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Welcome back.

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We were in the course in this lecture, will talk about structured data, which is also an essential

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part of technical OCO.

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What is structured data structure data to understand structure that you need to come to the schema,

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that audio Web site.

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This is a project combined by our search engines like Google, Yahoo, Yandex and other search engines.

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They collectively created this platform called Schema that Orji and you had to come here and click the

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documentation in order to understand what is schema dot com and dot Augean.

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What is structured data structure data.

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I already have, you know, mentioned in some of my own pages to reduce structured data.

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As for different type of Web sites, you know, Google and other search engines wants to display the

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information in a very, very, you know, modern way in a very, very formatted way.

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So for that, they have created this Web site, which has a format for all types of Dada's.

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So that means the data should be structured accordingly.

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And Google will easily indexed that data.

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For example, let's say if I if I just, you know, write a keyword like Rex Brush, this is a type

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of brush.

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So this is a product.

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When I search about that, you can see the Google has shown me popular products with the you know,

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with the name of that product, the price of that product in the reviews about that product, you know.

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So this is called structured data.

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This is through structured data.

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The user of this Web site or the webmaster has aided all this information through structured data like

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name of the product, price up the product, reviews of the product and any other data.

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This product might have, like you can see, different Web searches.

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The reviews system.

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Similarly, if you like, just say Bitzer like for food.

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If I say bizarre.

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Recipe.

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OK.

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So if I just say bizarre recipes, you can see you will still find out the date of it, that, you know,

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the structured data.

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Normally when we have a Web site like this one.

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This is just a blog Ocky structure that you need for e-commerce Web sites and for reviews, Web sites,

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for book reviews, for video reviews and for different type, like a specific content.

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We don't need that specifically for our blog Web site.

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If we have some section about like reviews or some section about different products, we can still add

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that.

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But remember, you get most of the modern WordPress themes have the structured data schema, dot, deform

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it Bidart for like four Orta for content, for article for this all type of simple content.

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They have the the format already included in the team.

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So you don't worry about that.

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If you have a website which is specific to like content, which is all about structured data, then

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you simply go and there is a plugin called schema.

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Schema.

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You just go right that here and you can see the schema and structure that up for WP like this is for

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WordPress.

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OK.

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And there is another plugin schema.

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This one fits 70000 installations.

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So you can just download install this plugin and this will have like this one as well.

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So this plugin will actually give you all the information, like all the values you can straight aid

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whenever you write a new post.

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It will give you options about the content you're writing.

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It will ask whether this content is an e-commerce Web site, a product, a video, a book or whatever.

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So these are all free plugins.

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You can use them on WordPress and simply it this format and this parliament.

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By the way, you can understand by going to the schema at Orji website and go to the, you know, the

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documentation and click getting started.

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So you will understand why this project was created, why there are different types of values and properties

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in the code you can see.

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So everything is there.

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And after that, you don't need to do it yourself.

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Just understand it so that you can later on you understand that what you are doing and then the plugin

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will do it for you.

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Okay.

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And once you have that, you just come to Google structured data.

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Right.

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And Google Google structured data.

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This is a tool where you can test your page live for structured data, whether your website has any

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errors for structured data or not.

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So you just click the first reason.

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And this is the tool where you can put any you URL, for example, let's say I will just copy this Eurail

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or this page and put it here in the tool.

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This Aidit here.

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And then click frantastic.

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So it will show me any error.

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My patients, any error for structured data?

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It will show me that.

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And you will also get errors in your Google search console account.

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If Google has found any structure that are errors.

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OK.

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Now, here you can see this is the core of the page.

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You can see this is the exact core of the page.

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They have taken it from my Web site.

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And as I mentioned before, all the modern teams have the structured data format.

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Already you can see all of these links are basically for SVO and for different data types and for different

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things, you know.

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So you don't need to worry about that if you have a modern theme, like we have this modern theme installed

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on the Web sites.

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Now, this is the code and this is the information like they have detected zero errors, zero warnings

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and nine atom's.

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Well, if, like, there is no problem in this page, you can see all the entries are correct.

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Everything is OK.

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So if you just click one option, it will show you all the types of data which is assigned to this page.

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OK.

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So there is no issue with that, actually.

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If there was an issue, it will be shown here and then you can fix that by going to your site or asking

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your developer.

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So this is all about structured data and I hope you understood what is structure data and how to implement

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it on your Web site.