1 00:00:01,110 --> 00:00:01,650 Welcome back. 2 00:00:01,680 --> 00:00:03,660 We was in the courts in this review. 3 00:00:03,690 --> 00:00:10,820 I will talk about broken links, dead links and four 04 errors, which is all part of technical SVO. 4 00:00:11,130 --> 00:00:19,340 So let's talk about the different SCDP request cords, which are actually important for you. 5 00:00:19,950 --> 00:00:22,770 So there are so many cords. 6 00:00:23,340 --> 00:00:27,290 If you're talking about web development, there are too many server records. 7 00:00:27,320 --> 00:00:30,510 But for SVO, we just need to learn about this. 8 00:00:30,610 --> 00:00:38,430 It, you know, SCDP request calls in to these calls will find which link is okay, which is fine and 9 00:00:38,430 --> 00:00:39,270 which is broken. 10 00:00:39,360 --> 00:00:39,710 Okay. 11 00:00:39,990 --> 00:00:45,630 So the first code is two hundred widgets called to her and also called to excess. 12 00:00:46,170 --> 00:00:49,890 This is basically a GTP code, which is Auki. 13 00:00:50,340 --> 00:00:56,430 Whenever a page is accessible to search engines and it is also accessible to visitors. 14 00:00:57,060 --> 00:01:00,310 Then that means this is 200 percent. 15 00:01:00,420 --> 00:01:00,810 Okay. 16 00:01:00,860 --> 00:01:07,080 Like this, this is a 200 code, which means the page is accessible and it is a success for the browser 17 00:01:07,110 --> 00:01:09,540 to access that page and display on the browser. 18 00:01:09,570 --> 00:01:09,830 Okay. 19 00:01:10,380 --> 00:01:19,100 Then we have the three zero one code, which is also called free access, you know, three X X. 20 00:01:19,530 --> 00:01:27,660 You will find, you know, these terms and this abbreviation somewhere on the Internet when you are 21 00:01:28,020 --> 00:01:29,270 working as an S you. 22 00:01:29,960 --> 00:01:35,610 So three zero one is a permanent redirect redirection. 23 00:01:36,680 --> 00:01:43,910 Because if a page is permanently redirected to a new page like a U r l to a New York URL, that means 24 00:01:44,480 --> 00:01:50,510 this code will be used in Google will know that this page has been permanently removed. 25 00:01:50,900 --> 00:01:53,660 I mean, users will not really know about that. 26 00:01:53,690 --> 00:01:55,100 But Google knows it. 27 00:01:55,550 --> 00:02:01,580 And Google will actually you importance to the new You URL, which is redirected. 28 00:02:01,820 --> 00:02:10,520 So this means all the link building in the back links with the previous year ahead will be automatically 29 00:02:11,120 --> 00:02:12,260 move to the new year. 30 00:02:12,410 --> 00:02:18,000 So that is a three zero one core, which is very, very useful for s you. 31 00:02:18,230 --> 00:02:24,590 If you have two pages on your Web site and you think that one page is latest one and the other one you 32 00:02:24,590 --> 00:02:29,810 should delete, then instead of deleting, redirect that one to the latest one, which you think is 33 00:02:29,810 --> 00:02:30,920 a better candidate. 34 00:02:31,420 --> 00:02:38,000 And three zero two is another call which is used for a page which is temporary redirected. 35 00:02:38,690 --> 00:02:44,750 This is a page where Google and other such and just think like the pages has moved but temporary so 36 00:02:44,750 --> 00:02:52,130 they don't actually redirect all the burgling profile to tag like no, no back linking value, but just 37 00:02:53,630 --> 00:02:56,450 the visitor is redirected to the new page. 38 00:02:56,800 --> 00:02:57,910 And this is not good for us. 39 00:02:57,970 --> 00:03:01,800 You a few are actually thinking to move a page completely. 