1 00:00:00,060 --> 00:00:04,450 I class, of course, about the complete introduction to marketing with Instagram. 2 00:00:05,290 --> 00:00:08,970 So this class, we are going well in the best classes class. 3 00:00:08,970 --> 00:00:15,380 We talked about how to create our Instagram account and we talk about some basic features of Instagram 4 00:00:15,840 --> 00:00:16,680 and then this class. 5 00:00:16,680 --> 00:00:23,490 What I want to do is basically do pretty much the same thing and talk about some other features of Instagram. 6 00:00:23,820 --> 00:00:26,430 So this is exactly what we're going to do today. 7 00:00:26,550 --> 00:00:28,970 So pretty simple as always. 8 00:00:28,980 --> 00:00:30,970 This is the first page where we are. 9 00:00:31,320 --> 00:00:34,540 So this is the beach where we have our accounts for Bitcoin. 10 00:00:34,570 --> 00:00:38,640 So now you guys should have your profile picture already set it up. 11 00:00:39,390 --> 00:00:44,490 And we're going to talk about today will be the followers on followers versus following. 12 00:00:45,000 --> 00:00:49,830 We're going to talk about the main page, how to send messages and basically stories and everything 13 00:00:49,830 --> 00:00:50,180 like this. 14 00:00:50,190 --> 00:00:52,530 So basically, just to understand pretty much how it works. 15 00:00:52,530 --> 00:00:59,080 And so basically on Instagram, what you will see, you'll see followers versus followings. 16 00:00:59,490 --> 00:01:02,440 So what is important when you have your business account? 17 00:01:02,460 --> 00:01:08,310 Well, at first it doesn't really matter if you're following numbers greater than your followers number 18 00:01:09,180 --> 00:01:12,090 once again at first when you're building up your account. 19 00:01:12,330 --> 00:01:17,640 But once it's build it up, what you need to do is have always have more followers than followings. 20 00:01:18,030 --> 00:01:22,680 This gives this we can say that it gives a certain. 21 00:01:24,100 --> 00:01:29,020 Well, credibility to your account, so it makes your account more credible when, for example, you 22 00:01:29,020 --> 00:01:34,480 see someone who follows 2000 people but only has like 100 followings, you will not necessarily follow 23 00:01:34,480 --> 00:01:40,960 this account because it doesn't seem as as interesting to follow as an account that has, for example, 24 00:01:40,960 --> 00:01:43,730 2000 followers versus only one hundred followers. 25 00:01:43,760 --> 00:01:46,120 So basically, it's just a psychological trick. 26 00:01:47,440 --> 00:01:50,220 So what exactly are followers and followings? 27 00:01:50,620 --> 00:01:56,500 So basically followers are all the people that are subscribed to your account and basically will view 28 00:01:56,500 --> 00:01:56,980 your posts. 29 00:01:57,010 --> 00:02:01,330 So basically, if I make a post, there will be 600 people that will see my post. 30 00:02:01,720 --> 00:02:06,630 And if someone Miquel followings are all the people, all the accounts that I follow. 31 00:02:06,640 --> 00:02:13,810 So basically, if one of those people is one of those 373 people is making a post, I will be able to 32 00:02:13,840 --> 00:02:16,090 see it on my main page. 33 00:02:17,320 --> 00:02:20,120 So basically how to go on the main page is going to be just right here. 34 00:02:20,920 --> 00:02:25,120 So here, for example, I have posts of different people. 35 00:02:25,120 --> 00:02:27,660 I don't really know them because it's a business tell. 36 00:02:28,570 --> 00:02:34,150 But once again, here will have different posts of different people all over my Instagram. 37 00:02:34,160 --> 00:02:37,880 So this can be an example of a professional council. 38 00:02:37,910 --> 00:02:39,730 So the mommy. 39 00:02:39,750 --> 00:02:41,760 So basically this looks like a professional account. 40 00:02:41,770 --> 00:02:42,730 They backpack's. 41 00:02:44,020 --> 00:02:46,290 So here I have some other pictures as well. 42 00:02:47,200 --> 00:02:53,710 Um, once again here, all those people, I follow them and each time that they will post something, 43 00:02:53,710 --> 00:02:54,900 I will be able to see it. 44 00:02:54,910 --> 00:02:55,870 Same thing for the story. 