1 00:00:12,460 --> 00:00:18,940 Everyone with them do do d do do it here and in this video, I will be showing you how you can keep 2 00:00:19,120 --> 00:00:22,570 this negative space lobal in Adobe Illustrator. 3 00:00:23,310 --> 00:00:24,790 Now it's easy to do. 4 00:00:24,910 --> 00:00:33,670 And before I dive right in to that, as I do things, I want to explain just so that it's a lot easier 5 00:00:33,670 --> 00:00:34,210 for you. 6 00:00:34,300 --> 00:00:37,550 And there will be no confusion on your cable. 7 00:00:38,330 --> 00:00:38,640 Right. 8 00:00:39,130 --> 00:00:43,210 So you guys must be wondering what negative space logo is. 9 00:00:43,610 --> 00:00:43,910 Right. 10 00:00:44,290 --> 00:00:51,340 So negative space logo basically utilizes the background of an image to create another good image as 11 00:00:51,340 --> 00:00:51,760 a whole. 12 00:00:54,620 --> 00:00:57,360 A negative space logo, actually. 13 00:01:00,340 --> 00:01:01,890 Reference to their background. 14 00:01:02,220 --> 00:01:09,840 And it's very important and it's very important as well when it comes to creating a logo for yourself, 15 00:01:09,860 --> 00:01:16,310 all photo freelancing while all photo freelancing project that you're working one day. 16 00:01:16,500 --> 00:01:20,640 So by either negative space logo is also important. 17 00:01:21,180 --> 00:01:24,600 It's important because it's balanced and it's unified. 18 00:01:24,900 --> 00:01:30,790 It keeps the entire logo neutral and it's mutually open trusting. 19 00:01:31,620 --> 00:01:38,380 It helps you to focus on the main subject as it is, and also provides a place for the viewers eyes 20 00:01:38,400 --> 00:01:39,160 students. 21 00:01:40,550 --> 00:01:49,800 So even in graphic designing negative space logos, it forms and ingesting or an artistic director being 22 00:01:49,870 --> 00:01:50,340 chief. 23 00:01:54,240 --> 00:02:01,500 Such shapes create an artistic effect as it is subject of often image. 24 00:02:02,550 --> 00:02:07,000 I've been showing you some examples of negative space logos. 25 00:02:08,130 --> 00:02:13,950 The first one being that all glued on negatives, glued on logo. 26 00:02:13,990 --> 00:02:14,220 Right. 27 00:02:14,850 --> 00:02:21,600 So you know what that all glued on is a chocolate is for the chocolate company. 28 00:02:21,700 --> 00:02:22,000 Right. 29 00:02:22,590 --> 00:02:26,660 And this logo, it says right above the text. 30 00:02:27,090 --> 00:02:28,140 It's off a mountain. 31 00:02:28,200 --> 00:02:33,370 And as you can see, how creatively they have actually used the negative speakers. 32 00:02:33,460 --> 00:02:34,710 Do you know? 33 00:02:35,500 --> 00:02:39,760 But if you actually see very carefully, you can see that it is up. 34 00:02:41,370 --> 00:02:43,560 You can see that it is bad. 35 00:02:43,850 --> 00:02:44,320 Right. 36 00:02:44,490 --> 00:02:49,940 Hidden in, though, this bad is here tonight in the mountain. 37 00:02:49,950 --> 00:02:54,850 That's because that's what the law will mean because we're trying to convene. 38 00:02:55,620 --> 00:02:57,540 So it's simple. 39 00:02:57,780 --> 00:03:00,930 And when you think of WD on, it's unique. 40 00:03:01,280 --> 00:03:03,750 The negative space nobleman's, it's unique. 41 00:03:03,840 --> 00:03:12,070 And it also stays in the minds of the users of consciously and usually negative space law. 42 00:03:12,090 --> 00:03:16,370 Was have a hidden message ordered you in meaning behind it. 43 00:03:18,130 --> 00:03:27,960 Whereas over here on the second one, it says you can make out that there is the spoon right in the 44 00:03:27,960 --> 00:03:30,370 middle of this pen shape. 45 00:03:30,580 --> 00:03:31,030 All good. 46 00:03:31,060 --> 00:03:31,610 I go. 47 00:03:32,490 --> 00:03:35,960 So you can make out that this kind of a logo. 48 00:03:36,030 --> 00:03:38,140 It's for Ford logo is where they're going. 