40 00:03:01,870 --> 00:03:05,780 Then you should use three zero one redirect and you can use it very easily. 41 00:03:05,780 --> 00:03:08,600 I will be showing you after a few seconds. 42 00:03:09,410 --> 00:03:12,900 Then we have four zero four page nor Parlophone. 43 00:03:13,100 --> 00:03:15,410 This is also called which is called for access code. 44 00:03:16,010 --> 00:03:18,950 And this is basically used for a north foreign page. 45 00:03:19,010 --> 00:03:24,620 Like you can see, the name is telling us that Northbourne when when you delete a page. 46 00:03:25,160 --> 00:03:26,750 This error will be generated. 47 00:03:26,780 --> 00:03:33,770 Or if someone just enters an incorrect you URL on your Web site, then this code will generate a no 48 00:03:33,770 --> 00:03:34,490 foreign page. 49 00:03:35,240 --> 00:03:41,750 And usually most of the websites on the Internet will have four zero four pages, you know, Northfork 50 00:03:41,750 --> 00:03:42,040 pages. 51 00:03:42,110 --> 00:03:42,930 This is very common. 52 00:03:42,950 --> 00:03:48,410 So you shouldn't be worried about that too much, especially if you have an e-commerce Web site with 53 00:03:48,410 --> 00:03:50,250 a large portion of pages. 54 00:03:50,280 --> 00:03:56,060 Then simply that will generate so many for zero for, you know, Northfork pages. 55 00:03:56,090 --> 00:03:58,660 Because sometimes the product is not available. 56 00:03:58,670 --> 00:04:02,450 Sometimes the product is out of stock and things like that. 57 00:04:02,750 --> 00:04:04,550 So this is a common thing. 58 00:04:05,090 --> 00:04:14,330 I will give you some tips how you can fix this issue on your site by creating a custom four zero four 59 00:04:14,330 --> 00:04:20,600 message so that the visitors can understand this page is no more available on the site, but they can 60 00:04:20,600 --> 00:04:22,580 also go to some other section of your site. 61 00:04:23,120 --> 00:04:26,570 Then we have four zero three, which is a forbidden code. 62 00:04:27,200 --> 00:04:33,830 This court is basically used when somebody has to go through a log in page like some information is 63 00:04:33,890 --> 00:04:34,570 on the Web site. 64 00:04:34,680 --> 00:04:36,590 But Logan is required. 65 00:04:36,920 --> 00:04:40,100 If they don't log in, they cannot access this page directly. 66 00:04:40,400 --> 00:04:46,490 So at that moment, this code is given by the browser and the server forwarded you the three DENVIR 67 00:04:46,490 --> 00:04:54,010 four one zero, which means page gon page gone means like the page has been completely gone from Internet, 68 00:04:54,020 --> 00:04:59,720 like it has been identified by the search engine and server in browser and everyone, you know, that 69 00:04:59,720 --> 00:05:01,820 means the page is now gone. 70 00:05:02,540 --> 00:05:08,540 Five double zero is an internal server error, which means when somebody accessed your site and the 71 00:05:08,540 --> 00:05:16,280 server is not responding and the server displays a message that this page is like just generate an error, 72 00:05:16,340 --> 00:05:18,050 like you cannot access the server. 73 00:05:18,260 --> 00:05:21,560 So that is also called five double X error. 74 00:05:22,220 --> 00:05:26,090 Five zero three is the last error, which means service is unavailable. 75 00:05:26,390 --> 00:05:31,110 So these all eight codes are understood by the search in general. 76 00:05:31,110 --> 00:05:34,160 Bartz, a five zero three is an error. 