1
00:00:00,210 --> 00:00:00,810
Welcome back.

2
00:00:00,840 --> 00:00:06,270
We were just in the course now in this lecture will start doing keyword research practically using the

3
00:00:06,270 --> 00:00:07,530
tool that come.

4
00:00:07,590 --> 00:00:12,180
You can see this is my brain plan for my brand new website, which is a little dot com.

5
00:00:12,510 --> 00:00:14,250
These are the categories that I have.

6
00:00:14,640 --> 00:00:18,060
And this is the tool we are going to use for keyword research.

7
00:00:18,090 --> 00:00:23,750
This is a very helpful Essere tool you can use for site ordered for tracking the keywords for content

8
00:00:23,760 --> 00:00:25,200
explorer and for so many things.

9
00:00:25,380 --> 00:00:30,240
But I know we will use the keyword explorer because we are going to do keyword research.

10
00:00:30,480 --> 00:00:36,390
As I told you, if you have a local business and you want to do keyword search for that and simply add

11
00:00:36,390 --> 00:00:37,290
your keyword here.

12
00:00:37,590 --> 00:00:40,320
For example, dentist in London.

13
00:00:40,350 --> 00:00:43,350
This is a local keyword, OK, dentist in London.

14
00:00:43,620 --> 00:00:49,540
And you can select the search engine like Google, YouTube and the country.

15
00:00:49,560 --> 00:00:53,190
This is the best thing about this tool that you can select a country.

16
00:00:53,550 --> 00:00:56,220
So it will show you only keywords for that country.

17
00:00:56,400 --> 00:01:02,370
For example, the United Kingdom is the country for this distant dentist in London Kyra.

18
00:01:02,400 --> 00:01:07,320
OK, so I'll click search and it will show me the key with difficulty.

19
00:01:08,580 --> 00:01:10,570
So this is 57 means hard.

20
00:01:10,800 --> 00:01:17,970
The difficulty is from zero to 100, OK, in the start, we are going to target the low difficulty keyword

21
00:01:17,970 --> 00:01:18,860
for a new website.

22
00:01:18,870 --> 00:01:24,810
But in case you have a local business, then you have to go with that keyword, which you have actually

23
00:01:24,810 --> 00:01:27,000
because you don't have any other idea.

24
00:01:27,360 --> 00:01:29,260
Now you see the volume is 300.

25
00:01:29,280 --> 00:01:34,880
This means this is estimated monthly searches for this keyword in that specific location like the UK

26
00:01:34,890 --> 00:01:35,710
in this case.

27
00:01:36,330 --> 00:01:44,160
And if you come scroll down, you will see related keywords, you know, like best dentist in London,

28
00:01:44,160 --> 00:01:50,160
this dentist in East London, like many variations for this keyword in monthly searches.

29
00:01:50,310 --> 00:01:56,880
And you can click you know, you can open this in a new depth to find the exact data about that keyword

30
00:01:56,880 --> 00:01:57,360
as well.

31
00:01:57,390 --> 00:02:02,880
OK, so this is the best thing that you will find many, many more keywords like no, see, this is

32
00:02:03,660 --> 00:02:07,550
very medium competition, keyword dentist in East London.

33
00:02:07,560 --> 00:02:12,390
So if you are your business is in Iceland, then you can go for this were OK.

34
00:02:12,900 --> 00:02:18,270
And you will also see if you scroll down more, you will see the top 10 results on the first page of

35
00:02:18,270 --> 00:02:18,670
Google.

36
00:02:18,690 --> 00:02:22,410
This means these 10 people are your competitors.

37
00:02:22,620 --> 00:02:29,490
You can ID these people to the list of your competitors so you can work on your back, links on your

38
00:02:29,490 --> 00:02:32,070
site and compete with these people.

39
00:02:32,070 --> 00:02:33,450
You can see there they are.

40
00:02:33,450 --> 00:02:40,110
These are the domain rating and the back links they have in the traffic they are receiving from UK search

41
00:02:40,110 --> 00:02:40,430
engines.

