1 00:00:11,730 --> 00:00:14,160 Hi, everyone, welcome to today's deal. 2 00:00:14,460 --> 00:00:19,650 And I will be talking about the basics of logo design. 3 00:00:20,240 --> 00:00:28,500 So this includes the differing types of logos and how you can use them in when you are designing already 4 00:00:28,500 --> 00:00:29,310 own logo. 5 00:00:29,850 --> 00:00:33,340 And also, some of the, again, basics would be. 6 00:00:34,050 --> 00:00:35,880 Which also includes the losing doing. 7 00:00:35,880 --> 00:00:42,120 Some of the key important, Drew, is that you have to keep in mind when your window design your read 8 00:00:42,120 --> 00:00:42,810 your novel. 9 00:00:44,010 --> 00:00:51,360 So first, I start with the different types of logos and how it's used in different aspects. 10 00:00:51,930 --> 00:00:53,870 The first one being the monogram. 11 00:00:53,880 --> 00:00:55,080 Nor would I tell. 12 00:00:56,100 --> 00:01:03,720 And as you can see the most, it got like the most common example would be this IBM logo data. 13 00:01:04,740 --> 00:01:07,620 So a bit of other monogram logo. 14 00:01:07,680 --> 00:01:14,040 So I see it's equity decorative design and it's usually made up of one, two, three letters. 15 00:01:14,640 --> 00:01:18,360 Traditionally, it's three letters I use. 16 00:01:19,020 --> 00:01:28,500 And then all of these letters are then combined to PD, one single symbol or a single logo, something 17 00:01:28,500 --> 00:01:30,540 like though IBM Dogo right here. 18 00:01:32,090 --> 00:01:40,200 So these type of monogram logos are commonly used to represent the issues off a person, or you want 19 00:01:40,200 --> 00:01:43,530 to represent a brand or a business. 20 00:01:44,100 --> 00:01:48,090 Then that's what how a one gram logo is used. 21 00:01:48,900 --> 00:01:52,260 Secondly, now coming over here to this mascot logo. 22 00:01:53,010 --> 00:02:03,300 So Mascord know was basically a symbolic logo made up of graphics and ready to lay ready to at X. 23 00:02:03,300 --> 00:02:08,100 Disney was almost like only one word will be used, and that's about it. 24 00:02:09,300 --> 00:02:15,390 So in Mascord, no is any object is used which best Gipp presents your brand. 25 00:02:15,990 --> 00:02:16,280 Right. 26 00:02:16,710 --> 00:02:23,700 So we just look at this Mascord logo over here for Getsy any fee just ignored this Gajewski text racheal. 27 00:02:23,850 --> 00:02:30,270 If we need to just look at this man, we know for the fact that this mascord stands for KFC. 28 00:02:30,870 --> 00:02:38,980 So when we go abroad and we do not understand what language is, what language though text is Rechtin 29 00:02:39,440 --> 00:02:47,210 or do we look at Mascord, we instantly, instantly it hits us with the thought that yes, this is a, 30 00:02:49,140 --> 00:02:49,940 this is a restaurant. 31 00:02:50,060 --> 00:03:00,930 KFC are other examples of Mascord logo is would be Wendy's and Wendy's and Starbucks now coming to the 32 00:03:00,930 --> 00:03:08,640 third one right here, which is the emblem logo or an emblem or was just basically a text inside our 33 00:03:08,640 --> 00:03:09,040 logo. 34 00:03:09,040 --> 00:03:16,770 Would I go to this graphic was already for this graphic as well as design, and then this text is added 35 00:03:16,770 --> 00:03:19,640 inside do to present a particular brand. 36 00:03:20,280 --> 00:03:27,240 So it gives a very classic kind of traditional look and feel of Duart and such type of logos is usually 37 00:03:27,240 --> 00:03:31,230 used by schools and agencies to make it look more official. 38 00:03:33,180 --> 00:03:36,600 Now coming to the next type of different types of logos. 39 00:03:37,710 --> 00:03:38,730 This one right here. 40 00:03:38,790 --> 00:03:45,420 The pictorial logo, a backdoor to logos, basically just one eye Gooden or graphic. 41 00:03:45,750 --> 00:03:50,360 And almost like a majority of the cases, there's no text involved. 