77 00:05:34,430 --> 00:05:40,040 Septuagint understand that this is a temporary data error and this should come later on to see the content 78 00:05:40,040 --> 00:05:40,760 of the page. 79 00:05:41,060 --> 00:05:42,110 So this is just fine. 80 00:05:42,380 --> 00:05:43,520 Five double zero. 81 00:05:43,870 --> 00:05:49,430 If happened happening again and again, then you should contact your server broider, your hosting provider 82 00:05:49,760 --> 00:05:50,990 to fix that issue. 83 00:05:51,290 --> 00:05:55,190 Now just come and we'll check how we can do this. 84 00:05:55,580 --> 00:06:00,350 Now, first of all, how you can check the broken links up your Web site. 85 00:06:00,860 --> 00:06:06,170 So for that, we have a very simple tool called that link checker dot com. 86 00:06:06,410 --> 00:06:07,460 This is the Web site. 87 00:06:07,870 --> 00:06:12,740 And here you just need to add your Web site and select the whole Web site option here. 88 00:06:13,280 --> 00:06:14,530 So you interview, are you? 89 00:06:14,780 --> 00:06:15,830 And then click check. 90 00:06:16,070 --> 00:06:22,490 So it will scan all of your site, the entire Web site and all of the links it has. 91 00:06:22,790 --> 00:06:29,290 And it will give you a complete actually a complete report for your Web site. 92 00:06:29,600 --> 00:06:32,030 And then you will be able to fix your site. 93 00:06:33,630 --> 00:06:35,790 So this will now skin. 94 00:06:35,850 --> 00:06:41,220 It takes some times and depends on how big your side is. 95 00:06:41,610 --> 00:06:43,740 So accordingly, it will take time. 96 00:06:57,470 --> 00:07:01,400 So, guys, as you can see, this tool has completed the scan. 97 00:07:01,580 --> 00:07:07,450 It took some time, but still they have completed and checked 2000, you or else I have put an over 98 00:07:07,450 --> 00:07:11,060 Web site, my other Web site, which has like many links and many pages. 99 00:07:11,080 --> 00:07:14,730 So I wanted to see how many errors this website has. 100 00:07:15,380 --> 00:07:21,350 So out of two 2000 pages or links, you can see this tool actually ticks. 101 00:07:21,410 --> 00:07:23,770 All the links is inside your Web site. 102 00:07:24,500 --> 00:07:25,220 And you can see. 103 00:07:25,280 --> 00:07:28,850 Nineteen hundred sixty four links are OK. 104 00:07:29,000 --> 00:07:31,690 There are with the success of 200 caught. 105 00:07:32,270 --> 00:07:34,600 And like you can see, they are green and. 106 00:07:34,900 --> 00:07:35,290 OK. 107 00:07:35,800 --> 00:07:37,970 In thirty six pages have failed. 108 00:07:38,030 --> 00:07:44,030 And now you can see in the list there indicated as the read and you will see there are many type of 109 00:07:44,030 --> 00:07:45,770 pages like four zero three. 110 00:07:45,830 --> 00:07:52,880 Error is forbidden and that is fine because that is a page inside a log in and then you see five double 111 00:07:52,880 --> 00:07:54,830 zero internal server error as well. 112 00:07:55,460 --> 00:08:00,920 And then you see for zero for your phone link here, you know. 113 00:08:01,470 --> 00:08:06,800 And similarly, like other all more most of the errors you can see here. 114 00:08:07,730 --> 00:08:12,830 So what you can do now this for you can, first of all, download this whole report. 115 00:08:12,830 --> 00:08:18,140 You can t click this full report and you can download this. 116 00:08:18,230 --> 00:08:26,720 If you log in to this Web site and then what you can do is simply go to these four zero four pages, 117 00:08:27,010 --> 00:08:28,790 why they are not available there. 118 00:08:29,180 --> 00:08:34,400 So if you can think there they are fixable, like the content can be fixed. 119 00:08:34,460 --> 00:08:36,060 The page can be recreated. 120 00:08:36,410 --> 00:08:37,460 You can do that. 121 00:08:37,970 --> 00:08:45,440 If not, then you can simply go and create a custom page like, you know, like this one or like this 122 00:08:45,440 --> 00:08:46,730 one, a custom. 