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Welcome back.

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We were in the course now in this lecture, I want to quickly talk about types of searches before going

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deep into into exile.

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The first thing is the user's intent.

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That is the most important thing.

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As I mentioned in a previous lecture, Google takes into consideration the intent of the user instead

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of the keywords.

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Google goes beyond the words and find the purpose of that keyword and then show the result.

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Now, there are three types of very common searches.

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The first one is local searches, where the user wants to visit a place or visit a business that is

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also called navigational search queries.

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The second one is informational searches, which means like the user wants information about a place,

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a person or about something.

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The last one is transactional searches, which means the user wants to buy something or they are in

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the mood of shopping, basically not inside these three common searches.

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There are other types of keywords where Google or other search engines identify the intent and then

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show results based on that intent.

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Let's go to Google and I will write simply a keyword coffee.

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Related coffee, Google is showing me the map in a local pig with three restaurants near me, I have

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not written coffee near me.

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I have just written coffee.

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And that's it.

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Now, if I had right coffee near me, Google will show me a similar or same result.

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You can see the same back and.

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The list of the restaurants now, if I just.

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Change a little bit.

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The key word like coffee making just one word.

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I am changing, right?

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Coffee making and I enter.

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You see, the entire result has changed.

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Now, I see the video, a YouTube video about coffee making.

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So this is you have to understand that Google finds the Internet.

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Now, when I dropped coffee making, Google knows that most of the users are interested in video.

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They want to see a quick video and want to learn coffee making.

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So if I write how to make a coffee, it will be the same as of right now.

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Let's talk about informational keywords like if I write Barack Obama, this is a person, right?

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Barack Obama.

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So this is a person name.

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And Google will show me the result.

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Here, the Wikipedia page, and then Google shows me the Twitter page, and then here is the Knowledge

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Group.

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This is a Google database.

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From there, Google actually shows this information like the Wikipedia page and other information about

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that person or place.

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Right.

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So this is a kind of information like sometimes you want to write how to do this and how to do that.

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Google has to find the intent.

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And then based on that, they show you an article or a video or whatever they think is the best for

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you.

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Right.

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For transactional keywords, like for shopping, if I write like best.

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Bich.

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Under five hundred us.

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So this is basically something like you can see a transitional because when I say best bike under five

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hundred bucks or five hundred dollars, that means I'm looking for a bike under five hundred dollars

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and I want to buy that.

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So Google is now showing me websites with reviews.

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You can see different reviews.

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And if I write another keyword, which will be transactions, transactional keyword like for example,

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let's say Kennen and fifty is a camera price if I discovered.

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No, Google things like, I'm interested in this camera.

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I'm actually going to buy that.

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That is why I have written the price with the camera model.

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So Google is suing me now.

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E-commerce websites like Amazon.com, Best Buy dot com can Entercom in all the websites are basically

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e-commerce websites where they just can go and buy the camera.

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So this is a very, very basic example of types of keywords and how Google goes beyond the words and

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find the best possible results to show to the users.