1 00:00:09,100 --> 00:00:09,720 Hi, everyone. 2 00:00:10,230 --> 00:00:12,990 Something to do with you and Judy. 3 00:00:13,020 --> 00:00:17,230 And just going to talk about some fundamentals of packaging design. 4 00:00:17,880 --> 00:00:26,070 Because when you want to design a packaging template or tobacco design for a particular company or the 5 00:00:26,070 --> 00:00:26,520 brand. 6 00:00:27,010 --> 00:00:35,370 There are a few pointers that we all have to keep in mind that it is keeping you guys through each point 7 00:00:35,460 --> 00:00:37,680 and it's being in tonight. 8 00:00:38,040 --> 00:00:39,480 It's a lot easier for you. 9 00:00:40,600 --> 00:00:45,010 You can also draw down points in your notebook so that you do not forget. 10 00:00:45,150 --> 00:00:48,250 And you can definitely point as a newly acquired. 11 00:00:49,150 --> 00:00:57,060 So this is just just a reference image so that you can see all the different companies and then that 12 00:00:57,210 --> 00:01:06,150 you know that each company and each then have the story behind it to have a specific mindset by you 13 00:01:06,290 --> 00:01:07,300 that they always follow. 14 00:01:07,380 --> 00:01:07,580 Right. 15 00:01:08,250 --> 00:01:09,270 Let's dive right in. 16 00:01:10,120 --> 00:01:18,060 So but talking about fundamentals of packaging design to effective packaging is a crucial part of the 17 00:01:18,060 --> 00:01:18,990 marketing mix. 18 00:01:19,010 --> 00:01:25,120 Well, consumer packaged goods for CPG brands and it's only becoming more and more particular. 19 00:01:26,280 --> 00:01:29,730 So your packaging is an essential aspect of your brand. 20 00:01:30,120 --> 00:01:33,960 And second only to the product and the broader experience of it. 21 00:01:34,680 --> 00:01:37,650 There are a few basic things to consider before we start. 22 00:01:37,680 --> 00:01:39,100 Baathism, right. 23 00:01:39,700 --> 00:01:48,570 I've heard also mention in my own your review as well that your packaging design actually attracts the 24 00:01:48,570 --> 00:01:52,200 fans, you know, who do ahead in order to put your product. 25 00:01:52,990 --> 00:01:55,680 That has to be visually appealing to as well. 26 00:01:55,690 --> 00:01:59,950 It has to be properly back so that it's not damaged from inside. 27 00:02:00,780 --> 00:02:09,300 And also keeping in mind that the four laws or the values and the mindset that the company is trying 28 00:02:09,300 --> 00:02:18,060 to put to work so far, but crucial thing that we have to remember by doing your packaging design is 29 00:02:18,420 --> 00:02:19,640 to have an inside. 30 00:02:19,950 --> 00:02:26,450 The importance of having an inside all design start by understanding the inside, understanding, the 31 00:02:26,660 --> 00:02:29,090 company said to an attack today. 32 00:02:29,890 --> 00:02:37,290 The designers want to understand what the people are thinking and feeling rather than just being overly 33 00:02:37,290 --> 00:02:39,210 self absorbed or self interest. 34 00:02:40,600 --> 00:02:40,810 Right. 35 00:02:41,430 --> 00:02:50,430 So before we start, we have to completely understand what the ethics that the company for law and. 36 00:02:53,080 --> 00:02:59,440 Then, which I did that said you back with the people around us by being more insightful about them. 37 00:03:00,220 --> 00:03:07,940 So even if you're talking to us, Aftenposten and I understand the stories that they have come to an 38 00:03:08,650 --> 00:03:15,520 understanding, though, like reading, reading between the lines to understand exactly what's going 39 00:03:15,520 --> 00:03:19,440 inside their mind so that we can just Dordogne, all those points. 40 00:03:19,870 --> 00:03:26,210 And that insight as well also helps us to make a really good packaging design. 41 00:03:27,580 --> 00:03:31,490 Secondly, second, fundamental is fundamental. 