42 00:03:51,210 --> 00:04:02,730 So such kind of logos are used when the brand is so well established that it becomes instantly recognizable, 43 00:04:03,120 --> 00:04:04,620 such as this Aqua logo. 44 00:04:04,620 --> 00:04:04,970 Right. 45 00:04:06,720 --> 00:04:13,430 I mean, you know, for the fact that Apple creates iPhones, Mac books, tablets, etc., and it's 46 00:04:13,440 --> 00:04:18,450 very, very well established and recognized all over the world. 47 00:04:20,370 --> 00:04:25,920 I mean, the to the Watermark logo, this watermark blue logo is. 48 00:04:27,400 --> 00:04:27,690 Sorry. 49 00:04:27,840 --> 00:04:29,370 The award mark logo. 50 00:04:29,490 --> 00:04:29,880 I'm sorry. 51 00:04:29,880 --> 00:04:38,200 The word Mark Noble is basically just a combination of different words and a brand new mark. 52 00:04:38,910 --> 00:04:44,380 So as you can see, Coca-Cola, it says they designed it in a way that it looks. 53 00:04:45,210 --> 00:04:47,690 It looks it. 54 00:04:49,400 --> 00:04:49,920 It acts like. 55 00:04:50,130 --> 00:04:51,320 It acts like a logo. 56 00:04:51,690 --> 00:04:56,670 But the icon, it says, is written in text format. 57 00:04:58,860 --> 00:04:59,210 Look, I mean. 58 00:04:59,240 --> 00:04:59,470 Yeah. 59 00:04:59,530 --> 00:05:00,010 Oh, well. 60 00:05:00,060 --> 00:05:01,770 And he ordered this abstract logo. 61 00:05:02,460 --> 00:05:05,700 So this abstract logo is a specific Victoria logo. 62 00:05:05,730 --> 00:05:09,690 And it's mainly use again to represent your business. 63 00:05:10,620 --> 00:05:14,370 So it's also abstract, geometric type. 64 00:05:15,480 --> 00:05:21,600 And this, again, Gandhi used for to represent your brand. 65 00:05:23,230 --> 00:05:31,320 Now, coming back to this combination logo, combination logo is pretty similar to the Watermark logo 66 00:05:31,770 --> 00:05:38,910 because both the graphics and the text is used in a way so that it again represents your brand. 67 00:05:39,390 --> 00:05:46,230 So over your next Burger King, you can see that the way it's been placed, it actually looks like a 68 00:05:46,230 --> 00:05:47,820 Bhogle and. 69 00:05:50,030 --> 00:05:50,900 Looks like a bogey. 70 00:05:51,040 --> 00:05:58,010 And this itself acts like a local race is a combination of both graphics and text as well. 71 00:05:59,470 --> 00:06:07,870 These were the seven different types of logos and how you can actually use such designs to create your 72 00:06:07,870 --> 00:06:08,800 very own logo. 73 00:06:10,030 --> 00:06:14,080 No, I come to the dos and don'ts of the logo design. 74 00:06:14,170 --> 00:06:20,640 Some of the key things it was that you must keep in mind when you're going to design your very own local. 75 00:06:21,500 --> 00:06:21,740 Right. 76 00:06:22,330 --> 00:06:28,130 So the first one being that when you're designing Logo and Gallow, you would also want to check how 77 00:06:28,130 --> 00:06:34,360 it's going to look like in black and white, because sometimes when you see it in black and white, 78 00:06:35,740 --> 00:06:37,060 it might design it. 79 00:06:37,060 --> 00:06:38,860 So it might not come out ready. 80 00:06:38,890 --> 00:06:41,750 Crisp the with your color no. 81 00:06:41,840 --> 00:06:42,580 Would look like. 82 00:06:43,090 --> 00:06:49,420 So if you're black and white, design, it says comes out to be very fuzzy or it looks very negligible. 83 00:06:49,930 --> 00:06:51,250 Or it becomes blurry. 84 00:06:51,670 --> 00:06:54,120 You might want to reconsider your design. 85 00:06:54,450 --> 00:07:01,080 So you might want to go back to the drawing board and gene some elements and try and make it look much 86 00:07:01,100 --> 00:07:04,840 better so that even in black and white, it looks equally crisp. 87 00:07:07,120 --> 00:07:13,680 Secondly, coming would be that when you got to design your very own, no, do not add too much, too 88 00:07:13,690 --> 00:07:23,470 many Carloss stick to maximum three different colors so that when you scale it down, it does not become 89 00:07:23,500 --> 00:07:24,860 unrecognizable at all. 90 00:07:25,750 --> 00:07:29,680 So this famous logo dyed its water washing powder. 