1 00:00:04,940 --> 00:00:11,930 OK, let's now talk about your first thousand subscribers, so let's say that you already reached your 2 00:00:11,930 --> 00:00:12,990 first hundred subscribers. 3 00:00:13,010 --> 00:00:14,130 Congratulations. 4 00:00:14,150 --> 00:00:21,590 Now you need to know what it's like to be a YouTube channel with subscriber number from a hundred to 5 00:00:21,590 --> 00:00:28,610 a thousand, because it usually is a completely different period of the YouTube channel in the period 6 00:00:28,820 --> 00:00:29,630 of its own. 7 00:00:29,900 --> 00:00:36,500 Remember, we look at the numbers as a period of the channel, period and history of the channel, not 8 00:00:36,500 --> 00:00:37,220 the goals. 9 00:00:37,430 --> 00:00:43,900 When you reach thousands subscribers, your priorities must shift in a different direction. 10 00:00:43,910 --> 00:00:47,090 And when you reach 100 subscribers, it must be a shift in a different direction. 11 00:00:47,120 --> 00:00:50,870 So remember everything we're told about reaching out hundred subscribers now. 12 00:00:51,440 --> 00:00:57,740 So hundreds of thousands subscribers appear the channel which defines the future of the channel. 13 00:00:57,890 --> 00:00:59,650 Remembering the first hundred subscribers. 14 00:00:59,660 --> 00:01:05,300 We're experimenting, doing different things, finding out what works, what doesn't work with channel 15 00:01:05,300 --> 00:01:13,370 from 100 to 1000 subscribers, we are working more on establishment, on doubling down on whatever worked 16 00:01:14,270 --> 00:01:18,050 with our first hundred subscribers and doing it even more. 17 00:01:18,350 --> 00:01:22,890 That's what it is, because this defines the future of the channel. 18 00:01:22,940 --> 00:01:24,730 It doesn't mean you cannot experiment. 19 00:01:24,740 --> 00:01:27,880 You still can experiment from 100 times subscribers. 20 00:01:27,890 --> 00:01:29,360 You can experiment even beyond that. 21 00:01:29,750 --> 00:01:34,650 But at this time, you need to slow down quite a bit. 22 00:01:35,000 --> 00:01:41,390 So let's talk about the things that you can do and what what will happen with this period. 23 00:01:41,600 --> 00:01:47,300 So niche should be established by now, as we said, so done with an experiment by now. 24 00:01:47,600 --> 00:01:50,840 And that means that you already choose the topic of the channel. 25 00:01:51,020 --> 00:01:53,620 You feel comfortable with the topic of the channel. 26 00:01:53,960 --> 00:01:58,880 If you are over a hundred subscribers, I'm pretty sure you've been doing this for quite a while now. 27 00:01:59,120 --> 00:02:00,290 It might be a month. 28 00:02:00,470 --> 00:02:01,730 It might be a year. 29 00:02:01,760 --> 00:02:02,690 It doesn't matter. 30 00:02:02,690 --> 00:02:05,120 You've been doing this for quite a while. 31 00:02:05,150 --> 00:02:07,190 You understand your niche more or less. 32 00:02:07,280 --> 00:02:14,000 You understand what people can watch and you can now work on the genre, establishing a niche even more 33 00:02:14,000 --> 00:02:18,230 and even deeper, which is very important for the further growth of the channel. 34 00:02:18,560 --> 00:02:20,390 Extremely important. 35 00:02:20,630 --> 00:02:25,790 With a hundred minus, you can do what or how many, however, amount of news that you want with 100 36 00:02:25,790 --> 00:02:30,590 plus you can only work with very closely related Nicias. 37 00:02:31,070 --> 00:02:36,800 If it was even if you were in a very specific condition, hundred minus and you worked from the very 38 00:02:36,800 --> 00:02:37,150 beginning. 39 00:02:37,370 --> 00:02:37,880 Very good. 40 00:02:38,030 --> 00:02:42,320 But still you could do experiments from the minus here you to slow down with experiments. 41 00:02:42,740 --> 00:02:48,110 OK, let me explain what I mean by slow down, because some people want a real specific numbers. 