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He isn't welcome back to another class, of course, for the complete introduction to marketing with

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Instagram.

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So in today's class, we are going to have an introduction to Instagram and what exactly is this platform?

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So basically, we're going to talk about the basics of Instagram, talking about what are the benefits

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of promoting on Instagram and also talking about some numbers.

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So then you guys will see how big is Instagram.

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We're also going to talk about some other social media platforms such as Facebook and Twitter and basically

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compare Instagram to those social media platforms.

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So let's start.

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All right.

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So basically, what exactly is Instagram?

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So when we're talking about Instagram, we can say that Instagram is basically a free social media.

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So it's 100 percent free.

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And how exactly they make money.

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They mostly make their money from what they must make their money from ads that are there and basically

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video ads, attack ads that you can see on Instagram and that this is really their main source of income.

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So basically, it's pretty much like Facebook and Twitter.

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So basically, well, for Twitter, it's more up tweets.

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And so basically, it's really from ads that they make.

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They're the most of their income.

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So basically, Instagram is a platform that is focused on photo and video sharing.

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So it's really based well, it's really for photos and videos when we're when we're looking about Facebook,

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it's text and photos.

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And for Twitter is a bit different.

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It's a text only.

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So, yes, you can share videos and photos.

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But when we're talking about the main utility of the of the platform, for example, on Facebook, you

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can post a text.

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I can post a picture with a text on Instagram.

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You have to post a picture.

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So basically you're posting a picture and then you post a text.

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Even when you post just a text, it has to be a text inside of a picture.

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So basically you can just post a, I don't know, a simple text unless you post it on your story.

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But it's mostly used for photo and video sharing.

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Um, so it's also a place where people or businesses share media.

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So what I'm talking about media.

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Once again, I'm talking about pictures and videos.

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So why businesses?

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Because once again, there is a lot of small businesses that are on Instagram, and for some businesses,

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it's even their main source of income.

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So this is how big Instagram is.

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So basically there is a lot of influencers on Instagram that do a lot of affiliate marketing.

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And once again, they can make a huge amount of money just by using Instagram and just by, well, just

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because of their following base.

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So basically, what is the use of Instagram?

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So right now, let's talk about some numbers about this platform.

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So basically how many people use Instagram?

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So Instagram has approximately one billion monthly active users.

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So as you can see there, this is a really, really active social media platform.

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And not only has one billion active users, it has over 500 million active users on a daily basis because

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you can see it's really a huge platform.

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So this app is popular all over the world, but the countries where it's the most popular is the U.S.,

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of course, with 140 million users in India, where there is 120 million users in Brazil with 90 million

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users.

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So as you can see in the U.S., almost one person on two has Instagram.

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So it's really, really trend and a tremendous amount of people.

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So what is the average age of Instagram users?

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So for the each breath, you will see the most the biggest part?

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Well, the biggest users are the youngest generation.

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So seven point one percent are aged from 13 to 17, 21.

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Well, almost 30 percent are aged from nineteen twenty four or twenty nine point six percent.

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Thirty three point two point one percent are aged from 24 to 30 well to 33, if I'm not mistaken.

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And well, then after that, we have fifteen point nine percent that are aged between 35 and forty four,

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eight point three percent that are from 44.

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Well, there are aged from 44 years old to 45 years old and three point eight percent.

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There are between 55 and 64.

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And the rest, which is only two point two percent, are over 65 percent.

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So it's really numbers that you guys just received right now.

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So what we need to understand is basically that almost 50 percent of all the following piece of Instagram,

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all the people there are using Instagram, well, even more than 50 percent, that's almost 65 percent

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of the people are aged between, in this case, 19 and 30.

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So basically, if you want to look for a certain population 19 to 34 years old is basically the well,

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the biggest users of Instagram in this case with almost 65 percent of all the users of Instagram.

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So this is well, as you can see, it's really, really a huge amount of people when we're talking about

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one billion active users per month.

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This means that 60 well, 650 well, 650 million, 650 million people are using Instagram well on a

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monthly basis.

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And those people are aged between, in this case, 19 and 34 years old.

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So basically, if I as I said, this type of population is really amazing.

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If you well, targeting this type of population for Instagram can be a really, really good thing.

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And it will allow you to really reach a lot of younger generations.

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So our business is on Instagram.

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So they said a little bit earlier, a lot of small businesses are on Instagram.

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So not only huge businesses, usually huge businesses are not that much on Instagram while they're there

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because they need a social media presence.

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But the people are making a lot of money.

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Well, the people who are making the most of their income from Instagram are usually smaller businesses,

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such as, for example, job shopping stores, people who just started out their brands or even brands

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that are already on.

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Well, we're already online, but simply switch to Instagram because once again, this is an amazing

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way to promote your product.

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So huge brands such as Nike, Under Armour or Puma are on Instagram, and this is a really good way

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for them to promote their product because once again, they're able to target a younger generation,

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which is amazing.

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And besides of that, there is a lot of businesses, and especially in the field of clothing, in the

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field of, well, basic products that are on Instagram.

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And once again, this is an amazing way to go and reach new consumers.

