1
00:00:00,090 --> 00:00:04,170
Hey, one here, welcome to this WordPress tutorial for beginners.

2
00:00:04,260 --> 00:00:10,500
I'm going to walk you through step by step how to set up a WordPress website and how to navigate through

3
00:00:10,500 --> 00:00:13,230
all the different buttons and features that it comes with.

4
00:00:13,260 --> 00:00:17,010
So the first thing that you're going to need here is a domain.

5
00:00:17,010 --> 00:00:23,040
OK, so you need to purchase a website domain that is going to be suited for you and your business.

6
00:00:23,250 --> 00:00:29,430
Or if you're looking to set up a website for maybe a blog, whatever that may be, you need to purchase

7
00:00:29,430 --> 00:00:33,310
a domain is going to cost anywhere between eight to ten dollars.

8
00:00:33,630 --> 00:00:38,910
I highly recommend that you get a dotcom type of domain and then the next thing you're going to need

9
00:00:38,910 --> 00:00:39,730
is hosting.

10
00:00:39,750 --> 00:00:44,060
So this is essentially where you are hosting your domain.

11
00:00:44,070 --> 00:00:50,460
So you have your domain, which is your website, Dotcom, and then it needs to get hosted on a server

12
00:00:50,640 --> 00:00:57,630
so that when somebody goes and types in that domain on their browser, you're actually going to be able

13
00:00:57,630 --> 00:01:00,940
to pull up because your site's hosted on a server.

14
00:01:00,960 --> 00:01:05,430
So the next thing you're going to need is a SSL certificate.

15
00:01:05,760 --> 00:01:07,560
So this is essentially up here.

16
00:01:07,800 --> 00:01:12,380
How you see it is with a lock and it has the HTP s.

17
00:01:12,690 --> 00:01:15,210
That's what the SSL certificate is.

18
00:01:15,210 --> 00:01:22,140
It provides security on your website and it allows users to come in there and feel safe and secure and

19
00:01:22,280 --> 00:01:29,340
an extra layer of protection, because if you do not have https or you don't have an SSL certificate,

20
00:01:29,610 --> 00:01:35,110
what's going to happen is it's just going to be up here http and there's going to say not secure.

21
00:01:35,130 --> 00:01:37,530
So not something that I would recommend.

22
00:01:37,530 --> 00:01:41,210
I highly recommend that you set that up with an SSL certificate.

23
00:01:41,460 --> 00:01:43,530
I believe it's nine dollars a year.

24
00:01:43,680 --> 00:01:44,900
Very inexpensive.

25
00:01:45,030 --> 00:01:50,790
And I'm going to leave some links down at the bottom of this video where you can purchase a domain hosting

26
00:01:50,790 --> 00:01:55,250
an SSL certificate through name cheap, very, very inexpensive.

27
00:01:55,560 --> 00:02:01,110
And so, obviously, number four, you're going to need WordPress, which is the number one CMS, which

28
00:02:01,110 --> 00:02:04,680
is content management system out there in the market.

29
00:02:04,830 --> 00:02:08,500
Super simple, super easy to set up and navigate through.

30
00:02:08,670 --> 00:02:12,990
I'm going to walk you through exactly how to set everything up, how to use all the different features

31
00:02:12,990 --> 00:02:13,730
and functions.

32
00:02:14,070 --> 00:02:17,280
And then finally, number five, we have the plugins.

33
00:02:17,970 --> 00:02:25,590
So the plug ins are essentially an extra added component to the WordPress platform where you can download

34
00:02:25,590 --> 00:02:30,900
different plug ins and essentially unlock different features, different functionalities, different

35
00:02:30,900 --> 00:02:33,030
types of themes, templates.

36
00:02:33,150 --> 00:02:35,200
And I'm going to walk you through all that here shortly.

37
00:02:35,220 --> 00:02:38,400
So, number one, we're going to need to purchase a domain.

38
00:02:38,700 --> 00:02:40,200
So we're here on name cheap.

39
00:02:40,200 --> 00:02:43,230
And I love name cheap, very, very inexpensive.

40
00:02:43,740 --> 00:02:46,470
Looks like we can get domain's here for Eighty-eight.

41
00:02:46,830 --> 00:02:53,000
So let's type in, let's say, for a local business and say I was trying to do a yoga business of yoga.

42
00:02:54,630 --> 00:02:58,670
Let's say yoga are us nice and simple.

43
00:03:00,810 --> 00:03:02,160
See, this domain is available.

44
00:03:02,160 --> 00:03:10,290
So I would go to add to CART and then I would purchase this here through a credit card or through PayPal.

45
00:03:10,440 --> 00:03:14,680
I'm not going to purchase this because we already have a domain that we're going to be working with.

46
00:03:15,030 --> 00:03:18,840
So purchase that there and then you're going to need to get hosting here.

