1 00:00:00,750 --> 00:00:01,290 Welcome back. 2 00:00:01,320 --> 00:00:06,660 We was in the course in this lecture, I will talk about duplicate content issues in your Web site, 3 00:00:06,690 --> 00:00:09,170 which also comes under technical MCO. 4 00:00:09,230 --> 00:00:11,870 And we have already talked about Zemel site maps. 5 00:00:11,880 --> 00:00:14,220 You already know how to create them and how to submit them. 6 00:00:14,760 --> 00:00:18,040 So we'll skip that and we'll talk about duplicate content issues, OK? 7 00:00:18,480 --> 00:00:22,860 Like, we have this Web site, which is a blog type of Web site, and probably there shouldn't be any 8 00:00:22,860 --> 00:00:29,670 issues with duplicate content for this site because we know what we are writing and we can easily differentiate 9 00:00:29,700 --> 00:00:31,110 our way of different Web pages. 10 00:00:31,140 --> 00:00:37,100 But in case like I have this page, Katsina state cameras and if I have another page, Kasina instead 11 00:00:37,110 --> 00:00:42,970 blogging setup like I have now, this single page about casein, instead cameras and logging set up. 12 00:00:43,320 --> 00:00:49,140 But if I could get two different pages like Gesine instead cameras in case you missed it, logging setup, 13 00:00:49,170 --> 00:00:52,170 then those two pages will be with the similar content. 14 00:00:52,200 --> 00:00:57,390 So Google may think like this is duplicate content, but now most of the bloggers and most of the Web 15 00:00:57,390 --> 00:00:58,540 masters know it. 16 00:00:58,560 --> 00:01:00,240 So they create just one single page. 17 00:01:00,660 --> 00:01:07,800 But this problem, the duplicate problem may occur with different Web sites like e-commerce, Web sites, 18 00:01:07,830 --> 00:01:14,540 e-commerce stores with so many products, very similar products, categories, tags and so many. 19 00:01:14,550 --> 00:01:15,270 You are elds. 20 00:01:15,540 --> 00:01:23,220 So one product may come with a different you are like one you URL is of that same product. 21 00:01:23,250 --> 00:01:28,260 And then in the category, that same product has another Eurail and then a tag has another. 22 00:01:28,260 --> 00:01:30,810 You are elford that's for that same product. 23 00:01:31,080 --> 00:01:36,960 So that means the content is same, but that is accessible through two, three or four different. 24 00:01:36,960 --> 00:01:44,610 You are orals which makes it a duplicate content and duplicate content is before it was a very bad practice 25 00:01:44,640 --> 00:01:46,000 and Google used to do it. 26 00:01:46,070 --> 00:01:48,330 Do you rank your site and penalize your site? 27 00:01:48,360 --> 00:01:55,770 But now Google will not penalize your site for duplicate content because Google knows that so many, 28 00:01:56,070 --> 00:01:58,740 many of the Web sites on the Internet have this same issue. 29 00:01:59,010 --> 00:02:01,560 So they have just discontinued their practice. 30 00:02:01,800 --> 00:02:11,640 But Google actually recommends and suggest to you to use canonical you Aurel and avoid duplicate content 31 00:02:11,640 --> 00:02:17,070 because Google has to struggle with all of your pages, you know, to rank them and to process them. 32 00:02:17,640 --> 00:02:22,020 That is why this cannot niccol religion up that page. 33 00:02:22,020 --> 00:02:30,660 Like RCL, this canon nickel is a page basically you can use inside the links in Bida for this is included 34 00:02:30,660 --> 00:02:32,340 for every Web site. 35 00:02:32,400 --> 00:02:42,510 Every Mordred theme and modern template in modern CMF will have this option canonical this take for 36 00:02:42,960 --> 00:02:46,310 every new page created on that Web site. 37 00:02:46,400 --> 00:02:52,480 Like if you create a new post on WordPress, this tag will be added automatically to that post. 38 00:02:52,500 --> 00:02:59,270 Like, for example, if we have this page, this one leg and we go to, you know. 39 00:02:59,410 --> 00:02:59,670 Right. 40 00:02:59,670 --> 00:03:03,750 Click and view the page source, we should find this. 41 00:03:03,750 --> 00:03:04,590 You are alloca. 42 00:03:05,700 --> 00:03:08,010 Let me just search for that. 43 00:03:09,180 --> 00:03:10,120 Karen, Nicole, you are. 44 00:03:10,620 --> 00:03:11,490 You can see here. 45 00:03:12,520 --> 00:03:14,030 I will just show you. 46 00:03:15,590 --> 00:03:18,020 You can see this is the link. 47 00:03:18,050 --> 00:03:24,620 You are lucky in the link are in relation means canonical and this page has been specified that this 48 00:03:24,620 --> 00:03:25,880 is the canonical Ural. 49 00:03:26,270 --> 00:03:32,240 That means we are letting Google know that this is the you are l you should be indexing and you should 50 00:03:32,240 --> 00:03:33,740 be showing in the search results. 51 00:03:34,040 --> 00:03:40,540 If you find this page anywhere on the Web site, like in any category or in any other place, like with 52 00:03:40,540 --> 00:03:47,840 Take, then you don't consider that one, you just consider this one with this canonical you are. 53 00:03:48,140 --> 00:03:52,130 And once again, I'm saying, guys, you shouldn't be worried because this is by default included in 54 00:03:52,130 --> 00:03:57,430 most of the themes, almost all themes, and also in other s.m essays. 55 00:03:58,100 --> 00:04:02,360 But if you have any problem with that, then you should add you should ask your developer.