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Welcome back.

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We were in the course before eating our local business to Google, let's talk about some very important

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topics related to local escort.

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So the first thing is, what is a local pig?

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A local pig is basically the result page.

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When someone searches for local places or services on Google, local pig includes top three deserts

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with a map showing the locations.

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Local pig is ranked by Google using is bossom algorithm, which was released in twenty sixteen.

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So a real example of local pick is this one where Google shows you three top places with the map and

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locations.

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So in some cases this will be competitive because you will be competing for these three places because

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Google only shows this three deserts and the local paper.

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So this is a kind of something like that.

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Now, the next thing you need to understand is the map.

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What is NEP Nevison, an abbreviation for name, address and phone number and local as your terms.

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So this is basically the most important part of local research and this is the base for local SEO.

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NIPP should be accurate and consistent at all places on the Internet.

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So the real example of Knabe will be like you made a name, a business name or a company name in Google

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and you search for that.

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You see at the flipside, the website and the web information of that company.

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On the other side, the right side, you can see the name of the business, the interests of the business,

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the phone number and also the location where it is located.

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There are other attributes like the category of that business reviews.

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And sometimes you will see photos of that company or that business.

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But these three are the basics and the most important word, like the name, address and phone number,

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which is commonly called net, OK.

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Now, the next thing is why local is essential for local businesses.

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In a recent study done by a very, very reputable organization, 80 percent of local searches result

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in same day visit to that business service or place.

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So when 80 percent people are really going to that business, so it is very, very important and essential

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because if you don't improve your local s your results in Google, then you might be losing like so

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many customers and so many people know, the next thing is what are local as your ranking factors?

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I have combined these five simple factors which you should keep in mind.

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And if you just follow these five steps and then you will be good to the first thing is complete, consistent

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update and accurate listing information in NEP across all places.

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What does that mean?

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That means that you should simply ID your complete business details in your Google my business profile,

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which I will show you later on, that that should be consistent and different places like Will ID or

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business to different places, not only Google, but related to so many different websites and local

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directories.

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But that should be consistent.

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Consistent means same.

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It should be same in all the time, updated with accurate information.

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OK, now the second thing is adding the name to popular local businesses, directories and platforms

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such as Facebook, Yelp, Google, Yahoo!

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And so many other directories and websites.

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This is also called citations, which is a kind of like a back link.

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It is not exactly the battling, but it it it works like that.

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It will give you a word of confidence from other websites.

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And directress when you have very high quality citations, so you will rank better and Google results.

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The third ranking factor is engagement with customers and getting reviews on a regular basis.

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What is engagement with customers?

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Engagement with customers?

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Customer is that when someone post a review on your Google profile, you know, when you have a business

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listed on Google, people will be able to a review there.

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You need to go there and reply to that review as a business.

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If they give you a five star review with good comments, then you can just appreciate their time in

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the review.

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And most importantly, when people leave negative reviews, you just go there and just ask them why

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they were unhappy with your service.

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You just apologize to them and you can give them a solution or maybe a free a free offer for something.

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So the customer will know that you are replying to them and they will be satisfied and they may change

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your.

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You as well, so this is also ranking factor, the more you engage with the customers, the more your

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business engages with the customers.

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You will rank better in Google proximity as a ranking factor for local as your results.

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What is proximity?

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Proximity is how near you are to the person who is searching for your service.

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Like sometimes people search for restaurants near me, pizza near me, or massage in this type of keywords.

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When they do that, Google takes into consideration the proximity and then based on that, they rank

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the results in the local bank.

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So basically, when you are near to that person, Google will automatically rank you better.

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And this is also a ranking factor, not a website is really not needed for your business to Google.

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But if you have a website which is also so optimized for that local business, then this is also a very

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good ranking factor and it will help you a better ranking in Google.

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Now, the last thing is some local Ezabad practices like you shouldn't do this if you are doing it already,

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you should I mean, correct it as soon as possible.

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The first bad practices, the incomplete information, like some people just get some information and

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leave the other information.

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So you should be eating all the information to your Google account, Google local business before making

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it live.

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Right.

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Incomplete information, different map and inconsistent map across different places on the Internet,

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like you are adding something different on Google and something different or Facebook and something

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different on Yahoo!

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And like you are not consistent with your listing.

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Number two, not replying to reviews in question asked by the customer, especially the negative reviews.

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I must say you should reply to all the reviews and questions asked by customers on the Google page,

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but especially to negative reviews, you must reply.

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So that will help you in ranking better not allowing the business to the map correctly.

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Sometimes people don't aid the business to the map correctly, like they don't put it on the right place

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on Google map.

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So that is also a bad practice number for not having a website for the local business like some people

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think like or it's without without a website.

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I'm doing well.

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So I'm not going to create a website where my local business, which is a bad practice, because in

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this twenty, twenty, twenty one era you should have a website for your local business, whether it

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is small or big.

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So that is also a very good practice.

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No, no, no fit not having contact in about page on the website for local business.

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No.

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Sometimes people have the website but they don't have the about page and contact page.

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These are two very important pages for local SEO and for that website.

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So this should be avoided and you always should avoid contacting about page on the website for your

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local business.

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So this was very important information for you to understand before we go to start adding our business

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to Google and then optimize it for local as your results.