47
00:03:18,880 --> 00:03:22,950
OK, this is what I recommend here at the Steller Plus.

48
00:03:23,250 --> 00:03:25,790
And you can pay this on an annual installment.

49
00:03:25,800 --> 00:03:31,590
And so what this is doing for you here is you have a monthly or yearly type of payment plan.

50
00:03:31,890 --> 00:03:38,610
The monthly is for 88 per month, or you can pay yearly at twenty six and 40 percent.

51
00:03:39,060 --> 00:03:44,820
Now, this is a killer deal because for a whole year you get to pay twenty six dollars.

52
00:03:44,820 --> 00:03:45,060
Right.

53
00:03:45,060 --> 00:03:47,970
And forty four cents for a full year of hosting.

54
00:03:48,240 --> 00:03:51,330
And then after that it's 50 to 288.

55
00:03:51,330 --> 00:03:53,430
So highly recommend this one here.

56
00:03:53,550 --> 00:03:58,050
I'm going to leave some links at the bottom of this video so you can go ahead and get that picked up.

57
00:03:58,770 --> 00:04:05,970
So once we purchase our domain right, we're going to go in here into the domain list once we log into

58
00:04:05,970 --> 00:04:13,500
our account and we're going to essentially set up the hosting servers and the hosting servers are going

59
00:04:13,500 --> 00:04:14,370
to be right here.

60
00:04:14,580 --> 00:04:16,560
And it's going to say name servers right there.

61
00:04:16,560 --> 00:04:22,650
And all we need to do is click on name cheap web hosting DNS and then it's going to have a little check

62
00:04:22,650 --> 00:04:22,980
there.

63
00:04:23,130 --> 00:04:29,100
And it's going to essentially propagate those name servers for, you know, when you purchase hosting,

64
00:04:29,250 --> 00:04:34,740
you're going to get an email from name Cheap that has your login information to your C panel.

65
00:04:34,740 --> 00:04:40,710
And your C panel is essentially where all your data stored, essentially your server, where you can

66
00:04:40,710 --> 00:04:47,010
go in there and install WordPress and saw different features, functionalities, different domains.

67
00:04:47,130 --> 00:04:48,460
And let me go ahead and show you here.

68
00:04:49,350 --> 00:04:54,840
So this is your C panel here that you're going to get when you sign up for the hosting through name

69
00:04:54,840 --> 00:04:55,230
cheap.

70
00:04:55,470 --> 00:04:58,860
And you can see here there's a lot of different things you can do here.

71
00:04:58,860 --> 00:04:59,790
But what?

72
00:04:59,820 --> 00:05:06,510
We're going to focus on is installing WordPress, so go down here to the scripts, click on WordPress.

73
00:05:08,190 --> 00:05:15,000
And then we're going to go to custom install and we have already WordPress on this site here, so I'm

74
00:05:15,000 --> 00:05:16,380
not going to set that up.

75
00:05:16,470 --> 00:05:17,340
We're going to go down here.

76
00:05:17,340 --> 00:05:23,370
We're going to name the site my yoga business, and we're going to go here.

77
00:05:24,780 --> 00:05:25,380
We.

78
00:05:27,110 --> 00:05:35,930
Are the number one yoga studio OK, and then this is a great thing here, because what we can do here

79
00:05:35,930 --> 00:05:42,740
is have our admin like one, two, three, and have our password be created here by these guys so they

80
00:05:42,740 --> 00:05:48,800
can set them up here, different types of passwords that are generated and then we can hide that right

81
00:05:48,800 --> 00:05:54,290
there like this, but really just select any type of password here, copy and then hide.

82
00:05:54,560 --> 00:05:59,600
OK, then we're going to go down here and whatever language you're obviously using.

83
00:05:59,600 --> 00:06:04,520
But for this one here, we're going to be doing English and then you want to select the email address

84
00:06:04,520 --> 00:06:07,200
that you want this login information sent to.

85
00:06:07,220 --> 00:06:14,300
OK, so then you would to install it, literally take 30 seconds for this to get installed and then

86
00:06:14,300 --> 00:06:18,180
you would have the login information to your email and right here on the screen.

87
00:06:18,200 --> 00:06:23,640
So I'm going to go ahead and show you how it's going to look now once you install the WordPress platform.

88
00:06:23,660 --> 00:06:26,180
So this is how it's going to look on the back end.

89
00:06:26,400 --> 00:06:28,370
It's going to be very bare bones here.

90
00:06:29,060 --> 00:06:35,060
But I want to walk you through the different things that I would do to set this up so that it's set

91
00:06:35,060 --> 00:06:41,750
up properly, so that it's set up properly, so that I have the right kind of pages and the right kind

92
00:06:41,750 --> 00:06:42,430
of structure.

93
00:06:42,440 --> 00:06:44,180
So let me go down here.