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So we're talking about that Instagram, Facebook and Twitter.

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Once again, we are well, once again, there is some differences between those platforms.

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So, first of all, what is the difference between Instagram and other social media platforms?

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So basically that the demographic are basically the people who are using those platforms is really different

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from platform to platform.

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So Facebook is the most popular social media platform and it has almost 2.5 billion people, well,

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that are on Facebook and over two hundred and forty eight million active monthly users.

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So that's that is a huge amount of people.

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Also, people has a more older population that is using it.

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So basically, it's not like Instagram that the most the biggest amount of population is between 19

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to 34 years old.

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For Facebook, if I'm not mistaken, it's the biggest amount of people that is using this platform is

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30 years old and higher.

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So as you can see, it's a different demographic that is using this platform for Twitter is what Twitter

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is.

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Also a massive social media platform and is over 24.

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Well over 24 percent of American adults reported to have a an account on this platform.

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So once again, using Twitter as a social media platform is really an amazing way to reach a high audience,

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because once again, especially in the U.S., that's a really, really important social media platform.

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We can, for example, think about the former president, Donald Trump, that that uses this platform

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to basically talk to the population.

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And finally, we have Instagram.

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On the other hand, that is a very important social media platform with over one billion users monthly

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and more than 500 million users on a daily basis.

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So basically, also, 47 percent of Facebook users said that they have an Instagram account.

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So basically, if we try to well, if we do social media marketing and we target Instagram, we use

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Instagram as our social media, our favorite social media.

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This could be an amazing way because over 47 percent of people that are using Instagram are also using

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Facebook.

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So we don't have to use both.

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Also, it's important to mention that Instagram is very popular in the younger generation.

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So basically that's what I said, and that over 71 percent of people that are aged between 18 and 24

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have reported to have an Instagram account and they use it on a daily basis as well.

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So basically the younger generation in the younger generation.

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It's really, really popular.

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So is the strategy used on Instagram the same that will be the same, that other social media sort of

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course not.

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And the main reason for this is because the people who are using those well, the social media are not

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the same people who are using other types of social media.

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So basically, people who are mostly using Instagram are not the same people who are using the most

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Facebook, for example.

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So basically, you need to not create your ads the same way.

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So basically as you are going to have and then someone will not be necessarily the same as that you

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will have on Facebook, because once again, you will not target the same type of population depending

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on the social media that you are using, or if, for example, you are targeting only if you want to

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use Facebook only target the younger generation.

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Well, maybe you can use your ads once again.

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Personally, I will create ads specifically for Facebook and ads specifically for Instagram.

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So what is the best social media platform, in my opinion, Instagram is a real it's an amazing platform

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basically to create and promote, well, your product.

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And once again, if your product is really for the younger generation, in my opinion, Instagram is

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really the best social media platform to do business with.

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But it's a good social media platform.

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What I suggest you guys should do is really to have your social media campaign on different social media.

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Yes, Instagram will be really amazing.

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And you can see really, really impressive results with this social media alone.

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But if you combine all well, for example, Instagram, Facebook as well as Twitter and you put them

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all together, you can have even better results.

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So why should I learn in someone marketing?

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So, first of all, it will create a certain following base for your business.

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So basically you will understand how you can create the following base for your business.

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It's always a good thing for someone who didn't know about your business to get on the inside of your

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business and to see that there is a huge following base.

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So this will create a certain trust in the eyes of the new consumers or new people.

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And by knowing that you have a huge following base, it will be more inclined to look at your website,

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look at the products that you have, and if they like them, they will more trust your company to buy

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your product.

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Also, you can reach new consumers in a cost effective way.

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So basically with Instagram, it's easier to reach out for the right people.

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So basically, if you know how to find the right followers, you know where to look for the right followers.

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It's pretty simple for you guys to basically reach this the right audience for your product or for your

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business.

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It will also allow you to have a new channel to sell your products.

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So, yes, it's possible to sell your products directly on Instagram.

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So I don't know.

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For example, we have a clothing brand while having an Instagram account can be really, really an amazing

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way to basically promote your product because you can directly sell your product on Instagram.

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So this is why I highly suggest you guys to well, to learn Instagram marketing if you have this type

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of business, because once again, this is an amazing way to promote your products and finally creating

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a certain team in your industry.

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So I said a little bit earlier, you were having a huge following because you'll see it's going to be

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really, really well.

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It's really an amazing way to have an amazing thing, to have an Instagram account, because this will

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allow you to have new consumers.

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This will allow you to have a lot of people that will basically be interested by your product and having

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a huge following, because it's really, really important nowadays, because once again, it gives trust

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in your business by the people who are visiting your Instagram account, and they will be more interested

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to look a little bit further about your business.

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So right now, you guys have a basic overview of this application to Instagram is one that social media

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and the once again between different others.

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So there's Facebook, there's Twitter, there is Pinterest, there is Tic-Tac.

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There is plenty of others that exist.

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Instagram, my opinion is really an amazing way to promote your product.

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And I just give you all the reasons why it's so amazing.

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So that's a that goes into our next class.