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Welcome back, ladies and gentlemen, in the course.

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This is a whole new section of our Web site, Speed Optimization, where we will discuss how you can

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optimize your Web site so that it can load faster because speed is now very important.

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Google ranking factor for ranking in Google.

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And that is why you should take care of your speed optimization and you should take it very seriously.

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I have pushed back the link building process to another section because right now we need to set up

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our Web site for speed optimization so that it can launch fast on different devices like mobiles, tablets

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and PCs.

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So you need to keep in mind these seven simple points for speed optimization, especially when you are

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using WordPress.

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You need to select a fast loading WordPress theme because some teams are learning very slowly and you

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should be very careful.

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I will give you a list of fast loading what press teams which you can use for any type of Web site on

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WordPress.

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Now, the second point is a wide installing unnecessary plugins.

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You should guys a wide at all cost extra plugins, which you don't need for your Web site, only install

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the be the plugins which you really need for your Web site.

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And then the third important point is this size the images and put it up or any other software.

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This is important because sometimes people just get images from the Internet or they just capture with

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the camera instead upload to their website.

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I know that the portals are very high quality, but that is very large in size, which creates so many

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problems for the site to load on different devices.

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So that is very important.

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You should careful.

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You should be very careful about that.

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And you should use some caching plugins in WordPress.

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What are the caching plugin?

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Caching plugin is actually a plugin which actually duplicate your pages when someone visits your site.

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They actually save that page for that activity in their database.

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So the user, when the user come back to the Web site, they show them that page is set up, you know,

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getting a new page from our server.

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So this way, the page will look very fast.

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Only the page will be updated when there is a new content in that page or there is a new content on

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the home page.

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So the caching plugin for WordPress is very, very important.

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And we will be installing in a few moments one.

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The next point is use content delivery network, which is also called citizen.

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What is this thing?

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This is basically a network which serves you are pages to the users from a nearby Web server.

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Like, for example, if I have purchased a Web hosting account from a company which has all the servers

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in the US and my visitors are basically in Asia, like in India, Japan, South Korea and Singapore.

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So when visitors are visiting my site, the pages will be served from the U.S. servers or maybe the

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Germanies servers.

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But instead of that, if I use a citizen network which is free, by the way, some are free and some

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are paid, but we will be using the free one.

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Then the Syrian will actually serve the pages from nearby Asabi servers.

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Like, if somebody is visiting from Singapore, the citizen will automatically deliver them the pages

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from a server in Singapore instead of us.

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So the time between server and the browser will be reduced almost to zero.

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So that is why we use content delivery network for speed optimization and for loading our Web site,

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you know, fast.

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Now, the six point is maximum 10 images per page.

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You should use maximum 10 images if you can cover your page in Lyssa images like three to four or five

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images.

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That is the best strategy.

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But you shouldn't go more than 10 images, because if you go more than 10 images, then your site,

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your page will have like a big size, you know, more than two M.B.

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And that is very bad for speed optimization.

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Your site will not be loaded immediately and keep the page under two and to m.b is the maximum size

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for your page.

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Right now in this era it should be like under one m.b.

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And a good, you know, appropriate manner but maximum should be doing Bürki.

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So instead of using different images, so many images on the pages, you can just use some videos.

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You can embed videos from YouTube.

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So this seven points, just take a screen shot up this seven points and keep it simple.

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No.

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Which WordPress plugins we can use for speed optimization?

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The number one WFC Fosters Kaisha for caching.

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This is a free plugin we use for caching or pages and for caching or different like queries with the

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user as performing on our site.

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We can also use WP Rocket for caching, but that is paid.

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That is very good.

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Much better than the fastest keshi.

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But that is bad one.

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Okay.

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And actually the WP fosters cash is very easy to use and very simple to use.

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There are dozens of caching plugins, but this one is the best one because it is very easy to use for

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anybody.

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And then the third plugin, which will using this course is Schadt Pixel Image Optimizer.

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This is for images to optimize images when you upload your images.

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It will further actually optimize and optimize the images in the images will be with very less size.

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But still maintaining the quality.

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And the CloudFlare is a network of content delivery network Soudan, which is free to use.

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And we'll use that in this course.

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And you can use a Lizzi law plugin for images.