94
00:06:44,180 --> 00:06:45,710
We're going to go to settings first.

95
00:06:45,710 --> 00:06:46,730
We're going to go to Permalink.

96
00:06:47,480 --> 00:06:52,760
So one of the first things you're going to notice is when you go to the settings and permalink on a

97
00:06:52,760 --> 00:06:56,480
WordPress website, it's going to have a day and name here.

98
00:06:56,510 --> 00:07:02,930
OK, now this is your URL structure, and it's really important that you set this up properly, because

99
00:07:03,320 --> 00:07:08,600
if not, you're going to get posts or even pages that have the date.

100
00:07:08,630 --> 00:07:09,020
Right.

101
00:07:09,290 --> 00:07:11,120
And then they have the post title.

102
00:07:11,390 --> 00:07:12,740
Now, you don't want this.

103
00:07:12,740 --> 00:07:14,780
There's no reason why whatsoever.

104
00:07:14,780 --> 00:07:16,730
It's not doing anything for SEO.

105
00:07:16,760 --> 00:07:22,640
We want to make sure that we just have the post title and we would go down here and go to post name

106
00:07:22,970 --> 00:07:24,200
and go to save changes.

107
00:07:24,230 --> 00:07:28,220
So now, any time we're making a post, we have the post name.

108
00:07:28,220 --> 00:07:31,220
They're set up properly and we don't have a date.

109
00:07:32,110 --> 00:07:36,490
OK, so we're going to go to General and we're going to set this up.

110
00:07:36,770 --> 00:07:40,540
So let's say this is for a yoga business.

111
00:07:40,550 --> 00:07:45,350
I'm just kind of begin off top of my head here and I'm in the Seattle area.

112
00:07:45,350 --> 00:08:00,920
So I would put Seattle yoga studios or studio and I would put maybe a brand name for 10x yoga.

113
00:08:01,900 --> 00:08:07,660
And then right here, no one yoga studio.

114
00:08:10,480 --> 00:08:19,210
In Seattle, OK, nice and simple like this, we may set this up to be a different website, but for

115
00:08:19,210 --> 00:08:21,700
now I'm just kind of going with the yoga.

116
00:08:21,730 --> 00:08:24,600
And if we want to change that, we can at a later time.

117
00:08:25,150 --> 00:08:29,560
So go to writing here just to make sure everything looks good.

118
00:08:29,830 --> 00:08:34,300
Once we set up the pages, we're going to want to set a static page, but not right now.

119
00:08:34,540 --> 00:08:35,400
Discussions.

120
00:08:36,460 --> 00:08:43,630
This is where if you're coming in here and you want to have some really strict kind of moderations and

121
00:08:43,630 --> 00:08:47,800
things that are going on when people are actually leaving comments, you can mess with that here.

122
00:08:47,800 --> 00:08:50,920
But honestly, it's best just to leave this how it is.

123
00:08:51,440 --> 00:08:53,200
And we go to media down here.

124
00:08:53,410 --> 00:08:58,150
This is essentially kind of what the media is kind of set up as far as the standard.

125
00:08:58,600 --> 00:09:02,040
But if you want to change this, you can I wouldn't mess with any of this.

126
00:09:02,380 --> 00:09:06,310
The only thing I would mess with here is a permalink down here in the privacy.

127
00:09:07,210 --> 00:09:08,980
You can also leave this alone.

128
00:09:08,980 --> 00:09:10,520
Don't need to change this as well.

129
00:09:10,930 --> 00:09:17,230
So let me go ahead and show you then the next thing that we would do and I would want to add a theme.

130
00:09:17,230 --> 00:09:18,450
So let's go to appearance here.

131
00:09:18,760 --> 00:09:19,230
All right.

132
00:09:19,240 --> 00:09:24,640
So now we're going to install a theme here, which is the expression now, instead of making this into

133
00:09:24,640 --> 00:09:27,640
a yoga website, we're going to make this into a marketing agency.

134
00:09:27,640 --> 00:09:28,600
So we have this here.

135
00:09:29,140 --> 00:09:31,060
We're going to go back down to the settings.

136
00:09:32,280 --> 00:09:46,290
OK, and we're going to call this Seattle marketing agency or social media marketing agency, and then

137
00:09:46,950 --> 00:09:51,540
we can put our brand name 10x your clients.

138
00:09:52,850 --> 00:10:02,880
Number one, digital marketing company in Seattle make this nice and simple and easy for us.

139
00:10:03,320 --> 00:10:06,940
So now let's take a look at the website here, OK?

140
00:10:07,670 --> 00:10:09,300
This is essentially what it's showing.

141
00:10:09,920 --> 00:10:12,420
It has different sliders here that we can implement.

142
00:10:12,590 --> 00:10:13,070
All right.

