1 00:00:00,520 --> 00:00:02,860 Welcome back, ladies and gentlemen, in the course. 2 00:00:02,890 --> 00:00:08,470 Now, when you know about anchor text and also about back links, you will come across. 3 00:00:08,530 --> 00:00:13,360 Do follow a nofollow terms when you are doing SVO. 4 00:00:13,810 --> 00:00:14,800 So do follow. 5 00:00:14,800 --> 00:00:19,550 And no follow simply means that Google counts, do follow links and Google doesn't count. 6 00:00:19,670 --> 00:00:20,590 Nofollow links. 7 00:00:21,220 --> 00:00:21,790 Why? 8 00:00:22,090 --> 00:00:26,950 When a webmaster is nofollow, a tribute to speckling. 9 00:00:27,040 --> 00:00:31,240 That means he or she wants Google to know. 10 00:00:31,240 --> 00:00:32,800 Follow the links. 11 00:00:33,070 --> 00:00:35,650 Or just don't count the links. 12 00:00:35,740 --> 00:00:38,560 So that means these nofollow links. 13 00:00:39,490 --> 00:00:48,100 Do not have any value in the FSU value or any juice to pass it to other Web sites. 14 00:00:48,160 --> 00:00:52,240 So that is the simplest definition of nofollow. 15 00:00:52,240 --> 00:01:00,460 And to follow and do follow speckling is a great value in terms of SVO because it passes so much juice 16 00:01:00,460 --> 00:01:02,280 and so much value to other Web site. 17 00:01:02,320 --> 00:01:08,830 Why nofollow beveling has very little value and like Duflo helps in Google ranking. 18 00:01:08,860 --> 00:01:12,240 I mean, in real reinking, your key word can just jump. 19 00:01:13,060 --> 00:01:19,400 Many positions when your keyword or your article has to follow back links from other Web sites where 20 00:01:19,520 --> 00:01:22,240 nofollow just helps in domain authority. 21 00:01:23,080 --> 00:01:32,050 But the thing is, naturally, you will build nofollow and do follow both Becklin so that Google understands 22 00:01:32,160 --> 00:01:35,590 you are doing the back linking process very naturally. 23 00:01:35,620 --> 00:01:39,060 So initially you will get some nofollow links in some Bufalo links. 24 00:01:39,700 --> 00:01:48,810 By default, any link is do follow unless the unless and until the webmaster is the nofollow attribute. 25 00:01:49,120 --> 00:01:54,010 So I will show you the real example of do follow in nofollow Bucklings. 26 00:01:54,460 --> 00:01:58,810 The first one is Duflo, because this is a simple hyperlink. 27 00:01:59,140 --> 00:02:02,480 You know, there is no extra attribute. 28 00:02:02,490 --> 00:02:04,360 So this is do follow link. 29 00:02:04,440 --> 00:02:05,080 Right. 30 00:02:05,350 --> 00:02:12,120 And the nofollow link you can see that is r e l equal to nofollow inside the brackets. 31 00:02:12,610 --> 00:02:21,220 That means the nofollow attribute will make the same link as nofollow and Google will actually ignore 32 00:02:21,250 --> 00:02:21,940 this link. 33 00:02:22,030 --> 00:02:27,850 They will not count it as a word of confidence and as a value other page. 34 00:02:28,150 --> 00:02:30,040 So that is the simplest example. 35 00:02:30,430 --> 00:02:33,760 Now how link juice flow word. 36 00:02:33,970 --> 00:02:38,110 You know, link juice is a technical term in SVO. 37 00:02:38,470 --> 00:02:46,510 When you are creating back links, those Bucklings actually pass juice to your site in your articles. 38 00:02:47,110 --> 00:02:50,950 So when you have to follow links, I do follow back. 39 00:02:50,950 --> 00:02:57,500 Link may have like 20 percent juice, 30 percent juice or even 60 percent juice. 40 00:02:57,510 --> 00:03:02,920 So these are different juices, which you will get from those do follow back links. 41 00:03:03,020 --> 00:03:07,630 And that depends on the quality of that website. 42 00:03:07,750 --> 00:03:09,430 The authority of that website. 