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In this video we will learn how to bring the focus of your audience towards the message that you want

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to convey.

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Consider this scenario to pull your friend John who is the head of Noise Control Department in an automobile

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company has collected customer feedback regarding the latest recall launched by the company.

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Amongst the issues that he has identified there are three major issues related to noise and these issues

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will be handled by his department.

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So what is the best way of communicating these results.

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With the help of Chart

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2 the basic chart that John created looks like this.

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So these are the top 10 design concerns that John identified basis customer feedback and corresponding

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to each concern is the scope of that concern.

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That is how many customers rated against this particular problem.

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So as you can see engine power is less than expected is one of the top concerns with a score of twelve

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point nine.

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But out of these 10 concerns only three are related to John's department.

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And if this is the graph John present.

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He will have to highlight each of these three particular concerns by using a pointer or maybe pointing

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it out verbally during presentation.

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So clearly this graph is not conveying the message which it was supposed to convey in an effective way.

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What we can do to counter this problem is we can draw this same horizontal graph using this coloring

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format.

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First of all these three concerns have been great out since these are least important and we have a

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threshold of pain to take any action against any particular concern.

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So John has colored these three concerns as light grey so that we do not need to focus on these three

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not auto the best seven remaining.

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He has highlighted these three particular ones which are related to his department and these four have

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a dull color which means that he wants to bring focus towards these three which belong to his department.

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So clearly if you look at this graph the first thing you'll focus on is these three parameters.

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After that we will look at these other four concerns which are important but does not belong to the

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department headed by John.

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And then the least important ones have been great and these will grow the least attention.

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So let's just compare these two graphs in this graph.

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The message was not highlighted.

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It was not clear what the audience should look at and in the next one.

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It is clearly highlighted that the audience should start with these three concerns and should be the

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lead focus on these three.

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So using a coloring format you can emphasize the message that you want to complete.