42 00:03:31,920 --> 00:03:39,100 All packaging design is perception is is the key to interpreting, trying to understand great design 43 00:03:39,140 --> 00:03:42,220 to quite creativity and imagination. 44 00:03:42,910 --> 00:03:45,340 All creativity begins with perception. 45 00:03:46,650 --> 00:03:55,810 So if you see a certain image or certain image, you have to challenge yourself to think out of the 46 00:03:55,810 --> 00:04:01,250 box and see how different things would actually look at an image in a different way. 47 00:04:01,690 --> 00:04:05,670 Because not everybody thinks the way each person does. 48 00:04:05,790 --> 00:04:11,190 Actually, each person has its own thinking or their own opinions about the image. 49 00:04:11,680 --> 00:04:19,030 That's perception of how they look at an image and perceive it according to them. 50 00:04:19,470 --> 00:04:19,640 Right. 51 00:04:20,280 --> 00:04:24,460 The perception is more abstract and leaps and beyond judgment. 52 00:04:25,680 --> 00:04:28,390 You don't judge a particular image. 53 00:04:28,390 --> 00:04:32,740 You absorb and extract your own opinions about it. 54 00:04:33,490 --> 00:04:39,650 So before you allow your brain to make a judgment, I highly recommend that you pause and reflect to 55 00:04:39,710 --> 00:04:40,600 consider one. 56 00:04:41,050 --> 00:04:41,570 Or don't you? 57 00:04:41,590 --> 00:04:42,060 Do we. 58 00:04:42,160 --> 00:04:42,820 Of viewing. 59 00:04:44,020 --> 00:04:51,400 That so many ways that you can put these distant objects and put these images and how they died and 60 00:04:51,430 --> 00:04:54,800 how they can be used different ways and form as well. 61 00:04:56,290 --> 00:04:59,770 Thirdly, is that ideas I foundational. 62 00:05:00,510 --> 00:05:08,800 So before we begin with any design forces, we need to get some ideas how we can to actually reach our 63 00:05:08,800 --> 00:05:09,220 goal. 64 00:05:09,750 --> 00:05:13,420 Today, the ideas are so central to the human condition. 65 00:05:14,050 --> 00:05:19,690 So once that idea is formed, we can't stop to think about it on how to act about it. 66 00:05:20,540 --> 00:05:26,110 So then inspiration, action and great ideas are catalysts for the design process. 67 00:05:27,230 --> 00:05:34,160 So they know everything, our ideology is highly recommended, read Jordan, all the ideas in different 68 00:05:34,160 --> 00:05:40,470 forms and different ways that people would see it so that we can design a legal strategy for them. 69 00:05:42,330 --> 00:05:48,140 Fourthly, it's also pretty important, which is the story behind each film. 70 00:05:49,400 --> 00:05:53,330 Stories play a key role, do the human condition. 71 00:05:54,150 --> 00:05:58,320 Stories are so important because they're often the vehicle to which we share. 72 00:05:58,330 --> 00:05:59,830 I shared our ideas. 73 00:06:00,770 --> 00:06:02,640 Human beings are going disability. 74 00:06:02,960 --> 00:06:10,280 It can help you try to put flesh on the bones and give a really great idea or idea. 75 00:06:10,580 --> 00:06:10,820 All right. 76 00:06:10,820 --> 00:06:16,260 You recommend doing those write down an idea about actually giving a thoughtful thought behind the. 77 00:06:16,520 --> 00:06:17,660 Do have to be simple. 78 00:06:17,660 --> 00:06:23,480 Listening to the only person that's bringing that particular idea to that. 79 00:06:25,450 --> 00:06:30,060 It also attacked the consumers a lot more. 80 00:06:30,230 --> 00:06:30,470 Right. 81 00:06:30,580 --> 00:06:41,310 How many times I've seen Ad Wiggins, for example, for hair removal creams or beverages or food items 82 00:06:41,370 --> 00:06:42,320 or skincare. 83 00:06:42,940 --> 00:06:43,280 Right. 84 00:06:43,830 --> 00:06:47,560 Do you look at these agric, these routes carefully? 