123 00:08:46,760 --> 00:08:50,870 This is a custom for 04 page where you tell the visitors. 124 00:08:51,170 --> 00:08:53,300 This page is not available on the site. 125 00:08:53,330 --> 00:08:54,230 It has been removed. 126 00:08:54,230 --> 00:08:56,390 And they should check out something else. 127 00:08:57,020 --> 00:09:00,260 How like this is our Web site, Gimbel's dot com. 128 00:09:00,270 --> 00:09:06,260 If I write something wrong, for example, I, I, if I just write a random text, you know, after 129 00:09:06,260 --> 00:09:11,710 the dot com and I enter, this will generate a four zero four error. 130 00:09:11,720 --> 00:09:13,880 You can see error for 04 nor form. 131 00:09:14,240 --> 00:09:15,700 This page is not available there. 132 00:09:15,710 --> 00:09:16,010 Right. 133 00:09:16,490 --> 00:09:20,090 And here we have just set this site for any other page. 134 00:09:20,750 --> 00:09:25,580 Now, if we create this type of custom page, we can give more information to the user. 135 00:09:25,610 --> 00:09:25,960 Okay. 136 00:09:26,420 --> 00:09:31,340 And for that, you don't need to be worried because there are plug ins in WordPress. 137 00:09:31,790 --> 00:09:39,020 This plug in, you can search for custom, 42 for Page and you will see this page four zero for Piech 138 00:09:39,290 --> 00:09:47,060 page your smart custom four zero four error page so you can create by simply selecting different designs 139 00:09:47,060 --> 00:09:47,780 and templates. 140 00:09:48,140 --> 00:09:54,720 So you can see this is has more than a hundred thousand installations in almost five reviews. 141 00:09:54,780 --> 00:09:55,130 Okay. 142 00:09:56,360 --> 00:09:59,240 And for redirection, we can use this tool. 143 00:09:59,450 --> 00:10:02,290 This is a redirection tool where you can read Eric. 144 00:10:03,650 --> 00:10:08,460 You know, like if I click this, I just will go and install this plugin. 145 00:10:08,480 --> 00:10:08,780 Okay. 146 00:10:09,590 --> 00:10:10,610 So, Lex. 147 00:10:11,820 --> 00:10:13,270 I can show you an example. 148 00:10:13,800 --> 00:10:19,120 Let's say sometimes later on this website, camera list, dot com. 149 00:10:19,800 --> 00:10:24,080 I have two different articles like this one and a similar one to this one. 150 00:10:24,090 --> 00:10:32,130 And I think why should I keep two pages with the similar content then I can think of, like, deleting 151 00:10:32,130 --> 00:10:32,400 one. 152 00:10:32,430 --> 00:10:37,410 This will be my simple guess, you know, but you shouldn't delete your page because that will create 153 00:10:37,410 --> 00:10:38,730 a four zero four error. 154 00:10:39,060 --> 00:10:45,260 What you can do is just simply redirect that page to date to this new one or the new one. 155 00:10:45,270 --> 00:10:45,900 The old one. 156 00:10:46,320 --> 00:10:53,670 So this way you will get all the back linking profile, all the value you created already for the back 157 00:10:53,670 --> 00:10:54,030 links. 158 00:10:54,300 --> 00:10:57,510 And also the ranking of Google will be transferred to the new page. 159 00:10:57,810 --> 00:11:01,100 So for that, you can use this plug and redirection very easily. 160 00:11:01,110 --> 00:11:02,790 You can add one page. 161 00:11:03,060 --> 00:11:06,510 And also the other page where you want the redirection to happen. 162 00:11:08,480 --> 00:11:12,440 After installing this, you can go to the setting. 163 00:11:15,800 --> 00:11:17,810 And here you have two like, you know. 164 00:11:22,530 --> 00:11:25,670 They had the option, like you source, you are a source, you are enemies. 