1 00:00:00,660 --> 00:00:01,350 Welcome back. 2 00:00:01,380 --> 00:00:07,500 We were in the course, this is the first section of this course where I will discuss about nitch selection 3 00:00:07,830 --> 00:00:09,450 and also keyword research. 4 00:00:09,960 --> 00:00:15,030 Basically, as I mentioned, we had to learn Essere from scratch. 5 00:00:15,030 --> 00:00:20,410 And for that, we need a website or a topic to create a website from scratch. 6 00:00:20,820 --> 00:00:28,140 So basically a niche in Syria is basically a topic for which you create a website and then do SEO for 7 00:00:28,140 --> 00:00:28,410 that. 8 00:00:28,410 --> 00:00:28,810 Right. 9 00:00:29,190 --> 00:00:31,320 So there are basically two types of niches. 10 00:00:31,330 --> 00:00:38,760 The one is called broad niche, which is a big topic where you cover so many categories within the topic. 11 00:00:38,940 --> 00:00:43,230 And the second one is micro niche, which is a very specific niche. 12 00:00:43,230 --> 00:00:45,480 Or you can say a topic within a topic. 13 00:00:45,750 --> 00:00:47,090 I have some examples. 14 00:00:48,270 --> 00:00:54,600 For example, if I sell all types of buycks, that is a broad niche because I sense a different type 15 00:00:54,600 --> 00:00:59,160 of bikes like sport bikes, dirt bikes, mountain bikes and so many other bikes. 16 00:00:59,160 --> 00:00:59,540 Right. 17 00:00:59,550 --> 00:01:06,090 So there is a broad niche when I only sell dirt bikes, which is a type of bike that is a micro niche 18 00:01:06,090 --> 00:01:10,500 because I'm targeting a very specific area within that big topic. 19 00:01:11,100 --> 00:01:16,380 The second example is Canberra's Darkon, where I cover most of the cameras of all companies. 20 00:01:16,590 --> 00:01:17,820 So that is a broad niche. 21 00:01:18,210 --> 00:01:23,640 But when I'm talking about action cameras, dot com, that is a micro niche because ection cameras is 22 00:01:23,640 --> 00:01:25,290 a topic within a big topic. 23 00:01:25,290 --> 00:01:26,400 Right now. 24 00:01:26,430 --> 00:01:31,900 There are some very super competitive niches in different categories like health, finance and travel. 25 00:01:32,280 --> 00:01:35,370 These are super competitive niches. 26 00:01:35,370 --> 00:01:42,900 So I would request you to a wide niches because they are very super competitive unless you find a very, 27 00:01:42,900 --> 00:01:45,890 very specific micro niche within these topics. 28 00:01:46,320 --> 00:01:51,000 Generally, these topics are super competitive these days. 29 00:01:51,000 --> 00:01:58,820 Right now, places for niche research are Amazon.com, Flippa dot com YouTube and Wikipedia, dot com. 30 00:01:59,130 --> 00:02:01,320 There are so many other places as well. 31 00:02:01,320 --> 00:02:05,850 Like you can find so many different niche ideas on Google dot com as well. 32 00:02:05,850 --> 00:02:13,440 But this for I have selected because they are very nice, you know, content for finding images for 33 00:02:13,440 --> 00:02:15,450 your upcoming new website. 34 00:02:15,600 --> 00:02:21,290 And I also have a very big list of niche ideas for you, which I will show you later. 35 00:02:21,780 --> 00:02:24,760 So now let's go to this this website. 36 00:02:24,810 --> 00:02:31,440 The first one we have is Flippa dot com, which is basically a market place to buy and sell websites. 37 00:02:31,740 --> 00:02:35,030 You can actually sell any type of website here. 38 00:02:35,490 --> 00:02:40,230 What we need to do is just go to the browse and click websites, OK? 39 00:02:41,100 --> 00:02:46,440 And then you can go to the website and click established. 40 00:02:46,680 --> 00:02:50,460 So that means we'll just see established websites. 