1 00:00:00,150 --> 00:00:06,710 Hey, Juan, here in this particular video, I'm going to walk you through some additional upscale services 2 00:00:06,870 --> 00:00:08,540 that you can provide to your clients. 3 00:00:08,550 --> 00:00:13,130 Now, the website can be just the beginning of your relationship, right? 4 00:00:13,140 --> 00:00:19,800 Because if somebody is needing a brand new website, maybe they're a brand new business or maybe they 5 00:00:19,800 --> 00:00:26,250 have a really old website, like a lot of local businesses will have, you know, website that they've 6 00:00:26,250 --> 00:00:28,200 had for 10 years, five years. 7 00:00:28,440 --> 00:00:30,210 And it's just completely outdated. 8 00:00:30,930 --> 00:00:33,930 And you sell them a website for 500 dollars. 9 00:00:33,930 --> 00:00:34,820 A thousand dollars. 10 00:00:34,830 --> 00:00:35,130 Right. 11 00:00:35,410 --> 00:00:37,630 That is just your ticket in the door. 12 00:00:37,650 --> 00:00:41,130 There's so many other services that you can sell them. 13 00:00:41,400 --> 00:00:48,180 And then if you don't even want to do the services yourself, which I'm going to provide you a outsourcing 14 00:00:48,180 --> 00:00:52,760 company that can do all of the services for you as far as digital marketing. 15 00:00:52,770 --> 00:00:58,950 However, if you don't want to do any of that yourself and you want to just refer your clients to another 16 00:00:58,950 --> 00:01:00,090 partner agency. 17 00:01:00,360 --> 00:01:00,750 Right. 18 00:01:00,960 --> 00:01:03,020 And then you can get a referral commission. 19 00:01:03,030 --> 00:01:10,560 So just simply by sending an email to one of your partner agencies saying, hey, I have this client 20 00:01:11,280 --> 00:01:15,230 that is in need of X, Y, Z marketing services. 21 00:01:15,240 --> 00:01:16,610 I just built them a website. 22 00:01:16,770 --> 00:01:19,560 Hey, here's your contact information. 23 00:01:19,860 --> 00:01:26,790 Or maybe you do like a warm introductory email handoff and then you say, hey, if they sign on for 24 00:01:26,820 --> 00:01:29,820 whatever services, you know, give me 25 percent. 25 00:01:29,820 --> 00:01:30,030 Right. 26 00:01:30,040 --> 00:01:36,330 So let me go ahead and walk you through the different types of services that you can also provide an 27 00:01:36,330 --> 00:01:38,000 upscale to your client. 28 00:01:38,040 --> 00:01:43,080 So the additional services that you can provide are the hosting. 29 00:01:43,080 --> 00:01:49,470 So let's say that you set up a client's website and you're using like name cheap, whatever, kind of 30 00:01:49,470 --> 00:01:54,480 hosting or really any kind of hosting out there that makes the most sense. 31 00:01:54,480 --> 00:02:02,280 And especially for like local businesses when they're not really getting a ton of traffic name cheap. 32 00:02:02,490 --> 00:02:04,650 You know, we'll do just fine. 33 00:02:04,650 --> 00:02:11,130 But what you can do is you can charge them like a hosting and management fee on a monthly basis for 34 00:02:11,490 --> 00:02:14,250 25, 40, 50 dollars a month. 35 00:02:14,250 --> 00:02:14,570 Right. 36 00:02:15,300 --> 00:02:18,720 And then the hosting may be like five dollars a month. 37 00:02:18,720 --> 00:02:20,870 So you're making quite a bit of profit there. 38 00:02:20,880 --> 00:02:26,910 And then if you want to do maybe like one or two hours a month of, like, maintenance, say, hey, 39 00:02:27,570 --> 00:02:32,580 Mr. Client, what we can do is I can have you pay 50 dollars a month. 40 00:02:32,580 --> 00:02:35,070 And then what you'll get in return is the whole thing. 41 00:02:35,070 --> 00:02:41,010 And then like an hour or two of maintenance, maybe they want to change something, update something, 42 00:02:41,040 --> 00:02:41,910 whatever that may be. 43 00:02:41,910 --> 00:02:42,200 Right. 44 00:02:43,050 --> 00:02:46,620 And then once you build like a simple website. 45 00:02:46,620 --> 00:02:46,930 Right. 46 00:02:47,580 --> 00:02:54,270 You're going to want to also share with them the ability for them to get organic traffic with SEO. 47 00:02:54,270 --> 00:02:56,070 That's another service that you can up. 48 00:02:56,070 --> 00:03:02,940 So typically when you're building a site, you're just doing simple kind of on page optimization, making 49 00:03:02,940 --> 00:03:05,480 sure the page titles are appropriate. 