42
00:02:40,430 --> 00:02:46,890
So this is a very good data for you to get and then work on your keyword to beat or outdrink these competitors.

43
00:02:46,920 --> 00:02:53,930
OK, now the next thing is that we have this brand plan and we have these categories.

44
00:02:53,940 --> 00:02:55,800
We are now empty with ideas.

45
00:02:55,800 --> 00:02:57,450
We are just starting from scratch.

46
00:02:57,660 --> 00:03:04,350
We want to find exactly the long keywords according to our criteria, so we can start writing content

47
00:03:04,350 --> 00:03:08,760
for our new website because we are creating a new website from scratch.

48
00:03:08,760 --> 00:03:10,670
And that is a content based website.

49
00:03:10,680 --> 00:03:10,890
Right.

50
00:03:11,160 --> 00:03:15,780
So this is the shoot for that will aid the main keyword related keywords competition.

51
00:03:15,780 --> 00:03:18,990
Give a difficulty in all the data to this shit.

52
00:03:18,990 --> 00:03:22,800
OK, you can find this shit just right side of this video.

53
00:03:23,010 --> 00:03:26,790
Just download it from there and then you can use it for yourself.

54
00:03:26,820 --> 00:03:34,920
OK, so I will once again click keyword explorer and here I will select United States because we are

55
00:03:34,920 --> 00:03:40,830
going to target the U.S. because that is a big market and we are just generally doing keyword research

56
00:03:40,830 --> 00:03:41,060
now.

57
00:03:41,070 --> 00:03:48,500
OK, and here I can add one single keyword and also a lot of words like a group of keywords.

58
00:03:48,530 --> 00:03:54,180
OK, so in this case, we have in the pipeline, we have all these categories.

59
00:03:54,330 --> 00:03:57,260
So let's start from this list.

60
00:03:57,270 --> 00:04:02,070
OK, so what I will do, I will simply go and paste this list here.

61
00:04:02,430 --> 00:04:08,640
But since these are multiple keywords, I have to add comma after every keyword, because you need to

62
00:04:08,640 --> 00:04:11,210
add comma after every keyword.

63
00:04:11,220 --> 00:04:13,680
If you have a single keyword, then you don't need to edit.

64
00:04:13,680 --> 00:04:17,040
But for multiple keywords you need this thing.

65
00:04:17,050 --> 00:04:23,820
OK, so after I added the commas, I will just go and click search.

66
00:04:24,740 --> 00:04:29,750
So I want to, like, find, you know, a lot of keywords and then I want to use the filters to find

67
00:04:29,750 --> 00:04:32,180
the best, you know what I got?

68
00:04:32,180 --> 00:04:35,210
I got only eight keywords because there's eight keywords I had.

69
00:04:35,210 --> 00:04:36,290
Edit here.

70
00:04:36,320 --> 00:04:37,640
I want to tell you something.

71
00:04:38,390 --> 00:04:40,670
A few filters you can see here at the top.

72
00:04:40,940 --> 00:04:43,670
First one is keyword Cariddi means keyword.

73
00:04:43,820 --> 00:04:44,810
Keyword difficulty.

74
00:04:44,810 --> 00:04:45,140
Okay.

75
00:04:45,170 --> 00:04:47,750
So how difficult is that keyword in there.

76
00:04:47,750 --> 00:04:54,980
Starts once again I'm telling you from zero to 100 so you can target from zero to zero to 10 in the

77
00:04:54,980 --> 00:04:57,050
start when you are creating a new website.

78
00:04:57,050 --> 00:04:59,280
So you will get low difficulty keywords.

79
00:04:59,310 --> 00:05:02,570
OK, then you can add some such volume.

80
00:05:02,570 --> 00:05:08,000
Like there are so many keywords you will get, but you can select your volume so you will get exactly

81
00:05:08,000 --> 00:05:08,670
what you want.

82
00:05:08,690 --> 00:05:12,520
OK, and Worldcon, like how many words should be in that keyword.