91 00:07:30,250 --> 00:07:38,530 And you can see there only was like maximum three, Carlos, which is yellow and orange and blue. 92 00:07:38,980 --> 00:07:43,060 This white straw gives us added to give it more depth through the text. 93 00:07:43,120 --> 00:07:44,830 So even if we scaled down. 94 00:07:46,240 --> 00:07:52,430 Like this, it still becomes eligible and you can still make out that, you know, the. 95 00:07:52,600 --> 00:07:58,470 This little girl stands for washing powder, washing, washing, Faridabad. 96 00:08:00,680 --> 00:08:03,680 So another thing you have to realize is that. 97 00:08:04,860 --> 00:08:07,170 Is that when you're designing a very own logo? 98 00:08:07,800 --> 00:08:11,760 Why use a word using these kind of clip art? 99 00:08:12,450 --> 00:08:16,950 Because flip odds are actually a community based on no one was. 100 00:08:17,010 --> 00:08:20,700 Everyone can get access to the same type of designs that you're using. 101 00:08:21,570 --> 00:08:25,860 So when you design your logo, it has to be unique. 102 00:08:25,950 --> 00:08:31,170 Something like this, so that it becomes your trademark, it becomes your copyright. 103 00:08:31,410 --> 00:08:36,220 And no other people can actually go ahead and copy the same design. 104 00:08:37,410 --> 00:08:40,460 Right now, the next one. 105 00:08:40,940 --> 00:08:44,570 Shit like this where this bike goes, one right here. 106 00:08:45,740 --> 00:08:51,200 So when you're designing your own little one, you want to add XTS. 107 00:08:51,380 --> 00:08:59,390 It's important that you do not add unnecessary words because too much text doesn't walk away with Lowgar 108 00:08:59,390 --> 00:09:01,970 Designs and you just want to simplify everything. 109 00:09:03,130 --> 00:09:04,120 He brought Manuma. 110 00:09:04,250 --> 00:09:10,290 And when you add X, just add it like right below or on the side or on their vocal logo. 111 00:09:10,370 --> 00:09:15,500 So that it becomes separate and becomes much more easily distinguished. 112 00:09:16,200 --> 00:09:16,320 Right. 113 00:09:19,490 --> 00:09:20,580 And oh, your. 114 00:09:21,070 --> 00:09:22,580 In this aqua one JTR. 115 00:09:24,040 --> 00:09:27,340 Again, when you will be designing your own logo. 116 00:09:27,460 --> 00:09:34,150 Always make sure the type of phones that you will no use because not every phone is going to work with 117 00:09:34,180 --> 00:09:35,050 every logo. 118 00:09:35,470 --> 00:09:37,350 It might look really good for you. 119 00:09:37,620 --> 00:09:42,680 It might look really nice when you use it for other purposes for documentation, or are you hiding it 120 00:09:42,690 --> 00:09:44,110 for a body of a text. 121 00:09:44,660 --> 00:09:49,540 But that same logo is not going to look good in your logo at all. 122 00:09:50,120 --> 00:09:51,430 You look very Orff. 123 00:09:52,800 --> 00:09:54,880 And you just want to make sure that I did. 124 00:09:55,090 --> 00:09:56,850 So what's the message? 125 00:09:56,880 --> 00:09:58,270 It's a witch branded. 126 00:09:58,320 --> 00:10:01,590 So it's a company that you are trying to design written. 127 00:10:02,070 --> 00:10:11,600 If it's your own boss, no logo, you have to be more conscious about it so that it fits into though 128 00:10:12,280 --> 00:10:13,580 it takes No. 129 00:10:14,530 --> 00:10:16,130 Who designed both was offered. 130 00:10:17,150 --> 00:10:18,180 So that's that. 131 00:10:19,040 --> 00:10:27,980 This was just a short renewal for the basic losing daunts of the blogger design and some of the different 132 00:10:27,980 --> 00:10:30,410 types of logos and red, all it can be used. 133 00:10:31,350 --> 00:10:34,480 So I just hope you found this video to be useful. 134 00:10:34,700 --> 00:10:36,880 And keep this going. 135 00:10:37,010 --> 00:10:40,660 Why doesn't mind the next time, you know, because I nobody or. 136 00:10:42,330 --> 00:10:43,440 Thanks for watching. 137 00:10:43,740 --> 00:10:44,960 And do you inform?