1 00:00:00,240 --> 00:00:00,840 Welcome back. 2 00:00:00,870 --> 00:00:06,150 We were in the course now in this lecture, will duck about do's and don'ts of back links. 3 00:00:06,240 --> 00:00:09,510 What to do while creating big links in what not to do. 4 00:00:09,870 --> 00:00:12,540 So I'm keeping it very, very simple. 5 00:00:12,900 --> 00:00:20,250 Just these three things in the Doose like relevancy is the key when the site is relevant to your site. 6 00:00:20,940 --> 00:00:21,950 This is the key, guys. 7 00:00:22,110 --> 00:00:28,440 This is a very, very good and powerful thing when you are back linking your getting back links from 8 00:00:28,440 --> 00:00:34,980 a Web site which is similar to yours or on the same topic or maybe like related topic. 9 00:00:35,460 --> 00:00:38,400 The second thing is that authority is a plus point. 10 00:00:38,510 --> 00:00:45,570 If the Web site is relevant and also authority Web site like the domain rating is very high and it is 11 00:00:45,580 --> 00:00:46,580 established Web site. 12 00:00:46,700 --> 00:00:48,000 Then this is a plus point. 13 00:00:48,030 --> 00:00:57,330 It will help more and more to push the ranking for us for a specific keyword and do follow is the backbone 14 00:00:57,330 --> 00:00:58,290 of Becke links. 15 00:00:58,740 --> 00:01:00,410 Why do follow is the backbone. 16 00:01:00,420 --> 00:01:02,630 Because do follow will pass Jews. 17 00:01:02,820 --> 00:01:03,910 The actual Jews. 18 00:01:03,910 --> 00:01:06,610 The actual value to that link in it. 19 00:01:06,690 --> 00:01:09,480 It will power up for ranking in Google. 20 00:01:09,720 --> 00:01:15,090 Now what you don't need to do is do nor submit your site to dyadic trees. 21 00:01:15,500 --> 00:01:19,620 Deitrich trees were used like in 2010 and 2012. 22 00:01:20,040 --> 00:01:24,590 At that time, you know, there were OK and useful for ranking. 23 00:01:24,810 --> 00:01:32,130 But now most of the dyadic resubmission sites are spammy Web sites and if you submit your site there, 24 00:01:32,550 --> 00:01:35,850 then it can get penalized by Google for spamming. 25 00:01:36,570 --> 00:01:41,100 However, we use directory submission for local businesses. 26 00:01:41,370 --> 00:01:47,190 If you have a local business, for example, a service, a restaurant, a hotel or any type of local 27 00:01:47,190 --> 00:01:54,780 business, then there are some directories where you can submit your site in these directory as a directory 28 00:01:54,780 --> 00:01:58,110 is are really very high authority and also legitimate. 29 00:01:58,590 --> 00:02:05,310 So that is for directory submission and never, ever create spammy burgling spammy beginning's means 30 00:02:05,310 --> 00:02:07,350 like a very, very low authority. 31 00:02:07,540 --> 00:02:11,490 It relevant sites, you know, so you don't need to create better links there. 32 00:02:11,540 --> 00:02:15,150 It will harm the site instead of helping it. 33 00:02:15,540 --> 00:02:23,160 And no paid Bulc links, no paid bulk links means you should not buy bulk links for your site legs. 34 00:02:23,490 --> 00:02:29,640 You will go to different websites like FireWire, dot com and other like S you collect ARCOM and people 35 00:02:29,640 --> 00:02:31,230 are selling like 1000. 36 00:02:31,250 --> 00:02:33,210 Becklin is just for five or ten dollars. 37 00:02:33,450 --> 00:02:35,120 You shouldn't buy those back links. 38 00:02:35,170 --> 00:02:39,510 Okay, now let me tell you some thing practically. 39 00:02:39,570 --> 00:02:40,530 This is our Web site. 40 00:02:40,560 --> 00:02:42,360 You can see this is about cameras, right? 41 00:02:42,810 --> 00:02:43,780 Cambra list dot com. 42 00:02:44,340 --> 00:02:48,840 Now we need to find relevant Web sites where we can create better links. 43 00:02:49,080 --> 00:02:55,050 So, for example, this is a Web site, although it is not a high authority site, but it is relevant. 44 00:02:55,080 --> 00:02:56,310 This is about cameras. 45 00:02:56,820 --> 00:03:03,810 So if you check the ranking of this Web site or the authority, it is 17, D.R is 17. 