1 00:00:00,450 --> 00:00:05,970 And welcome back to the last half hour, of course, of the complete introduction to marketing with 2 00:00:05,970 --> 00:00:06,540 Instagram. 3 00:00:07,050 --> 00:00:12,250 So in this class, we are going to talk about some tips that you can use for Instagram. 4 00:00:12,270 --> 00:00:18,390 Once again, what I want to do is really talk in general about those tips, not talking too much specifically 5 00:00:18,390 --> 00:00:24,030 about them, since we're going to talk a bit more in-depth about each of those tips a little bit later 6 00:00:24,060 --> 00:00:25,500 in the course. 7 00:00:26,130 --> 00:00:27,140 So let's start. 8 00:00:28,230 --> 00:00:28,540 All right. 9 00:00:28,830 --> 00:00:33,510 So basically, the first thing that you guys want to do when you are joining Instagram is really choosing 10 00:00:33,510 --> 00:00:35,050 the right account type. 11 00:00:35,430 --> 00:00:38,020 So this is really important at the beginning. 12 00:00:38,760 --> 00:00:42,900 Yes, you can change your account type when you are on the Internet. 13 00:00:42,900 --> 00:00:46,500 So basically you can go from a personal account to a business account. 14 00:00:47,200 --> 00:00:53,970 But once again, it's always important to start out with the right accountable basically for what you 15 00:00:53,970 --> 00:00:54,150 need. 16 00:00:54,810 --> 00:01:01,140 So basically you have two types of account on Instagram and each of them have their own benefit. 17 00:01:01,170 --> 00:01:05,940 So basically, for a personal account, you will have some benefits that you have there that you don't 18 00:01:05,940 --> 00:01:07,710 necessarily have on the business account. 19 00:01:08,430 --> 00:01:12,160 In my opinion, the business account is a little bit more complete. 20 00:01:12,180 --> 00:01:14,310 So basically it has way more benefits. 21 00:01:14,580 --> 00:01:19,460 But once again, I want to talk a bit more in depth about those elements in the next few classes. 22 00:01:19,470 --> 00:01:24,540 But just for you to understand that there are two types of accounts that exist. 23 00:01:24,540 --> 00:01:29,370 So basically you have a business account and you have a personal account. 24 00:01:29,550 --> 00:01:35,130 And depending of what you are looking to do on Instagram, you will choose what to do. 25 00:01:36,870 --> 00:01:39,090 So basically some basic things to do. 26 00:01:39,330 --> 00:01:43,890 So first thing that you guys can do when you have your well, you have your account, set it up. 27 00:01:44,580 --> 00:01:47,100 Those are just three basic things. 28 00:01:47,340 --> 00:01:48,810 There are plenty of others. 29 00:01:49,380 --> 00:01:53,000 So first thing that you guys can do is really work with your comments. 30 00:01:53,010 --> 00:01:55,670 So basically what I'm saying work with comment. 31 00:01:55,800 --> 00:02:00,070 I really mean what I mean by that is really being active on Instagram. 32 00:02:00,840 --> 00:02:03,810 So basically, you just created your account, renewing the community. 33 00:02:04,830 --> 00:02:08,610 You want to start out a business page about, let's say, cakes. 34 00:02:09,300 --> 00:02:14,220 So it's really important for you to be well in this case, really well active. 35 00:02:15,060 --> 00:02:16,410 So you can do this in two ways. 36 00:02:17,160 --> 00:02:18,730 You can do this manually. 37 00:02:18,750 --> 00:02:22,650 So basically, you yourself write down comments or you can do this automatically. 38 00:02:22,650 --> 00:02:29,130 Basically, there are plenty of softwares that exist that will automatically write down a certain comment 39 00:02:29,130 --> 00:02:36,120 on certain hashtags or certain victory types, which can be pretty interesting as well. 40 00:02:36,150 --> 00:02:39,090 So we'll talk about this also a bit later. 41 00:02:39,120 --> 00:02:43,490 But we're done with comments is a really interesting way to be active on Instagram. 42 00:02:43,500 --> 00:02:47,510 So here I didn't say where he would like, but you like pretty much the same thing. 43 00:02:47,910 --> 00:02:52,380 So when you're commenting on the picture and you're liking a picture, what's happening is that the 44 00:02:52,380 --> 00:02:57,930 person will see that you liked and commented a picture of the person that will necessarily look at your 45 00:02:57,930 --> 00:02:58,380 account. 