143
00:10:13,070 --> 00:10:18,620
So now we're going to go to the actual theme options here, and we're going to be able to set up the

144
00:10:18,630 --> 00:10:21,110
theme here exactly how we want this to look.

145
00:10:21,590 --> 00:10:22,740
So up here.

146
00:10:22,790 --> 00:10:23,710
This is the header.

147
00:10:23,900 --> 00:10:30,790
So if we look at the theme options, the header is up here and we can change this the on or off, OK?

148
00:10:31,550 --> 00:10:37,890
And then if we want to actually have a search bar up there, we can turn it on or off, OK?

149
00:10:38,270 --> 00:10:43,560
And so there's a lot of different things that we can do here just based off of the theme settings.

150
00:10:43,820 --> 00:10:44,990
Here's a general settings.

151
00:10:44,990 --> 00:10:46,240
We want to add a logo.

152
00:10:46,730 --> 00:10:49,360
And so here are some custom code you can also set up.

153
00:10:50,210 --> 00:10:53,000
Let's see here the homepage feature.

154
00:10:53,690 --> 00:11:00,110
So this is if we want to have some additional content here, but this real simple way to be able to

155
00:11:00,110 --> 00:11:01,940
update this is go to homepage here.

156
00:11:02,180 --> 00:11:07,580
And if you want to have a different slider, image is right, easily set that up here and you can come

157
00:11:07,580 --> 00:11:11,700
down here and see how this would look on a tablet and on a cell phone.

158
00:11:11,720 --> 00:11:18,890
OK, so you can easily just go in here and change all the different features here and with the blog,

159
00:11:19,640 --> 00:11:23,510
the actual footer, which is down here, the very bottom.

160
00:11:24,380 --> 00:11:25,520
OK, right in here.

161
00:11:25,650 --> 00:11:27,290
I'm going to show you how to update all of that.

162
00:11:27,300 --> 00:11:28,550
So let's get out of here.

163
00:11:29,120 --> 00:11:37,400
And then let's say we wanted to add like some pages for about us and then, you know, services.

164
00:11:38,260 --> 00:11:39,330
So it's all about us.

165
00:11:39,350 --> 00:11:41,840
So let's take a look at how this is going to look.

166
00:11:42,170 --> 00:11:43,820
See, it's nice and simple here.

167
00:11:43,820 --> 00:11:44,900
Super simple here.

168
00:11:45,240 --> 00:11:48,040
OK, so we can put it in here.

169
00:11:48,050 --> 00:12:01,910
Hey, Walkden, or we are a digital marketing company based out of Seattle and we can go to Update's.

170
00:12:04,180 --> 00:12:10,540
See how this looks now with a preview changes like nice and simple here, and if we want to add some

171
00:12:10,540 --> 00:12:16,420
images in here, all we got to do is go to add media and then upload some files.

172
00:12:17,110 --> 00:12:22,450
Let's say we wanted to just add this image here.

173
00:12:22,480 --> 00:12:25,960
I just want to show you guys here and we want to go medium.

174
00:12:25,960 --> 00:12:26,590
That's fine.

175
00:12:27,340 --> 00:12:28,960
And just show you how this would look.

176
00:12:30,300 --> 00:12:31,620
So let's get a preview.

177
00:12:34,670 --> 00:12:35,550
OK, there we go.

178
00:12:36,020 --> 00:12:42,370
So I would essentially, you know, set this up so that it looks actually a lot better than this.

179
00:12:42,650 --> 00:12:45,500
And so let's say this was a picture of you.

180
00:12:45,710 --> 00:12:53,630
You could put a CEO, you know, on Galvin CEO 10x your clients.

181
00:12:55,580 --> 00:12:56,000
Right.

182
00:12:56,450 --> 00:12:58,290
And see how this looks.

183
00:12:59,240 --> 00:13:04,220
So it's very simple, very easy to set this up here and we go, boom, right.

184
00:13:04,220 --> 00:13:05,300
Nice and simple there.

185
00:13:05,900 --> 00:13:12,560
Now, if you want to go and create a logo, I highly recommend you go to Canberra and you create it

186
00:13:12,560 --> 00:13:13,040
for free.

187
00:13:13,050 --> 00:13:18,230
I mean, they have a lot of different templates that you can use for free and can easily create a logo,

188
00:13:18,230 --> 00:13:19,100
nice and simple.

189
00:13:19,700 --> 00:13:22,270
So now we have the about us there.

190
00:13:22,550 --> 00:13:27,230
Now we're going to go and create another page, which is our services.

191
00:13:29,390 --> 00:13:30,650
I'm going to go to publish.

192
00:13:31,950 --> 00:13:38,610
And this is essentially where you would lay out your services, you know, let's say you do, you know,

193
00:13:39,510 --> 00:13:48,600
Facebook marketing, and then if you wanted to get, you know, an image for Facebook marketing and

194
00:13:48,600 --> 00:13:56,070
then so let's say let's go Facebook, Facebook marketing image.