165 00:11:26,610 --> 00:11:32,340 This is the original, you are Al and the target you are is the new you are the source. 166 00:11:32,340 --> 00:11:35,920 You are l will always be the page which you want to read. 167 00:11:35,920 --> 00:11:38,490 Eric, to other page, this target you are. 168 00:11:38,640 --> 00:11:41,730 So this way you can easily create redirections. 169 00:11:41,820 --> 00:11:42,140 Okay. 170 00:11:42,700 --> 00:11:44,450 And this plugin works just like a charm. 171 00:11:44,670 --> 00:11:46,440 I have used it many times. 172 00:11:47,250 --> 00:11:48,510 So that's the guide. 173 00:11:49,110 --> 00:11:53,590 That is the guide for different pages and sometimes a four zero four page. 174 00:11:53,610 --> 00:11:59,310 You can also redirect to some other page, like some page, which you think has the content similar 175 00:11:59,310 --> 00:12:01,200 to that four zero four page, OK. 176 00:12:01,800 --> 00:12:07,830 And one thing I want to mention in the last is that when you want. 177 00:12:08,950 --> 00:12:13,010 A page completely removed from search engines from your Web site. 178 00:12:13,060 --> 00:12:17,380 Then do one thing, just go to Google and write. 179 00:12:20,270 --> 00:12:24,800 Go to Google and right Google remove you, Aurel from search. 180 00:12:24,920 --> 00:12:34,670 OK, so you will come to this Google page, remove outdated content, just click that and you will you 181 00:12:34,670 --> 00:12:39,110 will find a tool here, go to remove your outdated page. 182 00:12:39,290 --> 00:12:43,910 So this is a page where you can simply remove the content. 183 00:12:43,970 --> 00:12:49,730 You can see I have removed many pages we know which were outdated or like some pages which I didn't 184 00:12:49,730 --> 00:12:51,490 want on my Web site, you know. 185 00:12:52,010 --> 00:12:55,070 So you can simply go to your Web site, copy that page. 186 00:12:55,100 --> 00:12:57,970 Let's say, for example, we want to remove this page. 187 00:12:59,080 --> 00:13:00,910 So what do you need to do first? 188 00:13:01,000 --> 00:13:09,400 You had to save the you órale up this base like you will create you will open a new text file, you 189 00:13:09,400 --> 00:13:10,210 will save this. 190 00:13:10,210 --> 00:13:11,020 You are all with you. 191 00:13:11,020 --> 00:13:11,380 Right? 192 00:13:11,890 --> 00:13:17,800 By copying from your side, then first of all, you will remove this article from your site by going 193 00:13:17,800 --> 00:13:18,790 to the post. 194 00:13:19,870 --> 00:13:22,480 And in the post you will remove this. 195 00:13:22,480 --> 00:13:26,860 You are all forced whatever you are and you want to remove from Google first you have to remove it from 196 00:13:26,860 --> 00:13:27,580 your Web site. 197 00:13:27,620 --> 00:13:31,810 But still you should have the link with you are saved in a text file. 198 00:13:32,080 --> 00:13:37,960 Then you will come to this tool, remove outdated content and you will just paste that tool here. 199 00:13:38,010 --> 00:13:44,290 That I mean, that link here is pasted like if I paste like this, then click removal option. 200 00:13:44,290 --> 00:13:44,510 Okay. 201 00:13:44,590 --> 00:13:45,340 Google will check. 202 00:13:45,340 --> 00:13:52,300 If the you are less live then it will tell you that first remove the you are alloca and if that is not 203 00:13:52,300 --> 00:13:54,650 life then you can straight go and remove that. 204 00:13:54,680 --> 00:14:02,500 Okay, so this is how it is working and many pages I have already removed and I hope you understood 205 00:14:02,500 --> 00:14:10,000 this whole lecture about different HTP courts and how to fix if you see an issue with your site.