49 00:03:38,250 --> 00:03:39,020 Based foods. 50 00:03:39,870 --> 00:03:41,130 Different kinds of fusing. 51 00:03:41,160 --> 00:03:42,330 Different kinds of dishes. 52 00:03:42,330 --> 00:03:46,340 And then they go and write about it in their blogs or if they want to read it. 53 00:03:51,840 --> 00:03:55,980 So now you're getting idea over toward a negative space. 54 00:03:56,000 --> 00:04:03,570 Who is and how creatively people actually use negative space law was to create a logo for their brand 55 00:04:03,980 --> 00:04:06,210 or for their freelancing project as well. 56 00:04:06,880 --> 00:04:12,720 But you have to remember that negative space logos will not work with every company that you're working 57 00:04:12,720 --> 00:04:13,020 with. 58 00:04:16,030 --> 00:04:22,560 It depends from the company to a company or goals message they're trying to convey. 59 00:04:23,240 --> 00:04:23,660 Right. 60 00:04:23,880 --> 00:04:28,040 Because some companies, though, logos I don't mean to you was positive. 61 00:04:28,080 --> 00:04:34,720 These logos and a positive face logo mainly focuses on the picture. 62 00:04:34,720 --> 00:04:38,580 It as it is, there is no negative space in it at all. 63 00:04:39,450 --> 00:04:46,440 So as you can see over here, these are some of the examples of a negative is logo red is ignore this 64 00:04:46,440 --> 00:04:51,690 Bando Shape logo, because this actually uses a negative space logo. 65 00:04:51,720 --> 00:04:58,890 But all the other logos you see right here, these are some of the most common examples of a positive 66 00:04:58,890 --> 00:05:00,060 space logo. 67 00:05:02,580 --> 00:05:12,070 So this was this and we jumping right in now and I show you how you can create this negative space snowball. 68 00:05:12,450 --> 00:05:12,640 Right. 69 00:05:13,530 --> 00:05:19,590 So the first thing we're going to do is that even the meeting on your document. 70 00:05:20,490 --> 00:05:22,900 So I go to find and click on new. 71 00:05:23,780 --> 00:05:30,430 So even then, you open Adobe Illustrator and you click on the new document, you will get this type. 72 00:05:30,600 --> 00:05:31,620 Also a box. 73 00:05:31,860 --> 00:05:32,100 Right. 74 00:05:32,730 --> 00:05:38,760 So for this review, I will be using this custom sized document, which is housing my thousand pixels. 75 00:05:39,330 --> 00:05:45,220 And I would be renaming this document to negative space. 76 00:05:47,010 --> 00:05:51,150 And you're free to use any of these custom signs. 77 00:05:52,100 --> 00:05:58,870 Are preloaded documents that have been uploaded by Adobe Illustrator by Justin. 78 00:05:58,980 --> 00:06:02,700 Easy if you want to use the same documents size that I'm using. 79 00:06:03,180 --> 00:06:04,500 Feel free to add. 80 00:06:05,310 --> 00:06:12,150 And the value is in the wick and the height options right here and jeans that I mentioned, S2 fixes. 81 00:06:12,440 --> 00:06:14,250 And let's begin now. 82 00:06:15,900 --> 00:06:19,980 So the first thing I want to do is to create this high shape. 83 00:06:21,930 --> 00:06:26,940 So what I'm going to do is that I'll be using analytic Dangar. 84 00:06:27,720 --> 00:06:29,870 And I don't object to acquire the full. 85 00:06:29,940 --> 00:06:30,720 As of now. 86 00:06:32,610 --> 00:06:43,230 And what I do is I be just clicking on shift plus on it and jagging my mouse to pick a nice big square 87 00:06:43,290 --> 00:06:43,890 like that. 88 00:06:46,320 --> 00:06:50,370 Now I go back to keep do it and click on this. 89 00:06:50,490 --> 00:06:51,040 Let's do it. 90 00:06:51,140 --> 00:06:53,670 I will come back to the same. 91 00:06:53,810 --> 00:06:56,710 Go click on shift plus all. 92 00:06:57,130 --> 00:07:04,770 And jack my mouths to feed us so good, which fits just both lately, inside I. 93 00:07:05,050 --> 00:07:07,990 So inside us, R-squared like that. 94 00:07:08,580 --> 00:07:10,760 So I'm going to do is that I don't select myself. 