195
00:13:57,780 --> 00:13:58,650
So.

196
00:14:03,680 --> 00:14:07,760
OK, so we could just open this in a new time.

197
00:14:10,690 --> 00:14:12,320
And then download this image.

198
00:14:13,450 --> 00:14:14,370
OK, great.

199
00:14:15,830 --> 00:14:16,790
And then.

200
00:14:18,510 --> 00:14:19,640
Go back over here.

201
00:14:22,020 --> 00:14:25,740
Look at media upload files drag right there.

202
00:14:28,350 --> 00:14:30,180
OK, nice and simple.

203
00:14:34,660 --> 00:14:38,030
So we provide Facebook marketing.

204
00:14:38,620 --> 00:14:45,610
Again, this is just giving you a quick overview of how to set up a WordPress website, how easy it

205
00:14:45,610 --> 00:14:50,680
is to to navigate and the different types of plugins that we're going to go over here in a second as

206
00:14:50,680 --> 00:14:50,980
well.

207
00:14:51,640 --> 00:14:52,300
So there you go.

208
00:14:52,300 --> 00:14:56,980
If you only want to make this a little bit larger and even move this around, you can move it around.

209
00:14:57,250 --> 00:15:03,060
But let's make it a little bit larger here and we'll go to full size and go to update.

210
00:15:03,070 --> 00:15:04,180
See how this looks.

211
00:15:05,260 --> 00:15:06,310
Go to preview.

212
00:15:07,820 --> 00:15:13,940
OK, so there you go, it looks a little bit bigger, and so that's essentially how you're going to

213
00:15:13,940 --> 00:15:15,950
set up all of your different pages.

214
00:15:16,610 --> 00:15:19,640
Let me actually go up here and see how this looks.

215
00:15:19,880 --> 00:15:20,510
OK, great.

216
00:15:20,510 --> 00:15:22,280
So everything comes up here at the top.

217
00:15:22,280 --> 00:15:25,980
You see the different pages home about us and services.

218
00:15:26,300 --> 00:15:31,300
Now, let me show you where you would modify and adjust that so it would go to menus, OK?

219
00:15:31,880 --> 00:15:35,330
And you would have a menu here.

220
00:15:35,330 --> 00:15:39,010
You go to create a new menu, put header menu.

221
00:15:39,440 --> 00:15:41,960
OK, and this is already set up.

222
00:15:41,960 --> 00:15:42,260
Right.

223
00:15:42,260 --> 00:15:43,530
So we don't really need that.

224
00:15:43,550 --> 00:15:50,300
So Primary Hederman this is for if you didn't have it already, automatically going to the top of the

225
00:15:50,300 --> 00:15:52,280
menu, which a lot of teams do not.

226
00:15:52,820 --> 00:15:58,460
So we're going to go to a primary header menu, OK, and then we're going to add two different pages

227
00:15:58,460 --> 00:15:58,730
here.

228
00:16:00,750 --> 00:16:09,900
OK, we don't need the home page or we can just put home OK, and then I'd move this up here.

229
00:16:12,380 --> 00:16:19,460
The very top home service is about us going to save money, and this would essentially have our menu

230
00:16:19,460 --> 00:16:19,880
set up.

231
00:16:19,890 --> 00:16:22,730
So let me see if this even changes anything here.

232
00:16:23,960 --> 00:16:25,730
OK, so it does not have a great.

233
00:16:27,200 --> 00:16:34,510
And so now if we want to actually go and mess with the widgets, this is where things are on the side.

234
00:16:34,520 --> 00:16:36,400
So let's say you wanted to have a sidebar.

235
00:16:36,710 --> 00:16:44,210
This is where you would set up different posts, different categories, different types of things that

236
00:16:44,210 --> 00:16:45,550
you would want to set up on the side.

237
00:16:45,560 --> 00:16:48,970
And here is a different available widget that you can use.

238
00:16:48,980 --> 00:16:51,320
I mean, you can have custom code.

239
00:16:51,990 --> 00:16:53,210
Let's say you have a blog.

240
00:16:53,210 --> 00:16:56,960
You want to put recent posts, you want to have a search bar there.

241
00:16:57,770 --> 00:17:04,370
You want to have like custom code through a text calendar, custom HTML, an image, whatever that may

242
00:17:04,370 --> 00:17:04,610
be.

243
00:17:04,610 --> 00:17:04,970
Right.

244
00:17:05,390 --> 00:17:06,440
If you want to add that in there.

245
00:17:07,220 --> 00:17:10,430
So now let's look at the plugins that I like to use.

246
00:17:10,460 --> 00:17:15,220
So let's go to add new number one plug in electric uses, Yoast.

