1 00:00:00,630 --> 00:00:01,350 Welcome back. 2 00:00:01,380 --> 00:00:08,070 We were in the court now in this lecture, I'm going to talk about the website and how to properly optimize 3 00:00:08,070 --> 00:00:08,950 that website. 4 00:00:08,970 --> 00:00:15,810 OK, now the thing is, you should have this information like your business information on your site 5 00:00:16,260 --> 00:00:21,030 at different places like the home page about US page and also the contact page. 6 00:00:21,060 --> 00:00:26,880 So this is your basic information once again, name, address and phone number, which is called Napp 7 00:00:26,880 --> 00:00:30,450 and also your hours of operations here. 8 00:00:30,450 --> 00:00:38,460 I have written 11 a.m. to eight PM, but it should be like all the days, you know, like Monday, Tuesday, 9 00:00:38,610 --> 00:00:39,900 Wednesday, like that again. 10 00:00:40,500 --> 00:00:43,590 So now here I want to show you an example. 11 00:00:43,590 --> 00:00:47,460 On Google, I will read a keyword like lumber's. 12 00:00:49,210 --> 00:00:57,790 For some local business I am searching, lumber's in Plattsburgh is the same location I used last time, 13 00:00:59,200 --> 00:01:04,090 Plattsburgh, New York, when I searched for the Square Plumpers in Plattsburgh. 14 00:01:04,090 --> 00:01:09,570 Google knows that I am looking for some some some one in this area, in this city or this town. 15 00:01:10,390 --> 00:01:13,050 So Google is showing me the local Pache you can see. 16 00:01:13,870 --> 00:01:21,010 And with the map in, one of the guy has a website here and one other guy has also a website. 17 00:01:21,220 --> 00:01:27,460 So let's open this website and I want to show you how you can afford it or how you you can check our 18 00:01:27,460 --> 00:01:35,170 website for for mistakes or for something missing if you are working with someone as an SEO marketing 19 00:01:35,410 --> 00:01:36,100 agency. 20 00:01:36,850 --> 00:01:47,230 So you can see in this Google list, you can see Yelp dot com, English dot com, BBB, The Road, Yellow 21 00:01:47,230 --> 00:01:47,650 Pages. 22 00:01:47,860 --> 00:01:53,950 All those directories are showing up on the first page of Google because all of these business businesses 23 00:01:53,950 --> 00:01:56,620 are registered on these websites. 24 00:01:56,890 --> 00:02:04,530 That is why I want you to aidala your business to most of the directories that I discussed in last video. 25 00:02:05,030 --> 00:02:06,960 Know, let's check this website. 26 00:02:06,970 --> 00:02:15,280 The guy has a website who is providing a service, a Palombo and Plattsburgh, New York, not check. 27 00:02:17,170 --> 00:02:19,600 This is the logo and this is the content. 28 00:02:20,170 --> 00:02:22,300 And just scroll down about is OK. 29 00:02:22,300 --> 00:02:25,640 They have like some information what services they offer. 30 00:02:25,660 --> 00:02:26,860 OK, this is fine. 31 00:02:27,730 --> 00:02:29,900 And we do your work with this. 32 00:02:29,920 --> 00:02:31,150 OK, this is fine. 33 00:02:32,050 --> 00:02:35,410 Now here they say like call or text. 34 00:02:35,410 --> 00:02:39,430 This is the number for service and email and they have a contact form. 35 00:02:40,350 --> 00:02:50,020 Uh, this is OK, but if they had a map embedded here on this page, it would be much better. 36 00:02:50,560 --> 00:02:57,220 And also, if they have the complete address and business name with the call number, that would be 37 00:02:57,220 --> 00:02:58,300 also nice. 38 00:02:58,720 --> 00:03:01,330 But they don't have any address on the website. 39 00:03:01,330 --> 00:03:09,790 If you can see here they are showing up in the Google result, but they don't have any address. 40 00:03:10,090 --> 00:03:12,610 So that is bad for local. 41 00:03:12,610 --> 00:03:18,060 As you know, a good example I can show you is this website. 42 00:03:19,210 --> 00:03:24,010 This is basically house movers company. 43 00:03:24,490 --> 00:03:28,570 Like when you are moving something in, this company is in London. 44 00:03:28,580 --> 00:03:31,690 OK, so you can see the website. 45 00:03:31,960 --> 00:03:38,320 They have a forum where you can add your, you know, your information for moving your house. 46 00:03:38,770 --> 00:03:47,380 And they have all the visuals like the the vehicles and then the information about moving your house 47 00:03:47,380 --> 00:03:48,520 to a different location. 48 00:03:50,440 --> 00:03:57,340 And all the information they have on this single page and really relevant services also, and if you 49 00:03:57,340 --> 00:04:02,110 see at the end of the website, at the bottom of the website, they have the address. 