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Welcome back.

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We were in the course, now let's talk about ASIO itself.

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What is ASIO?

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Basically, I found this paragraph on Match.com, which says ASIO stands for search engine optimization,

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which is the practice of increasing the quantity and quality of traffic to your website through organic

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search engine results.

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This is the perfect example and definition of a CEO, but what is organic search engine result?

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Basically, we have to see the example for that.

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I wrote Housekeeping Tips and Google.

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This is a very simple, basic keyword and Google has shown me this result.

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Google has more than 60 million Web pages for this simple keyword, and Google has shown me this result

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in less than a second.

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So here, I wonder how Google decides to show me this page instead of any other pages they have in their

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database, like Google has more than 60 million pages.

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But why they are showing me this website on the top of Google.

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Well, Google has 200 more than 200 ranking factors to rank different websites for different search

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terms and keywords.

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And they take many, many factors into account before giving specific rank to a Web site.

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How you can see like there are in the chart, there are different elements involved in search engine

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ranking, like mobile friendly websites, schema markup, social media signals, content battling skivers,

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architecture up the website and stuff like that.

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Now, where you can find these guidelines from Google, the quality guidelines and different factors.

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Well, honestly speaking, Google always explains in publishing content on their search console support

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pages, which you can just find by going to Google and write Google quality guidelines.

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Or you can say Google search console quality quality guidelines.

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And you will find this page, which you can scroll down and read all the pages in all the content there,

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and you will get an idea what Google wants from you and from your website.

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Right now, their Google algorithms are so many of them.

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If you are in SEO, you might know them as well.

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If you don't know, I'm just going to explain what these animals are and what they're doing.

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And Google is releasing, you know, algorithm after algorithm in different versions of their algorithms.

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The first major Google algorithm was Panda, which they released back in 2011, which targeted websites

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with, you know, low quality content.

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And there were pages actually before 2011.

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You could rank your website very easily by doing keyword stuffing and by copying content from other

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websites.

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So it was very easy.

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Like within a few days you could easily rank for any keyword of your choice.

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But then Google released these different animals, or you can say the algorithms, and now it is very

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hard.

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So Google actually has to protect the integrity of their search engine, and that is why they are releasing

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these algorithms.

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The Penguin algorithm was basically first released in 2012 and it targeted the blackhead techniques

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for creating back links.

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Hummingbird totally changed the way Google works.

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It now takes into consideration the intent of the user instead of the keyword.

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Are writing in Google.

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So based on their intent, Google will show the relevant results and I will talk about that later on.

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What does that mean then?

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They have like other algorithms in Possum's for local searches and Fred, Google link quality and stuff

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like that.

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So these algorithms you will come across and Google is regularly releasing them and you can follow their

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blogs to keep an eye on these updates.

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And accordingly, you can change your content and update your content to make it updated and possible

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for stability in your ranking.

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Now, the next thing very important, when you search in Google, you see at the bottom of the page

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you see different pages like you can click next to go to the next page, right on the first page, you

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get only ten results and then you can go for the rest of the results by clicking next.

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But amazingly, 95 percent of the users on the Internet don't go to the second page.

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So that is why it is important to target.

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The key word which you can drink on the first page of Google, but more than that.

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On the first page, the top three positions gets 70 percent clicks, ah, you can see Ceyda, which

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is called Click through it like people click only the first three to four pages.

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Ninety percent of the people click only these pages.

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So you need to target your keyword to bring it on the top four or five results.

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Like I'm I'm giving you an example.

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Like when I wrote this keyword as your guide, I got like thousands and thousands of pages, but people

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only click this three desserts on the top, like most of the clicks are received by these three desserts

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on the top.

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And the rest of the results get very few searches, actually.

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Now, finally, I want to talk about search engine market share worldwide.

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And this is a very latest data.

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Actually, Google has like more than 90 percent of the search engine market share.

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And then we have Bing dot com, which is like you can say, five to six percent.

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Then Baidu is a Chinese search engine, Yahoo!

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And Yandex as a Russian search engine.

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And then we had to do the go, which is a relatively new search engine.

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Actually, we target Google and Bing darkened because they are the main search engines.

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The rest of the search engines will automatically pick our site.

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And we don't need to waste our time on them because they have very few searches.

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So this was an introduction and his job as CEO and now will go deep into the Cenovus.

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You actually.