41 00:02:51,520 --> 00:03:02,290 Right, so we got, like so many websites, a big list here, you can see this is a website, the asking 42 00:03:02,290 --> 00:03:10,450 price is ten thousand dollars and it is making six hundred thirty two dollars per month. 43 00:03:10,450 --> 00:03:10,820 Right. 44 00:03:11,470 --> 00:03:20,350 So you will find like small websites and big websites and you will basically get so many ideas for creating 45 00:03:20,350 --> 00:03:21,570 your own website. 46 00:03:21,580 --> 00:03:24,370 OK, like this website, you can see Web design. 47 00:03:24,370 --> 00:03:31,920 Deathstar blog is two years old and it is asking prices of forty one thousand dollars. 48 00:03:32,290 --> 00:03:39,190 One thing we can do here, we can click recently sold and uncheck the open option so we can get the 49 00:03:39,190 --> 00:03:43,450 idea about some websites which are already sold. 50 00:03:44,080 --> 00:03:47,530 So you can see these websites are sold. 51 00:03:48,490 --> 00:03:50,230 Kids stop shop dot com. 52 00:03:50,300 --> 00:03:55,720 This is a Web site, basically a drop shipping website which is sold for eighteen thousand dollars and 53 00:03:55,720 --> 00:03:57,700 it was making two thousand dollars a month. 54 00:03:58,800 --> 00:04:05,280 Now, one more website and can show you here, which is sold for 30 thousand dollars, and it is about 55 00:04:05,280 --> 00:04:16,170 some birds you can see here birds and you can go on and on and find, you know, so many ideas here, 56 00:04:16,170 --> 00:04:19,180 like you can see three thousand eight hundred websites. 57 00:04:19,890 --> 00:04:27,360 So this is basically to get an idea about different topics and how they're performing here on Flippa 58 00:04:27,360 --> 00:04:27,780 dot com. 59 00:04:28,080 --> 00:04:32,130 Now, the next place I would recommend you is you Dimmy dot com. 60 00:04:32,850 --> 00:04:40,320 Euterpe is basically the biggest e-learning platform on the Internet and they have so many categories 61 00:04:40,320 --> 00:04:43,680 and subcategories and then topics. 62 00:04:43,680 --> 00:04:47,520 So you can select the topics are actually microliters. 63 00:04:47,730 --> 00:04:49,730 The subcategories are broadening. 64 00:04:49,730 --> 00:04:53,220 It is right and the main categories are just categories. 65 00:04:53,910 --> 00:04:59,700 They only ever category to this list when people are searching for that, like students are searching 66 00:04:59,700 --> 00:05:05,940 for that and students want to get information and want to get the content on the topic. 67 00:05:05,970 --> 00:05:07,230 That is why they are link. 68 00:05:07,530 --> 00:05:16,080 So you can click here and find a lot of categories or niche for your upcoming website or blog or whatever 69 00:05:16,080 --> 00:05:18,780 you want to do for implementing SEO. 70 00:05:19,560 --> 00:05:28,170 The third place I can recommend you as Amazon.com, which is the largest marketplace for for e-commerce. 71 00:05:28,170 --> 00:05:28,710 Right. 72 00:05:28,770 --> 00:05:32,330 And they have this place for all categories. 73 00:05:32,850 --> 00:05:36,930 There are many big categories you can see here about almost everything. 74 00:05:37,140 --> 00:05:42,240 And once you click category, let's say we click the baby, you will. 75 00:05:43,170 --> 00:05:49,560 And when we click without writing anything, so we will find all products related to that category. 76 00:05:50,400 --> 00:05:56,340 But the very amazing thing you can say here, under the baby products, you can see there are many, 77 00:05:56,340 --> 00:06:03,960 many subcategories like Baby in Toddlers DRYS, baby care, baby stationery, you know, so many things. 