, people will not watch it till the end or people might not watch 37 00:03:00,960 --> 00:03:05,820 it only after a few seconds, but it will still count as a view. 38 00:03:05,820 --> 00:03:09,690 And again, the question was, why would I want someone to watch for one second? 39 00:03:10,080 --> 00:03:14,550 Well, if people will not watch you enough for a single second that they will not transforming to watch 40 00:03:14,550 --> 00:03:17,310 time, they will not transform to subscriber's, it sets, etc.. 41 00:03:17,610 --> 00:03:18,900 So you need that. 42 00:03:18,900 --> 00:03:24,810 You need at least one second of their attention and they are giving you that with their view. 43 00:03:25,230 --> 00:03:33,230 So for that reason, view is important and only views generate watch time. 44 00:03:34,170 --> 00:03:38,220 That's it, only views generate what's that? 45 00:03:38,260 --> 00:03:44,040 As I said, that that every part of the loop is connected to every other part, but only viewers can 46 00:03:44,040 --> 00:03:44,700 generate a watch. 47 00:03:44,730 --> 00:03:48,690 And there is no other way to to generate the words that are the same as videos. 48 00:03:48,780 --> 00:03:49,530 There is no video. 49 00:03:49,530 --> 00:03:50,210 There is no loop. 50 00:03:50,670 --> 00:03:52,440 And if there is there are no views. 51 00:03:52,590 --> 00:03:55,050 There is no continuation of there is no loop as well. 52 00:03:55,800 --> 00:04:01,070 Are from the video, you go to impression's, you go to the view and the view doesn't exist. 53 00:04:01,170 --> 00:04:02,070 There's no such time. 54 00:04:02,220 --> 00:04:05,670 If the view doesn't exist, if there person doesn't exist, there is no subscriber's. 55 00:04:05,760 --> 00:04:09,480 If there is no subscriber's, then there are no no views, no subscriber's. 56 00:04:09,480 --> 00:04:10,770 There are no new impressions. 57 00:04:10,860 --> 00:04:12,480 There probably are some new impressions. 58 00:04:12,480 --> 00:04:17,670 It can be because YouTube Madikizela give a chance depending on or about what the content is, but it 59 00:04:17,670 --> 00:04:21,980 will be drastically lower than the videos that you get that has some use. 60 00:04:22,560 --> 00:04:27,500 So what's them cannot be generated unless there are views. 61 00:04:27,660 --> 00:04:32,460 Remember that for that reason I said that views are extremely important because views are the first 62 00:04:32,460 --> 00:04:33,030 interaction. 63 00:04:33,270 --> 00:04:42,450 What time is the continued interaction for that reason to focus on views first, then on the continued 64 00:04:42,450 --> 00:04:43,110 interaction? 65 00:04:43,350 --> 00:04:49,500 You need to focus on titles and thumbnails first, then you need to focus on the video itself. 66 00:04:49,980 --> 00:04:50,820 That's how it goes. 67 00:04:51,480 --> 00:04:56,250 Then you do have direct control over it, unlike the impressions. 68 00:04:56,310 --> 00:04:57,150 Well, sort of. 69 00:04:57,160 --> 00:05:02,040 You don't have like absolute control over it, but it will have a direct control of it. 70 00:05:02,280 --> 00:05:10,500 Good titles and titles are fully under your control and they become good in time if they are bad because 71 00:05:11,430 --> 00:05:16,320 they become better in time, meaning that your titles are thumbnails more, you do more titles and that 72 00:05:16,320 --> 00:05:18,330 means that you do, the better they become. 73 00:05:18,960 --> 00:05:22,560 Don't have to make new videos in order to make new titles and thumbnails. 74 00:05:22,890 --> 00:05:27,570 You might experiment and a B test with different titles and different thumbnails for your video and 75 00:05:27,570 --> 00:05:34,650 see how they are transformed because YouTube will continue to generate impressions for the video if 76 00:05:34,650 --> 00:05:36,030 the video is getting at least any views. 77 00:05:36,240 --> 00:05:42,060 And you will see whether, uh, whether the different titles and terminal generate higher click through 78 00:05:42,060 --> 00:05:45,930 rate, which transforms into the views. 79 00:05:46,530 --> 00:05:52,380 So you do have the control over who might not have an absolute control over it, but you do have direct 80 00:05:52,380 --> 00:05:53,100 control over it. 81 00:05:53,100 --> 00:06:02,640 And last but not least, is that every element in the loop drives the views, every element drives the 82 00:06:02,640 --> 00:06:07,710 views, because your views are the first indicators of an interaction and they are the most important, 83 00:06:07,710 --> 00:06:10,680 because without it there is there is nothing else. 84 00:06:10,920 --> 00:06:16,770 And when YouTube algorithm sees the loans that you get views, it understands that, OK, there is something 85 00:06:17,280 --> 00:06:17,670 about this. 86 00:06:17,670 --> 00:06:18,680 Will it understand it? 87 00:06:18,770 --> 00:06:22,200 Italy's titles and thumbnails are good enough. 88 00:06:22,890 --> 00:06:27,970 And then when we talk about what time it is, learn for the most time and will learn from the subscribers, 89 00:06:27,990 --> 00:06:28,470 etc.. 90 00:06:28,830 --> 00:06:31,710 But views are very, very important. 91 00:06:31,710 --> 00:06:36,540 Where where our views, views are right here and every single part. 92 00:06:36,850 --> 00:06:39,390 If you have more videos, you probably get more views. 93 00:06:39,390 --> 00:06:42,000 You've had more impressions, you probably get more views. 94 00:06:42,180 --> 00:06:43,260 You have more watch time. 95 00:06:44,230 --> 00:06:49,600 Algorithm learns it and gives you more views if more subscribers, you definitely have more views and 96 00:06:49,600 --> 00:06:55,790 if algorithm is learning more information from you, I mean that you will have more views. 97 00:06:55,830 --> 00:06:59,590 Algorithm is learning, you have more time, algorithms learning from everything else. 98 00:06:59,800 --> 00:07:02,500 It grants you more impressions and you get more views. 99 00:07:02,530 --> 00:07:03,820 That's how algorithms actually work. 100 00:07:03,850 --> 00:07:07,720 In this case, it's the most different part of of the bunch. 101 00:07:07,720 --> 00:07:10,330 But still, it is driving you some views. 102 00:07:10,780 --> 00:07:19,450 So know that take the main take away from this is that views are the first interaction with your content, 103 00:07:19,480 --> 00:07:22,720 not first introduction, but first interaction. 104 00:07:22,840 --> 00:07:25,060 And for that reason, they are very important. 105 00:07:25,060 --> 00:07:30,340 And you need in order to get more views, you need to get better titles and thumbnails. 106 00:07:30,610 --> 00:07:33,310 So in the next lecture, we're going to talk about what time. 107 00:07:33,310 --> 00:07:34,390 And I'm going to see you there.