50 00:04:02,470 --> 00:04:07,510 First of all, they have the business name and they have the areas where they operate and then they 51 00:04:07,510 --> 00:04:10,990 have the address and the phone number and the email. 52 00:04:11,560 --> 00:04:13,110 So this is a good practice. 53 00:04:13,570 --> 00:04:16,450 Now they have about page, which is important. 54 00:04:16,450 --> 00:04:20,560 First of all, guys, you have to add this information on the home page. 55 00:04:20,630 --> 00:04:26,350 OK, now you understand after that, you need to add disinformation in the about page. 56 00:04:26,560 --> 00:04:34,180 So there is a consistency of your information now here in about what they are telling about their service. 57 00:04:34,180 --> 00:04:41,680 And when we scroll down at the end of the page, you can see business, name, business address. 58 00:04:41,680 --> 00:04:46,860 And here is the phone number for the business and that is the email. 59 00:04:47,590 --> 00:04:54,580 And similarly, if we go to the contact page on the contact page, you can see the number, the forum 60 00:04:54,580 --> 00:05:00,230 information, and they have the all the hours of operation, which is very good. 61 00:05:00,760 --> 00:05:04,450 One thing they are missing here is the map, the actual map. 62 00:05:04,450 --> 00:05:11,290 They could embed and display somewhere on this page, which will make it a perfect page optimized for 63 00:05:11,290 --> 00:05:12,100 local SEO. 64 00:05:12,310 --> 00:05:13,880 And that is not very difficult. 65 00:05:13,940 --> 00:05:15,490 Guys, this is Google Map. 66 00:05:15,490 --> 00:05:22,750 If you want to add your if you if you want to add any of the Google map address or you want to display 67 00:05:22,750 --> 00:05:25,840 the map on the website, it is very easy. 68 00:05:26,320 --> 00:05:32,980 You just go and search for the name of whatever business or whatever address you want to see in the 69 00:05:32,980 --> 00:05:33,280 map. 70 00:05:33,280 --> 00:05:34,480 Just add that here. 71 00:05:34,480 --> 00:05:42,310 Right, that in the search box click and the address will come up, the map will come up and all the 72 00:05:42,310 --> 00:05:44,680 information relevant to that map, OK. 73 00:05:45,040 --> 00:05:50,980 Now, once that is here, you go to this icon, the menu. 74 00:05:51,130 --> 00:05:51,850 Click that. 75 00:05:52,150 --> 00:05:55,870 And here is an option to share or embed map. 76 00:05:56,170 --> 00:05:57,130 Click that option. 77 00:05:58,030 --> 00:06:01,210 You can share the link with someone if they need this map. 78 00:06:01,810 --> 00:06:04,540 And also you can click the embed a map. 79 00:06:06,180 --> 00:06:15,630 To embed this whole map to your website, just copy this SGML, you can see that this is the code pasted 80 00:06:15,630 --> 00:06:19,080 anywhere on your website and it will be displayed like this. 81 00:06:19,110 --> 00:06:23,940 This address or this map will be displayed on your website. 82 00:06:23,970 --> 00:06:25,480 So this is very, very easy. 83 00:06:25,800 --> 00:06:27,300 These guys could do that. 84 00:06:27,660 --> 00:06:30,090 The other guy guy could do that as well. 85 00:06:30,300 --> 00:06:37,410 So when you are working with someone with some business as an SEO, you just go and check out whether 86 00:06:37,410 --> 00:06:42,450 they have a consistent information to address the business name in the mobile number and everything 87 00:06:42,660 --> 00:06:45,180 that is consistent and everything is in order. 88 00:06:45,690 --> 00:06:51,630 If not, then you can just knock down all the mistakes in the missing information and add that as soon 89 00:06:51,630 --> 00:06:56,440 as possible so that business can grow very quickly. 90 00:06:56,700 --> 00:07:00,260 So that is the thing for the website. 91 00:07:00,840 --> 00:07:02,490 Once again, I will summarize. 92 00:07:02,490 --> 00:07:08,340 You should create a website and it all the information, whatever services you are providing. 93 00:07:09,030 --> 00:07:16,470 And I would even recommend you to create a blog with your main website and sometimes it content regularly 94 00:07:16,740 --> 00:07:22,440 to update your site so it will be ranked better and will be improved again and again. 95 00:07:22,440 --> 00:07:22,950 And Google. 96 00:07:23,160 --> 00:07:29,630 And you should add your home page, your about and your content and add this information to those pages 97 00:07:30,120 --> 00:07:32,700 that is very important for local SEO.