78 00:06:04,410 --> 00:06:09,450 So you get a lot of categories, a lot of niches under one single category. 79 00:06:09,450 --> 00:06:14,580 When you click that, the last and fourth thing is Wikipedia. 80 00:06:14,670 --> 00:06:21,840 You just need to write list of hobbies and Google and you can see the front page of Google. 81 00:06:21,840 --> 00:06:30,330 You will get the pictures with all the hobbies that anybody can do or like we do all our life, different 82 00:06:30,330 --> 00:06:31,860 type of hobbies. 83 00:06:31,860 --> 00:06:34,080 So we can create a website on that. 84 00:06:34,080 --> 00:06:37,110 We can click and we'll find the list here. 85 00:06:37,110 --> 00:06:39,300 You can see it's a very, very huge list. 86 00:06:39,750 --> 00:06:47,220 Now, once you are tired of looking at these four places and you did not find your your topic or your 87 00:06:47,220 --> 00:06:49,200 niche, then don't worry. 88 00:06:49,200 --> 00:06:53,630 I have a huge list of niche ideas for you guys. 89 00:06:53,640 --> 00:06:56,730 This is a very, very huge list. 90 00:06:56,760 --> 00:07:02,850 More than three thousand niches, broad niches, micro niches in all types of niches. 91 00:07:02,850 --> 00:07:06,360 You can just go scroll down and find your own niche. 92 00:07:06,600 --> 00:07:10,260 And this is attatched free of cost to the video. 93 00:07:10,470 --> 00:07:15,000 Just look at the right or left side and you'll find this whole list. 94 00:07:15,240 --> 00:07:18,060 Just go and search for your niche. 95 00:07:18,060 --> 00:07:18,470 Right. 96 00:07:19,110 --> 00:07:25,700 So what we can do here, there are two sheets inside this file. 97 00:07:25,710 --> 00:07:28,530 The first one is Niche Ideas List. 98 00:07:28,650 --> 00:07:31,290 In the second one you can see is my favorite Neches. 99 00:07:31,620 --> 00:07:39,390 No, my favorite Neches is basically my favorite microliters in my favorite broad niches. 100 00:07:39,390 --> 00:07:48,030 I have already got my niches like I have selected this for niches which I will combine and make it one 101 00:07:48,030 --> 00:07:48,630 single niche. 102 00:07:48,630 --> 00:07:48,930 Right. 103 00:07:49,230 --> 00:07:53,970 But you can add your branches here and Micronesians here. 104 00:07:54,510 --> 00:08:00,660 For example, if I go once again to the sheet and I say, let's say I. 105 00:08:01,840 --> 00:08:06,880 Just scroll down and check what I can find here. 106 00:08:07,480 --> 00:08:10,090 Let's say I'm interested in baby care. 107 00:08:10,120 --> 00:08:17,950 OK, so I will copy and I will edit to micromanage because that is under the micrometeorite. 108 00:08:18,250 --> 00:08:25,120 So similarly, you can also do the same thing and add your favorite Neches here, because whatever lechuza 109 00:08:25,120 --> 00:08:28,000 select, that should be your choice. 110 00:08:28,000 --> 00:08:33,070 You should be passionate about that so you can write content about that or you can make a website because 111 00:08:33,070 --> 00:08:33,790 you like that. 112 00:08:33,790 --> 00:08:35,230 So you just go for that. 113 00:08:35,740 --> 00:08:44,380 So baby get I have selected now one last thing we can do to confirm and finalize our niche by going 114 00:08:44,380 --> 00:08:46,530 to Google Trends, which is a free tool. 115 00:08:46,540 --> 00:08:50,240 You just write Google Trends in Google and click this. 116 00:08:51,670 --> 00:08:53,320 This is a free tool by Google. 117 00:08:54,330 --> 00:09:01,440 Well, we can simply check out whether this topic is ah is a trending topic where it is trending in 118 00:09:01,440 --> 00:09:07,380 different countries and whether it is a green topic, every green topic or a seasonal topic. 