50 00:03:05,790 --> 00:03:06,240 Right. 51 00:03:06,630 --> 00:03:12,420 Some of the headlines are right on page, all that stuff that is typically dealing with on page. 52 00:03:12,420 --> 00:03:19,860 But if they have their CEO on page optimization complete, that doesn't mean they're going to get any 53 00:03:19,860 --> 00:03:20,370 traffic. 54 00:03:20,370 --> 00:03:20,690 Right. 55 00:03:21,060 --> 00:03:22,500 So then what you could do is up. 56 00:03:22,500 --> 00:03:28,200 So the CEO, where you're actually ranking their website on the first page of Google. 57 00:03:28,200 --> 00:03:28,500 Right. 58 00:03:28,680 --> 00:03:35,550 And that's highly, highly valuable to your clients because they are not only going to have a really 59 00:03:35,550 --> 00:03:40,830 nice, amazingly beautiful website that you've built, but they're also going to get organic traffic 60 00:03:40,950 --> 00:03:48,240 from Google because their website is positioned at the top of the first page for their most profitable 61 00:03:48,240 --> 00:03:48,780 keywords. 62 00:03:49,500 --> 00:03:51,270 And then you have content marketing. 63 00:03:51,750 --> 00:03:57,930 This is related to SEO, but this is more of a content marketing strategy where you're putting together 64 00:03:58,320 --> 00:04:06,840 really in-depth blog posts of, let's say, like how TOS or, you know, information based type of knowledge 65 00:04:06,840 --> 00:04:10,920 that brings people in to learn more about a product or service. 66 00:04:11,220 --> 00:04:13,220 And then you have paid ads as well. 67 00:04:13,620 --> 00:04:16,260 And this is through Google or Facebook ads. 68 00:04:16,770 --> 00:04:22,020 You can do this yourself, as I mentioned, or you can partner with somebody and get a referral commission. 69 00:04:22,440 --> 00:04:25,860 And then just really all types of digital marketing. 70 00:04:26,310 --> 00:04:27,960 There's reputation management. 71 00:04:28,590 --> 00:04:31,110 There's, you know, Google my business. 72 00:04:31,110 --> 00:04:37,080 There's all these different things that you can do for your clients right after you've already sold 73 00:04:37,080 --> 00:04:41,610 them a particular website, because that's typically just the starting point. 74 00:04:41,760 --> 00:04:47,850 And more often than not, if they need a website redesign and they've had their website for five to 75 00:04:47,850 --> 00:04:52,200 10 years, they're probably not doing anything as far as advertising. 76 00:04:52,440 --> 00:04:57,930 And they could be utilizing your advertising services to get more customers. 77 00:04:57,930 --> 00:04:58,230 Right. 78 00:04:58,260 --> 00:04:59,970 So, as I mentioned, you can either. 79 00:05:00,270 --> 00:05:05,340 Do the work yourself, and I'm going to provide you with a outsourcing resource later in this video, 80 00:05:05,460 --> 00:05:11,400 or you can refer your client to one of your agency partners that handles the actual paid ads. 81 00:05:11,640 --> 00:05:12,960 So all that stuff. 82 00:05:12,960 --> 00:05:13,260 Right. 83 00:05:13,650 --> 00:05:17,220 And you can tell them, hey, I will send you over this client. 84 00:05:17,340 --> 00:05:19,830 And if they sign up with you, you know, give me a commission. 85 00:05:19,840 --> 00:05:22,760 So that's going to be here for this video. 86 00:05:22,930 --> 00:05:29,640 I highly recommend that you look at and the very beginning when you're working with a potential prospect, 87 00:05:29,790 --> 00:05:34,410 look at all the possibilities of additional services that you can provide. 88 00:05:34,410 --> 00:05:34,620 Right. 89 00:05:34,620 --> 00:05:41,280 Because remember, the website design is just kind of that foot in the door oftentimes because once 90 00:05:41,280 --> 00:05:44,790 a transaction is made right, money has been exchange. 91 00:05:45,030 --> 00:05:47,970 That client is now loyal to you. 92 00:05:47,970 --> 00:05:49,320 They're now trustworthy of you. 93 00:05:49,320 --> 00:05:49,530 Right. 94 00:05:49,530 --> 00:05:56,080 Because the most expensive costs for a business is to acquire a client's a customer. 95 00:05:56,460 --> 00:06:01,850 And so what you're doing with this website design is you're really just getting your foot in the door. 96 00:06:01,860 --> 00:06:03,930 So that's going to be here for this video. 97 00:06:03,960 --> 00:06:05,340 And we'll see you on the next one. 98 00:06:05,370 --> 00:06:05,820 Thanks.