1 00:00:00,060 --> 00:00:04,330 Back to another class, of course, about the complete introduction to Instagram. 2 00:00:04,830 --> 00:00:11,190 So basically in this class, we are going to talk about the mobile version of Instagram, how it works, 3 00:00:11,190 --> 00:00:15,180 and basically try it out and work with this amazing application. 4 00:00:16,170 --> 00:00:17,470 So pretty simple. 5 00:00:18,420 --> 00:00:21,820 First of all, what exactly is Instagram on mobile? 6 00:00:21,840 --> 00:00:24,610 So basically Instagram mobile is the mobile version of Instagram. 7 00:00:25,070 --> 00:00:29,520 What we did in the past, UCLASS, we talked about the desktop version that we talked about Instagram 8 00:00:29,520 --> 00:00:30,210 in general. 9 00:00:30,930 --> 00:00:38,550 But basically, I hope you guys downloaded this version on basically mobile because it's mostly a mobile 10 00:00:38,550 --> 00:00:39,210 application. 11 00:00:39,960 --> 00:00:42,390 So as I said, in the past, few classes have created your account. 12 00:00:42,390 --> 00:00:45,810 You should be well, basically, you should be comfortable with using Instagram. 13 00:00:45,810 --> 00:00:47,400 You should know how everything works. 14 00:00:48,090 --> 00:00:55,080 Now, what we're going to do is simply try it out and really working on Instagram for mobile and talking 15 00:00:55,080 --> 00:00:59,370 about different functionalities that Instagram for business on mobile gives you. 16 00:01:01,290 --> 00:01:02,040 So pretty simple. 17 00:01:02,050 --> 00:01:04,800 First of all, it will it's way easier to use. 18 00:01:05,160 --> 00:01:07,320 It has more business functionalities. 19 00:01:07,650 --> 00:01:11,910 It offers different possibilities to create shippable pictures and many other things. 20 00:01:12,480 --> 00:01:18,240 So what I want to talk about today is really basically well, it's first of all, all the functionalities 21 00:01:18,270 --> 00:01:25,180 in general, but also talking about things that are specific for the business account on Instagram. 22 00:01:25,200 --> 00:01:27,600 So this is exactly what we're going to do today. 23 00:01:28,140 --> 00:01:29,010 So pretty simple. 24 00:01:29,470 --> 00:01:33,060 We'll just get access to our Instagram page. 25 00:01:34,770 --> 00:01:35,510 So here we go. 26 00:01:36,720 --> 00:01:42,690 So basically here we have our Instagram account, which is Marku Juvonen, basically this is the account 27 00:01:42,690 --> 00:01:46,020 that we worked with in the past few classes. 28 00:01:46,020 --> 00:01:48,360 As you can see, all the pictures are there. 29 00:01:48,640 --> 00:01:54,420 If we go on the main page, we are going to see the same stories right here and everything works pretty 30 00:01:54,420 --> 00:01:54,610 fine. 31 00:01:54,630 --> 00:01:58,410 So basically, you guys should know how everything works until now. 32 00:01:59,370 --> 00:02:04,380 So as you can see here, we can have different buttons that appear right there. 33 00:02:04,380 --> 00:02:07,340 So you can see there is there are plenty of buttons here. 34 00:02:07,350 --> 00:02:10,680 So basically, we can have our shop right there. 35 00:02:10,710 --> 00:02:12,360 We can edit our profile. 36 00:02:12,960 --> 00:02:14,490 We can make promotions. 37 00:02:14,490 --> 00:02:15,960 We can have our insights. 38 00:02:15,960 --> 00:02:22,220 And we can even send addresses to this certain email address that we can add. 39 00:02:22,260 --> 00:02:23,910 Basically, here we have our stories. 40 00:02:24,970 --> 00:02:27,670 Here is pretty much the same thing as a desktop version. 41 00:02:28,510 --> 00:02:33,600 The only difference is that, for example, I can have different products that I offer for sale. 42 00:02:33,970 --> 00:02:35,310 So here are some products. 43 00:02:35,350 --> 00:02:41,650 For example, Yihui here I have a T-shirt and many other things and finally some. 44 00:02:41,860 --> 00:02:43,420 Well here on. 45 00:02:43,540 --> 00:02:50,080 The last thing is basically everybody who tagged my account in the picture will appear right there. 46 00:02:51,100 --> 00:02:51,480 All right. 47 00:02:51,820 --> 00:02:57,970 So as I said, what I want to talk about today is basically what offers me well what exactly will offer 48 00:02:57,970 --> 00:03:03,570 me the mobile version of the business of a business account on Instagram. 49 00:03:03,850 --> 00:03:08,080 So it will offer me different insights and to offer me different really interesting things. 50 00:03:08,110 --> 00:03:10,800 So first of all, I'm able to have a shop. 51 00:03:11,170 --> 00:03:18,420 So what I need to do is basically link here my well, this store that is just a demo store works on 52 00:03:18,430 --> 00:03:18,810 shelf. 53 00:03:18,880 --> 00:03:21,000 So this group has been created on Shutterfly. 