83
00:05:12,530 --> 00:05:18,830
So many of them, three words or four words is OK because we are going to find Long-tailed.

84
00:05:18,830 --> 00:05:19,450
You are ok.

85
00:05:19,460 --> 00:05:26,330
There are other options that include exclude in these filters will help us finding the right keywords

86
00:05:26,330 --> 00:05:26,920
to target.

87
00:05:26,930 --> 00:05:27,270
OK.

88
00:05:27,740 --> 00:05:32,390
No, here are only eight keywords because this is the exact keyword.

89
00:05:32,390 --> 00:05:32,690
Right.

90
00:05:33,530 --> 00:05:35,540
And you can see the data it is showing you.

91
00:05:35,540 --> 00:05:40,640
What difficulty is this Wallingham for that country in global value?

92
00:05:40,640 --> 00:05:47,300
And also you can click the search to get the top 10 results on the first page of Google right now there

93
00:05:47,360 --> 00:05:48,710
options at the left side.

94
00:05:48,710 --> 00:05:53,880
You can see Prisma having same terms answering for newly discovered in question.

95
00:05:53,910 --> 00:06:01,130
So these are very, very important options in this to look phrase phrased because phrase Matt will get

96
00:06:01,130 --> 00:06:09,500
us all of the keywords that are actually matching or keywords like these are basically matching the

97
00:06:09,590 --> 00:06:14,360
phrases, all the praises there in the database of this tool.

98
00:06:14,600 --> 00:06:17,860
Now we got like thirteen thousand five hundred keywords.

99
00:06:17,870 --> 00:06:19,940
OK, so you can see it is a huge list.

100
00:06:20,240 --> 00:06:31,370
What we can do now, we can use the filters like will save zero to 100 sorry, zero to 10 will be the

101
00:06:31,370 --> 00:06:32,770
keyword difficulty.

102
00:06:33,170 --> 00:06:41,060
So we are filtering the data now and search volume, but we will say like it's OK because here we don't

103
00:06:41,060 --> 00:06:45,530
need to add the search volume because on the first page we got the search volume.

104
00:06:46,160 --> 00:06:51,470
We need you know, we need from more than a hundred while you burn.

105
00:06:51,650 --> 00:06:51,940
Right.

106
00:06:52,070 --> 00:06:58,550
So it's OK if we can just now we have to check every keyword manually one by one, so you can just go

107
00:06:58,550 --> 00:07:00,510
and see which keyword is better.

108
00:07:00,530 --> 00:07:07,690
OK, so for example, this one, best cameras for film making cheap destler cameras under one hundred

109
00:07:07,910 --> 00:07:08,680
like Diski.

110
00:07:08,690 --> 00:07:10,830
What looks to me simply nice.

111
00:07:10,850 --> 00:07:16,580
So what I will do, I will just click this option to see who is Reinking for this keyword.

112
00:07:16,580 --> 00:07:20,770
And after that I can easily decide whether I should go for the Stewart or not.

113
00:07:21,620 --> 00:07:25,290
So it will show me the top end results in Google.

114
00:07:26,270 --> 00:07:32,660
OK, so I can see like the top results, there are many big Web sites and some small websites.

115
00:07:32,960 --> 00:07:39,530
So here I have a criteria like we can have like a basic criteria, you know, to select a keyword that

116
00:07:39,530 --> 00:07:45,090
will help us decide which keyword to to select, you know?

117
00:07:45,380 --> 00:07:53,030
So I have this five points category or three criteria for the keyword selection, keyword check list.

118
00:07:53,030 --> 00:07:56,200
You can see first keywords should be more than three words.

119
00:07:56,210 --> 00:07:58,130
OK, so it should be more than three words.

120
00:07:58,610 --> 00:08:00,680
Then we will call it long-tailed keyword.

121
00:08:00,680 --> 00:08:03,050
Right then give a difficulty.

122
00:08:03,050 --> 00:08:04,030
Miski Ghedi.

123
00:08:04,250 --> 00:08:05,300
We already have done that.

