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All righty.

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Welcome to the section.

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How to think about communicating and sharing your work.

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Now arguably this is the most important section of the whole course.

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Well maybe a close second because of course the skills that you've learned in this course are foundationally

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important.

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But what the next step is is now that you've got skills.

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What do you do next.

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And this whole section can be summed up in three words.

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Well a question really and this is the most important question you can ask when communicating your work.

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And the reason I've got the framework here is because it's similar to step one in the framework.

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The problem definition.

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So what is the most important question you can ask Who is it for.

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Or I've shortened it to Who's it for.

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So it makes it into a nice three word congregation there and then because this is your start you can

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build upon it you can dig deeper you've got an idea of who your work is for what questions will they

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have what needs do they have what concerns can you address before they arise.

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The objective here by asking Who's it for is to get on the level with the person you're communicating

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with.

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And now of course you'll never be out a fully answer these questions but it pays to think about them

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in advance.

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Having a conversation with your potential audience is a warm up for the actual conversation.

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Communicating your work is an unsolved challenge but that's what makes it fun.

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What may make complete sense in your head may be a complete mystery to someone else.

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Now let's have an example.

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If you want your message to be heard it's not enough for you to deliver it in a way someone can hear

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it like if you imagine the man yelling on the street.

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He can be heard but not understood.

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You have to deliver the message in a way it can be understood such as these girls in a group project

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here.

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Now I've written the word potentially here is because of course I've been heard but because communication

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is such a hard problem it's not a definite that they'll be understood now.

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Let's break it down.

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After asking yourself Who's it for.

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You'll start to realize there are two main audiences for your work.

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People on your team and people outside your team.

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These can cross over of course and even be broken down into further categories.

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But these two categories are where we'll start.

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As you get a little bit of practice asking yourself Who's it for.

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You'll start to realize your work isn't for everyone.

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A beginner's mistake is thinking too broadly a message which appeals to everyone may convey information

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but it will lack substance.

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You want that gut punch reaction so that's why we ask Who is it for so you can get that message specifically

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to that person now.

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To begin let's pretend you've asked yourself Who is it for and your answer is someone who thinks like

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you people on your team your teammates your manager someone on the internet reading about your latest

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technical project over the next few videos we're gonna break down some techniques that you can use to

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communicate and share your work with people on your team and people outside your team.

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So let's get started.