1
00:00:00,360 --> 00:00:02,110
Welcome back, guys, in the MCO.

2
00:00:03,000 --> 00:00:07,030
Now, in this lecture, I want to talk about content hubs for SCA.

3
00:00:07,080 --> 00:00:13,620
This is a very good strategy and it is working right now for Google ranking.

4
00:00:13,980 --> 00:00:21,300
So what we do and the content hubs for SCA, we create a pillar post, an in-depth content, a very

5
00:00:21,300 --> 00:00:28,390
long post in which we actually talk about a topic, a very broad topic on our Web site.

6
00:00:28,860 --> 00:00:37,650
And what we do, we actually create more topics, more post about the same topic, but we target a specific

7
00:00:37,650 --> 00:00:43,170
topic within that broad topic and we create a different post, like five different board or six different

8
00:00:43,170 --> 00:00:44,580
posts or 10 different posts.

9
00:00:44,970 --> 00:00:54,690
And what we do, we give link to all of those posts from the pillar post, and then we actually get

10
00:00:54,900 --> 00:00:59,010
a link back to the pillar post from other post, all other posts.

11
00:00:59,370 --> 00:01:00,490
And you don't worry.

12
00:01:00,570 --> 00:01:01,610
Don't be confused.

13
00:01:01,620 --> 00:01:03,930
I will just show you an example.

14
00:01:04,380 --> 00:01:06,190
So you will get a better idea.

15
00:01:06,660 --> 00:01:14,240
But the thing is, the pillar post gets, you know, links from all up the other POWs.

16
00:01:14,550 --> 00:01:20,940
So that means the pillar post is getting link, link, juice and link value from other pages.

17
00:01:21,330 --> 00:01:27,690
So it is a good post in a value, but a valuable resource in the eyes of Google.

18
00:01:27,930 --> 00:01:32,280
And that is why it gets a good position in Google ranking.

19
00:01:32,610 --> 00:01:38,400
And similarly, so this pillar post a giving value to other related posts.

20
00:01:38,550 --> 00:01:40,980
So they also get a better position in Google.

21
00:01:41,400 --> 00:01:49,410
And we also give a link to this pillar post from our home page, because our home page is the place

22
00:01:49,800 --> 00:01:58,080
where we have so much authority, like whatever link we build for our home page, like our domain name,

23
00:01:58,500 --> 00:01:59,480
that is very important.

24
00:01:59,490 --> 00:02:07,560
Whenever we use a link from our home page that has so much of value in it can actually help the pillar

25
00:02:07,560 --> 00:02:10,680
post or any post to rank better than Google.

26
00:02:10,710 --> 00:02:18,870
So now let me show you a real example for a pillar post and other posts like in this example.

27
00:02:18,870 --> 00:02:24,350
In this chart, you can see the cheese is basically the pillar post, a broad topic for which we eat.

28
00:02:24,360 --> 00:02:24,690
Right.

29
00:02:25,410 --> 00:02:28,230
Like a very, very long in depth content.

30
00:02:28,830 --> 00:02:29,910
Now what we do.

31
00:02:30,300 --> 00:02:35,220
We also have like 10 other posts related to the same topic.

32
00:02:35,250 --> 00:02:40,710
It should be the same topic, you know, like how to make cheese types of cheese.

33
00:02:41,040 --> 00:02:42,510
What is the healthiest cheese?

34
00:02:42,630 --> 00:02:44,160
How to make goat cheese.

35
00:02:44,550 --> 00:02:46,920
And you know, how to build a cheese board.

36
00:02:47,130 --> 00:02:50,610
So these are all topics once again related to cheese.

37
00:02:50,970 --> 00:02:53,190
But cheese is the pillared topic.

38
00:02:53,610 --> 00:02:57,240
The broad topic and other topics that related but specific topics.

39
00:02:57,480 --> 00:03:06,120
So what we do when we create the post for cheese, we actually create a link, a list of links.

40
00:03:06,510 --> 00:03:08,690
And we say like, oh, okay.

41
00:03:08,760 --> 00:03:10,230
You came to this page.

42
00:03:10,390 --> 00:03:13,080
We tell to the visitor, you came to this page.

43
00:03:13,590 --> 00:03:18,530
You can also go to, like, how to make cheese types of cheese in all this post.

44
00:03:18,540 --> 00:03:21,300
You know, we give links to all of this post.

45
00:03:22,230 --> 00:03:23,130
On the cheese page.

46
00:03:23,190 --> 00:03:23,520
Okay.

47
00:03:23,880 --> 00:03:25,050
And then what do we do?

48
00:03:25,620 --> 00:03:30,190
We link bake to cheese from all of this 10 posts.

49
00:03:30,510 --> 00:03:36,600
So the cheese, which is the main topic that guest links from all of these pages.

50
00:03:36,900 --> 00:03:41,220
And so the value of the cheese page gets better.

51
00:03:41,610 --> 00:03:46,770
And Google understand that Google things like all the pages are, you know, going back to the same

52
00:03:46,770 --> 00:03:46,980
page.

53
00:03:46,990 --> 00:03:49,170
So that means this page is very valuable.

54
00:03:49,500 --> 00:03:56,250
And when that page gets the value, you already have links from that page to other pages.