124
00:08:05,300 --> 00:08:09,950
OK, at least five reps receive 200 monthly traffic.

125
00:08:10,370 --> 00:08:13,400
At least five website have 025 back links.

126
00:08:13,790 --> 00:08:15,200
I mean less than that.

127
00:08:15,200 --> 00:08:20,840
OK, at least five Web sites so less than 50 dia de ah means domain rating.

128
00:08:21,260 --> 00:08:28,220
So we apply this formula or this five points and then will decide the winning keyword.

129
00:08:28,220 --> 00:08:38,330
OK, so here if I go the DIA, you can see there are not five websites, less than 50 dear demis domain

130
00:08:38,330 --> 00:08:38,660
rating.

131
00:08:38,680 --> 00:08:40,880
So this is less than 50.

132
00:08:40,940 --> 00:08:46,850
Did that means that the website is still a small website or you can say low authority website if it

133
00:08:46,850 --> 00:08:51,710
is more than 50, that means that his authority website or high authority website.

134
00:08:51,950 --> 00:08:59,240
So it won't be easy to outdrink that website in a in a in a short period of time or like maybe two or

135
00:08:59,240 --> 00:08:59,680
three months.

136
00:08:59,690 --> 00:09:08,600
OK, so when there is not less than five websites under 50 deal, then I will skip this keyword because

137
00:09:08,600 --> 00:09:10,580
other points I had to look after that.

138
00:09:10,580 --> 00:09:13,190
OK, so I will just leave this keyword.

139
00:09:13,400 --> 00:09:20,280
No, I have to go to check other keywords like let's say best cameras under 300.

140
00:09:21,110 --> 00:09:22,280
Best digital camera.

141
00:09:22,520 --> 00:09:24,230
Let me just open.

142
00:09:24,280 --> 00:09:31,840
A few keywords, and I will check all of them together to quickly find a winning key word, OK, so

143
00:09:31,840 --> 00:09:39,460
I will just open up all these keywords because I already have selected zero to 10, given the difficulty

144
00:09:39,460 --> 00:09:40,360
in the filters.

145
00:09:41,290 --> 00:09:43,660
OK, so I have found a key word here.

146
00:09:43,660 --> 00:09:47,160
You can see best point and shoot cameras under three ended.

147
00:09:47,920 --> 00:09:49,720
So this is the key word.

148
00:09:49,720 --> 00:09:54,150
Difficult you can see is one such volume is Holmdel, which is OK.

149
00:09:54,640 --> 00:10:02,620
Now if I come to the list of the websites that they are, you can see one, two, three, four, five,

150
00:10:02,620 --> 00:10:04,950
five Web sites are under 50.

151
00:10:05,260 --> 00:10:11,570
So that means this keyword has websites which are literally some Web sites.

152
00:10:11,600 --> 00:10:13,390
Now the next thing is backlists.

153
00:10:13,570 --> 00:10:17,460
I said 025 backlands like at least five websites.

154
00:10:17,830 --> 00:10:19,990
Now one, this website has one burgling.

155
00:10:19,990 --> 00:10:23,920
This is two, four and one for a six.

156
00:10:23,920 --> 00:10:25,690
Web sites have less than five packets.

157
00:10:25,930 --> 00:10:26,260
Why?

158
00:10:26,260 --> 00:10:32,830
I'm saying less than five Berlins because normally we need to target keywords for which we don't need

159
00:10:32,830 --> 00:10:37,330
to create back links because we want to opening the websites without creating bad links.

160
00:10:37,600 --> 00:10:45,070
But if we need to make back links for that keyword or that content, then we should do minimum efforts

161
00:10:45,070 --> 00:10:48,880
to build links because creating, Becklin says, is not easy.

162
00:10:49,330 --> 00:10:54,430
OK, now the second point is, OK, now the third point is traffic like this.

163
00:10:54,430 --> 00:10:59,270
These websites are receiving traffic, this much traffic from Google Monthly.

164
00:10:59,320 --> 00:11:03,870
OK, so six hundred more than hundred and two hundred.