85 00:06:47,630 --> 00:06:49,720 There's always some kind of hostility, right? 86 00:06:50,040 --> 00:06:52,030 You can post anything up in that one. 87 00:06:54,480 --> 00:07:01,560 So whether you use them, perhaps help them sell your design solution for your clients or even those 88 00:07:01,560 --> 00:07:08,010 to inform your design stories, play to stories. 89 00:07:08,040 --> 00:07:13,600 You can play around with the graphics system and it's their forces on to the. 90 00:07:15,180 --> 00:07:17,390 That's 14 stories. 91 00:07:17,470 --> 00:07:24,690 Are you having a good story or labels might be doing behind it so that you can use that story to come 92 00:07:24,690 --> 00:07:25,800 up with different ideas? 93 00:07:25,850 --> 00:07:26,340 Floyd? 94 00:07:28,240 --> 00:07:29,650 Packaging company as well. 95 00:07:30,100 --> 00:07:36,120 And lastly, having the courage to make your packaging. 96 00:07:36,680 --> 00:07:39,000 So how many times as dinoflagellate. 97 00:07:39,340 --> 00:07:41,680 Will we be any particular design? 98 00:07:41,900 --> 00:07:44,120 Ultimately be an offering? 99 00:07:44,960 --> 00:07:50,920 I mean, those who might not understand or are able to connect to what your ideal is about. 100 00:07:51,740 --> 00:07:57,970 And quite often like them, I just reject your idea or just nordo in or does. 101 00:07:59,620 --> 00:08:09,430 So a lot of the time it's happened with me was that I get a little stressed out or anxious that I don't 102 00:08:09,430 --> 00:08:18,700 know how my job is on the radio because I need somewhere to feel afraid that I might get rejected or 103 00:08:18,700 --> 00:08:20,560 maybe even be right. 104 00:08:21,520 --> 00:08:29,410 So history proves that new ideas and concepts are meant to go with apathy or ridicule or even hostility. 105 00:08:29,470 --> 00:08:30,760 And I have mentioned. 106 00:08:31,600 --> 00:08:35,350 Which is why creativity, values, imagination over image. 107 00:08:35,850 --> 00:08:43,210 But it also demands a strong dose of determination and says, do you really, really believe that your 108 00:08:43,210 --> 00:08:49,000 idea is going to be a great design to you? 109 00:08:49,300 --> 00:08:50,340 We should go about that. 110 00:08:50,560 --> 00:08:51,860 We should go forward with this. 111 00:08:52,050 --> 00:08:58,280 And we shouldn't be that, you know, like our idea is going to be rejected. 112 00:08:58,320 --> 00:09:04,780 You would strongly, strongly believe in ideas as well and about making process as well. 113 00:09:05,440 --> 00:09:12,940 Sometimes you need the courage to confront the facts in order to this complex situation. 114 00:09:13,580 --> 00:09:16,180 If it'll help you to create conflict. 115 00:09:16,570 --> 00:09:21,100 It helps you to create that competitive advantage. 116 00:09:21,190 --> 00:09:22,320 Energized commerce. 117 00:09:22,520 --> 00:09:24,640 And in order to improve people's lives. 118 00:09:24,900 --> 00:09:28,450 And so that's about it. 119 00:09:28,750 --> 00:09:31,450 So there were five fundamental factors in design. 120 00:09:32,140 --> 00:09:38,080 So I'll repeat them again so that you have a good idea as well. 121 00:09:38,170 --> 00:09:41,830 So the first fundamental idea was the importance of insight. 122 00:09:43,330 --> 00:09:45,490 Second was perception. 123 00:09:45,980 --> 00:09:47,600 Car was idea. 124 00:09:48,140 --> 00:09:49,730 Fourth in stories. 125 00:09:49,900 --> 00:09:53,770 And the fifth is having private little people. 126 00:09:53,970 --> 00:09:58,150 These five point does in mind when you do your packaging design. 127 00:09:58,990 --> 00:10:01,650 So I hope you found it to be due to be useful. 128 00:10:01,810 --> 00:10:07,000 And hopefully you'll be using the to the next day and your. 129 00:10:09,560 --> 00:10:12,260 Thanks for watching and stay tuned for more.