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Lizzi Leard plugin is a plugin which actually delivers the images dynamically when the user scroll down

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in your page.

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It will show the images only when the user has come to that specific.

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Area in the page, it will not look at all the images at once.

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So this way your site will be actually loading fast.

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But by default, many teams have this plugin or this feature Liselotte feature in your default team.

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Many teams have this option, but if your team doesn't have this, then you can install this plugin.

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Right now, the team I'm using has this option by default.

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So look at this one.

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This is our Web site, right?

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So this is the Web site.

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I have added some more content to this Web site and the home page.

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You can see there are like five posts on the main page and there are two pools we can use for checking

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the.

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Speed up our Web site.

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At the first one is GTM Metrics dot com.

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So this is a very popular and normally people use this in the second.

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Was it?

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One is the official Google page speed.

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OK.

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OK.

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Google Peach Pit speed.

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You need to write Google.

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OK, in Google, you right, Google page speed.

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And this is the tool.

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OK, page speed inside.

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Now we need to just copy this Eurail and paste it here.

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And geometrics metrics and also in Google.

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So we can get the idea.

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How much time this Web site is taking right now?

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Because we did not do anything for speed optimization when we created this Web site initially.

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OK, and we'll paste the same you URL here into Google Page in site and analyze it.

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OK.

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So this board will give us now the result results and the score out of hundred.

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So we can see what we need to optimize and what we need to do.

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OK, here you can see on Google, you can see Google has given us different reason for mobile and different

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result for poor desktop.

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Now, the mobile you can see it is fifty nine.

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So fifty nine score is basically this basically means you need to improve it.

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You know, like you see the chart here, different options.

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Zero two fifty nine means.

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This is critical.

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You know, you must improve this.

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You should work on that because that is critical and it will impact your ranking actually somewhere

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in Google.

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But now this is above 50.

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So this means we shouldn't we need to improve.

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Fifty to eighty nine means improvement in 90 to 100 means.

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This is a very good actually speed, you know, score.

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This is OK and similary is for desktop, you know, but normally desktop should be like ninety, ninety,

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ninety one.

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Like more than 90 and mobile should be like about 70.

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Okay, so about 50, 60, 70 it.

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Okay.

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But if you have like 90, that is the best.

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Now look at this tool.

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This is very slow because there are so many jobs ahead of us.

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But we'll see that okay.

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In our while.

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So it is now analyzing our site and you can see here it has generated the result.

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Now the page speed score for this is here, you know, ninety seven, which is a very, very good score,

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like more than 90 is very good score for this GTM metrics and for this Web site.

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But why is low score wise.

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Low score is like, you know.

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This is Peach Pit and this is why slow speed.

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Now, this Web site, you need to see all these options here.

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OK.

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Why slow score shows you different problems with your site.

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And this shows different problems with your page, OK?

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So the thing is, it has taken fully loaded time.

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Two point nine seconds.

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Look at your site.

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Normally should be loaded fully within three seconds.

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So that is OK.

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If Lisburn three second, that is perfectly fine.

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The total say page size is four hundred ninety seven gabey, which is like less than one m.b or hop

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m.b and total request are thirty nine.

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So this is just fine.

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The total request should be under 50.

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And this should be under one M.B, which is just fine.

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Loading time is OK.

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But the problems will also be shown here.

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Like which thing need improvement.

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Which plug in or which script is causing the problem.

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So if you click the weisler.

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The wasteful option here, it will suggest to you that user content delivery network Cydia.

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OK.

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So this is, as I mentioned, or really make food HDB request.

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This means like there are so many is GTP request to the servers, which we need to actually reduce in

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the third one.

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Is it expired headers?

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These are technical things which you later on discuss.

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But for this will be normally, you know, reduced by the plugin that we use in the next lecture.

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And these all submissions are also given in this to the Google page speed.

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If you scroll down, they will tell you different things.

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Problems with your side like element, render blocking resources, reduce emissions or risk response

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time and remove unused VSS.

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So these different things, we will cover the next lecture when we optimize like we install the Syrian.

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And also install this one like the plugin for caching.

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So right now this is the score.

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Now in the next video, when we optimize it and install some plugin, then we'll check this P this score

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again.