165
00:11:03,910 --> 00:11:10,140
OK, this is also OK because more than five websites are receiving 200 Tepic from Google.

166
00:11:10,360 --> 00:11:14,500
So this keyword is completely OK.

167
00:11:14,510 --> 00:11:18,730
Now we'll open this keyword and some websites.

168
00:11:21,340 --> 00:11:22,750
To see the content, OK?

169
00:11:25,240 --> 00:11:29,080
So this is the content of the website they have written very nicely.

170
00:11:29,110 --> 00:11:36,250
We just will look at the content and we'll write our content better than them, or at least whatever

171
00:11:36,250 --> 00:11:36,960
they have written.

172
00:11:36,970 --> 00:11:40,090
We should write something like that or a little bit better than that.

173
00:11:40,130 --> 00:11:42,280
OK, so we'll do our own.

174
00:11:42,640 --> 00:11:45,640
But you can get an idea from the content.

175
00:11:45,800 --> 00:11:50,260
Other websites have written about that keyword or that topic.

176
00:11:50,270 --> 00:11:53,440
OK, and check the length of the content.

177
00:11:53,470 --> 00:12:01,630
For example, if I check the length of the content from this website and just go and select the content.

178
00:12:03,120 --> 00:12:13,200
And Putin in a tool, I have a tool, OK, guys, I can see the content is 3000 word words, less than

179
00:12:13,200 --> 00:12:14,020
3000 words.

180
00:12:14,040 --> 00:12:18,380
OK, so you can take like two to three websites for the length of the content.

181
00:12:18,390 --> 00:12:21,190
And then we had to write according to that length.

182
00:12:21,210 --> 00:12:21,510
OK.

183
00:12:21,720 --> 00:12:25,350
Right now it is almost 300000, 3000 words.

184
00:12:25,620 --> 00:12:30,600
So we will write an article about three thousand dollars, 3000 words.

185
00:12:30,600 --> 00:12:31,180
I'm sorry.

186
00:12:31,650 --> 00:12:37,630
So no, I can show you this page where it is very easy.

187
00:12:37,770 --> 00:12:40,230
One is the key word difficulty for this keyword.

188
00:12:40,380 --> 00:12:40,940
One second.

189
00:12:40,950 --> 00:12:45,320
I'm telling you, this tool is not 100 percent correct, but we just get the idea, OK?

190
00:12:45,720 --> 00:12:51,450
One hundred fifty is global volume and then we see all the data here as well.

191
00:12:51,450 --> 00:12:52,110
The same thing.

192
00:12:52,960 --> 00:12:59,710
Now what we can do is to simply go and take this keyword on Google as well, OK?

193
00:12:59,880 --> 00:13:06,440
So I will just go and paste this keyword in Google and see who is ranking for this keyword.

194
00:13:07,050 --> 00:13:08,370
So you can see.

195
00:13:09,700 --> 00:13:17,320
Some very, very new websites are actually ranking, so that means there is not too many big websites

196
00:13:17,320 --> 00:13:18,060
for this keywords.

197
00:13:18,060 --> 00:13:18,980
So we can go for this.

198
00:13:19,160 --> 00:13:24,640
Well, OK, the next thing I can use is there is a very simple Google.

199
00:13:25,900 --> 00:13:35,680
I will show you a very simple Google operator got all in data, OK, and then you add Kolan.

200
00:13:36,870 --> 00:13:44,390
OK, so this means the calling and after that, you add that that key word, OK, what it will do,

201
00:13:44,580 --> 00:13:52,720
this is a Google operator, which will bring you the exact results, having this keyword in their title,

202
00:13:52,740 --> 00:13:53,010
OK?

203
00:13:53,320 --> 00:13:59,830
Right now, if you see when without writing this island title, we have like more than so many keywords.

204
00:13:59,850 --> 00:14:01,670
I mean, thousands and thousands of pages.

205
00:14:01,950 --> 00:14:07,040
But now it will bring only those Web sites which have discovered in the title.

206
00:14:07,200 --> 00:14:11,310
So I will search and you can see it is 72.