247
00:17:15,340 --> 00:17:23,690
So now this is going to help with your SEO for getting picked up by Google and just having well optimized

248
00:17:23,690 --> 00:17:25,600
page titles and meta description.

249
00:17:26,480 --> 00:17:32,540
So it's going to activate and I want to show you how to set this up here properly.

250
00:17:32,550 --> 00:17:36,950
So we go down here, we go to General.

251
00:17:39,250 --> 00:17:42,550
OK, and then we're going to go to Dashboard.

252
00:17:43,560 --> 00:17:49,830
Or actually right here, search appearance, and then we want to go to Taxonomies and we want to actually

253
00:17:49,830 --> 00:17:52,710
not have these show up, we want No.

254
00:17:52,710 --> 00:17:53,750
Four categories.

255
00:17:53,760 --> 00:17:58,540
OK, and what else tags we want know as well.

256
00:17:58,590 --> 00:18:00,420
OK, we want to go to save.

257
00:18:01,050 --> 00:18:02,520
This is for duplicate content.

258
00:18:02,530 --> 00:18:09,930
We want to make sure that the categories are not actually being showing up in the search results because

259
00:18:09,930 --> 00:18:12,340
we can risk being hit with duplicate content.

260
00:18:12,690 --> 00:18:14,100
Same thing here with the tags.

261
00:18:14,760 --> 00:18:15,960
So we're going to save this.

262
00:18:16,800 --> 00:18:18,630
Then we're going to go to the archives here.

263
00:18:19,140 --> 00:18:25,830
We want to disable the author archives because again, this could be another duplicate content issue.

264
00:18:25,830 --> 00:18:27,800
So save OK.

265
00:18:28,110 --> 00:18:30,840
And that's essentially how we set up the yose.

266
00:18:30,840 --> 00:18:38,370
So let's say that I wanted to create this page here and I wanted to actually make sure that it's well

267
00:18:38,370 --> 00:18:40,800
optimized for the Jozwiak.

268
00:18:40,810 --> 00:18:42,240
So this is how I would set it up.

269
00:18:42,270 --> 00:18:48,120
OK, because right now our home page, the title is homepage.

270
00:18:48,120 --> 00:18:48,410
Right.

271
00:18:48,420 --> 00:18:51,030
But we don't want that to show up in the search engines.

272
00:18:51,420 --> 00:18:54,120
We want it to show up with the actual page title.

273
00:18:54,120 --> 00:18:56,070
So it's go to edit snippet here.

274
00:18:56,440 --> 00:19:01,270
OK, so we want to go to not title.

275
00:19:02,100 --> 00:19:13,080
OK, we want it to be the actual title of here and so we could just type it in Seattle.

276
00:19:14,970 --> 00:19:17,430
Social media marketing.

277
00:19:17,760 --> 00:19:25,260
One of the key things here that I want to talk about is Google reads your content and page titles from

278
00:19:25,260 --> 00:19:25,940
left to right.

279
00:19:25,950 --> 00:19:29,760
So it's important that you had the keywords there at the very beginning.

280
00:19:29,760 --> 00:19:30,120
Right.

281
00:19:30,450 --> 00:19:36,630
When somebody's searching for social media marketing agency or a company in Seattle, you want those

282
00:19:36,630 --> 00:19:41,810
keywords at the very beginning, then you have your brand to your clients.

283
00:19:42,120 --> 00:19:42,790
OK, great.

284
00:19:43,080 --> 00:19:44,370
This is the meta description.

285
00:19:44,380 --> 00:19:46,740
This is a little content down here.

286
00:19:47,040 --> 00:19:49,990
And this is where we would put essentially the call to action.

287
00:19:50,820 --> 00:19:53,400
So we are Seattle's.

288
00:19:59,270 --> 00:20:05,550
Shadows number one, social media marketing agency.

289
00:20:09,290 --> 00:20:12,480
Call us at two 06.

290
00:20:12,920 --> 00:20:14,290
And this is not a real number.

291
00:20:14,500 --> 00:20:19,250
Don't call this number here, please, for a free quote.

292
00:20:20,200 --> 00:20:26,150
OK, that's essentially how we would set that up and then we would go to update and then we would be

293
00:20:26,150 --> 00:20:27,430
good to go there, OK.

294
00:20:28,210 --> 00:20:34,190
And so you're obviously not going to do any modifications here for the home page because the home page,

295
00:20:34,730 --> 00:20:40,340
you're going to be changing any kind of modifications through the custom customized bar up here.

296
00:20:40,370 --> 00:20:46,040
OK, so if you wanted to change this right, I already showed you how to set this up.

297
00:20:46,610 --> 00:20:49,750
So let's go and change different things here.

298
00:20:49,760 --> 00:20:50,700
So the dashboard.

