1 00:00:00,930 --> 00:00:03,710 So we have learned how to grow budgets. 2 00:00:04,350 --> 00:00:09,990 In this video we will be learning about the best practices what we should and what we should not be 3 00:00:09,990 --> 00:00:11,980 doing when we are drawing a budget. 4 00:00:13,960 --> 00:00:18,480 Sometimes budgets are avoided because they are common. 5 00:00:18,480 --> 00:00:23,330 This is a mistake and at the bottom should be leveraged. 6 00:00:23,370 --> 00:00:29,690 That is they should be used because they are common as this means less learning curve for your audience. 7 00:00:29,700 --> 00:00:35,610 So instead of using their brain to understand how to read the graph the audience can spend its time 8 00:00:36,150 --> 00:00:41,770 on you figuring out the message that we wanted to convey using that visual. 9 00:00:44,100 --> 00:00:51,630 So budgets are easy to read and we can easily compare the end point of the box so we can quickly see 10 00:00:51,690 --> 00:00:56,940 which category is the biggest which is the smallest and we can also find out the incremental difference 11 00:00:57,000 --> 00:01:00,970 between different categories. 12 00:01:01,080 --> 00:01:09,670 Now take a look at this graph and think about what do you feel about the expiration of the X cards. 13 00:01:09,780 --> 00:01:12,660 Take pentagons to find out what is wrong with this graph. 14 00:01:21,960 --> 00:01:28,630 So on first look probably you'll get worried about the huge increase in tax rate. 15 00:01:28,830 --> 00:01:34,740 The issue with this good offers the bottom number on the vertical axis is not zero. 16 00:01:34,740 --> 00:01:36,060 It is rather 34. 17 00:01:37,170 --> 00:01:43,090 This means that the bars are actually continuing down through the bottom of the page. 18 00:01:43,230 --> 00:01:51,180 In fact the way this is graph the visual increases for 60 percent whereas actually the visual increase 19 00:01:51,210 --> 00:01:53,830 should have been 13 percent. 20 00:01:54,700 --> 00:02:04,180 Here I have compared how it was represented by the news channel and how it should have been shown instead. 21 00:02:04,230 --> 00:02:11,060 So when you look at the graph on the right perhaps you'll think that the tax increase isn't socialism 22 00:02:11,400 --> 00:02:15,630 at least not as rare as originally depicted. 23 00:02:15,630 --> 00:02:21,030 Because the way our eyes compare to the letter and points of the bars it is important to have the context 24 00:02:21,210 --> 00:02:28,980 of the entire advert so that we make the accurate comparison so body graph so depicting the same value 25 00:02:28,980 --> 00:02:35,610 same information but the graph on the left is slightly misleading because it is not starting from zero 26 00:02:35,670 --> 00:02:42,990 and it is making you think that the change is huge whereas it is not as huge as is being perceived by 27 00:02:43,110 --> 00:02:44,860 looking at this graph. 28 00:02:45,390 --> 00:02:51,840 So always remember because how our eyes compare the relative endpoints of debate it is important that 29 00:02:51,840 --> 00:02:55,760 bar charts always have a zero baseline. 30 00:02:55,770 --> 00:02:59,080 You can also note that there are few other differences. 31 00:02:59,160 --> 00:03:05,760 The y axis labels which were originally on the right hand side have been moved to the left since we 32 00:03:05,760 --> 00:03:07,350 read from left to right. 33 00:03:07,470 --> 00:03:13,740 So it is important that we first look at the axis to understand what is the actual value of the data. 34 00:03:13,740 --> 00:03:18,830 Secondly the data labels which were a little outside but have now been brought in. 35 00:03:18,840 --> 00:03:23,670 But this helps reduce clutter in the graph. 36 00:03:24,090 --> 00:03:31,740 Also since we already have these data labels that is I know that 35 percent is the tax rate now and 37 00:03:31,740 --> 00:03:33,330 thirty nine point six will be tax rate. 38 00:03:33,330 --> 00:03:39,210 Later I can make this y axis since it is just redundant information. 39 00:03:40,530 --> 00:03:48,480 So in your professional career if you're growing the graph always start it from a zero baseline but 40 00:03:48,780 --> 00:03:54,570 if you get a graph and you have to look at the graph and take a decision based on the data they always 41 00:03:54,570 --> 00:03:57,880 check the baseline that the other person used. 42 00:03:58,020 --> 00:04:03,930 If your baseline is not do you mean perceiving exaggerated increase or decrease in the data. 43 00:04:05,600 --> 00:04:12,720 And as for the use of axis or the data levels if you want your audience to focus on the big picture 44 00:04:12,720 --> 00:04:22,740 trends either remove the graphical axis or b emphasize it by making it great and using the data label 45 00:04:22,740 --> 00:04:29,120 is always preferable as it clearly highlights the value of each data point. 46 00:04:29,730 --> 00:04:35,730 The way we are discussing lentil bonds let us also spend a moment on the rate of divorce. 47 00:04:35,740 --> 00:04:42,030 There is no hard and fast rule here but in general the bar should be wider than the white space between 48 00:04:42,030 --> 00:04:43,670 the bars. 49 00:04:43,920 --> 00:04:50,520 You don't want the bars to be so wide however that your audience wants to compare areas instead of lends 50 00:04:51,570 --> 00:04:54,570 to consider these three examples. 51 00:04:54,570 --> 00:04:57,990 And this first one these bars are looking too thin. 52 00:04:58,320 --> 00:05:05,320 That is this wide area is too wide as compared to the width of the bar in this one. 53 00:05:05,370 --> 00:05:12,880 The bars are to take and this is just right does hold the weight of bars and rate of light space it 54 00:05:13,050 --> 00:05:16,080 should be in your graph. 