All righty.
Welcome to the section.
How to think about communicating and sharing your work.
Now arguably this is the most important section of the whole course.
Well maybe a close second because of course the skills that you've learned in this course are foundationally
important.
But what the next step is is now that you've got skills.
What do you do next.
And this whole section can be summed up in three words.
Well a question really and this is the most important question you can ask when communicating your work.
And the reason I've got the framework here is because it's similar to step one in the framework.
The problem definition.
So what is the most important question you can ask Who is it for.
Or I've shortened it to Who's it for.
So it makes it into a nice three word congregation there and then because this is your start you can
build upon it you can dig deeper you've got an idea of who your work is for what questions will they
have what needs do they have what concerns can you address before they arise.
The objective here by asking Who's it for is to get on the level with the person you're communicating
with.
And now of course you'll never be out a fully answer these questions but it pays to think about them
in advance.
Having a conversation with your potential audience is a warm up for the actual conversation.
Communicating your work is an unsolved challenge but that's what makes it fun.
What may make complete sense in your head may be a complete mystery to someone else.
Now let's have an example.
If you want your message to be heard it's not enough for you to deliver it in a way someone can hear
it like if you imagine the man yelling on the street.
He can be heard but not understood.
You have to deliver the message in a way it can be understood such as these girls in a group project
here.
Now I've written the word potentially here is because of course I've been heard but because communication
is such a hard problem it's not a definite that they'll be understood now.
Let's break it down.
After asking yourself Who's it for.
You'll start to realize there are two main audiences for your work.
People on your team and people outside your team.
These can cross over of course and even be broken down into further categories.
But these two categories are where we'll start.
As you get a little bit of practice asking yourself Who's it for.
You'll start to realize your work isn't for everyone.
A beginner's mistake is thinking too broadly a message which appeals to everyone may convey information
but it will lack substance.
You want that gut punch reaction so that's why we ask Who is it for so you can get that message specifically
to that person now.
To begin let's pretend you've asked yourself Who is it for and your answer is someone who thinks like
you people on your team your teammates your manager someone on the internet reading about your latest
technical project over the next few videos we're gonna break down some techniques that you can use to
communicate and share your work with people on your team and people outside your team.
So let's get started.