95 00:07:11,320 --> 00:07:18,310 And with the help of the shift and the outlook is going to bring this energy upwards like. 96 00:07:20,300 --> 00:07:20,870 This. 97 00:07:21,880 --> 00:07:25,560 OK, I'll make another copy out of this. 98 00:07:25,600 --> 00:07:26,170 So good. 99 00:07:28,590 --> 00:07:29,620 Bring it back. 100 00:07:29,650 --> 00:07:30,370 Oh, yeah. 101 00:07:31,370 --> 00:07:37,640 And when I use this copy and bring it to the good side. 102 00:07:38,080 --> 00:07:39,640 Oh, good approximation. 103 00:07:39,980 --> 00:07:45,080 OK, so I'll go ahead and select the shapes you just made. 104 00:07:45,650 --> 00:07:53,710 What does this do to do with a tail, Double-Click on this and oh in here in this and angle option. 105 00:07:53,770 --> 00:07:57,650 I'd be giving the angle of 45 degrees and taking on. 106 00:07:57,850 --> 00:07:58,220 OK. 107 00:07:59,030 --> 00:08:00,620 I like that. 108 00:08:01,220 --> 00:08:07,730 Go ahead and also bring this to the menu of my document like that at Select This. 109 00:08:07,790 --> 00:08:12,560 And I now get rid of the things that I do not require. 110 00:08:20,030 --> 00:08:23,050 So what I'm gonna do is I'll be using the ship builder. 111 00:08:24,010 --> 00:08:27,870 And I'll be getting rid of the slime. 112 00:08:28,000 --> 00:08:40,380 Click on all to get the minus shape and get rid of these ships like this. 113 00:08:40,510 --> 00:08:42,550 And on hot is ready. 114 00:08:43,210 --> 00:08:44,390 So it's like this again. 115 00:08:44,800 --> 00:08:51,160 Go to the box finder and click on this first option, which is your night like that. 116 00:08:51,700 --> 00:08:52,080 Actually. 117 00:08:53,200 --> 00:08:54,500 Is that right? 118 00:08:57,160 --> 00:08:58,120 Once that's done. 119 00:09:05,000 --> 00:09:07,850 No, actually, what I'm gonna do is. 120 00:09:08,420 --> 00:09:08,660 Yeah. 121 00:09:09,080 --> 00:09:13,060 So once this is done, you don't rgv need to use the shade below to do it. 122 00:09:13,240 --> 00:09:14,960 Do you need any of the neck spaces? 123 00:09:15,080 --> 00:09:20,540 Just select all of them and unite everything together from this box. 124 00:09:20,670 --> 00:09:20,990 Find out. 125 00:09:20,990 --> 00:09:21,340 Do it. 126 00:09:21,740 --> 00:09:23,350 And using this unite option. 127 00:09:23,360 --> 00:09:23,680 Right. 128 00:09:23,840 --> 00:09:27,560 Also that becomes into one single shape like that. 129 00:09:27,810 --> 00:09:29,430 I bring the shape or heel. 130 00:09:30,100 --> 00:09:35,920 So now what we want to do is create this drop shape right here. 131 00:09:39,050 --> 00:09:46,450 What I want to do is I be using the Ellipse tool again and just click on shiftless or duplicate or so 132 00:09:46,510 --> 00:09:47,550 good like that. 133 00:09:49,110 --> 00:09:53,940 And over here in this bank, do it like this and use this angle. 134 00:09:54,810 --> 00:09:55,140 No, no. 135 00:09:55,830 --> 00:10:02,850 Yeah, I'll be using the Ditech selection, doing click on the top and go going like that. 136 00:10:02,910 --> 00:10:09,230 And with the help of the shift and the IDOC is just bring them bring it upwards like that. 137 00:10:10,160 --> 00:10:11,550 And get this down. 138 00:10:12,230 --> 00:10:12,460 Yeah. 139 00:10:13,290 --> 00:10:14,190 Select the angle. 140 00:10:14,220 --> 00:10:20,550 Point the top and go point and continue just bringing it up like that. 141 00:10:20,670 --> 00:10:23,230 So it creates this kind of a ship. 142 00:10:25,800 --> 00:10:28,740 No, I wouldn't be going to the bank teller right here. 143 00:10:28,850 --> 00:10:39,320 I'm using this angle point, do it and be just using this handle and bringing it downwards. 