55 00:05:16,560 --> 00:05:22,460 Next important consideration is when you have multiple cities in your column order bar chart. 56 00:05:22,530 --> 00:05:24,290 This is a single city is plotted. 57 00:05:24,480 --> 00:05:27,770 These are two cities and these are multiple cities. 58 00:05:27,840 --> 00:05:34,500 The point of using multiple cities is that you should be able to compare the trend in these cities. 59 00:05:34,500 --> 00:05:39,570 Now if you look at this graph it has too many cities for you to compare. 60 00:05:40,940 --> 00:05:47,910 So it is always preferable to limit the number of cities to two or three so that you can look at the 61 00:05:47,910 --> 00:05:55,440 trend of individual cities and compare these multiple leaders he's using too many data cities will make 62 00:05:55,440 --> 00:05:57,670 it cluttered. 63 00:05:57,850 --> 00:06:02,580 Now these are tagged bar charts while drawing these tag bar chart. 64 00:06:02,580 --> 00:06:10,240 I also told you that these are used to compare the contribution of different categories to the total. 65 00:06:10,280 --> 00:06:16,620 Now if you want to see the change in the contribution of a particular category over time or with any 66 00:06:16,620 --> 00:06:25,080 other variable it is easier to compare this first category only since it is on the zero based Lane and 67 00:06:25,140 --> 00:06:28,930 its height can easily be compared to one another. 68 00:06:29,070 --> 00:06:35,850 And you can easily see when it is decreasing and when it is increasing but it becomes really difficult 69 00:06:35,970 --> 00:06:40,920 to compare the categories on top of the first category. 70 00:06:40,920 --> 00:06:46,440 Now if you want to compare these values in these second cities it is difficult because it does not have 71 00:06:46,440 --> 00:06:48,090 a common baseline. 72 00:06:48,270 --> 00:06:55,440 So if you want to see whether this value is equal to this fifth one or it is more than this one or less 73 00:06:55,440 --> 00:07:02,730 then you cannot really see since the baseline is different but would also if you have a lot of parts 74 00:07:02,790 --> 00:07:09,860 in this category it now has three but if it has seven or eight it will become really confusing about 75 00:07:09,870 --> 00:07:12,230 the trend of contribution of each category. 76 00:07:13,320 --> 00:07:20,310 So when you're using a stag bar chart remember to have limited number of categories and to have the 77 00:07:20,310 --> 00:07:26,720 most important category at the bottom for which you want to compare determine if you can do away with 78 00:07:26,720 --> 00:07:34,580 a start target it is preferable that you draw a normal column chart and compare the contribution date. 79 00:07:35,340 --> 00:07:38,740 Then we also learn how to draw the horizontal bar chart. 80 00:07:38,760 --> 00:07:45,080 I told you that we usually prefer horizontal bar charts because first they are easier to read. 81 00:07:45,780 --> 00:07:52,350 And secondly if you have a longer category names you can show those category names without them being 82 00:07:52,380 --> 00:07:54,520 overlapped. 83 00:07:54,540 --> 00:08:01,020 So if you have this same graph in a vertical position and you have longer category names the category 84 00:08:01,020 --> 00:08:04,140 names will be overlapping and it will look cluttered. 85 00:08:04,290 --> 00:08:09,470 You can show the same love in a horizontal fashion and it will be much clearer. 86 00:08:09,760 --> 00:08:16,060 And in terms of series The Rule is same as what vertical chart keep the number of cities to two what 87 00:08:16,080 --> 00:08:16,580 three. 88 00:08:16,590 --> 00:08:25,220 So that it is easier for you to compare the performance of these cities or categories do not overplay 89 00:08:25,230 --> 00:08:32,880 that you are judged by using more than four or five cities under consideration while drawing a horizontal 90 00:08:32,880 --> 00:08:37,210 bar chart is how do you order these categories. 91 00:08:37,230 --> 00:08:39,110 So we have five categories. 92 00:08:39,780 --> 00:08:45,450 Which category should we show as the first category and which category as the last one. 93 00:08:45,450 --> 00:08:48,510 So what should we order of these categories. 94 00:08:48,510 --> 00:08:51,750 We usually prefer the natural ordering of the category. 95 00:08:51,810 --> 00:08:58,140 For example if I have category of age groups such as 0 2 10 years or eleven to 20 years old and so on 96 00:08:59,730 --> 00:09:09,870 the natural order which is the increasing order of age range should be preferred but in case there is 97 00:09:09,870 --> 00:09:19,560 no natural order in your categories for example the name of cities such as New York London Tokyo then 98 00:09:19,560 --> 00:09:24,270 we need to select the order so that the data makes more sense. 99 00:09:24,270 --> 00:09:26,610 And how will the data make more sense. 100 00:09:26,670 --> 00:09:31,930 So probably we should use the largest or the smallest category on the top. 101 00:09:32,580 --> 00:09:40,830 So this is one order in which I have arranged these categories in the decreasing order of their numbers. 102 00:09:40,830 --> 00:09:44,290 So first of all I prefer the natural ordering. 103 00:09:44,340 --> 00:09:52,980 If there is no natural order try to put them into increasing or decreasing order so that user can interpret 104 00:09:52,990 --> 00:09:55,050 it more easily. 105 00:09:55,110 --> 00:10:02,280 So while drawing bar charts or column charts keep these viewpoints in mind so that you can convey your 106 00:10:02,280 --> 00:10:05,250 message more clearly and in a more efficient way.