54 00:03:21,670 --> 00:03:25,060 And what I did is I simply linked my story with Instagram. 55 00:03:25,290 --> 00:03:27,780 But I can do this with any website that you guys want. 56 00:03:27,820 --> 00:03:32,260 Basically, what you need to do is simply to verify your website with Instagram. 57 00:03:32,620 --> 00:03:37,550 And from that moment you can post pictures and simply add products that you guys want to sell. 58 00:03:37,960 --> 00:03:42,160 So this way, let's say, for example, someone clicks on this picture and likes the T-shirts or what 59 00:03:42,160 --> 00:03:42,610 they can do. 60 00:03:42,610 --> 00:03:46,690 They can simply click on the T-shirt and what they will see, they will see the price of the T-shirt. 61 00:03:46,690 --> 00:03:50,920 They click on it and they will be redirected to the website in question. 62 00:03:52,410 --> 00:03:58,100 Same thing for basically those things right here, so this one, this one, this one. 63 00:03:58,110 --> 00:04:03,480 So as you can see, I can't promote those things because there is a product involved. 64 00:04:03,490 --> 00:04:09,650 But what happens, it's once there is a product involved, so you're selling a product on your picture, 65 00:04:10,050 --> 00:04:10,860 you can promote it. 66 00:04:10,860 --> 00:04:14,180 But if, for example, I take this picture right here, there is no products on it. 67 00:04:14,550 --> 00:04:20,850 So I can be more promoted right now so I can simply click on promoted and will be promoted. 68 00:04:21,870 --> 00:04:28,580 Um, another thing that we have right there will be basically promotions which I can promote my store. 69 00:04:28,590 --> 00:04:32,570 So it's pretty much the same thing as the button that you saw down there. 70 00:04:32,580 --> 00:04:38,940 So basically I will have right here my best promotions and different that really interesting things. 71 00:04:40,160 --> 00:04:46,160 So I can really promote my T-shirt right now, besides of that, here I have my website, so as we saw 72 00:04:46,160 --> 00:04:48,230 and lasting the insights. 73 00:04:48,590 --> 00:04:53,990 So basically, as you can see here, so since it's a demo account, there is not that much things on 74 00:04:53,990 --> 00:04:54,080 it. 75 00:04:55,010 --> 00:05:01,580 But let's check out what offers us well, basically what offers us what type of statistics it offers 76 00:05:01,580 --> 00:05:01,760 us. 77 00:05:02,300 --> 00:05:06,860 So first of all, for the posts, I'm able to see the reach of each and every post. 78 00:05:06,880 --> 00:05:11,480 Right now there is no posts, but it's pretty much each time that you post something, you will be able 79 00:05:11,480 --> 00:05:14,190 to see the reach of each of your posts. 80 00:05:14,210 --> 00:05:15,610 Same thing for the stories. 81 00:05:16,490 --> 00:05:20,000 So basically, each time they reach an account, you'll be able to have access to it. 82 00:05:20,840 --> 00:05:22,920 Here you will have a follower's breakdown. 83 00:05:22,940 --> 00:05:27,420 So basically what that means means how much followers followed you, how much unfold you. 84 00:05:27,710 --> 00:05:29,710 So as I said, this is just a demo account. 85 00:05:30,050 --> 00:05:34,610 So basically there is three people that well, overall, four people unfollowed me. 86 00:05:34,760 --> 00:05:36,340 One person fold the account. 87 00:05:36,650 --> 00:05:41,220 So it's a well, the end result is minus three. 88 00:05:42,920 --> 00:05:44,140 I'm here. 89 00:05:44,150 --> 00:05:48,420 I'm able to see from where you are coming the people that are on my account. 90 00:05:48,440 --> 00:05:52,160 So basically, they're coming from Santiago, Sao Paulo and different countries. 91 00:05:52,310 --> 00:05:53,720 Well, different cities. 92 00:05:54,020 --> 00:05:59,870 And I'm able to see it's from where exactly I can even put it in countries right now. 93 00:06:00,170 --> 00:06:01,400 So, you know, it's in cities. 94 00:06:01,790 --> 00:06:07,640 So basically, I, I know that 17 percent of everybody on my account are from the United States, eight 95 00:06:07,640 --> 00:06:14,330 percent from Brazil, India, etc. So basically there are plenty of other countries the age well, age 96 00:06:14,330 --> 00:06:14,780 range. 97 00:06:14,780 --> 00:06:19,830 I'm able to see that the majority of people that are visiting my profile are between 25 and 34. 98 00:06:20,300 --> 00:06:22,150 So once again, this is pretty interesting. 99 00:06:23,030 --> 00:06:27,740 I know that the majority are men and there is 37 percent of women. 100 00:06:27,750 --> 00:06:33,920 So basically I can well, I'm able to see that the majority of my consumers or people who are visiting 101 00:06:33,920 --> 00:06:35,540 my account are mostly men. 102 00:06:35,990 --> 00:06:41,260 And I'm also able to see when those people are active, promiscuous people are mostly active. 