144 00:10:39,330 --> 00:10:40,920 Like this. 145 00:10:41,430 --> 00:10:42,600 Like that. 146 00:10:43,640 --> 00:10:48,870 Now I want to do is that I'd be using this as a story from this. 147 00:10:48,930 --> 00:10:50,230 It is actually right here. 148 00:10:51,380 --> 00:10:52,920 Jules, it says a story. 149 00:10:53,460 --> 00:11:01,610 Click on the first and go point like that and choose this second bottom ANCO point again, like that. 150 00:11:02,270 --> 00:11:06,770 So now you can see that this shape is now split into two. 151 00:11:07,480 --> 00:11:15,090 Select the left hand side and go ahead and delete this and select this again. 152 00:11:16,320 --> 00:11:16,620 Right. 153 00:11:16,620 --> 00:11:21,150 Click go to John's it flat. 154 00:11:22,770 --> 00:11:23,950 Click on make sure. 155 00:11:23,970 --> 00:11:27,770 Click on this article option right here and you're going coffee. 156 00:11:28,470 --> 00:11:39,750 So there it comes into your mirrored image of the line that you just made and just jagged like that. 157 00:11:40,850 --> 00:11:44,250 OK, go ahead and select both of them. 158 00:11:44,290 --> 00:11:46,640 And again, unite them together from the box. 159 00:11:46,650 --> 00:11:52,790 Find out what's Botstein up on here and clicking on your night like that. 160 00:12:01,980 --> 00:12:02,350 On. 161 00:12:02,430 --> 00:12:04,830 In case if you're not unable to unite. 162 00:12:05,520 --> 00:12:10,210 Well, I'm going to do is another option to do that is to join them together. 163 00:12:11,250 --> 00:12:13,860 So I'll be using this joint to indict. 164 00:12:14,390 --> 00:12:16,710 He'll just join. 165 00:12:19,520 --> 00:12:22,230 And select both these options. 166 00:12:24,180 --> 00:12:30,440 Use the joint tool and make sure that these points I joint to get. 167 00:12:30,470 --> 00:12:31,830 Though I like that. 168 00:12:45,470 --> 00:12:50,210 Yeah, so now that ship has been successfully being joined. 169 00:12:52,340 --> 00:13:01,190 What I'm going to do is as you lay both of them come here to this line finally right here and essentially 170 00:13:01,320 --> 00:13:05,690 line them and vertically align them together like that. 171 00:13:06,740 --> 00:13:13,070 And you said drop shadow and then just bring it up once a liquid so that it intersects. 172 00:13:13,150 --> 00:13:14,900 I like that. 173 00:13:21,880 --> 00:13:22,180 OK. 174 00:13:22,980 --> 00:13:26,300 So I'm going to do is at select both of them together. 175 00:13:26,340 --> 00:13:27,540 Come back here to this box. 176 00:13:27,630 --> 00:13:28,140 Find a. 177 00:13:28,460 --> 00:13:36,870 And I'll be selecting this minus front option like that so that this door portion gets gets deleted. 178 00:13:36,900 --> 00:13:39,420 And we are left with this kind of a shit. 179 00:13:40,540 --> 00:13:41,790 So it's like this again. 180 00:13:41,870 --> 00:13:43,470 And and zoom in to. 181 00:13:46,470 --> 00:13:54,740 User selection tool and select this anchor point, click on Shift to select this anchor point as well. 182 00:13:55,400 --> 00:14:03,320 And with that and I use these so it goes to just around the edges like that to it. 183 00:14:04,130 --> 00:14:11,120 Yeah, I know the edge is approximately like that. 184 00:14:12,560 --> 00:14:19,550 And I use this ango going guisewite and around off and on the bottom as well. 185 00:14:21,020 --> 00:14:25,730 Now what I'm going to do is I'm going to go ahead and. 186 00:14:28,620 --> 00:14:35,490 So I'm going to do is go ahead and bring it with a medal, offering documents like that, and we can 187 00:14:35,490 --> 00:14:39,660 go ahead and I need you to shave like that. 188 00:14:41,790 --> 00:14:43,670 So make sure that your shape is selected. 