119 00:09:07,380 --> 00:09:09,060 So we can check that out here. 120 00:09:09,330 --> 00:09:15,450 So let's just copy this baby care, for example, and paste it here. 121 00:09:16,940 --> 00:09:24,300 And I will just click and search, so I'm searching for baby gear and you can see the chart I got for 122 00:09:24,300 --> 00:09:33,070 the last 12 months, 12 months, and the country, the United States, sometimes we are targeting our 123 00:09:33,080 --> 00:09:36,150 website for a specific country worldwide. 124 00:09:36,380 --> 00:09:40,850 So in that case, you can select your country, you can select worldwide. 125 00:09:41,060 --> 00:09:42,940 Your website is for every country. 126 00:09:42,950 --> 00:09:48,850 Then it will show you the trend for that key word about different countries. 127 00:09:48,860 --> 00:09:49,180 Right. 128 00:09:49,190 --> 00:09:54,820 And if that is a single country, then you can select the United States or any other country that in 129 00:09:54,830 --> 00:10:00,340 past 12 months, you can make it past five years to get like more data. 130 00:10:01,290 --> 00:10:07,640 And now, once I selected five years, I can see that the chart is very stable. 131 00:10:07,640 --> 00:10:09,020 This keyword is good. 132 00:10:09,680 --> 00:10:17,150 I can see, like the entire U.S., different states of the U.S. has interest in this in this keyword 133 00:10:17,150 --> 00:10:18,050 or this topic. 134 00:10:18,380 --> 00:10:24,710 And I can see different states like the Arkansas says more, West Virginia has less, and then Kentucky, 135 00:10:24,710 --> 00:10:27,680 Delaware and Oklahoma. 136 00:10:28,130 --> 00:10:31,880 And you can even get more relevant queries. 137 00:10:32,030 --> 00:10:32,360 No. 138 00:10:32,360 --> 00:10:38,180 One very interesting thing here is that we can compare this topic to some other topics. 139 00:10:38,870 --> 00:10:43,800 Let's say we have two topics and we are confused which one to choose for our website. 140 00:10:44,240 --> 00:10:47,020 So in that case, we can simply compare it here. 141 00:10:47,900 --> 00:10:55,310 For example, I go to my list, this is baby care and I will get baby here, which is another topic, 142 00:10:55,430 --> 00:11:00,350 or baby gifts, gifts, so I can compare these three topics. 143 00:11:00,650 --> 00:11:02,350 Let's put it here. 144 00:11:02,360 --> 00:11:03,380 This is baby gear. 145 00:11:05,110 --> 00:11:12,970 Now, when I compare this two topics, I can clearly see that baby gear, which is red and baby care, 146 00:11:12,970 --> 00:11:14,320 which is blue. 147 00:11:14,950 --> 00:11:20,360 So baby care has more interest than baby gear. 148 00:11:20,770 --> 00:11:25,480 Now, what I can do, I can go for baby care because that is the winner here. 149 00:11:25,610 --> 00:11:34,870 You can see if I had to do one more comparison that I will copy this one and edit here. 150 00:11:36,010 --> 00:11:38,530 We can actually compare many, many. 151 00:11:39,930 --> 00:11:41,940 Keywords or niches, basically. 152 00:11:46,350 --> 00:11:54,270 Now, you see here are the baby gifts also has, you know, very good, very, very good competition 153 00:11:54,810 --> 00:11:59,250 and good searches, but still the baby care is the winner. 154 00:11:59,250 --> 00:12:07,620 So you can see here in the chart, that is why we use this free tool for comparison and finalizing our 155 00:12:07,620 --> 00:12:08,060 niche. 156 00:12:08,730 --> 00:12:18,660 So in the next lecture, I'm going to actually show you what I have done here and how we can go for 157 00:12:18,660 --> 00:12:22,370 domain name selection and finding different categories for our niche. 158 00:12:22,590 --> 00:12:30,900 And you should also find and finalize your niche, whether from this list or using this for Web sites.