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Hey, Juan here and this is the deal, we're going to talk about the pricing and packaging for your

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website design, basically.

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So whenever it comes to the pricing elements of your websites that you're developing for your clients,

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it's important to understand whether you're doing a custom built website or a template website where

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you just using like a theme and doing some minor customization.

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But in this next slide here, I'm going to show you two different sites.

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And one of them is a custom built site.

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And then one of them is a simple free template that you can get right at no cost and easily customized.

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So let's go right ahead and jump into this.

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Now, one of these here, as I mentioned, is a custom built site that is between 5000 and 10000.

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And then the other is that free template from Wick's.

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And so you're going to see just how much of a difference both of these websites are and really that

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in reality, there really isn't much of a difference between these two.

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A lot of it has to do with perception and because perception is reality, right?

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If a website looks like it costs thousands of dollars.

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Right.

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Then people are going to think that you spent thousands of dollars, but it could have cost you, you

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know, fifty dollars for the theme.

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A hundred and fifty dollars for maybe a developer to do some minor customizations and then you can sell

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it to your client for fifteen hundred two thousand dollars or you know, another website which is custom

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built that may cost 5000 dollars.

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Right.

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It may take you, you know, months to be able to finish the project because you have all these different

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phases.

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You have the client's request.

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There's all of this back and forth.

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So that's why I recommend just working with templates.

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However, I'm going to show you here both of these sites, and then you're going to be able to see,

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OK, which one of these is the actual five thousand dollar one in which one is the template?

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OK, so this particular website here, Getaway House, this is the custom built 5000 dollar website.

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OK, and this is anywhere between five to 10 k.

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I don't know exactly how much this is, but I know it's between five K and 10k, OK.

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And when you look at this site, I mean, there isn't anything spectacular, amazing.

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Or just kind of like out of the box.

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Right.

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It's a simple template.

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Somebody could have created this template here and literally, you know, done some minor modifications

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and then, you know, charge this client, you know, five to 10.

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Caixin, you can do that.

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Right.

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But the thing is, I would be upfront with your client and tell them, hey, you know what?

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This is a template.

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This is a theme here that we're customizing.

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But some other people out there may have a similar website.

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That's one of the things with the custom built websites is that you can tell your client, hey, listen,

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nobody's going to have your website.

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This is completely unique.

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There's going to be others out there that are similar, but nothing as far as them having your type

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of theme or template.

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So let me show you now the difference here with a free template through Wick's.

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OK, so here's the Wick's website.

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You can see this is a free template here and it's super simple.

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This has a movie back here, right?

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A video and then has a shop.

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Now, button there you have your social right here.

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You have a really cool section here for the products.

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You have different images here.

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A nice background there.

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You have the about us.

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Our story.

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Contact us.

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So this website here, you can easily sell thousands of dollars 2000 dollars.

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Right.

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And it'll cost you maybe 200 dollars to build up.

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But since this is like through Wick's, it'll even cost you less because it's simply drag and drop.

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Right.

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And you can hire somebody off of like Upworthy or any of these other websites that I'm going to provide

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you with where you can go and find outsourcers.

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Right.

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To build you these websites for super inexpensive.

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So that's really the difference here.

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Remember is that when you're doing something custom and you're doing something that has like a template

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or a theme, the biggest difference is your client and their perception.

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Right.

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Because they can easily think that this website here costs, you know, thousands of dollars.

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And when in reality it's just a simple template.

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Right.

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Versus this website over here, I mean, they could simply think, oh, hey, you know, somebody just

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got a template, got a thing right.

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And just did some minor customizations and was able to sell.

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For thousands dollars.

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Right, so at the end of the day, you want to be up front with your client, you want to let them know

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that you're going to be using the template and that you're going to customize it for them.

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And if they want something that is completely new, you know, built from scratch, that it's going

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to be, you know, several thousands, five to 10 K.

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And I'm going to walk you through kind of how you should price a custom-made website versus a website

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themed templates that you're going to be using to just simply add a couple modifications and add some

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of your clients information to be able to sell them a ready done for you site.

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So when it comes to pricing and packaging, this is typically what I recommend that you do when you're

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either doing a template website or you're doing a custom website.

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And I have done both of these.

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And like I mentioned, I highly recommend that you do just the actual templates in the very beginning.

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If you're a little bit more experienced, you can do the custom built websites.

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But again, they're going to cost more.

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It's going to take longer to close and it's going to take longer to fulfill and then hence write longer

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for you to get paid.

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I'd rather get paid up front than have to wait for the project to be complete and wait on the client

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to make sure that they're providing me the right information.

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So up here, we can see an example of a client, let's say, pays you anywhere between 500 dollars to

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2500 dollars.

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This is a typical range.

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It could be higher typically or it could be lower.

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I remember when I first started doing website design just to kind of get my first few clients, I was

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charging 300 dollars.

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So when you're just starting out, don't feel the need to, you know, charge high amounts.

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If you're not comfortable, I would try to do a minimum of five hundred dollars.

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Anything less than that, really?

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Does it make the most sense?

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So I would just say kind of, you know, stay within that budget and you should do fine.

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And then after that, once you collect the payments right now, after you deliver the website and if

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they want any additional customizations, let's say that you're charging forty dollars an hour.

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Right.

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Hey, listen, your website is complete.

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Now, if you want to do any modifications, any other adjustments, it's going to be forty dollars an

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hour for me to handle this.

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And I wouldn't charge less than one hour for whatever customization, even if it takes you 10 minutes,

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five minutes because you're getting paid for your time, you know, to actually implement and execute.

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And they're actually paying for results.

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So it may take you 10, 15 minutes.

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You're not going to charge them for 10, 15 minutes.

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You're going to charge them an hour minimum because that's what makes the most sense.

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You could also charge a monthly hosting and maintenance fee.

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I typically do not charge that.

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I never charged that because, I mean, charging a monthly fee for like hosting.

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I mean, I think it's a little bit overboard because hosting is like five dollars a month.

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I mean, it's just super inexpensive.

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And so the pricing and packaging for complete website from scratch, this is where you're typically

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doing 50 percent upfront and then 50 percent at the completion.

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And this is typically how the pricing breaks down.

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You have a set up fee, you have a design and building fee, which is, you know, pretty much the entirety

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of your actual website design and build, because that's where all your time, energy and resources

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are going to be going.

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If not you, you're obviously hiring somebody to handle this for you as far as a developer and a designer.

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And then you have the content creation, the training that you need to create to provide to your client

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so they know how to do the edits, the customizations, the modifications on their own and then the

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maintenance.

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So typically this is about forty one hundred dollars, forty one fifty.

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If you want to go, you know, just in even five grand, you can do that.

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But this is broken down because I know with custom websites, they're typically broken down in these

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types of phases or steps.

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But this is typically how you want to price your web design services.

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OK, and so that's going to be here for this video and we'll see you on the next one.

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Thanks.