46 00:02:58,860 --> 00:03:01,920 And if you're lucky, the person will follow you. 47 00:03:02,820 --> 00:03:08,910 So this is a way to grow your will basically following base, which is pretty cool. 48 00:03:09,750 --> 00:03:15,100 Another way that you guys another thing that you guys can do is staying consistent on your posts. 49 00:03:15,690 --> 00:03:21,480 So since we're all know that Instagram is really a place where everybody posts pictures as well as videos, 50 00:03:22,110 --> 00:03:26,820 being consistent on your posts is really an important way for you guys to grow on the platform. 51 00:03:27,900 --> 00:03:31,790 Let's say you want to have a following base or a fan base on your Instagram account. 52 00:03:32,640 --> 00:03:38,750 So basically those people are coming on your account to see well, to see posts on a regular basis. 53 00:03:38,760 --> 00:03:42,120 It's when, for example, you're having a YouTube page, it's pretty much the same thing. 54 00:03:42,120 --> 00:03:46,940 If someone comes on your YouTube page, he wants to see content, what he wants to see a lot of content. 55 00:03:46,950 --> 00:03:52,380 So basically, you need to post at least weekly if you don't post in a consistent what's going to happen 56 00:03:52,380 --> 00:03:56,910 is that people will just lose interest in your account, since there are plenty of other accounts that 57 00:03:56,910 --> 00:04:03,570 will probably talk about the same topic as you are talking about, maybe not personalized that like 58 00:04:03,590 --> 00:04:06,840 you do it, but they post more consistently. 59 00:04:06,840 --> 00:04:12,740 And for some people, it's way more interesting to follow someone who is consistent than someone who 60 00:04:12,750 --> 00:04:16,100 is not necessarily consistent with it posts. 61 00:04:17,700 --> 00:04:23,970 Another thing that you guys can do that comes inside of being consistent, it's being active with your 62 00:04:23,970 --> 00:04:24,480 stories. 63 00:04:24,720 --> 00:04:30,690 So being active in those and doesn't only mean posting a lot, because once again, if you want to have 64 00:04:30,690 --> 00:04:36,630 a quality account of the quality pictures and the quality videos, so what you can do is really being 65 00:04:36,630 --> 00:04:39,570 active with your stories so we can post stories. 66 00:04:39,570 --> 00:04:42,270 This I really recommend to post them on a daily basis. 67 00:04:42,270 --> 00:04:45,210 But once again, we talk about them more in depth a bit later. 68 00:04:45,600 --> 00:04:49,610 But stories are an amazing way to be active on your account. 69 00:04:49,620 --> 00:04:56,910 So basically posting stories on a daily basis about the specific topic of your Instagram page can be 70 00:04:56,910 --> 00:04:59,430 an amazing way for you to basically. 71 00:04:59,990 --> 00:05:06,290 Your audience, since your audience will know that you post stories on a regular basis, they will start 72 00:05:06,440 --> 00:05:08,480 following you just for this. 73 00:05:09,800 --> 00:05:11,310 So those are some basic things to do. 74 00:05:11,330 --> 00:05:12,860 We can add, for example, hashtags. 75 00:05:13,220 --> 00:05:17,260 So hashtags could also be an amazing way for you guys to grow on the platform. 76 00:05:17,600 --> 00:05:22,310 Once again, there are some strategies that you can use that are associated with hashtags. 77 00:05:22,310 --> 00:05:25,190 So how to write down the right to how to use the right hashtags? 78 00:05:25,550 --> 00:05:30,980 How, for example, you can call your following base with certain hashtags how to make hashtag researches, 79 00:05:31,640 --> 00:05:32,720 what exactly or hashtag. 80 00:05:32,720 --> 00:05:37,810 So basically there is a whole class that we can talk about hashtag. 81 00:05:38,180 --> 00:05:44,720 And basically this could be another really interesting way to use in order for you guys to grow on that 82 00:05:44,720 --> 00:05:45,170 platform. 83 00:05:45,200 --> 00:05:49,640 So as I said, there are plenty of other things that you can do, but we're going to talk about those 84 00:05:49,640 --> 00:05:50,770 ones for the moment. 85 00:05:53,030 --> 00:05:57,180 So here I have, for example, different type of promotion posts, pictures and videos. 