55
00:03:56,460 --> 00:04:03,420
So when Google actually indexes and prints a page, will also goes in indexes the links inside that

56
00:04:03,420 --> 00:04:03,780
page.

57
00:04:04,200 --> 00:04:09,120
So this is why other pages will get better ranking automatically.

58
00:04:09,180 --> 00:04:09,520
OK.

59
00:04:10,170 --> 00:04:13,950
Now, let me show you one more example for our Web site.

60
00:04:13,980 --> 00:04:15,620
That is about cameras, you know.

61
00:04:15,840 --> 00:04:19,020
You understand my Web site for this course is about cameras.

62
00:04:19,230 --> 00:04:25,500
Now, the camera example here is the pillar post will be five best logging cameras with flip screen.

63
00:04:25,550 --> 00:04:25,860
Right.

64
00:04:26,130 --> 00:04:27,270
This is the pillar post.

65
00:04:27,750 --> 00:04:29,850
So the pillar post is about five cameras.

66
00:04:29,880 --> 00:04:37,350
Now, all this five cameras have different posts on my Web site or on my blog.

67
00:04:37,740 --> 00:04:39,360
Like, can and just see one mark.

68
00:04:39,430 --> 00:04:43,260
I do view Sony Albar, a 60 300 review.

69
00:04:44,250 --> 00:04:45,990
M6 forces Ken and five.

70
00:04:46,150 --> 00:04:51,510
This all cameras are actually relevant and already discussed in the pillar post.

71
00:04:51,840 --> 00:04:58,350
So what I will do, I will mention all of these cameras in the pillar post, which is best blog and

72
00:04:58,350 --> 00:04:59,490
cameras with flip screen.

73
00:04:59,910 --> 00:05:05,670
And I will link big this pillar post from all these other pages.

74
00:05:06,090 --> 00:05:09,270
I will just add a link back to the pillar post.

75
00:05:09,510 --> 00:05:10,300
So this way.

76
00:05:10,500 --> 00:05:11,460
What will happen?

77
00:05:11,820 --> 00:05:14,790
This pillar post will be valuable.

78
00:05:15,030 --> 00:05:16,530
And this will be a good resource.

79
00:05:16,560 --> 00:05:20,250
And the chances are that this post will get a better ranking in Google.

80
00:05:20,520 --> 00:05:22,470
Now, let me show you a real example.

81
00:05:23,190 --> 00:05:29,850
This is a page on the Internet, and I found it to be a perfecta example for for this thing, you know,

82
00:05:29,850 --> 00:05:31,900
for the hub post guide.

83
00:05:32,610 --> 00:05:37,650
Now, this page, I was beginner's guide to wine, you know, beginner's guide to wine.

84
00:05:37,680 --> 00:05:39,300
This is the page about wine.

85
00:05:39,720 --> 00:05:41,160
Wine, one, two, one.

86
00:05:41,490 --> 00:05:47,880
Now, if you just scroll down this page there, like writing about wine basics and stuff like that.

87
00:05:47,910 --> 00:05:52,210
But they're also linking to other pages like what is wine exactly?

88
00:05:52,230 --> 00:05:56,690
The nine primary styles of wine taking on the wine testing challenge.

89
00:05:57,090 --> 00:05:59,760
So visit our other pages.

90
00:05:59,760 --> 00:06:04,650
You know, so they're linking to these pages from this main pillar post.

91
00:06:05,040 --> 00:06:08,370
And if you come here, there is another section.

92
00:06:09,240 --> 00:06:11,430
They also have links to other pages.

93
00:06:11,700 --> 00:06:18,690
So this is a very long and big pillar post, which is giving links to many, many pages.

94
00:06:18,750 --> 00:06:22,860
And they have links back from other pages to this main page.

95
00:06:23,160 --> 00:06:27,840
So that means they're making this page a valuable resource on this side.

96
00:06:28,230 --> 00:06:35,070
Now, I can also show you another example, last example here on my side, we just Kimera list dot com

97
00:06:35,500 --> 00:06:37,470
10 best logging cameras with flip screen.

98
00:06:37,500 --> 00:06:37,830
Right.

99
00:06:38,130 --> 00:06:47,550
So we discuss about 10 different cameras on this page and what I can do now, create ten different single

100
00:06:47,550 --> 00:06:51,090
posts for each of these cameras.

101
00:06:51,180 --> 00:06:53,760
And then I can link back to this page.

102
00:06:53,820 --> 00:06:58,380
So this will automatically get ranked and get a better position in Google.

103
00:06:59,160 --> 00:07:05,250
So this is the the method guys, which works nowadays very nicely with Google.

104
00:07:05,550 --> 00:07:06,840
And you can also use it.

105
00:07:06,960 --> 00:07:08,550
You don't need to create 10 post.

106
00:07:08,550 --> 00:07:13,620
You can just be fine with five posts or you might already have post on your site.

107
00:07:14,280 --> 00:07:18,840
You can just link them to one another to make this work for you.

108
00:07:19,080 --> 00:07:20,370
So thank you for watching.

109
00:07:20,370 --> 00:07:23,550
And I will come back with another lecture in the course.