45 00:02:55,900 --> 00:03:02,530 So basically, stories are a small post that people well, people are making and those posts will only 46 00:03:02,530 --> 00:03:04,000 last for twenty four hours. 47 00:03:04,010 --> 00:03:06,340 So basically you can find out your stories right there. 48 00:03:06,940 --> 00:03:12,070 If you're looking on Instagram, on your cell phone, you will be able to find out your stories on your 49 00:03:12,070 --> 00:03:16,720 main page, but basically simply up on the main page if you guys don't in the one. 50 00:03:16,740 --> 00:03:18,570 So basically until now you follow no one. 51 00:03:19,180 --> 00:03:22,580 It's pretty normal usually if you guys want to follow someone. 52 00:03:22,580 --> 00:03:23,290 That's pretty simple. 53 00:03:23,300 --> 00:03:29,080 What I suggest you guys do, you can find the suggested followers right here so we can start following 54 00:03:29,080 --> 00:03:32,610 some people right there or you can go over. 55 00:03:32,630 --> 00:03:33,310 Well, basically, sure. 56 00:03:33,340 --> 00:03:36,310 It's your messages about on your cell phone. 57 00:03:36,310 --> 00:03:41,080 You have another feature well, where you will have access to a little bit more things and you'll be 58 00:03:41,080 --> 00:03:45,000 able to follow people right on on that page. 59 00:03:45,010 --> 00:03:52,090 Basically, I'm another way for you guys to basically get followers is following people that are in 60 00:03:52,090 --> 00:03:55,030 the same well, basically in the same category as you. 61 00:03:55,060 --> 00:04:00,160 So basically, if you say let's say, for example, you sell cakes, we can look for cakes, for example, 62 00:04:02,620 --> 00:04:07,970 and they share, OK, we have cakes idea, which is, for example, a cake insert. 63 00:04:08,070 --> 00:04:10,030 So here you can see it's really popular. 64 00:04:10,360 --> 00:04:17,580 It has one on one hundred fifty five thousand followers and only following six hundred people. 65 00:04:17,860 --> 00:04:19,840 So as you can see, it's a really, really popular beach. 66 00:04:20,080 --> 00:04:23,890 And basically, if you guys are making cakes, well, for example, you can just click here and you 67 00:04:23,890 --> 00:04:26,060 can follow all the people right there. 68 00:04:26,080 --> 00:04:31,990 Once again, there is a catch when you do this, Instagram will catch, especially with new accounts. 69 00:04:31,990 --> 00:04:37,270 When you guys start to follow everybody, Instagram will catch and will usually block you from doing 70 00:04:37,780 --> 00:04:38,800 more followings. 71 00:04:39,820 --> 00:04:42,100 But this is a good way to find out. 72 00:04:42,310 --> 00:04:46,720 Well, find out people who may be interested in your product. 73 00:04:46,730 --> 00:04:49,240 Once again, we're going to talk about the strategy a little bit later. 74 00:04:49,480 --> 00:04:52,230 But for now, just understand that it exists. 75 00:04:52,720 --> 00:04:56,230 So right now, when you guys are following someone how to follow someone, it's pretty simple. 76 00:04:56,530 --> 00:05:02,740 I simply click on followers of someone who can just click on follow and there you go. 77 00:05:02,740 --> 00:05:04,070 You follow the person. 78 00:05:04,780 --> 00:05:05,800 Same thing for posts. 79 00:05:05,800 --> 00:05:10,090 So basically, if you guys are interested to, I don't know, like a certain post. 80 00:05:10,090 --> 00:05:12,040 So here we have bosak on this page. 81 00:05:12,820 --> 00:05:14,220 You can click on the posts. 82 00:05:14,220 --> 00:05:17,650 So basically on your cell phone, pretty much the same thing at this point. 