86 00:05:57,920 --> 00:05:58,160 Yes. 87 00:05:58,160 --> 00:06:00,640 So basically different types of promotions. 88 00:06:00,650 --> 00:06:06,640 What I mean by that, for example, instead of just promoting, let's say, for example, with the button 89 00:06:06,640 --> 00:06:09,730 and promote my product, you can promote with that. 90 00:06:10,100 --> 00:06:15,110 Well, for example, working with other influencers and promote with them, for example, this could 91 00:06:15,110 --> 00:06:21,380 be a really interesting way to promote your elements while your products were your page. 92 00:06:22,160 --> 00:06:24,320 And you can also work with influencers. 93 00:06:24,320 --> 00:06:26,780 But we're going to talk about this also a bit later. 94 00:06:26,810 --> 00:06:32,210 So basically working with influencers will simply mean that you work with the pages that are really, 95 00:06:32,510 --> 00:06:34,060 really big in their field. 96 00:06:34,080 --> 00:06:40,790 So let's say, for example, you sell Aronow cakes while you want to, for example, promote your take 97 00:06:40,790 --> 00:06:46,450 page on the page that I don't know, promotes beautiful cakes and that has 500000 followers. 98 00:06:46,850 --> 00:06:48,340 So basically you're going to promote them. 99 00:06:48,350 --> 00:06:52,970 Yes, it's going to cost you money, but at the end of the day, it will grow your following basis. 100 00:06:52,970 --> 00:06:55,970 And you have people that are specifically interested by cakes. 101 00:06:56,390 --> 00:06:59,920 So you will have more chances to sell a cake to those people. 102 00:06:59,930 --> 00:07:07,520 For example, once again, molesting you can post pictures, but not only pictures, but videos as well. 103 00:07:08,150 --> 00:07:13,280 So on Instagram, it's really important not only post pictures, I really suggest to post pictures as 104 00:07:13,280 --> 00:07:14,250 well as videos. 105 00:07:15,000 --> 00:07:19,850 This this is really an amazing way for you guys to once again grow on that platform. 106 00:07:19,880 --> 00:07:22,970 So basically growing on Instagram is not always easy. 107 00:07:24,320 --> 00:07:31,340 But if once again, you are consistent under posts to create quality posts and you not only post pictures 108 00:07:31,340 --> 00:07:34,870 but also videos, people will be interested by your account. 109 00:07:35,120 --> 00:07:38,930 And here I'm talking about videos you can post normal one minute videos. 110 00:07:39,170 --> 00:07:43,930 You can also post on YouTube videos that are a little bit longer than one minute. 111 00:07:44,360 --> 00:07:46,580 So it's possible to do this as well. 112 00:07:47,360 --> 00:07:51,440 Biscuit's Instagram offers you the opportunity to post different types of content. 113 00:07:51,860 --> 00:07:56,660 And then once again, it's really important to focus on the quality of content. 114 00:07:56,990 --> 00:07:59,450 So if one thing is important. 115 00:07:59,480 --> 00:08:00,980 Instagram is the quality of your content. 116 00:08:00,980 --> 00:08:07,460 If you post your quality content or pictures are not beautiful, you create videos that are not that 117 00:08:07,460 --> 00:08:07,910 good. 118 00:08:08,030 --> 00:08:14,060 People will just not be interested, not will not be that interested by your page and will simply not 119 00:08:14,060 --> 00:08:14,570 follow you. 120 00:08:14,960 --> 00:08:15,920 So really important. 121 00:08:15,920 --> 00:08:20,030 You have to focus on quality when you are creating a certain Instagram page. 122 00:08:21,440 --> 00:08:26,260 And this could be for any field that you want, could be for business, can be for your personal use. 123 00:08:26,510 --> 00:08:33,050 So really important having a quality page with quality pictures and quality elements inside of it. 124 00:08:35,030 --> 00:08:35,350 All right. 125 00:08:35,360 --> 00:08:38,310 So what are different ways that you guys can go on Instagram? 126 00:08:38,690 --> 00:08:42,560 So basically what you can do at first is trying different strategies. 127 00:08:42,580 --> 00:08:48,320 So what I suggest to people usually is really get on Instagram, create yourself an account once you 128 00:08:48,320 --> 00:08:50,630 have created yourself an account and try different strategies. 129 00:08:50,630 --> 00:08:52,190 So some people post once a month. 