207
00:14:11,310 --> 00:14:13,260
The total result is 72.

208
00:14:13,740 --> 00:14:22,800
That means when there is less than 100 result here, we can go for that keyword Y because total 70 pages

209
00:14:22,800 --> 00:14:25,650
are there, you know, total less than 100 pages.

210
00:14:25,810 --> 00:14:33,750
So that means when we write this article and publish on our Web site, we will automatically get our

211
00:14:33,750 --> 00:14:36,480
website will be indexed and Google and it will be.

212
00:14:37,620 --> 00:14:44,130
On the eight or seven page of Google on the same day, or maybe after two or three days, so that means

213
00:14:44,340 --> 00:14:49,050
we are just ranking on the first day of publishing the content.

214
00:14:49,230 --> 00:14:52,860
OK, so less than 100 result is very, very good.

215
00:14:53,010 --> 00:14:56,750
There is less than one reason for this operator.

216
00:14:57,000 --> 00:14:57,880
That is the best thing.

217
00:14:57,910 --> 00:15:05,010
OK, now I will remove this one and also Ed all in order.

218
00:15:05,400 --> 00:15:06,930
So this will make sure.

219
00:15:07,680 --> 00:15:08,040
No.

220
00:15:08,040 --> 00:15:11,690
You see any oil, only 39 pages.

221
00:15:11,910 --> 00:15:18,970
That means this is now confirm that this is a little difficulty keyword a competition, keywords.

222
00:15:18,970 --> 00:15:21,110
So this is not confirmed from Google as well.

223
00:15:21,390 --> 00:15:23,850
So we can 100 percent now go for this keyword.

224
00:15:23,880 --> 00:15:29,880
OK, so these are some of the methods I personally used to find low difficulty keywords.

225
00:15:29,910 --> 00:15:37,470
OK, now I will what I will do, I will discover to my list here and I will add the related keywords

226
00:15:38,010 --> 00:15:39,590
just by going down here.

227
00:15:39,990 --> 00:15:41,540
These are the related keywords.

228
00:15:41,580 --> 00:15:45,810
I will copy them and pasted to my sheet here.

229
00:15:46,770 --> 00:15:47,210
OK.

230
00:15:48,110 --> 00:15:50,280
Said again, remove these numbers.

231
00:15:50,940 --> 00:15:53,540
Competition is low.

232
00:15:53,580 --> 00:15:55,950
I can write keyword difficulty is just one.

233
00:15:56,550 --> 00:16:01,170
OK content and three thousand words already you know that.

234
00:16:01,450 --> 00:16:07,440
OK, top ten competitors we have for this keyword here I can show you these are the competitors.

235
00:16:07,440 --> 00:16:08,660
Top five competitors.

236
00:16:08,670 --> 00:16:12,690
OK, I will just copy them and it to my.

237
00:16:14,130 --> 00:16:14,760
List here.

238
00:16:14,790 --> 00:16:21,210
OK, so this is the way, how we go for Kingbird, especially for low difficulty keywords for our content

239
00:16:21,210 --> 00:16:25,950
based website, main keyword related keywords, competition and everything.

240
00:16:26,490 --> 00:16:34,230
Up in the next video, I will come back and I will teach you how you can get Kingbird from Competitors

241
00:16:34,230 --> 00:16:41,880
website and how we can go and use other methods to find more keywords, especially the the keywords

242
00:16:41,880 --> 00:16:47,970
for questions and for informational content, because informational content is very, very important

243
00:16:48,240 --> 00:16:54,450
for Google and for making the authority of our website, because right now this keyword is called commercial

244
00:16:54,450 --> 00:17:01,110
keyword, because when there is a best a word in your keyword, that means this is commercial keyword.

245
00:17:01,110 --> 00:17:06,270
Like there is something commercial intent in that content or in that keyword.

246
00:17:06,450 --> 00:17:13,530
So in the next lecture, I will show you about informational content and also how to do keyword research

247
00:17:13,530 --> 00:17:14,790
using different methods.