299
00:20:51,530 --> 00:20:58,790
OK, so you have the posts here where this is if you want to start like a blog and you want to set up

300
00:20:58,790 --> 00:21:02,150
some posts, I mentioned the categories and tags.

301
00:21:02,510 --> 00:21:08,860
You don't want to get these to be indexed in Google because it could lead to duplicate content.

302
00:21:08,870 --> 00:21:12,240
So I would just set up a post in here, OK?

303
00:21:12,290 --> 00:21:13,580
And I would write a different post.

304
00:21:13,850 --> 00:21:18,320
As you can see, I already have posts in here from a different example that I was working on.

305
00:21:18,950 --> 00:21:21,730
But it's important that you have the post set up here properly.

306
00:21:21,980 --> 00:21:25,640
I'm actually going to go ahead and delete all these because we do not need them.

307
00:21:25,940 --> 00:21:33,650
OK, and media, this is where you're going to be able to upload different images, different, you

308
00:21:33,650 --> 00:21:35,540
know, stock photos that you're able to get.

309
00:21:35,870 --> 00:21:41,660
And so really, as I mentioned, this video is just really a WordPress tutorial to show you kind of

310
00:21:41,660 --> 00:21:48,590
how to navigate the platform here, how to install the theme, how to set up the website really quickly,

311
00:21:48,980 --> 00:21:50,480
how to set up the pages.

312
00:21:50,640 --> 00:21:57,320
And so if you want some additional photos, you can actually go to pics of Betacam to get free photos.

313
00:21:57,920 --> 00:22:01,700
You can go to pixels, dot com as well to get free images.

314
00:22:01,700 --> 00:22:07,940
And then if you want to pay for some images here, you can go to Shutterstock and pay for those here

315
00:22:07,940 --> 00:22:08,570
as well.

316
00:22:09,170 --> 00:22:16,400
So going back over here now to the actual WordPress website, this is essentially all you're really

317
00:22:16,400 --> 00:22:20,180
going to need now if you want to add your contact form there.

318
00:22:21,750 --> 00:22:24,250
For the contact page show, you had to set that up as well.

319
00:22:25,380 --> 00:22:27,510
So contact seven.

320
00:22:30,000 --> 00:22:36,780
OK, contact form seven and what this is going to do is give us a piece of code that I'll show you where

321
00:22:36,780 --> 00:22:37,780
we would set that up on.

322
00:22:37,820 --> 00:22:39,120
OK, so this is good here.

323
00:22:39,480 --> 00:22:40,500
It's go to pages.

324
00:22:41,430 --> 00:22:42,690
And then we would set up.

325
00:22:43,920 --> 00:22:48,060
Contact now or contact us, contact their.

326
00:22:49,190 --> 00:22:50,210
Would a publish?

327
00:22:51,390 --> 00:22:59,700
OK, so now we go back over here, go to settings, and then this code right here, OK, we copy that.

328
00:23:01,600 --> 00:23:03,010
And then we go like this.

329
00:23:04,120 --> 00:23:08,320
We go to update let's go to preview changes, OK?

330
00:23:08,340 --> 00:23:10,380
And there we have our contact form.

331
00:23:10,380 --> 00:23:11,460
Looks super nice.

332
00:23:11,460 --> 00:23:12,780
Nice color scheme there.

333
00:23:13,190 --> 00:23:15,040
I mean, I think it looks fantastic.

334
00:23:15,720 --> 00:23:18,450
So that's essentially how you set that up there.

335
00:23:19,350 --> 00:23:23,660
And then let's say we wanted to do anything with the footer.

336
00:23:23,910 --> 00:23:29,280
I believe you can make the changes through the customization here.

337
00:23:29,640 --> 00:23:30,420
So let me show you.

338
00:23:30,450 --> 00:23:32,520
So let's go to visit site.

339
00:23:34,270 --> 00:23:39,650
And if you want to customize the footer, there's typically a few different ways to customize the footer.

340
00:23:40,480 --> 00:23:44,620
So let's go to let's go to theme options here.

341
00:23:45,500 --> 00:23:51,740
So we've got the footer, what I would do is I would set up a menu down here for the footer to I didn't

342
00:23:51,740 --> 00:23:54,360
like the terms of service privacy policy.

343
00:23:55,400 --> 00:23:56,930
Let's go ahead and exit out of this.

344
00:23:57,970 --> 00:24:03,730
So another cool thing that you can do for your website is making sure you always have.

345
00:24:04,880 --> 00:24:12,770
A privacy policy and the terms of service, so it's called auto terms, we're going to add new.

346
00:24:16,070 --> 00:24:17,180
Auto terms.

347
00:24:20,060 --> 00:24:26,480
OK, so believe it, this one here, so this will automatically create a terms of service and privacy

348
00:24:26,840 --> 00:24:32,540
policy page, all you got to do is fill out some information and spit out these two pages for you.