189 00:14:43,810 --> 00:14:48,360 But it is gradient to invite your double click on this. 190 00:14:48,780 --> 00:14:57,660 And over here you can see that by default, gradient cyto is black, like black by white and black. 191 00:14:57,750 --> 00:14:59,170 Is that if you do water? 192 00:14:59,250 --> 00:15:01,770 So we can go ahead and Notre Dame can do it as well. 193 00:15:02,610 --> 00:15:10,720 So here in this white optional double click on this and choose a nice think I and I'll wear your on 194 00:15:10,740 --> 00:15:17,600 this black one using a bulbous shit like that and I'll be changing the angle now. 195 00:15:18,510 --> 00:15:25,460 So in designing an option, I'd be choosing minus nine so that it's the grading is happening on bottom 196 00:15:25,490 --> 00:15:26,260 to top. 197 00:15:27,230 --> 00:15:27,820 All right. 198 00:15:30,840 --> 00:15:38,970 And I'd also remove the straw, select your shape and go ahead and click on this D select option from 199 00:15:38,970 --> 00:15:41,590 this stroke option right here. 200 00:15:43,600 --> 00:15:47,770 And if you want, we can also add a drop shadow effect as well. 201 00:15:48,330 --> 00:15:55,510 So it's like this local water, this effect, Findon Stylize and your option. 202 00:15:55,560 --> 00:15:59,340 Click on the stroke Sharda option if you click on Prevue. 203 00:16:00,090 --> 00:16:10,150 Actually you can see that Lutin slight channel is added at the back and we click on it. 204 00:16:11,370 --> 00:16:13,080 And there you go. 205 00:16:13,560 --> 00:16:14,190 Negatives, negatives. 206 00:16:14,210 --> 00:16:21,850 These logo has now been successfully meet and we can go ahead and also save a document in order to guide 207 00:16:21,870 --> 00:16:22,050 me. 208 00:16:22,100 --> 00:16:22,950 Doing fine. 209 00:16:23,550 --> 00:16:25,080 Clicking on Save US. 210 00:16:26,770 --> 00:16:33,770 And as you can see, that a fine name is the same as our document mean, which is a negative space logo. 211 00:16:34,780 --> 00:16:35,480 I see you die. 212 00:16:35,670 --> 00:16:37,770 It's going to be I big unless jato. 213 00:16:38,410 --> 00:16:43,960 I highly recommend that receive a fight in this format so that in if I want to make any further changes, 214 00:16:43,990 --> 00:16:48,000 I can easily do that by accessing my Adobe Illustrator file. 215 00:16:48,800 --> 00:16:49,920 And guns. 216 00:16:50,400 --> 00:16:51,540 I see. 217 00:16:52,300 --> 00:16:52,590 Yeah. 218 00:16:55,170 --> 00:17:04,230 OK, so before I and then doing that also, then things that I wouldn't want to add about your wing 219 00:17:04,440 --> 00:17:07,830 by you, make your negative space look good. 220 00:17:10,200 --> 00:17:17,910 Keep in mind that if you're negative space logo is actually ideal for the company because not every 221 00:17:17,910 --> 00:17:18,630 company. 222 00:17:19,950 --> 00:17:23,470 Because not every negative space logo will be ideal for your company. 223 00:17:23,490 --> 00:17:31,230 So all of this mean different mediations over your logo, logos in on people forced, discuss it with 224 00:17:31,230 --> 00:17:34,440 your mentors and see which one will actually suit best. 225 00:17:35,970 --> 00:17:42,030 Secondly, always keep in mind the brand message or does the message that the brand is trying to convey 226 00:17:42,030 --> 00:17:43,050 to the viewers. 227 00:17:45,310 --> 00:17:49,240 And let's remember that less is more. 228 00:17:49,330 --> 00:17:50,540 So even very simple. 229 00:17:51,010 --> 00:17:55,090 It's not this day that you have to complicate everything, right? 230 00:17:55,900 --> 00:17:57,130 So that's it. 231 00:17:57,430 --> 00:18:04,450 I will be found this tutorial to be useful and with looking at as you can go ahead and design different 232 00:18:04,450 --> 00:18:06,800 kinds of negative states snowballs. 233 00:18:07,850 --> 00:18:11,440 So thank you for watching and stay tuned for more.