130 00:08:52,200 --> 00:08:53,740 Some people post the once a day. 131 00:08:54,200 --> 00:08:55,310 So it depends of people. 132 00:08:55,310 --> 00:08:58,630 It depends how you want to be dedicated, dedicated to the platform. 133 00:08:59,330 --> 00:09:03,800 Once again, it depends also what your goal on the platform is. 134 00:09:03,800 --> 00:09:09,410 If you want to accrue a certain following piece for I don't know how to sell them a certain product, 135 00:09:09,800 --> 00:09:15,650 you will not post at the same frequency that someone who just uses Instagram to chat with its friends. 136 00:09:16,430 --> 00:09:18,500 You will not post the same picture quality. 137 00:09:18,500 --> 00:09:21,200 You will not post the same type of content. 138 00:09:22,130 --> 00:09:29,480 So depending of what exactly you are trying to do on the platform, I'm basically you will use a certain 139 00:09:29,480 --> 00:09:31,970 strategy or a different strategy. 140 00:09:31,970 --> 00:09:38,360 So some people do a lot of unfollow, which is another way that you can use to go on the platform. 141 00:09:38,360 --> 00:09:40,670 Once again, you need to follow the right people. 142 00:09:41,300 --> 00:09:44,810 So some people are against the strategy, others are for this strategy. 143 00:09:44,810 --> 00:09:47,660 So it really depends who you ask. 144 00:09:48,740 --> 00:09:53,780 But once again, really trying out a lot of different strategies is, in my opinion, an amazing way 145 00:09:53,780 --> 00:09:58,760 for you guys to grow on that platform and really cycling strategy that works the best for you, because 146 00:09:58,760 --> 00:09:59,420 once again. 147 00:09:59,670 --> 00:10:06,930 There is no no general strategy that will work for everybody and that will bring the same result for 148 00:10:06,960 --> 00:10:08,310 each and every business. 149 00:10:09,600 --> 00:10:11,780 Another way is collaborating with others. 150 00:10:12,180 --> 00:10:19,320 As I said in the past, slight collaboration is an amazing way to work on the platforms are basically 151 00:10:19,320 --> 00:10:24,690 working with different patches that will help you grow, can be really, really, really a good thing 152 00:10:24,690 --> 00:10:26,940 for you guys and basically will help you grow. 153 00:10:26,970 --> 00:10:31,350 So it's really important when you try to collaborate with others, really collaborating with people 154 00:10:31,350 --> 00:10:33,510 who are in the same field as you are. 155 00:10:34,320 --> 00:10:39,870 Once again, if, let's say you're selling takes once again and you're collaborating with, I don't 156 00:10:39,870 --> 00:10:48,510 know, let's say someone who does powerlifting and that promotes usually tit for powerlifting. 157 00:10:48,900 --> 00:10:50,610 It's not a good match necessarily. 158 00:10:51,120 --> 00:10:52,320 Let's say you're selling case. 159 00:10:52,350 --> 00:10:57,080 The best thing that you guys would who you want to collaborate is, for example, other cheek pages, 160 00:10:57,480 --> 00:11:01,970 pages that sell, I don't know, for example, chocolate pages that sell different. 161 00:11:01,980 --> 00:11:08,100 Well, maybe not sell, but just post pictures of desserts, chocolates, chocolate or different things 162 00:11:08,100 --> 00:11:09,960 that are associated with desserts. 163 00:11:10,200 --> 00:11:17,070 And basically the community that this speech will have will be more interested by your product. 164 00:11:17,070 --> 00:11:22,800 That is a key than the community that the guy who does powerlifting has to basically the people who 165 00:11:22,800 --> 00:11:27,150 follow someone who does powerlifting are more interested in, for example, training, are more interested 166 00:11:27,150 --> 00:11:30,750 in powerlifting in general than they are interested by tics. 167 00:11:30,750 --> 00:11:37,230 And someone if someone follows a page that has desserts, for example, that has a Candie's chocolate 168 00:11:37,800 --> 00:11:40,370 only, they will be way more interested by Teagues. 169 00:11:40,380 --> 00:11:42,390 Once again, that's just an example. 170 00:11:43,860 --> 00:11:48,240 A marvelous thing that you guys can do to grow on the platform is combining different traits together. 