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In this video, we're going to go over personal branding, so as a web developer, when you're starting

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on your career or maybe you already have some experience, have you've already had, you know, some

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jobs or you've been working with clients, you should have an understanding of the importance of personal

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branding, because as a personal brand, you are essentially out there, you know, presenting yourself

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in the marketplace and you're positioning yourself in a way that allows you to be at the forefront of,

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you know, different companies, different organizations, different clients.

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Right.

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And so personal branding is something that is very important, especially as a web developer, so that

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you can put yourself out there in the marketplace and be able to showcase your skill set and the value

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you bring to the marketplace.

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Let's go ahead and talk about personal branding as some of the things that you can do to increase your

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personal brand.

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So personal branding.

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So let's talk about what is a brand first.

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So a brand is the way a company, organization or individual is perceived by those who experience it.

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Personal branding is where you are the brand.

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And so personal branding in contrast to that is where you are the brand.

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Right?

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You are the individual brand that is being presented out there.

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It's essentially your online persona.

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It can be through LinkedIn, through your blog, through Twitter or any other online social media platform.

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Right.

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Where maybe you're posting different things about, you know, businesses, website design or businesses,

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you know, web interface or whatever that may be right.

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Where you're presenting yourself in a certain way to the marketplace.

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And so what this ultimately allows you to do, it allows the outside world to directly perceive your

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skills, personality and experiences.

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Write the act of personal branding is putting yourself in a strategic position to broadcast the value

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that you bring as a web developer right to the marketplace.

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This is huge here.

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Just think about if you're going out there and you're looking to apply for a job.

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Right.

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And somebody has, you know, a lot of experience, but for whatever reason, they don't have like a

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personal brand.

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They don't have a social media going.

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They're not active.

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You know, they don't really have a uptodate website.

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Right.

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Versus, you know, somebody who is, you know, coming into it where you have a UP-TO-DATE website,

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you're very active on social media.

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Right.

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You have, you know, a personal brand that's going to set you apart in the marketplace, not only with

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getting clients, but also with being able to get a job because you are differentiating yourself.

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And that's what, you know, actual employers are looking for.

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A lot of times.

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One of the first things that employers do is they'll pull you up on Google, they'll look you up, they'll

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see what you're doing, they'll see what kind of profiles you got, what kind of activity you have.

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And you having a very active social media presence and just online brand personal brand is going to

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be the difference maker versus somebody who has a lot of experience with just a resume and not very

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much so active in social media.

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Right.

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So very important there to understand that.

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And so one of the most important things you can do is, you know, be active on these relevant social

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media platforms.

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Right.

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We're talking about, you know, LinkedIn, Facebook, Instagram, Twitter.

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I would say the top three are LinkedIn, Facebook and Instagram, because there are a lot more visual.

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Right, especially with LinkedIn integrating a lot more visual aspects with video, with images, with

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being able to post, you know, on your news feed and whatnot.

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Right.

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So these three, at a minimum, you should have and you don't need to post all the time, but just making

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sure you're keeping it active.

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Right.

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So that, you know, people know that you're active on social media and that you're actually, you know,

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staying on top of things, because if you just post, you know, once a month or once every while or

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it shows that you're not really active on there, then that's going to be, you know, somewhat of a

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turnoff versus if you're, you know, posting on there, let's say maybe once a week, once every few

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days or whatever.

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Right.

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That's actually going to be a whole lot better.

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And so what you can actually do here, instead of actually having to post every day yourself, is you

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can go and get an account set up with Buffer, connect your social media platforms, buffer, LinkedIn,

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Facebook, Instagram, and then also go to Q And what CU does that allows you to be able to find relevant

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content.

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Right.

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That is similar to what you're actually offering.

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So it'll be out there and find various articles, various content pieces on social media, on, you

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know, website design, website development, SEO, all these different things that are associated with

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what your service offerings entail.

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And it'll automatically post all of these at a certain time so you can make it so that it posts once

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a day, two times a day, once a week.

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Right in this can all be automated and be an advance.

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Up to several months, so you can set up, you know, a post so, you know, what you can do is spend

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a day or so.

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So what you can do is spend a few hours and actually schedule out all your post for months in advance.

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Right.

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So that it'll automatically post your social profiles and it'll showcase to, you know, the marketplace

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that you are active on social media and it's all being automated.

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So definitely a route.

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The take is definitely something that I recommend because personal branding is really what's going to

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set you apart from your competition in the marketplace if you're looking to get a job or even if you're

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looking to get clients.

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So that's going to be here for this one.

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And we'll see you on the next one.