83 00:05:17,650 --> 00:05:18,640 So you can click on the post. 84 00:05:19,240 --> 00:05:22,650 If I want to like the post, I can just click on the bottom right here right now. 85 00:05:22,660 --> 00:05:23,920 I liked the post. 86 00:05:24,670 --> 00:05:26,530 Before I comment, leave a comment on the post. 87 00:05:26,530 --> 00:05:35,980 I can just write down a comment so I can just write down comments were very nice cake and posts right 88 00:05:35,980 --> 00:05:36,130 now. 89 00:05:36,130 --> 00:05:40,120 My comments have been posted with other comments simply by doing this. 90 00:05:40,480 --> 00:05:44,290 I have posted my comment with other comments that are right here. 91 00:05:45,160 --> 00:05:46,090 I'm here. 92 00:05:46,090 --> 00:05:48,160 As you can see, people are using hashtags. 93 00:05:48,160 --> 00:05:53,080 So there is a lot of hashtags we're going through to cover this topic a little bit later in the course 94 00:05:53,080 --> 00:05:53,560 as well. 95 00:05:53,860 --> 00:05:57,700 But just for you guys to understand that you can, for example. 96 00:05:58,510 --> 00:06:02,020 Well, you can, for example, leave comments on posts. 97 00:06:02,230 --> 00:06:03,580 You can like posts. 98 00:06:04,060 --> 00:06:06,850 There's a lot of things that you guys can do with post. 99 00:06:07,390 --> 00:06:09,490 Last thing that you can do, you can share it. 100 00:06:09,650 --> 00:06:11,890 So let's say, for example, you find that out a nice place. 101 00:06:11,890 --> 00:06:12,430 We can share it. 102 00:06:12,430 --> 00:06:17,710 So I can, for example, click on this button and I can share it directly on my Instagram. 103 00:06:18,100 --> 00:06:21,370 I can share the messenger, I can share it on Facebook, Instagram, Twitter. 104 00:06:21,370 --> 00:06:23,020 I can share whatever I want. 105 00:06:23,330 --> 00:06:28,370 I can with my personal posts like this with my Instagram post, so basically if I click on Sherred direc, 106 00:06:28,880 --> 00:06:33,560 I will be able to basically send this post to my contacts on Instagram. 107 00:06:33,860 --> 00:06:40,790 Right now I'm on a computer, so I have no contact, but normally there is all the more contact right 108 00:06:40,790 --> 00:06:41,240 here. 109 00:06:42,050 --> 00:06:44,320 So when you're a cell phone, it's pretty much the same boring. 110 00:06:44,330 --> 00:06:48,930 Just click on that button and you will be able to share it with your contacts. 111 00:06:49,760 --> 00:06:51,320 So this is basically how it works. 112 00:06:51,330 --> 00:06:54,200 Last thing, for example, you want to save this post to check it later. 113 00:06:54,530 --> 00:06:57,710 So it could be for example, you're seeing a nice video. 114 00:06:58,100 --> 00:07:01,310 You can just click on the button right here and you will be able to save this video. 115 00:07:02,090 --> 00:07:05,190 You will be able to check it in your saved videos. 116 00:07:05,210 --> 00:07:06,830 We just go and see in here. 117 00:07:06,830 --> 00:07:09,920 I have my cake that I have been saved right there. 118 00:07:10,790 --> 00:07:12,740 So pretty simple to understand. 119 00:07:14,150 --> 00:07:18,920 So this is basically for posting and how to follow people, how to unfold people. 120 00:07:19,620 --> 00:07:22,370 So right now you understand all those basics. 121 00:07:22,370 --> 00:07:26,660 So we're going to talk about different strategies that you guys can use to promote your business on 122 00:07:26,870 --> 00:07:27,410 Instagram. 123 00:07:28,130 --> 00:07:30,470 So right now, what we have did is pretty simple. 124 00:07:30,470 --> 00:07:40,030 We find that out a page that has cakes and basically we have people that are following this page. 125 00:07:40,040 --> 00:07:44,610 So basically what we're going to do right now, well, right now, you know how this works. 126 00:07:44,670 --> 00:07:45,560 Oh, one last thing. 127 00:07:46,010 --> 00:07:47,380 I'm pretty important. 128 00:07:47,690 --> 00:07:51,300 So, yeah, this is the page that I talk to you guys about. 129 00:07:51,320 --> 00:07:55,490 So basically the page where you have a little bit more news and if you want to send messages, is going 130 00:07:55,490 --> 00:07:59,420 to be right through your so on your Instagram is going to be right there so you can write messages to 131 00:07:59,420 --> 00:08:04,310 whatever you want to just click on, send message and you select the account that you want to write 132 00:08:04,310 --> 00:08:04,460 to. 133 00:08:04,490 --> 00:08:08,870 So as you can see here, I have personally a problem, so I won't be able to write messages. 