46 00:03:03,810 --> 00:03:08,280 And you can see it is just getting five hundred eighteen organic traffic from Google. 47 00:03:09,120 --> 00:03:15,890 Still, this will be very useful if we get a big link from this Web site, which is a new Web site, 48 00:03:16,170 --> 00:03:19,550 you know, competitively other Web sites. 49 00:03:19,620 --> 00:03:25,080 This one digital camera world dot com, which is a very famous Web site, very high authority Web site, 50 00:03:25,110 --> 00:03:27,320 is still relevant to our Web site. 51 00:03:27,510 --> 00:03:33,360 So if we get a beggaring from here, that will power up or our keyword, you know, that will help us 52 00:03:33,450 --> 00:03:36,690 a lot because this is a very high authority Web site. 53 00:03:36,720 --> 00:03:43,500 So sometimes if we have to pay for the burgling from this Web site, then we should do that, because 54 00:03:43,560 --> 00:03:45,570 this is a very, very high authority Web site. 55 00:03:45,600 --> 00:03:50,590 And that that beveling will help us a lot and ranking for long term. 56 00:03:50,640 --> 00:03:51,000 Okay. 57 00:03:51,360 --> 00:03:56,910 Because you can see the rating of this Web site is very high, like 78. 58 00:03:56,940 --> 00:03:59,730 Yooralla is also very high now. 59 00:03:59,760 --> 00:04:05,910 Similarly, if we see this Web site, this is about dog help, dog help dot com. 60 00:04:06,600 --> 00:04:13,350 This is a high authority Web site, but this is not relevant to our niche, which is about cameras. 61 00:04:13,650 --> 00:04:17,910 So we should avoid Bucklings from this Web site. 62 00:04:18,450 --> 00:04:20,370 We should not do efforts. 63 00:04:20,420 --> 00:04:23,380 Edgerly, if this Web site gives us a becklin, naturally. 64 00:04:23,610 --> 00:04:24,120 That's fine. 65 00:04:24,150 --> 00:04:24,540 That's fine. 66 00:04:24,540 --> 00:04:25,700 That no no issue. 67 00:04:26,280 --> 00:04:32,640 But we should not go there and ask them for Becque links because this is actually a relevant site. 68 00:04:33,240 --> 00:04:39,690 But this Web site is irrelevant and at the same time, it is law authorities site, then it will not 69 00:04:39,690 --> 00:04:40,710 help at all. 70 00:04:41,160 --> 00:04:47,080 So that is why we need to, first of all, find relevant Web sites and we need to find authority Web 71 00:04:47,080 --> 00:04:48,360 sites to create better links. 72 00:04:48,390 --> 00:04:50,340 But that is not always possible. 73 00:04:50,340 --> 00:04:58,160 You should remember that SMU is a very slow game and back links is a very, very difficult task in SVO. 74 00:04:58,190 --> 00:04:59,730 You know, you have to be very. 75 00:04:59,810 --> 00:05:03,590 Very careful, you have to wait for back links. 76 00:05:03,920 --> 00:05:06,650 It will take a long time and it is a long process. 77 00:05:06,830 --> 00:05:10,550 It is an ongoing process to create back links. 78 00:05:11,090 --> 00:05:14,540 This is not a single day or a single month or three months, you know, period. 79 00:05:14,570 --> 00:05:17,120 This will take time and time and all the time. 80 00:05:17,120 --> 00:05:22,550 You have to create better links because you want to stay on Google for the ranking that you got for 81 00:05:22,550 --> 00:05:23,870 the position that you got. 82 00:05:24,170 --> 00:05:29,120 So the thing is, when you create back links, that does not mean you will automatically get better 83 00:05:29,120 --> 00:05:34,260 ranking because Google has to actually index those back links, which you have created. 84 00:05:34,310 --> 00:05:40,430 So Google has to crawl those and then index after that, you will get a boost in your ranking. 85 00:05:40,820 --> 00:05:43,880 So this is all we will be discussing in this section. 86 00:05:44,090 --> 00:05:51,520 And sometimes we have to go and create some profile beckoning King Bucklings, which can be like irrelevant. 87 00:05:51,620 --> 00:05:52,350 But that's OK. 88 00:05:52,450 --> 00:05:52,970 There's fine. 89 00:05:52,970 --> 00:05:55,780 And that is what we are going to do in the next lecture.