42 00:02:48,320 --> 00:02:54,350 So if you were if you were experimenting, let's say with half of subscribers, less than 100, let's 43 00:02:54,350 --> 00:02:58,130 say five different niches here, you need to work on probably only two. 44 00:02:58,760 --> 00:03:00,080 What do I mean by that? 45 00:03:00,260 --> 00:03:06,410 You either take two different topics that are somehow related to each other and do it share videos in 46 00:03:06,410 --> 00:03:06,950 succession. 47 00:03:06,950 --> 00:03:11,540 For example, if you're doing a video to reduce a week, one video should be on one and second video 48 00:03:11,540 --> 00:03:12,050 on the second. 49 00:03:12,920 --> 00:03:20,150 Or if you're feeling that one is very good, works are very good for a channel, and you feel that you 50 00:03:20,150 --> 00:03:23,270 want more of the other news as well. 51 00:03:23,270 --> 00:03:27,650 And you don't want to abandon the completely do a twenty percent rule in this case. 52 00:03:27,860 --> 00:03:30,650 Do four videos on the niche that works for you. 53 00:03:30,650 --> 00:03:34,040 And one video is a different experiment. 54 00:03:34,070 --> 00:03:36,860 So that's how you need to go with it. 55 00:03:37,250 --> 00:03:42,140 Next, double down on both quantity and quality. 56 00:03:42,440 --> 00:03:45,830 This is to time to go crazy. 57 00:03:46,580 --> 00:03:50,990 It is extremely difficult time from one hundred and two thousand. 58 00:03:51,380 --> 00:03:52,610 Is it time to scale? 59 00:03:53,000 --> 00:03:58,970 If it wasn't the scale from zero to hundred, now it is the time because you know your niche. 60 00:03:58,970 --> 00:04:01,940 Now you know what videos work more or less. 61 00:04:01,950 --> 00:04:02,960 Not that one percent. 62 00:04:02,960 --> 00:04:05,750 You know what videos get views more or less. 63 00:04:05,870 --> 00:04:07,670 I don't mean thousands of views. 64 00:04:07,670 --> 00:04:10,040 At least a few dozen views will work. 65 00:04:10,850 --> 00:04:15,980 And now you need to double down both on quality of the video in the quantity of the video. 66 00:04:16,010 --> 00:04:21,260 That means that you need to make more videos and you need to make better videos. 67 00:04:21,950 --> 00:04:24,530 This is extremely difficult. 68 00:04:25,070 --> 00:04:27,010 Yes, it is extremely difficult. 69 00:04:27,620 --> 00:04:33,800 One thing that I can say is that quality usually comes unconsciously and quantity comes consciously 70 00:04:33,800 --> 00:04:41,750 because more videos you do a more efficient you are becoming in making the videos and when you reach 71 00:04:41,750 --> 00:04:45,800 your critical number of the videos, then you focus more on quality. 72 00:04:46,310 --> 00:04:50,750 So it doesn't mean that if you're creating two videos per week, you need to double down, make four 73 00:04:50,750 --> 00:04:51,470 views per week. 74 00:04:51,470 --> 00:04:53,120 No trouble with the three videos per week. 75 00:04:53,480 --> 00:04:57,230 Do it for some time and you will feel like you're doing three reviews per week. 76 00:04:57,230 --> 00:05:00,290 It might be a bit worse quality than you were at two videos. 77 00:05:00,560 --> 00:05:03,890 Then it'll be on part of the quality and then quality will improve. 78 00:05:04,070 --> 00:05:05,880 If you like, your videos are doing great. 79 00:05:06,290 --> 00:05:11,270 You are spending the same amount of time as you were doing with two videos, maybe let's make the videos 80 00:05:11,270 --> 00:05:11,740 even more. 81 00:05:12,230 --> 00:05:18,440 You need to double down because how did you a thousand subscribers is the point where you need to grow 82 00:05:18,440 --> 00:05:22,900 as quick as possible, not to zero 200 hundred two thousand. 83 00:05:23,120 --> 00:05:28,400 You need to go as quickly as possible because you're already establishing yourself as a niche and you 84 00:05:28,400 --> 00:05:33,080 don't need to wait and you don't need to work on commitments because you're already committed. 85 00:05:33,320 --> 00:05:35,410 You already know what you need to do. 86 00:05:35,420 --> 00:05:38,530 You already either like it or you hate it and you abandon it. 87 00:05:38,870 --> 00:05:41,270 So you need to double down both on quantity and quality. 88 00:05:41,660 --> 00:05:44,330 Don't worry, you can't slow down afterwards. 