134 00:08:09,200 --> 00:08:13,400 But if you guys want to send a message to someone, you can automatically send it. 135 00:08:13,430 --> 00:08:15,110 It's no big deal. 136 00:08:15,140 --> 00:08:16,250 It should work pretty fine. 137 00:08:17,700 --> 00:08:23,550 All right, so right now, you guys understand basically how all this works, so you understand that 138 00:08:23,700 --> 00:08:26,150 basically you have to follow people how to control people. 139 00:08:26,640 --> 00:08:30,690 What is the concept of having a lot of followers versus not a lot of followers? 140 00:08:30,720 --> 00:08:35,370 So basically, as you can see, the accounts right here have one hundred fifty five thousand followers, 141 00:08:35,700 --> 00:08:39,570 which is pretty popular and only 600 the following. 142 00:08:39,580 --> 00:08:44,750 So basically, this is a really well, this is pretty good for for a friend to have those numbers. 143 00:08:45,150 --> 00:08:49,590 And as you can see, people are actually while people are actually checking that out. 144 00:08:49,600 --> 00:08:54,540 So there is 2000 likes, 900 likes, 1600 likes. 145 00:08:54,540 --> 00:08:57,170 So there is a lot of people who are checking out the account. 146 00:08:57,510 --> 00:08:59,880 There is a lot of people that are liking the page. 147 00:08:59,880 --> 00:09:02,490 So you can see the people are pretty active on the beach. 148 00:09:03,220 --> 00:09:04,950 An example of story weekend, for example. 149 00:09:04,950 --> 00:09:08,850 Check out their stories and see this is an example of a story. 150 00:09:09,360 --> 00:09:15,480 And this will last for 24 hours and people will be able to check out this story. 151 00:09:16,530 --> 00:09:17,940 So it's pretty interesting. 152 00:09:17,940 --> 00:09:22,270 As you can see, this is really the basics of Instagram that I'm showing you right now. 153 00:09:22,290 --> 00:09:23,000 So pretty simple. 154 00:09:23,610 --> 00:09:28,620 Now you understand how well, basically right now you have all the understandings of all the basic features 155 00:09:28,620 --> 00:09:29,300 of Instagram. 156 00:09:29,610 --> 00:09:31,740 You should have your Instagram already set it up. 157 00:09:31,740 --> 00:09:33,480 So basically, we drew a profile picture. 158 00:09:33,810 --> 00:09:39,030 And next thing, you should have your first two pictures that are already uploaded. 159 00:09:39,360 --> 00:09:43,170 You can like those pictures, you can share those pictures is up to you. 160 00:09:43,830 --> 00:09:46,020 You can also follow some few people. 161 00:09:46,020 --> 00:09:48,330 So you'll see some people will follow you back. 162 00:09:48,360 --> 00:09:51,860 You will be able to see to see all this on this button right there. 163 00:09:51,870 --> 00:09:53,820 So it's the same thing on your cell phone. 164 00:09:54,570 --> 00:09:57,510 So you can see this is an old account that I'm using right now. 165 00:09:57,570 --> 00:10:03,600 The last person to have told me it's been six weeks ago, so it's been really a while. 166 00:10:03,900 --> 00:10:07,410 So here you will see objectively that that is happening on your account. 167 00:10:07,420 --> 00:10:10,710 So basically, if someone follows you, you will be able to see it right there. 168 00:10:11,070 --> 00:10:14,910 If someone likes your picture, you will be able to see it there as well. 169 00:10:15,720 --> 00:10:19,860 So right now, as I said, you have all the basic knowledge to be able to start out your Instagram, 170 00:10:19,860 --> 00:10:25,250 to create your profile and to post stories to really follow and follow people. 171 00:10:26,040 --> 00:10:29,370 So it's pretty simple until now. 172 00:10:30,000 --> 00:10:34,620 So the next few steps in the course will really be to introduce you to marketing on Instagram and talking 173 00:10:34,620 --> 00:10:39,790 about different features that you guys can use to be able to use your Instagram to promote your brand. 174 00:10:40,170 --> 00:10:43,560 So it's a first class guys in our next class.