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And we are here, the thing that probably a lot of you are interested in the most, which is subscriber's

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the thing that you majority of you thinks that is an indicator of the YouTube channel success.

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And that's how the YouTube channel should be measured, meaning that more subscribers you have more

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money you make.

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Right.

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More subscribers, you have more views, you get right.

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And I'm going to debunk probably a majority of these things I probably did in the previous lectures.

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But now I'm going to do it even more because a lot of you have been asking questions about how to get

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subscribers, how to get subscribers without even making a single video.

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So, yeah, let's just talk about subscribers and its part in a YouTube growth cycle.

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So who are the subscribers?

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Subscribers are actual people.

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Who wants to see more of your videos?

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Now, think of it like that, more of your videos.

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Those are not people that liked your video singular.

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These are people who want to see more videos.

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And it is the highest nonmonetary engagement on YouTube and nonmonetary.

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I mean, because you can become channel members, you can do supercharges.

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But this is the highest nonmonetary engagement on YouTube.

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I mean, that they are not paying you directly.

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Nobody's paying you actually for subscriber subscribers are just a vanity metrics.

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And we're going to talk about this, of course, in a few minutes.

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But actual the people that actually want to see more of your videos now, think of it like that.

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If you have one video in a channel, the chance that someone will subscribe is pretty low unless the

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video is very, very good.

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If you have a few good videos on your channel, they will most likely subscribe because they found few

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videos on a channel and they want to see more as quickly as possible in the future.

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So they want to be the first to see those videos.

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Not that faster than everyone else, but to see them as soon as it comes out just for themselves.

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This is what your subscribers are for.

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It's extremely, extremely useful thing to have.

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But if you don't have a lot of videos, you can practically forget about subscribers.

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Usually they enjoy both your content niche and your delivery mean that they like whatever you do at

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the moment of subscribing.

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So what does mean is that they come to the channel because of the video topic, because of the video

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or channel topic, but they stay for you, for your delivery, for your video style, practically meaning

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that for you.

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So they come for the content and stay for you.

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And in the future, they want to get this both together.

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That's why the people are subscribing.

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They want to see more of the same thing in the future, because at the moment they like this one, people's

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views and people's likings change with time.

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This is, I can say, with 100 percent guarantee.

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It changes with time, but at least if you do the same things, they might like it.

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And but if you evolve with yourself, your subscriber base might evolve as well.

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But don't be mad if not all of your subscribers are watching all of your content because they are not

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obliged to do so and they will most likely not do not do that.

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Just continue.

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I just continued mumbling now, OK, it is not the most important metric for overall channel growth.

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What many of you will say, what subscriber's or not, is not important, how can I understand whether

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the channel channel is good or not?

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You won't, because what's time is far more important.

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Subscribers help you with the initial push for a new videos and you cross the road between new videos.

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That's it.

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Or older videos.

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That's it.

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Nothing else.

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That's what subscribers do.

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It is not a metric that that measures the channel success.

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I've seen a bunch of channels with millions of subscribers and only a few thousand views.

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And I've seen channels with thousands of subscribers, few thousands but millions of users.

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This is not a measure of the channel or the video's success watch time is, you see the watch time is

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closely related to how people subscribe.

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But again, remember what we said with the videos, not video.

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And majority of the channels was only a few thousand subscribers.

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And millions of users usually have only one or two videos.

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They don't have a lot of it so that people aren't subscribing.

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So for that reason, it is not the most important metrics for channels over growth.

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And YouTube does not care how many subscribers that you have.

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They care how many how much time you you gather in any given moment because you are not losing subscribers

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in a majority of the cases, at least not organically.

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You are growing subscribers all the time.

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But watch time you need to work constantly for the watch time subscribers mainly are vanity metrics

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in know no way, shape or form.

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A decisive factor of the channel success has no subscribers does not mean successful channel.

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The same thing that I said just a few seconds ago.

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It's just vanity metrics.

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This is basically a factor showing how many people from all the time that your channel existed that

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might have existed for twenty years.

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How many people in ten years decided to give your channel is up?

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Ninety nine percent of these people might have subscribed to you ten years ago.

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That doesn't mean that your content is relevant right now.

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It might have been relevant ten years ago, but right now it's not in like.

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Ninety nine percent of your subscribers might not be even on a YouTube anymore.

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So for that reason, it's just vanity metrics just to brag about with other people and what people are.

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This is just the thing that is on the facade.

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Yes.

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But people are seeing in front of every channel for that reason, they decided that this is the deciding

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factor of the channel success, even though it is not just know that and subscribers drive initial views

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and watch them.

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The thing that we talked about just a few seconds ago and is driven by watch time mainly.

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So here are the numbers that I gave to you that is average for entire YouTube.

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And I can I can safely say that it's completely true because across my four channels it is exactly like

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that.

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Hundred views, approximately.

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Choir is around what subscribers?

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I mean, that you need a hundred views for its subscribers, it's on average and 300 minutes or five

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hours.

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What time is approximately one subscriber?

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This is coming from the three minute average for the channel, three minute average watch time for the

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channel, which may be more.

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It might be more.

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It might be less.

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But on average, it's like that one hundred views will be approximately 300 minutes of WhatsApp.

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So this is just an average overall is subscriber subscriber the deciding factor for your YouTube channel

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growth?

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No, it is not a decisive factor.

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It is an indicator that your channel is growing or was growing in the past.

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So that's a problem.

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You cannot know when it is like it is in the future.

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It's in the past.

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You don't know.

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So this is just an indicator that your channel was or is growing, but you don't know when it was happening.

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You can check, of course, in a social blade and understand how many people are actually engaging with

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your channel.

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But subscribers overall are just vanity metrics and it has nothing to do with YouTube growth itself.

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It is an indicator, but it's not a decisive factor.

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So this will be it for the subscribers.

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In the next lecture, we're going to touch algorithm, the thing that you want to defeat so much.

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So I'm going to see you there.