89 00:05:44,660 --> 00:05:45,950 You will slow down afterwards. 90 00:05:45,980 --> 00:05:52,640 Trust me, you're 100 percent slow down, but you need to try to push yourself to the max at this level. 91 00:05:52,790 --> 00:05:54,320 Maybe you're Max is what we do per week. 92 00:05:54,770 --> 00:05:56,930 It's OK, but it should be the max. 93 00:05:57,560 --> 00:06:01,100 Next start promoting your channel. 94 00:06:01,550 --> 00:06:03,850 Now it's time to promote 012. 95 00:06:03,860 --> 00:06:07,910 It was not time to promote 100000 is time to promote. 96 00:06:08,210 --> 00:06:11,510 You can start working on promotion of the channel as much as you can. 97 00:06:12,050 --> 00:06:15,950 At the moment of the recording of this lecture, this war, the structure for the version one point 98 00:06:15,950 --> 00:06:16,640 five, the course. 99 00:06:17,630 --> 00:06:20,890 I don't have any more lectures on promotion and more. 100 00:06:20,930 --> 00:06:22,630 I don't have a section for the promotion. 101 00:06:22,640 --> 00:06:23,540 It it's coming. 102 00:06:23,720 --> 00:06:26,720 I think it will be for the version one point six or a bit later. 103 00:06:27,320 --> 00:06:29,420 But you need to work on promotion. 104 00:06:30,110 --> 00:06:31,580 It can be a different ways. 105 00:06:31,640 --> 00:06:34,370 It can be promoted to your friends or Timothe. 106 00:06:34,970 --> 00:06:40,820 It can be asking your friends to promote your videos, share your videos on Facebook or social media, 107 00:06:40,820 --> 00:06:49,490 whatever it is, it can be about doing the promoting of videos on social media, like promote your videos 108 00:06:49,490 --> 00:06:50,180 on Facebook. 109 00:06:50,390 --> 00:06:53,030 You can promote your videos on Instagram. 110 00:06:53,030 --> 00:06:55,400 You can promote your videos on any other social media you want. 111 00:06:55,550 --> 00:07:02,750 You can promote videos on Reddit or the similar forums, which is very beneficial and very, very good. 112 00:07:02,990 --> 00:07:09,890 You can promote your videos in Unny or any other places where you can create following or if you have 113 00:07:09,890 --> 00:07:14,570 an email list, you can promote it in email depending on what did you just try to find a places where 114 00:07:14,570 --> 00:07:16,460 you can promote it without spamming it. 115 00:07:16,910 --> 00:07:23,890 I suggest you to go with the places like or maybe if you're doing an educational content and like a 116 00:07:23,890 --> 00:07:26,600 bunch of different places, what just help the people with your content. 117 00:07:26,990 --> 00:07:32,780 If your content is helpful, promote your content on places where it can be helpful for people. 118 00:07:32,900 --> 00:07:36,350 Don't worry, we're going to create entire section if it's not already created while you're watching 119 00:07:36,350 --> 00:07:37,280 this school, this lecture. 120 00:07:37,550 --> 00:07:41,300 So, yeah, we're going to talk more about the promotion of the channel in the future. 121 00:07:41,690 --> 00:07:43,520 Now, let's go. 122 00:07:43,850 --> 00:07:46,640 We need to start creating the community. 123 00:07:46,790 --> 00:07:49,430 The H is capital as well. 124 00:07:49,460 --> 00:07:50,060 Sorry about that. 125 00:07:50,060 --> 00:07:53,420 So, yeah, start creating the community. 126 00:07:53,870 --> 00:08:01,520 Important thing, because now you have enough people following you, at least if you and you need to 127 00:08:02,720 --> 00:08:07,520 get these people to follow you in the different places, then YouTube. 128 00:08:07,940 --> 00:08:10,010 It can be a Facebook group for you channel. 129 00:08:10,460 --> 00:08:11,660 It can be a difficult service. 130 00:08:11,810 --> 00:08:16,610 It can be an Instagram or any other place where you can gather and discuss different things. 131 00:08:16,610 --> 00:08:18,320 They can ask your questions directly. 132 00:08:18,320 --> 00:08:23,810 They can get a direct access to you or the place where you can just put your videos and they will go 133 00:08:23,810 --> 00:08:26,420 and watch the videos start creating the community. 