103 00:06:41,270 --> 00:06:47,470 Well, I'm able to see that there is a lot of activity and the majority of the activity happens at well, 104 00:06:47,480 --> 00:06:48,290 basically right here. 105 00:06:48,290 --> 00:06:50,030 So 12:00 p.m.. 106 00:06:50,990 --> 00:06:57,140 Which is pretty interesting, so sure, it's on Wednesday, I'm able to see other days able to put it 107 00:06:57,140 --> 00:06:57,800 in this. 108 00:06:58,460 --> 00:07:02,920 So here Wednesday, I'm able to see in this way the most active days of the week. 109 00:07:02,930 --> 00:07:09,140 So basically, based on this data, I know that sun is the less activity of the week and that Tuesday 110 00:07:09,140 --> 00:07:11,820 was the most active day of the week. 111 00:07:11,840 --> 00:07:17,450 So basically, based on this data and once again, this is just in the last seven days, I can check 112 00:07:17,450 --> 00:07:21,290 it out on the last 30 days and once again since that day. 113 00:07:21,290 --> 00:07:24,590 Moretown there is not that much things going on on it. 114 00:07:26,580 --> 00:07:28,300 So this is pretty interesting. 115 00:07:28,320 --> 00:07:35,910 So basically, those are the insights you guys can have, um, basically some other things that it offers 116 00:07:35,910 --> 00:07:36,050 you. 117 00:07:36,060 --> 00:07:40,470 So here, for example, to have my insights, I'm able to promote posts and different stories. 118 00:07:40,480 --> 00:07:44,400 So basically, I'd say, for example, I create a story and I want to share it so I can do it. 119 00:07:44,430 --> 00:07:45,710 So here is an example. 120 00:07:45,720 --> 00:07:52,110 So this is a picture that I used as opposed to basically I'm able to share those pictures or promote 121 00:07:52,110 --> 00:07:56,790 them and basically promote my brand with those pictures that I already uploaded. 122 00:07:58,040 --> 00:08:03,380 I can manage products on store, so basically right now to be able to do this, we need to have a store 123 00:08:03,410 --> 00:08:06,260 on your product, on your Instagram account. 124 00:08:06,600 --> 00:08:11,660 If you have a story that is linked to your Instagram account or you create a store for your Instagram 125 00:08:11,660 --> 00:08:13,520 account, you'll be able to do so. 126 00:08:13,940 --> 00:08:21,360 I can do plenty of other things, such as offer food orders or sell gift cards, and it's all automatic. 127 00:08:21,380 --> 00:08:26,060 So basically what's square, for example, or any other partner, which is, in my opinion, pretty 128 00:08:26,060 --> 00:08:31,550 cool, because once again, there is no there is not a lot of people that know all those features with 129 00:08:31,550 --> 00:08:33,690 Instagram, which is pretty interesting. 130 00:08:33,710 --> 00:08:38,360 So as you can see, those are the different tools that Instagram for business offers you. 131 00:08:39,750 --> 00:08:45,000 So as I said, one really well, in my opinion, one of the really interesting thing that it offers 132 00:08:45,480 --> 00:08:48,420 is the opportunity to shop directly on pictures. 133 00:08:48,430 --> 00:08:53,940 So basically someone gets well, sees the picture, clicks on it, and it will be able to simply click 134 00:08:53,940 --> 00:08:58,590 on the picture and check it out so you can see works with this picture as well. 135 00:08:58,800 --> 00:09:04,970 The only problem is that I can't necessarily promote this picture once I have added a product to it. 136 00:09:05,610 --> 00:09:09,140 So it's still pretty cool in my opinion. 137 00:09:09,360 --> 00:09:14,670 And once again, there is a lot of things that you guys can do besides of that with Instagram for business. 138 00:09:14,670 --> 00:09:19,200 But as I said, the most important thing is really having access to different features. 139 00:09:20,160 --> 00:09:27,540 Some well, the majority of those features, as I said, are the shop and basically being able to shop 140 00:09:27,540 --> 00:09:31,230 directly on pictures and different insights that Instagram offers. 141 00:09:32,010 --> 00:09:39,060 So right now, you saw what those insights look like and you will be able to use them for well, for 142 00:09:39,060 --> 00:09:45,930 your account and be able to promote your account with those comments or simply use those insights and 143 00:09:46,860 --> 00:09:54,060 the shovel pictures to be able to in well, to be able to not only promoted, but basically make it 144 00:09:54,060 --> 00:10:00,630 more efficient and sell directly your products on that Instagram account, which in my opinion, could 145 00:10:00,630 --> 00:10:06,720 work pretty well if you know your consumer and that in this case you'll be able to drive pretty interesting 146 00:10:06,720 --> 00:10:07,160 sales. 147 00:10:07,590 --> 00:10:08,190 So that's it for us. 148 00:10:08,230 --> 00:10:08,670 Thanks, guys. 149 00:10:09,050 --> 00:10:10,980 All in our next class.