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OK, let's not talk about what time probably one of the most that's probably one of the most important

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parts of the YouTube or growth cycle, the thing that a lot of people are simply ignoring the thinking

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that the viewers and subscribers are the most important parts to grow your circle or algorithm is the

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most important part.

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But it's actually a watch time.

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And for some reason, again, people are ignoring it and making a huge, huge, huge mistake and not

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having enough watch damage.

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Probably the reason, number one, while a white majority of the YouTube channels are actually failing.

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So what what is the watch time?

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What time is continuous viewing, meaning that views are the singular number and the singular action.

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Basically clicking on your video click on an impression is a view while watch time is continuous viewing

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of the video.

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And if all the views are practically created equal, all not all the watch times are created equal and

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more watch time you have per video, the better.

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So watch time can be from practically zero seconds or one seconds up to the entire length of the video.

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And the bigger the video is and the more watch time you get, the better.

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Well, one of the things that I would I did not include in the slides here is, of course, average

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watch time to be fair.

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Watch time in its entirety matters more than average watch time.

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However, if you have higher average watch time with the overall watch time, it is better for you.

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But because overall watch time is the part of the growth cycle, not very much time and every time is

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included in a what time.

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And so that's why I don't talk about it separately, at least not in this lecture here, in which time

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both video and audio quality matters before that in of the cycle elements video itself did not matter.

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It mattered on the video title with your thumbnail, and that was it.

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No video Titan video itself mattered for the previous cycles, the previous cycle or elements of previous

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loop elements.

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Here, the video itself matters and how your video sounds and how video looks matters.

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But what is weird enough that not a lot of people, again, are.

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No, not a lot of people know when a lot of people are ignoring that audio quality is far more superior

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and far more important than to the video quality.

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Your video can be recorded with a webcam at 720 twenty maximum.

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But if you have a high quality microphone, it will still perform well and it will be more pleasant

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for the viewer to basically consume.

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People might not even watch your videos, but they will listen to your audio.

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As an example.

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I will give you probably musical channels that have probably static photo in the background.

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They don't have a video.

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They have a photo as a video.

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But the audio is what matters.

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And for ninety nine point nine percent of the videos, audio is far more important than the video itself.

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So focus on the video in order to get maximum amount of time, at least at least compared to the video.

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Next is what that means.

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The most important metric for overall channel growth period it always was in always will be.

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Not viewers, not subscribers, not impressions.

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Watch time is what matters the most.

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Why?

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Because what time is an indicator of an engagement and engagement is an indicator of an attention which

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is the most valuable and probably the only currency of YouTube.

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Because YouTube is a free service, because you are not paying any money for a YouTube unless you're

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paying for YouTube premium, you are not paying any money for the YouTube.

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Your attention is the currency.

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You are paying for YouTube service with your attention.

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And mainly YouTube is monetizing this with ads and with sponsorships, etc., etc. But your attention

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is the main money you're paying with your attention and more attention you pay as a viewer, the better

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and more attention you get as a YouTube creator is better.

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It makes you more valuable.

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And that attention like categories number one, if is want to call like that is actually watch that.

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That's why you are focusing on watch them.

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YouTube is not getting anything from your views.

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YouTube getting everything from the watch time that you generate.

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Yes.

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Next, the most important for what time is to be engaging.

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Now, we talked about the video and audio quality.

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But you yourself, I mean, is that how your video is structured, how you talk, what you do in your

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video?

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If you are doing a if you are recording yourself or something like that, whatever is happening, how

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your video is engaging, that's probably the most hyers highest indicator for your future.

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Watch that again.

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Engagement is an indicator of an attention.

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Which YouTube values the most, and if your video is engaging, I mean that if your people are actually

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watching your videos from the beginning all the way to the end and not on average, but at least some

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of them do, that means at this video that this video bought those people's full attention for the duration

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of an entire video.

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And this is probably the most valuable thing your video could do to the YouTube in its entirety.

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And for that reason, watch time is important.

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Now, let's talk about the cycle itself.

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How much time is inside the cycle?

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So viewers drive watch time.

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If you don't have use, you cannot get a watch time again.

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If you don't have videos that doesn't exist.

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If you don't have views, you watch them as they exist.

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But watch time drives every element of the loop, meaning that if you get high amount of time, ignore

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even if you don't even know our subscribers because we want to talk about subscribers in the future

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if you have high amount of watch time.

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You're not your videos will increase, probably I will show that I should have skipped the videos,

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your impressions will increase because YouTube will get it as a valuable piece of content that must

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be shown to the more and more people because they want to get more attention.

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This will include the views because the more impressions you get, more reviews, you get this increase

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again, watch time as well, because you get more views and you get more watch time.

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And the security subscribers, because watched subscribers are directly tied to the watch time and because

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because of all of this algorithm learns more about your videos and about your channel in its entirety

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and about yourself and drives everything even more info that was.

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And what time is the most important element of this growth cycle?

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This, my friends, this right here, first thing in a second line is the thing that will grow your

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child will grow everything else.

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This one will learn from everything.

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This one will start everything.

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But this will grow every single one of other elements.

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So focus on what each time my friends, not viewers, not subscribers on watch time with the higher

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watch time, you get everything that you want from your YouTube channel.

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So the next lecture we're going to focus on subscribers, why they matter and why they don't matter.

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And we're going to talk about more of this in the next lecture theatre.