134 00:08:26,420 --> 00:08:31,370 It's important, extremely important you do this at this level because at the higher levels it will 135 00:08:31,370 --> 00:08:33,290 be a bit more difficult to manage. 136 00:08:34,190 --> 00:08:34,910 What do I mean by that? 137 00:08:35,030 --> 00:08:40,910 So if you create the committees right now from one hundred to a thousand subscribers, you will most 138 00:08:40,910 --> 00:08:47,870 likely have around maybe ten to fifty people who are really engaged with your content. 139 00:08:48,650 --> 00:08:54,490 It is far easier to control 10 to 50 people in these groups, in these communities. 140 00:08:54,500 --> 00:08:56,060 Then it will be afterwards. 141 00:08:56,060 --> 00:09:00,170 When you have bobin, when you have a thousand plus subscribers, where you have hundreds of people 142 00:09:00,230 --> 00:09:07,130 following you and wanting your attention, etc., etc., here you people will be far easier to control 143 00:09:07,130 --> 00:09:07,490 control. 144 00:09:07,490 --> 00:09:13,280 I mean, they indicate that it will be far easier to communicate with them as far as it will be to comment 145 00:09:13,700 --> 00:09:14,510 on different things. 146 00:09:14,510 --> 00:09:20,750 It will be far easier to be the part of the community because when it grows, when you start later, 147 00:09:20,750 --> 00:09:22,160 it's very difficult. 148 00:09:22,160 --> 00:09:23,630 It's chaos there. 149 00:09:23,990 --> 00:09:26,510 It's a chaos and it will be very difficult to control. 150 00:09:26,510 --> 00:09:31,460 So I suggested starting right now, because you will learn how to create a community at this level and 151 00:09:31,460 --> 00:09:33,650 how to how you will be able to control it. 152 00:09:34,670 --> 00:09:39,950 So started right now and the next is not next is the last for the YouTube. 153 00:09:40,830 --> 00:09:45,530 One hundred thousand will be learning analytics because this is the time to learn and analytics. 154 00:09:45,530 --> 00:09:51,110 Now from Georgia, you literally had no reason to check analytics, just only for the vanity metrics 155 00:09:51,110 --> 00:09:58,850 and just see how you are doing it, which was literally not giving any real information about what what 156 00:09:58,850 --> 00:09:59,480 it was going. 157 00:09:59,480 --> 00:10:03,790 Yes, it was giving you more or less information about the Nicias more or less about the videos, that 158 00:10:03,800 --> 00:10:03,890 is. 159 00:10:04,090 --> 00:10:09,970 Watch, but not a big picture now you will have almost like they have enough data to learn analytics 160 00:10:10,240 --> 00:10:16,180 and you will use practically every metrics that you want, every metric that is available in an analytics 161 00:10:16,180 --> 00:10:23,680 like watch time, every which time, dropoffs, subscriber acquisition, bunch of different things that 162 00:10:23,680 --> 00:10:25,330 you can learn from analytics. 163 00:10:25,330 --> 00:10:29,860 And now is the time to actually learn it. 164 00:10:29,890 --> 00:10:36,040 So it's a difficult time for a 100 thousandth time of establishment, time of growth, time of explosive 165 00:10:36,040 --> 00:10:36,340 growth. 166 00:10:36,340 --> 00:10:41,620 Build growth because again, you will grow much faster from 100 to 1000. 167 00:10:41,620 --> 00:10:44,440 Then you're going from zero hundred much faster. 168 00:10:44,990 --> 00:10:47,380 It will be exactly the same time in many cases. 169 00:10:48,040 --> 00:10:53,260 In most cases, in all of the case, it was exactly the same time to go from 100 to 1000, then it was 170 00:10:53,260 --> 00:10:54,550 from 200. 171 00:10:54,940 --> 00:10:56,780 So most likely it will be for you as well. 172 00:10:57,160 --> 00:11:02,680 So stay focused, continue doing whatever you're doing and yeah, good luck with that. 173 00:11:02,710 --> 00:11:07,030 So in the next lecture, we're going to talk about more about what time for thousands of hours to watch 174 00:11:07,030 --> 00:11:12,580 them, to be exact, just to get your channel monetized as quickly and as efficiently as possible. 175 00:11:12,640 --> 00:11:13,180 So see you there.