43 00:03:09,970 --> 00:03:16,180 The website has a high authority and also that is relevant to your Web site. 44 00:03:16,780 --> 00:03:25,360 Then you will get so much juice, you will get like good juice from that beckoning, while on the other 45 00:03:25,360 --> 00:03:35,770 hand, the nofollow it to boot has almost no zero juice such and want gone that beckoning. 46 00:03:35,860 --> 00:03:42,040 However, it will help you in improving your domain authority. 47 00:03:42,250 --> 00:03:42,940 So that is a thing. 48 00:03:42,940 --> 00:03:49,260 Now I will show you how you can actually find in the real situation, which Liebeck Link is nofollow 49 00:03:49,270 --> 00:03:50,560 in which one is do follow. 50 00:03:50,800 --> 00:03:51,730 So this is a page. 51 00:03:51,730 --> 00:03:58,330 You can see our resources page actually on my own website flying to Wal-Mart.com, but you can use the 52 00:03:58,330 --> 00:04:00,200 same process for any Web site. 53 00:04:00,700 --> 00:04:04,420 So when I come here, this is a page about travel resources. 54 00:04:04,780 --> 00:04:07,710 So there are so many links to different Web sites. 55 00:04:08,130 --> 00:04:13,240 These links maybe do follow or maybe nofollow how we know that. 56 00:04:13,360 --> 00:04:15,460 We just go to the page. 57 00:04:16,480 --> 00:04:19,430 The page source scored. 58 00:04:19,520 --> 00:04:19,930 Okay. 59 00:04:20,020 --> 00:04:24,400 How we go that we just write click and we click you page source. 60 00:04:24,460 --> 00:04:24,820 Okay. 61 00:04:25,240 --> 00:04:29,470 And you can also use a keyboard shortcut key for this control. 62 00:04:29,750 --> 00:04:30,670 Bless you. 63 00:04:31,180 --> 00:04:36,370 So when you go there, the first thing you can find are the links like this is the link TripAdvisor 64 00:04:36,550 --> 00:04:39,840 dot com Skyscanner dot com with HQ Desser click here. 65 00:04:39,850 --> 00:04:40,900 These are links. 66 00:04:41,260 --> 00:04:44,260 So you can just it that text for example. 67 00:04:44,260 --> 00:04:46,270 Let's say I win. 68 00:04:48,470 --> 00:04:48,710 OK. 69 00:04:48,800 --> 00:04:50,660 This is the text, right? 70 00:04:51,020 --> 00:04:52,280 It'll be NDB is the link. 71 00:04:52,310 --> 00:04:53,240 And also the text. 72 00:04:53,330 --> 00:04:54,770 I just copied the text. 73 00:04:55,310 --> 00:05:02,520 Now, inside the source code, I will press control F to search inside this code. 74 00:05:02,780 --> 00:05:06,260 So I just I will base the BNP in here. 75 00:05:07,920 --> 00:05:10,020 You can see this is the link. 76 00:05:10,820 --> 00:05:19,620 And if you find the real real means r e l and you find that is nofollow attribute that me this link 77 00:05:19,620 --> 00:05:20,280 is nofollow. 78 00:05:20,290 --> 00:05:24,960 But since there is no nofollow, that means this link is do follow. 79 00:05:25,590 --> 00:05:28,700 Not just I will just write nofollow. 80 00:05:32,300 --> 00:05:39,560 Here and you can see there are many links like this one booking dot com r e l nofollow nofollow. 81 00:05:39,670 --> 00:05:45,650 This week, this link has been nofollow on the page and other one you can see here. 82 00:05:45,680 --> 00:05:53,510 And if we go to other wonder, so many nofollow links on this page in total that at 13 links nofollow 83 00:05:53,600 --> 00:05:54,500 on this page. 84 00:05:54,890 --> 00:06:02,330 So whenever you go to a page, if you have your link there, just copy the text and find in the source 85 00:06:02,330 --> 00:06:02,600 code. 86 00:06:02,680 --> 00:06:06,770 If there is a real nofollow attribute there, that means the link is nofollow. 87 00:06:06,880 --> 00:06:14,900 If there is no nofollow tribute, that simply means you go to great do follow burgling and you should 88 00:06:14,900 --> 00:06:16,250 be happy about that.