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Welcome back, ladies and gentlemen, in the course.

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Congratulations for completing the first section of this course, which was about keyword research.

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Now I welcome you to another section which is all about on page SVO.

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Remember, guys on page as you.

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Is the second most important component of SOTU after keyword research.

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What we're doing on pages.

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So we simply work inside the Web site and that is called On Page Ask your search.

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Is Web site design content uploading to our Web site, creating categories in menus on page optimization

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for all the content in internal back links.

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So this is all about on page.

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As you know, we have keywords.

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As you know, we did the keyword research.

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I have edited many keywords.

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Now it is time to write content for these keywords and then optimize those keywords with you to publish

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on our Web site.

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Now, you might be thinking, what is our Web site?

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Guys, the Web site is right here in front of you.

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This is camera lists, dot com and a Web site.

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A niche which I particularly selected for this cause.

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I bought the domain name just a few days ago.

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I installed the WordPress.

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You know, the word PCM is, as you know.

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And this Web site is empty.

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There is nothing in there.

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Just you can see the only thing that is that is logo up the Web site.

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So why I selected WordPress.

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I selected WordPress because most of the people use WordPress.

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This is very popular platform.

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And actually most of the Web sites on the Internet are hosted on WordPress.

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And it is easy to use.

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It is SUV friendly and you can add any functionality to WordPress.

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But remember, this course, of course, is for all this is not just for WordPress.

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If you have an e-mail Web site, if you have a custom CMBS or if you have an e-commerce Web site, whatever,

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you can still apply all these techniques on your site.

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But for now, I will actually teach you as you are using WordPress.

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But later on, I will also add some other tips for custom websites and for SDMI website and stuff like

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that.

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Now, this is the Web site you can see.

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And this is the Dashboard WordPress dashboard for this Web site.

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Now, if you don't know how to install WordPress, then I have given a link in the resources of this

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video.

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Just go to click that link and you will find the video where you can learn how to install WordPress

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very easily.

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It is not a difficult thing, guys.

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Now, once you install the WordPress, first of all, you have to, like, buy a domain name in a Web

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posting and then you will install WordPress and you will get this dashboard once you are in the desk

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dashboard.

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You need to do three important things before anything, right.

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The first thing you need to do is to go to the setting option here.

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You see the setting option in your WordPress dashboard.

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You need to go to Gendell sitting.

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Okay.

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In the general sitting aide, a title for your site in a tag line, as I have aided here, my site title

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is Gamora Guide and the tag line is busy best budget camera guide interviews.

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Okay.

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Now, the important thing here, if you notice, is GDP is a GDP means.

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This is, you know, hypertext transport protocol.

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But with secure connections secure.

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This s means secure.

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S.

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S l.

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This is secure connection.

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If you don't have a sensor to pick it on your side, then the modern browsers will show a warning to

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the users and will tell the visitors that this website is not secure.

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So this is also no, unless you effector verified by Google, you have to always it up on it as a sense

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certificate to your domain name.

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Whatever hosting you have, just enable your SSL certificate.

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It is free up cost you can get from your web hosting for free.

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Or you can just install a simple SSL certificate plugin on WordPress and you will get it for free.

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OK.

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So this is related to technical LSU, but it was important for me to tell you that without a G.P.S.,

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you shouldn't create your Web site.

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So this is important.

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Now, the next thing up in the same setting section of WordPress Dashboard.

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The next thing you need.

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You must do is click the reading option.

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Okay.

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Inside the reading option.

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When you scroll down, you will see this option.

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This feature search engine visibility by default.

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When you see there, this check box will be unchecked.

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But you need to ticket because you you need to click it and then save changes.

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Why this option will discourage search engines from indexing.

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This this Web site.

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Why it is necessary.

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Because when you create a new Web site, you are in a development mode or you are in a testing mode.

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You don't want Septimius to just come in index and crawl all up your testing data, all up the data

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that is relevant, actually.

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So that's why in the start, you need to click this option, you know, discourage Sardinians from indexing

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the site once we have some content on the site and the site is ready to launch.

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Then after that, we will uncheck this option.

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So this is very important.

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You need to do that in search engines.

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The third important thing you need to do is coming to the better.

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My links.

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You see the option under the setting there on WordPress.

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So click that permalink.

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And guys, you see the warning.

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This option, you should not change.

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Again and again, this is only for one time.

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The permalink is very important in terms of s you by default.

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When you install your WordPress, it is selected as day and name, day and name means your Web site.

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And then there will be date for that day when you publish a new article on your site.

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So it will pick up the day you can see here and then it will pick the name up your simple post.

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But this is not SUV friendly because for SVO we need a clean.

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You are l we need a short you, Aurel.

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That is what we will like.

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And we always include our keyword in the Eurail or in the permalink.

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In this case here, we don't need the date in the year.

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So we need extra space.

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So we will what we will do will just simply click Borst name here or custom structure post name is more

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appropriate.

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And then SEO changes and you don't need to change it again.

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This is only one time process.

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What it will do will it all the time.

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Only the post title to this permalink or the you are lucky we will just remove the other things like

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the year and the date and then we will save.

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We can all also edit it and make it a custom link.

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Once we are publishing content.

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That is an option where we can edit this again.

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But for now, just select post name and save changes.

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So this is very important for MCO, these three things you need to do.

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And after that, in the next video, I will come up to explain which s you plug in is the best for you

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and for for me and which s your plugin will use in this course.

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So I'm coming back Opteron starting the s you and other necessary plugins.

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Then I will write content for this site and you'll start publishing the content on the site and start

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on page Tessio.