349
00:24:33,110 --> 00:24:33,580
All right.

350
00:24:33,590 --> 00:24:34,560
So let's go up here now.

351
00:24:34,600 --> 00:24:39,980
Let's go to WPRO auto terms and then we want to add legal pages.

352
00:24:41,960 --> 00:24:46,970
OK, and this is essentially how we can set this up super easy, so they said we wanted to create a

353
00:24:46,970 --> 00:24:48,890
privacy policy will create here.

354
00:24:49,790 --> 00:24:57,380
OK, and you literally answer these questions, your country can your users, what is it?

355
00:24:57,410 --> 00:24:59,460
Can you just create an account on your website?

356
00:24:59,480 --> 00:25:00,050
Yes or no?

357
00:25:00,170 --> 00:25:03,140
Answer those questions and it'll automatically pop this out.

358
00:25:03,170 --> 00:25:04,990
So let's even go through this here.

359
00:25:07,460 --> 00:25:08,240
US.

360
00:25:11,080 --> 00:25:14,200
Washington, no.

361
00:25:17,410 --> 00:25:20,650
Name it first and last name and that email address, telephone number.

362
00:25:22,040 --> 00:25:22,700
No.

363
00:25:24,560 --> 00:25:26,090
No go to create.

364
00:25:28,290 --> 00:25:33,430
And now we have a privacy policy page that's created for us within a matter of seconds.

365
00:25:33,450 --> 00:25:35,300
So now this page is corrected.

366
00:25:35,520 --> 00:25:39,150
And so let me show you how I would set this up for the footer.

367
00:25:39,390 --> 00:25:46,350
So the privacy policy and the terms of service, I recommend you both have those set up and that we

368
00:25:46,350 --> 00:25:48,280
set them up at the very bottom of the website.

369
00:25:49,110 --> 00:25:50,220
So let's go ahead and do that.

370
00:25:50,820 --> 00:25:53,130
Let's go to menus.

371
00:25:54,020 --> 00:25:57,440
And if you don't have a photo menu, I recommend you create one.

372
00:25:57,830 --> 00:26:03,140
So this is the photo here, and we want to make sure that we have the privacy policy and the terms of

373
00:26:03,140 --> 00:26:04,790
service in here for this one.

374
00:26:04,790 --> 00:26:07,780
We're just going to add the privacy policy, because that's all we created.

375
00:26:08,360 --> 00:26:09,870
So that set up there.

376
00:26:09,890 --> 00:26:11,120
So let's go to say menu.

377
00:26:12,620 --> 00:26:15,800
We want to make sure we have the primary footer down here.

378
00:26:16,660 --> 00:26:17,440
Footer menu.

379
00:26:17,920 --> 00:26:18,380
OK.

380
00:26:18,400 --> 00:26:21,460
And so now we can see down here.

381
00:26:22,750 --> 00:26:28,690
We've got a privacy policy link right there and link right there, so it looks to me like this particular

382
00:26:28,690 --> 00:26:34,720
theme is a very unique and we don't even need to add this down here, so because it's adding it already

383
00:26:34,930 --> 00:26:35,840
by itself.

384
00:26:35,860 --> 00:26:38,110
So let's let's even delete this here.

385
00:26:39,730 --> 00:26:47,820
A lot of teams out there require you to come in here and add in the actual footer links manually.

386
00:26:48,160 --> 00:26:52,060
But for this one, for some reason seems to be not needing.

387
00:26:52,060 --> 00:26:53,950
So it's right here is automatically added.

388
00:26:53,950 --> 00:26:57,370
So we can either have it down here or have it right there.

389
00:26:57,390 --> 00:26:59,560
Both places, however, you want to set that up.

390
00:27:00,790 --> 00:27:03,030
OK, so that's really it for this video here.

391
00:27:03,250 --> 00:27:10,090
I just wanted to give you a quick walkthrough of how to navigate WordPress, the different plugins you

392
00:27:10,090 --> 00:27:10,530
can use.

393
00:27:10,540 --> 00:27:16,750
I mean, there are so many different plug ins in here that you can essentially search for and utilize.

394
00:27:16,750 --> 00:27:23,050
And this video is just really giving you a general overview of how to navigate the WordPress platform,

395
00:27:23,140 --> 00:27:28,870
how to install theme, how to install different plugins, and what exactly are plug ins, how to set

396
00:27:28,870 --> 00:27:35,590
up the proper structure, the proper framework and features and components here within the WordPress

397
00:27:35,740 --> 00:27:36,380
platform.

398
00:27:36,400 --> 00:27:37,840
So let me know if you have any questions.

399
00:27:38,110 --> 00:27:39,340
That's it for this video.

400
00:27:39,340 --> 00:27:40,840
And we'll see you guys on the next one.

401
00:27:40,880 --> 00:27:41,250
Thanks.