171 00:11:48,240 --> 00:11:53,340 So if we look at the slide right here, I give you some basic things that you guys can do. 172 00:11:53,610 --> 00:11:59,610 But combining them all well, not only does there is a lot of different tricks that you guys can have, 173 00:12:00,000 --> 00:12:04,700 but once again, combining a lot of tricks together can bring maximum results. 174 00:12:04,700 --> 00:12:11,970 So if you just stay focused on Aronow, for example, posting pictures on the platform only, well, 175 00:12:12,580 --> 00:12:18,480 you will never have an account as good as someone who, for example, posts pictures and likes and follow 176 00:12:18,480 --> 00:12:24,600 and comments, pictures of other people, for example, because this person will necessarily have more 177 00:12:24,600 --> 00:12:30,240 visits on its speech, because this person is more active on Instagram, on other accounts, which is 178 00:12:30,240 --> 00:12:36,240 really important in this case, because when you follow some well, when you like someone or when you 179 00:12:36,240 --> 00:12:40,590 write a comment on another account, what's happening is that this person receives information. 180 00:12:40,980 --> 00:12:44,160 This person check notification, will check the person who likes the picture. 181 00:12:44,490 --> 00:12:50,040 And there is more chances that this person follows you, which is, in my opinion, a really, really 182 00:12:50,040 --> 00:12:50,490 good thing. 183 00:12:51,840 --> 00:12:56,490 So once again, combining different tricks and different strategies together, in my opinion, brings 184 00:12:56,490 --> 00:12:57,350 maximum result. 185 00:12:57,510 --> 00:13:01,590 For example, one strategy can bring you, I don't know, 50 percent result. 186 00:13:01,950 --> 00:13:06,480 But combining it with another strategy that also brings 50 percent result, you will have, let's say, 187 00:13:06,480 --> 00:13:09,000 70 percent result, which is way better. 188 00:13:09,000 --> 00:13:11,190 And in some times it doesn't require that much. 189 00:13:11,730 --> 00:13:15,540 Let's say, for example, you are focusing on not liking other pictures. 190 00:13:15,570 --> 00:13:19,230 So other pictures or other pictures that are in the same field as you. 191 00:13:19,260 --> 00:13:21,420 So basically you only like pictures of cake. 192 00:13:21,420 --> 00:13:22,470 So this is your strategy. 193 00:13:22,470 --> 00:13:26,220 You like twenty pictures that have cakes and each day. 194 00:13:27,420 --> 00:13:33,390 So what you can do is, for example, liking those pictures and also commending them and basically create, 195 00:13:33,390 --> 00:13:37,290 let's say, three or four templates of comments and simply post them there. 196 00:13:37,290 --> 00:13:38,850 So that's just an example. 197 00:13:38,850 --> 00:13:39,360 Once again. 198 00:13:40,110 --> 00:13:44,290 Once again, you don't want to spam, you don't want to overuse those comments. 199 00:13:44,290 --> 00:13:49,290 So basically what I suggest is really create a three to four comments each and every day and recreate 200 00:13:49,290 --> 00:13:53,760 them or simply create the bank of one hundred comments that you guys can use. 201 00:13:53,820 --> 00:13:58,080 Basically, you take one random comment and simply post it there. 202 00:13:59,060 --> 00:14:04,020 So this is another way, because when you guys write down a comment, there is more chance and you like 203 00:14:04,020 --> 00:14:09,180 the picture of the person, there is more chances that this person will follow you back or just follow 204 00:14:09,180 --> 00:14:12,750 your account, which is, in my opinion, pretty cool. 205 00:14:12,750 --> 00:14:17,460 So as you can see, combining strategies can really bring up maximum result, which is really cool. 206 00:14:18,150 --> 00:14:24,180 I'm sure there are plenty of other ways to go on Instagram and will try to cover the max of those things 207 00:14:24,180 --> 00:14:25,830 in the next few classes. 208 00:14:26,580 --> 00:14:30,810 So you'll see it's pretty, pretty interesting that we'll try to cover the max of all those. 209 00:14:30,810 --> 00:14:35,640 But for now, you have some tricks that you guys can use right now on Instagram to be able to grow on 210 00:14:35,670 --> 00:14:36,390 that platform. 211 00:14:36,690 --> 00:14:39,660 So that's, of course, that gets it's all in our next class.