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Welcome back.

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We were in the course now in this lecture, we are going to start the keyword research process because

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we already got the niche, we already got the domain name.

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So now this is time to start keyword research.

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But before that, I want to mention a very important thing, and that is about the local business.

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If you have a local business and you are doing a for your local business, then you need to select your

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niche differently.

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And you also need to do keyword research differently because you have niches already defined.

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You want to target a local area, a local city or maybe a country because you want to promote your local

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business.

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So you already have your niche.

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You don't need to go for niche research.

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Okay.

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No.

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Here, when you have your local business, then you can do keyword research for your local business.

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OK, and I'm going to give you a few tips for that.

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The first step is that use the exact keywords because you know the exact keywords.

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You are businesses related to a specific area or a city, and you should use those exact keywords now,

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use targeted country to find keywords when you are.

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We are talking about targeting international audience.

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We target mostly the U.S. as a country for targeting our audience.

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Right.

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But if you're a local business in any other country, like in Germany, UK, Ireland or Japan, you

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should select that country in the keyword research tool to find keywords.

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I will be teaching you that later on in the upcoming lectures, like how to select that country and

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how to find the keywords.

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But right now I'm just giving you the tips duty.

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The second thing is a local word to your keywords.

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When you have a local business, local words means like when you are promoting your business in a specific

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city.

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So you have to add that city in the keyword word.

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Like, for example, if I'm selling some banters in London, then I will add to my keywords.

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Best painters in London, right.

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If I'm offering a service, a pizza delivery service, then I will be saying like pizza delivery in

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London.

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So London is a specific location where you are going to promote your business.

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So you have to eat that.

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Whatever city you have, whatever country it is, you need to eat these words to your main keywords

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and also er near me.

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What are your keywords, because nowadays people mostly use near me word when they are searching for

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something.

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So basically if you don't eat this it will still be in the Google results, like Google automatically

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gets the user's location.

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But the thing is, if you add that then it will be more appropriate because sometimes people have switched

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off the location in their mobile.

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So then that is near me.

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Then your business will come up in the search.

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So whatever service you are providing, you can add near me, like you can create a one or two pages

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where you can get near me, OK?

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And everybody dance to your local page local because you know the section where you have to add all

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of your details, like the address, mobile number, location category and everything to that local

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pick, which will be another section.

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And I will be teaching you everything about that later on.

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But here I'm just giving you some quick details, like you need to get proper details for that as well.

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No, let me give you some examples.

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This is a website, landmen, brand, dot com.

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This is about moving services.

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You know, like they move offices and houses from one place to another place in London.

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So here I'm talking about this type of business.

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If you have a local business like this one, then you have to target the specific area, which in this

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case is London.

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So you have to er London everywhere.

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You had to actually use keywords, which has London or UK and you can also get near me.

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And this kind of words.

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There is another example.

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This is also best London removals that go that UK now they have aided the UK extension.

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OK, which I told you in the domain name selection process you can get your local specific domain that

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will help you in local searches.

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Because when I search on Google best moving services in London, so there's two websites are popping

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up on the top on the first page.

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So this is all about local issue, how you can promote your local business and how you will do as your

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keywords search for that, which I will be practically showing you in upcoming leered upcoming lectures.

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But in the next lecture will talk about the general keyword research.